While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Ordered two blankets and 2 baby vests. The vests are a wonderful peacock pattern and are so vibrant and a wonderful change from baby pastels. The blankets however are even more fabulous. They are wond... See more

Rated 4 out of 5 stars

Mustard yellow quilted dress was just as I had hoped. Soft and light as well as cosy, it will be ideal for cooler days in the autumn to come, and thin jumpers can be added underneath for extra warmth... See more

Rated 4 out of 5 stars

Gorgeous quality trapper hat and jacket…only problem was I think the sizing of the hat is a bit smaller than average- I got a size larger for my daughter as she takes after me! But it was still too sm... See more

Rated 5 out of 5 stars

Absolutely beautiful little body suits that came really quickly and were very well packed in a paper covering which is a great idea. Inside they were in a lovely cloth bag which I imagine will prove... See more

Company details

  1. Children's clothes shop
  2. Baby Clothing Shop
  3. Baby shop
  4. Childrens Shop

Written by the company

ORGANIC AND ORIGINAL, UNIQUE AND UNISEX These are the four key points we always strive to work towards with the direction of our brand. We believe in high quality cotton garments that are made to last and can be reused as much as possible by constantly growing little people, no matter the gender. Buy well and buy less is a sustainable choice that we support by using 100% organic cotton in everything we make. It increases the life cycle of each garment, as well as encouraging pre-loved clothes to be shared and passed on in our LS Forever Bags.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

706 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 50% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Quick delivery and returns/exchange process was easy and straightforward. Quality and presentation of items purchased was fantastic.

1 March 2026
Rated 1 out of 5 stars

AI Deception

Uses AI generated photos and babies. A company built on false advertising and deception. Avoid.

23 January 2026
Unprompted review
lucy&sam logo

Reply from lucy&sam

Hi,

We have no record of you ever placing an order with us, so this review does not reflect a genuine customer experience of our products or service.

For clarity: our current website uses some AI-generated assets as part of our creative presentation — this is not deception. Historically, we have also carried out 50+ professional photoshoots with real babies and toddlers over the past 15 years, so we are well aware of the realities of child modelling, including the pressure often placed on children to achieve images.

Based on your public review history, it appears that posting negative reviews is a frequent activity. Accusations of false advertising from a non-customer are misleading and unfair.

Lucy & Sam Team

Rated 5 out of 5 stars

Fab quality products

Ordered two blankets and 2 baby vests. The vests are a wonderful peacock pattern and are so vibrant and a wonderful change from baby pastels. The blankets however are even more fabulous. They are wonderfully toasty, yet breathable without being heavy. We use them every day now it's getting chilly- they are so versatile! 100% recommend!

28 October 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look