Livetruelondon Reviews 

128
TrustScore 1.5 out of 5

1.7

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Review summary

Created with AI, based on recent reviews

Evaluating 51 reviews, most reviewers were let down by their experience overall. Many customers reported absolutely terrible customer service, finding it unresponsive and unhelpful when trying to resolve issues or get refunds. People frequently experienced poor product outcomes, with hair services often resulting in streaky, uneven, or incorrect colors, and some even reported damaged hair. Contacting the company was also a major point of frustration, as emails were ignored and phone calls often led to no resolution or follow-up. Some people were dissatisfied with the staff, describing them as rude, dismissive, and unprofessional, with instances of stylists being late or not listening to client requests. Conversely, a small portion of people felt satisfied with specific stylists, praising their skill, patience, and ability to achieve desired results, particularly for blonde hair.

What people talk about most

Service

Customers consistently note ambiguous experiences with service, with many expressing significant... See more

Staff

People report ambiguous experiences with staff, with many praising the talent and professionalism of... See more

Customer service

Customers consistently report highly negative experiences with customer service, describing it as awful and... See more

Product

Reviewers highlight negative aspects of product, with many expressing disappointment with hair color services... See more

Customer communications

Reviewers express significant frustration with the contact process, citing ignored emails and unreturned... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Do not book here! Absolutely terrible “balayage” which turned out to be streaky orange chunky highlights starting an inch from my scalp. Uneven hair cut and the worst fringe I have ever seen. Went in... See more

Rated 1 out of 5 stars

Absolutely terrible customer service. Avoid at all costs! I booked a Black Friday deal and in confirmation email, there were no instructions on how to book appointment. When I finally got a response o... See more

Rated 1 out of 5 stars

DO NOT come to any Live True Salon. Their Google reviews are fake. They cancelled appointments on the day and refuse refunds. Worst customer service of your life. Horrific low level styl... See more

Rated 1 out of 5 stars

DON'T WASTE TIME OR MONEY. Went in for a 9am booking and wasn't seen until 10am due to poor staff attendance. No one informed me what was happening or bothered to offer me as much as a water.... See more


1.7

Bad

TrustScore 1.5 out of 5

128 reviews

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1-star

No history of asking for reviews

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1.7

All reviews

(128)

50 reviews in the last 12 months

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Rated 5 out of 5 stars

Federico

Federico, who has an experience of over 20 years, chose a style of my new hair. I am very fussy about the style of my hair. He is very professional and friendly. I can rely on him to choose the right hairstyle for me. But I would also recommend him to anyone who wants their hair done by an extremely professional hairdresser. Thank you

7 February 2024
Unprompted review
Rated 5 out of 5 stars

Federico @ Brixton Live True is 5 star

Federico @ Brixton Live True is my trustworthy go-to for hair colour. Always delivers so have been going to him for years now. Skilled hairdresser and also very personable. He's a star 🌟

3 February 2024
Unprompted review
Rated 5 out of 5 stars

5 stars for Federico!

I’ve been visiting Livetrue London for a few years now and always been seen by Federico. He is incredible, always knows exactly what I want with my hair, explains everything thoroughly and gives recommendations when I’m unsure. He’s always happy to answer any of my questions. Couldn’t ask for a better stylist and always love my hair afterwards

3 February 2024
Unprompted review
Rated 1 out of 5 stars

AVOID THEM LIKE THE PLAGUE

I would’ve liked to give 0 but sadly that’s not an option. This salon is just a show, they don’t genuinely care for their customers!! They can’t take criticism and do not care about what the customer asks for.

I repeatedly had told them I wanted to go light but the hairdresser Viviane failed to deliver. She didn’t even have the cutesy to consult me and tell me she isn’t skilled enough to give me what I want. When I showed that I wasn’t too happy, she became defensive and started yanking and pulling my hair forcefully when curling it afterwards.

When I told customer service, they made me waste my time to go in again only to tell me they won’t fix my hair. When they failed to provide correct information. Their hairdresser confirmed that she failed to inform me and even then they decided not to fix my hair or refund me. On top, the hair consultant showed no professionalism. His tone was passive aggressive and he made me feel uncomfortable and discriminated against.

AVOID THEM AT ALL COSTS, go to other places! Waste of money. Their discounts are scams too, when you go in they’ll add lots of other treatments and make you pay more.

18 January 2024
Unprompted review
Rated 5 out of 5 stars

Frederico the blow dry master!

Frederico is the master of an amazing blow dry and somehow they last for days - unheard of with my fine hair! This is my fourth haircut with him, I initially came because of a great offer but I have stayed because he is genuinely so good!

1 February 2024
Unprompted review
Rated 5 out of 5 stars

Fedrico is by far the most thorough and…

Fedrico is by far the most thorough and incredible hairdresser I have ever had. He takes so much time to consult with you and work out what you want, and always delivers beautifully. As if that wasn't enough he is the most lovely person. Highly recommended!

31 January 2024
Unprompted review
Rated 5 out of 5 stars

Great Service

Great Service. Professional, on point , friendly service from frederico. Highly recommended if you are in south london

29 January 2024
Unprompted review
Rated 5 out of 5 stars

Federico is passionate

Federico is passionate, skilled, and meticulous. Always leave with an immaculate cut and wouldn’t go to anyone else.

26 January 2024
Unprompted review
Rated 5 out of 5 stars

Great service every time!

I always have the best haircut at Live True with my man Federico. He understands what I want and he is always so professional. Go and see!

26 January 2024
Unprompted review
Rated 5 out of 5 stars

Federico @ Brixton

Federico at the Brixton salon is brilliant. Always does an amazing cut, the best bouncy blow dry I’ve had that lasts and looks natural. Now have my sister coming to him also for cut and balayage. We always have a great chat and the whole experience is a real treat. Couldn’t recommend enough.

25 January 2024
Unprompted review
Rated 5 out of 5 stars

wonderful haircut!

Had haircut and blowdry with Federico in Brixton. Federico is very friendly and made my hair look fab! Will definitely come back again!

25 January 2024
Unprompted review
Rated 5 out of 5 stars

Brilliant experience with…

Had a brilliant experience with Federico. Came in for quite a dramatic change, with a few reference photos and a vague vision. He brought it to life, with little to go off. Also a very nice person and a relaxing time overall.

25 January 2024
Unprompted review

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