Tia spent a lot of time showing us sofas to our specifications. She knows the range very well, so was able to answer all our questions off the cuff. She could not have been more helpful. Later, we di... See more
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Sadiqa was excellent - very approachable and easy to talk to. She really helped us choose a beautiful olive wodge and I'm so excited to get it home! She even called back when I requested her help and... See more
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The purchase of the sofa went perfectly until the collection of my old sofa needed to be added to the order. Sadly, its still not sorted and I’ve been left very puzzled why either an IT glitch or del... See more
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Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures... See more
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Company details
- #346 of 395 best companies in Home Furniture Shop
- #184 of 227 best companies in Bedroom furniture shop
- #52 of 57 best companies in Furniture Accessories
- #218 of 240 best companies in Homewares Shop
- #104 of 114 best companies in Living room shop
- #85 of 92 best companies in Sofa store
About Loaf - Notting Hill
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
103 Lancaster Road, W11 1QN, London, United Kingdom
- 02031418300
4.5
Excellent
54 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
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Fantastic in-store experience
We had a fantastic experience at the Notting Hill branch with Muna. She was enthusiastic and went through everything with us in helping to decide on our new bed. We made a purchase with her the same day and feel great about our choice. First class customer service from Muna. Can’t wait to have the bed!
18 October 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Yasmin,
Thank you so much for your lovely feedback and for shopping with Loaf!
Amazing to hear you had such a fantastic experience at our Notting Hill branch with Muna. She truly is a star and we’ll be sure to pass along your kind words. I’m delighted you found the perfect bed and felt supported throughout the process. I can’t wait for you to receive it and start enjoying it. Here’s to many restful nights ahead!
Warm regards,
Manny.
Great customer service and in-store…
Great customer service and in-store experience a pleasure.
3 October 2025
Reply from Loaf - Notting Hill
Hi Juliet,
Thank you for shopping with Loaf!
I’m happy to hear your experience in our Shack was a treat, and that our customer service was swift, professional, and informative. We take great pride in delivering a premium standard of care.
Hope to hear from you again soon!
Warm regards,
Manny.
Great service and quality product
Great variety of fabrics for custom made cushions. Excellent quality and friendly, efficient service.
5 October 2025
Reply from Loaf - Notting Hill
Hi Luis,
Thank you so much for you review
We’re delighted to hear you’re happy with both the quality of your cushions and the friendly, efficient service you received.
It’s lovely to know you enjoyed exploring our range of fabrics we hope your new cushions add the perfect finishing touch to your home.
Warm regards,
Cynthia
Nice experience at the store
Nice experience at the store. Lots of product on display and polite staff. Loaf’s transparency with pricing and options makes it a very easy process to get an order over the line. Many thanks!
30 August 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Lawrence,
Thank you so much for taking the time to share your experience!
We’re delighted to hear that you enjoyed your visit to the store and found the process smooth and transparent that’s exactly what we aim for. We'll be sure to pass your kind words along to the team.
Thanks again for choosing Loaf. We hope you absolutely love your new piece!
Kind regards,
Manny.
Nice experience
Nice showroom, with lots on display- and very helpful, well informed staff.
5 September 2025
Reply from Loaf - Notting Hill
Hi Tim,
We truly appreciate your amazing 5-star review!
We're excited to have you visit us again soon.
Best wishes,
Jasmin
Sav, brand ambassador
My original experience with loaf was slow and difficult. However since I contacted the loaf shop in Notting Hill and Sav took over my order my experience has been much better.
Sav has been very efficient, proactive, clear and positive. She has responded to my emails in good time despite the fact you have been very busy. She has kept me informed of what is happening which I have appreciated after my difficulties in contacting loaf before.
26 August 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Alan,
Thank you so much for taking the time to share your feedback.
While we're sorry to hear that your initial experience with us wasn’t smooth, we’re really pleased to know that Sav was able to turn things around for you. She’ll be absolutely chuffed to hear your kind words! It's great to know she’s been clear, proactive, and responsive, exactly the service we aim to provide.
We truly appreciate your patience and are so glad you're now feeling more supported. If there’s anything else we can do, just let us know!
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Osmond,
Thank you so much for taking to leave us a review
We’re delighted to know that our team made your visit to our Notting Hill shack a positive experience. It truly warms our hearts to hear that our friendly staff were there to help you out
Keep Loafing on!
Warm regards
Koya was very attentive and helpful.
Koya was very attentive and helpful.
I made two purchases and hope to be able to return for more items we need in due course.
Thank you Koya!
You were a 5 Star salesperson!
13 August 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Richard,
Thank you so much for your lovely review! We're absolutely thrilled to know that you had a fantastic shopping experience with us!
Koya will be over the moon to hear your wonderful compliments!
We can't wait to welcome you back for more items in the future!
Best Wishes!
Jasmin
Thoroughly explained all the financial…
Thoroughly explained all the financial options there are in order to able to purchase a sofa. Never phased by repetitive questions, it can be quite daunting choosing a new sofa. There are varying styles designs etc. Friendly patient staff.
7 August 2025
Reply from Loaf - Notting Hill
Hi Mary
Thank you for taking the time to leave us a review. It's wonderful to hear that our colleagues have managed to answer all your questions, choosing a sofa is an important decision.
Our staff know it can be daunting, and its important we take the time to go through everything with you and make sure you're comfortable.
If you need anything else in the meantime please do let us know, we're always happy to help.
Kind Regards,
Peter.
The lady who helped me in the store was…
The lady who helped me in the store was very informative, and provided qualitative guidance.
9 August 2025
Reply from Loaf - Notting Hill
Hi Gary,
Thank you for taking the time to leave us a review,
We're delighted to hear that you received helpful guidance at our Notting Hill shack. We know that adding a new sofa to your home is a big decision, and we're here to provide you with all the information you need to make the best choice.
We can’t wait to see this lovely piece in your home!
Warm regards,
Cynthia
The staff in store and over the phone…
The staff in store and over the phone when asking about delivery
27 July 2025
Reply from Loaf - Notting Hill
Hi Tracie,
Thank you so much for your feedback!
We appreciate you taking the time to share your positive experience in one of our shacks, as well as how our customer service team was helpful, and answered any questions you had.
Please let us know if there is anything we can help with.
Warmest Regards,
Paris
I visited loaf’s Notting Hill “shack”…
I visited loaf’s Notting Hill “shack” and received great customer service from the onset. They have a really good selection of sofa’s, beds and fabrics.
17 July 2025
Reply from Loaf - Notting Hill
Hi Hannah,
Thank you so much for taking the time to share your experience!
We’re thrilled to hear you enjoyed your visit to our Notting Hill Shack and that our team made a great impression from the very start. It’s wonderful to know you found the selection of sofas, beds, and fabrics to your liking. We take pride in curating pieces that feel just right for every home.
If there's anything else we can help with or if you have any questions following your visit, please don’t hesitate to get in touch.
Thanks again for popping by!
Warm wishes,
Paris
Fantastic in store service!
I looked online to buy my sofa from Spain. Then while I was in London I visited the shop in Ladbroke Grove. Arzouni spent about an hour with me discussing what I was after and what would fit my flat and set up. Very helpful and nice.
8 July 2025
Reply from Loaf - Notting Hill
Hi Suzan,
Thank you so much for taking the time to leave us a review!
I’m thrilled to hear that you had such a lovely and seamless experience while shopping with us.
Our goal is to ensure that all our customers have the best experience, and we’re so happy to have provided that for you.
Keep Loafing!
Warm regards,
Cynthia
Exceptionally nice shop staff
Exceptionally nice shop staff. Very helpful and knowledgable. I stupidly came to the shop after a dentist appointment, and when I felt unwell, they made me very comfortable and brought me cold water. Altogether a really positive experience, and great products too.
16 July 2025
Reply from Loaf - Notting Hill
Hi Nora,
Thank you so much for taking the time to leave us a review!
We’re thrilled to hear that our staff were so helpful. It truly makes us happy to ensure our customers feel welcome every time they visit our shack, and it’s wonderful to know our team made you comfortable and that you had such a great experience.
We would absolutely love to see you again soon!
Wishing you a Loafy day ahead!
Warm regards,
Cynthia
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