I visited the Loaf Shack in Battersea on Sunday and was assisted by Liam V. He is a credit to the company. I came in to look at sofa beds with the intention of only viewing the Squisheroo. Liam li... See more
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Well thought out store layout makes it easier to wander around, check different swatches etc. Our kids were whisked off to the cinema room which gave us some time to browse uninterrupted. And the staf... See more
Company replied
We visited the Battersea store twice to try out a sofa we were interested in - Ella was working on both occasions and was incredibly helpful to us without being at all overwhelming or ‘hovering’. She... See more
The staff in Chelmsford were very helpful and answered all my queries. I have made a purchase but needed to order 2 items to choose between as not able to see only on website. I understand not everyt... See more
Company replied
Company details
- #349 of 399 best companies in Home Furniture Shop
- #184 of 224 best companies in Bedroom furniture shop
- #48 of 53 best companies in Furniture Accessories
- #215 of 234 best companies in Homewares Shop
- #102 of 113 best companies in Living room shop
- #83 of 92 best companies in Sofa store
About Loaf - Battersea
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Queenstown Road 255-259, SW8 3NP, London, England, United Kingdom
- 02031418300
4.4
Excellent
145 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Great customer service
Great customer service - just waiting for our sofa to arrive now!
29 November 2025
Reply from Loaf - Battersea
Hi Joseph,
Thanks so much for your kind words! We’re delighted to hear you’ve had a great experience so far. We can’t wait for your new sofa to arrive and hope you love it the moment it lands in your home!
If you need anything in the meantime, we’re here to help.
Kind Regards,
Paris
Christmas event
Great evening - lovely drinks & nibbles, very friendly catering staff. Really helpful sales assistant - bought a sofa and love seat sofa bed.
28 November 2025
Reply from Loaf - Battersea
Hi Sonia,
Thank you for your review.
We’re delighted to hear you enjoyed the Christmas event and found our team so helpful. Congratulations on your new sofa and love seat sofa bed we hope you’ll love them!
Warm regards,
Reply from Loaf - Battersea
Hi Catherine,
Thank you for your lovely review
We’re delighted to hear that you had a lovely experience with our staff, that’s exactly what we like to hear.
Warm regards,
Cynthia
Amazing customer support and great…
Amazing customer support and great quality furniture!
21 November 2025
Reply from Loaf - Battersea
Hi Dana,
Thank you so much for the wonderful feedback!
It’s great to hear that our customer support team made a great impression and that you’re loving the quality of your furniture. We put a lot of care into both our service and our craftsmanship, so it truly means a lot to know it’s making a difference. If you ever need assistance, have questions, or are looking for something new to add to your space. We're always here and happy to help. Enjoy your furniture!
Kind regards,
Manny.
The service was excellent with a very…
The service was excellent with a very efficient customer service person - she was very knowledgeable, helped us to identify what we were looking for online and quickly helped us to process our order. Within 30 minutes of arriving we had ordered 2 rugs for delivery and started lining up ideas for cushions for our new sofa. A very speedy and pleasant experience on a rainy Saturday afternoon.
22 November 2025
Reply from Loaf - Battersea
Hi Sheena,
Thank you so much for taking the time to share such lovely feedback.
We’re absolutely delighted to hear that you had an excellent experience and that our team member was able to support you so efficiently. It’s wonderful to know she helped you find exactly what you were looking for, guided you through the online options, and made the order process so quick and smooth.
It sounds like a very productive rainy Saturday indeed, two rugs ordered and inspiration flowing for your new sofa! We’re thrilled you left feeling supported and inspired.
If you need any further help with choosing cushions or anything else for your home, we’re always here and happy to assist.
Thank you again for your kind words.
Warmest regards,
Paris
Reply from Loaf - Battersea
Hi Alla,
Thank you so much for your feedback!
We hope you love your Loafy Product.
Please let us know if there is anything more we can do for you.
Kind Regards,
Paris
Friendly
Friendly, helpful staff who gave clear information and made the purchase very smooth.
15 November 2025
Reply from Loaf - Battersea
Hi Ben,
Thank you so much for your kind feedback. We’re delighted to hear that our team were friendly, helpful and made your purchase experience smooth. We really appreciate you taking the time to share this.
Kind Regards,
Paris
Great customer service
Just the right balance of help and information with space for decision making. Tia who guided us through the sofa bed purchase was the perfect salesperson who made the process easy.
2 November 2025
Reply from Loaf - Battersea
Hi Judy,
Thanks so much for your lovely feedback! We’re delighted to hear that Tia struck just the right balance and made your sofa bed purchase a breeze. We’ll be sure to pass your kind words on to her, she’ll be chuffed!
Warmest Regards,
Paris
Fantastic service at Loaf
Fantastic service at Loaf, Battersea. Thank you very much Tia, you were very helpful and knowledgeable. We can’t wait to receive our sofa!
17 October 2025
Unprompted review
Reply from Loaf - Battersea
Hi Helen,
Thank you so much for your lovely feedback!
I’m thrilled to hear you had such a great experience at our Battersea Loaf Shack. I’ll be sure to pass your kind words on to Tia, she’ll be chuffed! I hope you love your new sofa when it arrives.
Warm regards,
Manny.
The woman who helped us was very…
The woman who helped us was very helpful (even assisting us after closure) - some of the other staff members didn’t seem to want to help us at all and not all of the models we wanted to try were available across the Battersea and Islington stores we visited. Overall though, we had a good experience.
26 October 2025
Reply from Loaf - Battersea
Hi Ben,
Thank you for sharing your experience with us.
I’m so glad to hear that one of our team members went above and beyond to assist you, even after closing time. I’m sorry to learn that not all of our staff provided the same level of support and that some of the items you were interested in weren’t available at both locations. Your feedback is really valuable and will help us improve both our service consistency and product availability.
I’m pleased you had a good overall experience and hope to welcome you back again soon.
Warm regards,
Manny.
Lifetime buyer
Lifetime buyer
Huge shout-out to the Battersea Loaf team - especially Tiegan, Anna, and Seven. My partner and I have bought a sofa, armchair, rug, footstool and sofabed from Loaf now, and every shopping experience is delightful.
The team is expertly knowledgable on not just their own product range, but how things will look and feel in your home - from advising on sizing of furniture, to patterns and colors depending on your scheme - they're brilliant.
The team also goes above and beyond when solving problems - on both occasions we had a bit of a hiccup with payment; first being a larger order and the team was flexible in spllitting this up so we could use Klarna to pay in multiple installments - making it a lot easier for us to afford. Most recently we had issues with Klarna and Paypal again, and Tiegan was an absolute star - even though the issue wasn't resolved, her communication, effort, and transparency were very appreciated.
If you're thinking about purchasing from Loaf but have any hesitations, go to their shop. You'll realise why so many people are life-time loafers.
P.s., bring back the bear!
29 October 2025
Reply from Loaf - Battersea
Hi Addison,
Wow, thank you so much for your amazing feedback!
We’re thrilled to hear that every Loaf experience, from sofas to rugs, has been delightful for you and your partner. Tiegan, Anna and Steven will be absolutely chuffed to hear your kind words, especially about their product knowledge, advice and dedication to helping with any hiccups along the way.
We’re so glad we could make things easier for you with Klarna and payment flexibility and we really appreciate your patience and understanding when issues arose. Your shout-out truly captures the spirit of what we aim to do at Loaf, helping our customers feel confident, supported and inspired in their homes.
Thank you for being such loyal life-time Loafers, and for encouraging others to come and see us. We can’t wait to welcome you back for your next visit!
Warmest Regards,
Paris
Truly the worst customer service I've…
Truly the worst customer service I've ever experienced. After it taking 5 weeks and 30+calls and emails to change an original delivery address my bed then showed up faulty. Its taken another 20ish calls/emails to arrange the replacement athe is no escalation team and seems like the 'brand ambassadors' who you speak to have absolutely zero influence/ability to deliver what should be a very basic task. I will never purchase from Load again and would advise anyone else to shop elsewhere.
27 October 2025
Reply from Loaf - Battersea
Hi Hannah,
I am truly sorry to hear about your experience and completely understand your frustration. The delays, communication issues, and the faulty product you described are unacceptable and far below the standard we aim to deliver.
I’d like to make this right and ensure your replacement is handled smoothly.
Your case is now flagged with me and I will personally follow it through from here.
I will contact you directly
Warm regards,
Manny.
Reply from Loaf - Battersea
Hi There,
Thank you so much!
We’re delighted to hear you found our staff lovely and helpful, we’ll be sure to share your kind words with the team.
Kind Regards,
Paris
Very helpful and knowledgeable team
Very helpful and knowledgeable team, wide selection of sofas with great fabrics and colours.
21 October 2025
Reply from Loaf - Battersea
Hi There,
Thank you so much for your kind feedback!
We’re so pleased to hear that you found our team helpful and knowledgeable, and that you enjoyed exploring our wide range of sofas and fabrics. It’s wonderful to know you had such a positive experience with us.
Warm regards,
Paris
So far it has been so easy
So far it has been so easy, the hard task was agreeing on the colour, the sample swatches was the best thing ever
18 October 2025
Reply from Loaf - Battersea
Hi June,
Thank you so much for your review
We’re so pleased to hear you found shopping with us easy,, we understand the hassle that comes with making the perfect choice, that's the reason we have made sure that you can order as many samples as you need to help you make the perfect choice
Warm regards,
Cynthia
Very helpful
We’ve spent good two hours choosing a sofa and an armchair. We were served by the very knowledgeable and helpful Tia who was not pushy at all, and made the ordering process very easy. We wanted to order an extra scatter cushion and a customer assistant, Ceris, has arranged that for us (despite some internal complexities) and kept us updated on a a daily basis. The ordering process has been extremely smooth and we look forward to our items being delivered!
10 October 2025
Unprompted review
Reply from Loaf - Battersea
Hi Victoria,
Thank you for shopping with Loaf and for taking the time to share your experience!
Amazing to hear that Tia and Ceris provided such knowledgeable and attentive service and that the ordering process was smooth and stress free for you. It's always our goal to make every step from selection to delivery as easy and enjoyable as possible. I truly appreciate your kind words and look forward to you receiving your new sofa, armchair and scatter cushion. I’m sure they’ll look fantastic in your home!
Hope to hear from you soon!
Warm regards,
Manny.
Great sofas, welcoming store, helpful staff
We had a good couple of hours here, looking to choose a new sofa. The store was very welcoming - the bowls of snacks, and cinema room for small children, were clever touches. We were served by Tia, who was super-helpful, full of information and advice, and helped us choose the best fabric and colour too. Much appreciated!
12 October 2025
Unprompted review
Reply from Loaf - Battersea
Hi Bron,
Thank you for your lovely review,
We’re so pleased to hear you had such a lovely time in our store, It’s great to know Tia helped make your visit so enjoyable and that you found the perfect fabric and colour for your new sofa.
We’ll be sure to pass your kind words on to Tia and the team.
Warm regards,
Cynthia
Reply from Loaf - Battersea
Hi Paola,
Thank you for shopping with Loaf!
I’m delighted to hear that all of our assistants were both kind and helpful during your experience. Providing excellent service and creating a welcoming environment are top priorities for us, so it’s truly rewarding to know we met your expectations.
If there’s anything more we can do for you, please don’t hesitate to reach out we're always here to help!
Kind regards,
Manny.
We were welcomed by Tiegan who was…
We were welcomed by Tiegan who was really helpful, very knowledgeable and not remotely pushy.
It took us nearly two hours but we bought a sofa bed and left the store happy with our decision.
Nice layout, plenty to see and compare and the fabric and paint samples helped us choose a brilliant colour velvet. Thanks Tiegan. 🙂
12 October 2025
Unprompted review
Reply from Loaf - Battersea
Hi JW,
Thank you so much for your lovely feedback!
Amazing to hear that Tiegan made you feel welcome and supported throughout your visit. I’ll be sure to pass on your kind words to her. It’s great to know that you took the time to explore all the options and left confident and happy with your new sofa bed. I’m especially glad the samples helped you choose the perfect velvet colour!
Thanks again for visiting, and we hope you enjoy your new piece for years to come.
Kind regards,
Manny.
The initial visit to the store was…
The initial visit to the store was pleasant and efficient.
Unfortunately when we decided to amend our order a few days later - within the two weeks period - the experience was not so positive. The amendments were reported to Customer services on 6th October and we were told that we will receive the confirmation and refund in 3 days time. But 5 days later we still have not heard from them and no explanation for the delay was given. We have complained twice to the customer services but to no effect.
6 October 2025
Unprompted review
Reply from Loaf - Battersea
Hello Mrs Anderson,
I truly appreciate you sharing your feedback with us.
I completely understand your frustration regarding the delay with your order amendments.
I’ve looked into this matter and have sent you an email to make sure we resolve it as swiftly as possible.
I’m eager to hear back from you soon.
Kind Regards
Jasmin
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