I had not heard of your company before- I found whilst doing some research on paint via the internet. Great site and lots of inspiration available. Love the idea of the sticky sample squares. So... See more
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Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind. It's why we curate the colours in our product ranges, it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.
United Kingdom
Replied to 98% of negative reviews
Typically replies within 1 week
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Reply from Lick
Fast service, excellent samples and found my perfect colour that looks exactly like it does online and on the sample. I’d been searching for ages and Lick are fast becoming my favourite paint brand.

Reply from Lick
Couldn’t recommend enough!
I bought 5 tubs of lick since we started renovating in March. Long process as still not finished! Lick Green no5 was an amazing choice to my bedroom! Orange 01 for my hallway ceiling and my partners office is in nice burgundy colour!
Coverage is amazing and colour are true to shade!

Reply from Lick
Bought black for a cloakroom and beige for the hall. Both look horrendous. The black is not wipeable and shows up every splash. It looks awful after 3 weeks and will need redone with a better paint. The hall is equally horrendous. Despite mixing for longer than ever, it looks like 3 different colours on each wall. The painters said it's the worst paint they've used in 20 years. Complete waste of money as will now need to redo both with decent paint.

Reply from Lick
I am loving LICK’s ultra paint so much that I have colour drenched my whole house. It’s so easy to use, goes on like a dream & after 7 days is totally scrubbable. The colours are great, ordering is easy & delivery quick. Highly recommended. Thank you LICK 🙏🏻

Reply from Lick

Reply from Lick
I received the wrong colours….
This was replaced and the colours mismatched (supposed to be the same). Poor quality and now I have to redo everything I’ve done because what should be the same colour is slightly off.

Reply from Lick
The paint didn't cover the walls very well, a 5L tin only just about managed 2 coats of paint for a small bedroom, whereas other brands 5L tins we had plenty of coverage and paint left!

Reply from Lick
Appalling company! I purchased whilst on the 3 for 2 offer. I opened one of the 3 tins (£49) and firstly the colour wasn’t a good match to their swatch so I requested a return on the 2 unopened tins. It was explained that that could be done but it would cost me £5 return charge. I have only received £45 back for 2 returned unopened tins! Apparently they don’t fairly split the cost of the tins 3 ways so it transpires I got a refund for only 1 tin because the other was free!!!!!! At no point did they say keep a tin because it was free when I asked them for their returns advice! Unethical and unprofessional customer service.
why would you generate a returns label for a free tin of paint? Noted Your response doesn’t offer to send it back.. as i said unethical!

Reply from Lick
Customer service was excellent. Replied to my emails propmtly
The paint colours are as they are on samples. Had a issue with the smell of one of the paints but the customer service sorted everything oit for me . Very pleased

Reply from Lick
Lick paint is absolutely superb . It is the best depth of colour and finish on the market. The customer service is excellent- thank you!

Reply from Lick
Fab paint to work with. Arrived well packaged, no spillages. Lovely colour & finish. Very satisfied customer.

Reply from Lick
Worst paint brand I have used. Got our paint last year whilst renovating, we used dark greens and dark blues in a Matt finish.
The paint went on okay, not the best but not the worst.
The worst park was the scuffs, all I needed to do was breathe heavily next to the wall and it scuffed. Dust just settles on them too. Wiped down with a microfibres as suggested and still didn’t help.
So I thought stuff it, left the rooms as is (they looked awful) and carried on with other renovation projects. A year later and they look even worse, I love the actual colours but the durability is a shambles.
Hoping I can colour match somewhere else
I know Matt is not the most durable but thought it would be better than this going off reviews and info on website

Reply from Lick
Excellent paint and great delivery. Is more pricey but well worth it for the quality and the finish. The colour selection is wonderful. We bought cheaper dulux paint but the colour was nothing like the sample paper and did not cover well. It also dried in 3 different colours. Ordered a beautiful colour from Lick and it covered the other horrible colour amazingly. Love this paint!!

Reply from Lick
Not impressed with the quality at all. Used for our extension to create two colour block walls this July. The white 03 seems to hold up fine (it has been applied to areas like ceiling etc so out of reach) but the Beige 02 on the two main walls is of exceptionally low quality. It’s fine if you don’t touch it, don’t even breathe on it but the minute 2 velvet chairs have touched the wall for no longer than 2 hours over this Christmas to accommodate family members it left two horrible marks! This would not happen with Dulux or F&B! At this price point I should not be seeing scuffs after a single pressure point has been applied ONCE! Very poor performance Lick, colours are good but it’s just good marketing as quality of paint is actually crap.

Reply from Lick
Supreme paints do not appear suitable for bathroom environments. I'm one week into a newly painted downstairs WC. I am embarrassingly, having to explain why the finish has picked up horrendous splash marks by the sink! I'm so disappointed as I wanted to Love it! Don't get me wrong, the colour is rich and beautiful, paints on like a dream but I bought the supreme tin of grey 08, as that's what the website told me was suitable. Although I've planned other rooms and colour choices, I'm very hesitant to move forward with these plans with concerns it won't be the right choice. I'm so sad! ** I DID SEND AN EMAIL ON 27/12/25 AND STILL HAVE NOT RECEIVED A RESPONSE AS OF 22/01/25

Reply from Lick
Used lick before and it was great. They brought out their durable ones, went the blue 7 and it’s soooooooo shit. I may as well have smothered blue clumps on poo on my wall.

Reply from Lick
Absolutely adore the colours, they are so saturated and yet soft, beautiful! Really excited to say that we have finally found the ‘right’ deep green for our living room; can’t wait to actually paint it now! The only downside (which is why it’s 4 rather than 5 stars), is that the sample patches don’t stick very well to the walls and I ended up needing to use blu tak so I could make sure it looked right on all the walls with differing light.

Reply from Lick
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