I first visited the Islington shack and then, in order to see an even wider selection of sofas and armchairs, I went to the Notting Hill shack. In both places, the staff were incredibly helpful, and... See more
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Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures... See more
Company replied
We bought a couch which should have taken 10-12 weeks to arrive. They obviously pushed it to 12 weeks which is definitely within their right. However they moved the delivery date twice! Moving it b... See more
Company replied
Was easy to order online Went to Notting Hill branch on 22/2/26 Was a bit disappointed that none of 3 assistants were helpful- they stayed behind desk and didn’t ask if I needed help. When asked que... See more
Company replied
Company details
- #353 of 401 best companies in Home Furniture Shop
- #185 of 227 best companies in Bedroom furniture shop
- #51 of 55 best companies in Furniture Accessories
- #217 of 237 best companies in Homewares Shop
- #104 of 113 best companies in Living room shop
- #82 of 91 best companies in Sofa store
About Loaf - Notting Hill
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
103 Lancaster Road, W11 1QN, London, United Kingdom
- 02031418300
4.5
Excellent
44 reviews
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This company invites their customers to review, whether positive or negative
Replied to 97% of negative reviews
Typically replies within 24 hours
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The lady who helped me in the store was…
The lady who helped me in the store was very informative, and provided qualitative guidance.
9 August 2025
Reply from Loaf - Notting Hill
Hi Gary,
Thank you for taking the time to leave us a review,
We're delighted to hear that you received helpful guidance at our Notting Hill shack. We know that adding a new sofa to your home is a big decision, and we're here to provide you with all the information you need to make the best choice.
We can’t wait to see this lovely piece in your home!
Warm regards,
Cynthia
The staff in store and over the phone…
The staff in store and over the phone when asking about delivery
27 July 2025
Reply from Loaf - Notting Hill
Hi Tracie,
Thank you so much for your feedback!
We appreciate you taking the time to share your positive experience in one of our shacks, as well as how our customer service team was helpful, and answered any questions you had.
Please let us know if there is anything we can help with.
Warmest Regards,
Paris
I visited loaf’s Notting Hill “shack”…
I visited loaf’s Notting Hill “shack” and received great customer service from the onset. They have a really good selection of sofa’s, beds and fabrics.
17 July 2025
Reply from Loaf - Notting Hill
Hi Hannah,
Thank you so much for taking the time to share your experience!
We’re thrilled to hear you enjoyed your visit to our Notting Hill Shack and that our team made a great impression from the very start. It’s wonderful to know you found the selection of sofas, beds, and fabrics to your liking. We take pride in curating pieces that feel just right for every home.
If there's anything else we can help with or if you have any questions following your visit, please don’t hesitate to get in touch.
Thanks again for popping by!
Warm wishes,
Paris
Fantastic in store service!
I looked online to buy my sofa from Spain. Then while I was in London I visited the shop in Ladbroke Grove. Arzouni spent about an hour with me discussing what I was after and what would fit my flat and set up. Very helpful and nice.
8 July 2025
Reply from Loaf - Notting Hill
Hi Suzan,
Thank you so much for taking the time to leave us a review!
I’m thrilled to hear that you had such a lovely and seamless experience while shopping with us.
Our goal is to ensure that all our customers have the best experience, and we’re so happy to have provided that for you.
Keep Loafing!
Warm regards,
Cynthia
Exceptionally nice shop staff
Exceptionally nice shop staff. Very helpful and knowledgable. I stupidly came to the shop after a dentist appointment, and when I felt unwell, they made me very comfortable and brought me cold water. Altogether a really positive experience, and great products too.
16 July 2025
Reply from Loaf - Notting Hill
Hi Nora,
Thank you so much for taking the time to leave us a review!
We’re thrilled to hear that our staff were so helpful. It truly makes us happy to ensure our customers feel welcome every time they visit our shack, and it’s wonderful to know our team made you comfortable and that you had such a great experience.
We would absolutely love to see you again soon!
Wishing you a Loafy day ahead!
Warm regards,
Cynthia
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