Lola's - Lola's Selfridges Birmingham Reviews 

873
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TrustScore 4.5 out of 5

4.5

Selfridges & Co, Bullring Shopping Centre, B5 4BP Birmingham, GB

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See what reviewers are saying

Rated 5 out of 5 stars

The cake was amazing. My step son's favourite and worth every penny. Delivery was fast, good communication and arrived beautifully boxed. Second time we have ordered this cake and it was just as amazi... See more

Rated 5 out of 5 stars

The quality remains as excellent and fresh as ever, and I have been a loyal customer of Lola's Cupcakes for many years. I recently purchased a birthday cake for my son's 15th birthday; he is a great f... See more

Rated 5 out of 5 stars

The gluten-free cake was soft and moist and very chocolatey. Ordering online was not too hard and the collection was efficient.

Rated 5 out of 5 stars

The best cakes ever! We are long time lovers of Lola’s and chose them for our wedding cake - it was absolutely stunning and we had so many compliments on how nice it tasted! A special thank you to t... See more


Company details

  1. Cake shop
  2. also in
  3. Bakery
  4. Cupcake shop
  5. Online Food Ordering Service
  6. Take away service
  7. Wedding cake shop

About Lola's - Lola's Selfridges Birmingham

Written by the company

Shop Cakes Shop Cupcakes Shop Brownies Nationwide Delivery Contact Us Lola’s began back in 2006 with a simple aim: to bake beautiful, fresh cakes every day. Starting as a small bakery, we quickly grew and went on to open flagship store in Selfridges and, today, we have over 30 locations in and around London! Freshness has always been at the heart of what we do. We bake around the clock to ensure our customers receive the very best cupcakes and cakes for every occasion. A commitment that still defines who we are today. We care deeply about the experience each customer has with Lola’s. From baking and decorating, to carefully loading orders onto our own fleet of dedicated drivers, every step is designed to make sure each delivery is as special as it should be. Our customer service team is always on hand to help with enquiries, and the occasional problem! Now with a team of over 400 people, we’re proud to have established ourselves as a go-to destination for cupcakes and celebration cakes.

Lola's - Let's Celebrate !

Written by the company

Hand baking delicious cupcakes & cakes since 2006
Hi, I'm Asher from Lola's Cupcakes. We are here to make show stopping cakes, that taste incredible, for every occasion. We use Trustpilot so our customers can express how they felt their experience was. We look into all reviews, and use them to help us improve. Thank you

Our Promise

Finest ingredients, passionate bakers, handcrafted cupcakes.

Finest ingredients, passionate bakers, handcrafted cupcakes.
We guarantee to find a way to restore your trust in Lola's, so please get in touch if you have any concerns or recommendations.

Contact info

  • Selfridges & Co, Bullring Shopping Centre, B5 4BP, Birmingham, United Kingdom

  • +44121 643 2004

4.5

Excellent

TrustScore 4.5 out of 5

873 reviews

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4.5

All reviews

(873)

5,774 reviews in the last 12 months

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Rated 1 out of 5 stars

The staff at Lola’s Selfridge are RUDE

The staff at Lola’s Selfridges Birmingham are terrible. From first interaction too inquiring about ingredients the guy who served me was just rude dismissive and I felt like an inconvenience. I have had similar experiences at this Birmingham based Lola’s throughout the year. It was Never ever like this just so gutted how customer service can ruin your whole experience off wanting too go back and purchase. The staff are rude have attitude and you are made too feel rushed when picking out what cake or cupcakes you want too purchase. Thumbs downs. There needs too be some serious staff training or someone from the company come do an inspection

20 October 2026
Lola's - Lola's Selfridges Birmingham logo

Reply from Lola's - Lola's Selfridges Birmingham

Hello,

Thank you for taking the time to share your feedback.

We are sorry to hear about your experience at our Selfridges Birmingham store. This is not the standard of service we aim to provide, and we appreciate you bringing this to our attention.

Please be assured, your feedback will be shared with our store management team for internal review.

If you do wish to discuss this further, please feel free to email us on hello@lolascupcakes.com.

Best wishes,

Rated 1 out of 5 stars

No loyalty to customers that have…

No loyalty to customers that have brought from them in years.

10 October 2026
Lola's - Lola's Selfridges Birmingham logo

Reply from Lola's - Lola's Selfridges Birmingham

Hello Halima,

Thank you for taking your time to share your feedback with us here.

It seems this may be in regards to your recent emails with our team about updates to our loyalty program made earlier this year.

We are very sorry that you were not aware of these changes before you visited us in store recently to try to claim the birthday offer in store that we had previously given with the old version of the Love Club.

Members on our new rewards club, instead of claiming an item in store only on the birthday date, are now given bonus points on their birthday directly to their account that they can use over a longer period of time and can use in store or online.

To be eligible for those points, you need to have been a member and have added your birthday into your new rewards club account at least 30 days before.

We notified all of the customers on our Love Club about the transition to the new rewards scheme and of all of the relevant changes to how you earn and spend points, including this update to our birthday bonus, via email earlier this year.

As we understood you were very disappointed with not being offered something in store as you were in previous years and as you had not been granted the points since you had not put your birthday into your account, my colleague kindly added these points for you directly so you can still have access to the birthday rewards you are due.

If you have any other questions about our reward scheme or all of the ways that Lola's and our team work hard to give back and reward loyalty for our regular customers we hope you will not hesitate to reach out to us again over email at hello@lolascupcakes.com.

Kind regards,

Rated 1 out of 5 stars

Birthday cake

The birthday cake that was ordered was a bit hard and didn't have that soft texture as before; I was disappointed. However, the Oreos were very tasty.

5 October 2026
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Reply from Lola's - Lola's Selfridges Birmingham

Hello,

Thank you for sharing your feedback with us.

We are glad to hear that you enjoyed the cookies, but we are truly sorry to learn that the birthday cake did not meet your expectations.

We understand how disappointing it is when the texture of a special treat is not as soft as it should be.

Our goal is always to deliver delicious, high-quality baked goods, and we will be sharing your comments with our baking team to ensure our cakes maintain the quality you expect from us.

If you'd like to discuss this order any further, please feel free to email us on hello@lolascupcakes.com

Best wishes,
Marta

Rated 5 out of 5 stars

The cake was amazing

The cake was amazing. My step son's favourite and worth every penny. Delivery was fast, good communication and arrived beautifully boxed. Second time we have ordered this cake and it was just as amazing and delicious as the first. We will be using Lola's again. 100% recommend them. They are worth every penny!

7 October 2026
Rated 5 out of 5 stars

I’ve been an Elite member with Lola’s…

I’ve been an Elite member with Lola’s and mostly order online. I love how easy and convenient it is to browse and place an order, especially when I need a cake for a special occasion. 🎂💕 There’s always a lovely selection to choose from, and the Elite perks are a nice bonus. Overall, I’ve had a good experience ordering online with Lola’s.

5 October 2026
Rated 2 out of 5 stars

Heavenly Chocolate Cake

We have purchased Lola’s cakes in the past, they have gone down a treat, how ever this particular cake was alittle disappointing. It was extremely sickly and no one was able to finish their slice. Too rich and not liked by a wide range of chocolate lovers.

3 October 2026
Lola's - Lola's Selfridges Birmingham logo

Reply from Lola's - Lola's Selfridges Birmingham

Hello,

Thank you for taking the time to share your feedback with us.

We’re very sorry to hear that your recent cake fell short of expectations, particularly as you have enjoyed our bakes in the past.

Our Chocolate Heaven cake is finished with a chocolate ganache icing, which does have a richer and more indulgent flavour. If you prefer something lighter, we would recommend trying one of our cakes with a cream cheese or mascarpone icing, which may be more suited to your taste.

If you would like to discuss your experience with us further, please don’t hesitate to get in touch at hello@lolascupcakes.com. We’d be very happy to assist.

Best wishes,

Rated 5 out of 5 stars

Amazing and fesh…

The quality remains as excellent and fresh as ever, and I have been a loyal customer of Lola's Cupcakes for many years. I recently purchased a birthday cake for my son's 15th birthday; he is a great fan of carrot cake, and I believe Lola's makes the best version available. Many guests inquired about where I had purchased the cake and expressed an intention to order from Lola's themselves. I also appreciate the new ability to collect my orders from a refrigerated locker pick up point. This service saves me both time and money, and it spares me from traveling into Birmingham city centre, which I have always found to be overwhelming due to the busy crowdand traffic. This is a wonderful idea by Lola's.

17 September 2026
Rated 5 out of 5 stars

Delicious cake and brilliant online ordering service …

I always use the online ordering and the delivery service that Lola’s - so easy to use - you choose the date of delivery and on the day are given a time slot - the delivery drivers are always friendly and I have never been let down with the service - I chose the red velvet cake which was moist and delicious as always - I loved the added flap to the packaging which made getting the cake out of its box so much easier

4 September 2026

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