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See what reviewers are saying

Rated 5 out of 5 stars

So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more

Rated 5 out of 5 stars

Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.

Rated 5 out of 5 stars

I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more

Rated 3 out of 5 stars

Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more

Company details

  1. Clothing Shop
  2. Men's clothes shop
  3. T-shirt Shop
  4. Underwear shop
  5. Ladies' clothes shop

Written by the company

LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

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Replied to 50% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Fast and Easy

Fast and Easy
Easy order process and fast delivery for high quality t-shirts for travelling light this summer.

30 June 2024
Rated 5 out of 5 stars

My favorite wool shop!

This is my second order from Loow. Proud owner of six wool t-shirts. After one year the nearly white lost a bit of its whiteness, but this one is on me, not following washing instructions as recommended. Otherwise the quality it is just the best!! 🙌

24 May 2024
Rated 5 out of 5 stars

Great Quality

Shipped fast! The shirt I received was great quality and I will definitely consider LOOW when looking for merino in the future. I love the color palette they use for their clothing and I hope they expand their selection of women's styles.

20 April 2024
Rated 5 out of 5 stars

LOOW products are of excellent quality

LOOW products are of excellent quality. I‘ve purchased multiple items - T-shirts, zip-neck and tank top - over time and have consistently been very impressed. Both quality of materials and workmanship are excellent.
The ordering process is very easy and shipment works promptly

20 April 2024
Rated 5 out of 5 stars

LOOW still the best among 5 brands I have owned.

I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product. Icebreaker recently reintroduced a high quality 100% merino product with many color choices (I recently purchased one). I now own many shirts among five different brands. The quality of LOOW shirts remains the best of any of the others. I especially like the 135 and 160U series shirts.

6 April 2024
Rated 4 out of 5 stars

Great quality

I found the details on each clothing item very useful, to help make an informed and considered decision before shipping etc. They gave good advice/ tips before arrival of the t-shirts, on how to evaluate the products, wash & wear etc, plus they offer a very solid returns policy, which is truly unique. I appreciate this as one of the few Merino wool brands which offers 220gsm t-shirt options with some decent colour choices and large enough sizes for ladies (though still limited versus for men sizes). Only down side was limited stock and choices - especially the womens clothes had few items in stock, so I could not order the colour I wanted (darker options preferred, had to purchase off-white). We are finding the quality great!

22 March 2024
Rated 1 out of 5 stars

Polyester

Tshirt in merino but with polyestersewings.
Unbearable

16 March 2024
LOOW logo

Reply from LOOW

Dear Ann
I understand that you would like our products to be sewn with a thread other than polyester. Given the durability we want our products to have, this is not possible. To our knowledge, there is no good alternative, and I believe that all Merino T-shirts on the market are sewn with this kind of thread.

If you do not wish to use our products, you can return them free of charge via www.loow.com/retur (for Danish orders).

Kind regards
Team LOOW

(We are a Danish company and we speak Danish too. This reply was made in English as the customer placed a review on the English version of Trustpilot.)

Rated 5 out of 5 stars

Products are perfect

Products are perfect, good sizing, and good quality.
Customers service is fast if you have any question.
I will defenetly go back to it !

19 March 2024
Unprompted review
Rated 5 out of 5 stars

An amazing product

What's there to say? An amazing product that suits most of my needs perfectly. I'm only slightly disappointed that the selection of v-necks is so limited these days. Please bring back the khaki / sand coloured lightweight v's!

7 March 2024
Rated 5 out of 5 stars

Really nice socks

They were quick to respond to the questions I had. I purchased some of their socks and they are amazingly soft and fit just right, bought 6 extra pairs after that.

24 February 2024
Rated 5 out of 5 stars

High quality merino wool t-shirt

High quality merino wool t-shirt. Very comfortable and easy to care for. Expensive but well worth every penny. Great return policy which is an indicator of good customer service.

28 January 2024

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