MADARA Cosmetics Reviews 6,084

TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 833 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, finding them effective and well-suited for various skin types, including sensitive skin. Many appreciate the natural ingredients, pleasant textures, and subtle scents. The delivery service is frequently highlighted for its speed and efficiency, with many people receiving their orders quickly, even for international shipments. Overall, consumers are very satisfied with their purchases and the service provided. However, some people were dissatisfied with specific product performances, noting issues like a tinted serum pilling or a hair spray making hair sticky and ineffective for detangling. A few customers also reported problems with delivery, such as receiving incorrect orders or unexpected customs charges.

What people talk about most

Product

People report positive experiences with product, often praising the high quality, effectiveness, and natural... See more

Quality

Reviewers highlight positive aspects of quality. Many consumers praise the high quality of the products,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the speed and efficiency of... See more

Order

Users describe positive interactions with order. Many customers praise the ease of ordering, fast delivery,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the fast and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Best skincare products that fits my and my daugters skin and age! I'm 40+ and prefer SOS line serum for maximum hydration, Retinol line products, that makes my oily skin matted and CC City crea... See more

Rated 5 out of 5 stars

I’m very happy with my experience ordering from MADARA Cosmetics. They were extremely prompt, and my package arrived in just 2 days even though it was an international shipment. The products are just... See more

Rated 5 out of 5 stars

Super quick delivery! I only started to using MADARA products recently and I can see they really works. My order was: Bronzer Lashes serum Mascara Glowing toner Concealer CC go stick... See more

Rated 5 out of 5 stars

This product works very well on my dyed and extremely dry hair, which has been damaged from frequent heat styling. It also makes the natural hair of my two young daughters very shiny and smooth... See more


Company details

  1. Cosmetics shop
  2. Beauty product supplier
  3. Beauty Products Wholesaler
  4. Beauty supply store
  5. Cosmetic Products Manufacturer
  6. Health and beauty shop

Written by the company

MÁDARA is a B Corp certified corporation that brings together the power of Northern botanicals and cutting-edge science to create ECOCERT/Cosmos certified organic skincare and makeup. Founded in 2006 and nestled along the Baltic Sea, the brand crafts biologically active formulas with dermatologically proven results, harnessing the resilience of Arctic and Northern plants. Sourced from wild meadows, deep lakes and dense forests, each ingredient is selected for its purity and potency, refined to its highest effectiveness. Both the ingredients and final formulations are ECOCERT/Cosmos certified, natural and organic—free from unnecessary additives, always performing at their best. The name MÁDARA comes from a wild Northern herb (Galium Verum) that grows in pure soil, free from pesticides and other chemicals. Chosen as a symbol of the organic Northern ingredients that fuel the brand’s products, it is also a popular women’s name in Latvia.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Stick + testers — spot on

I had never heard of the brand before; they targeted me on Instagram, and I very quickly followed them and decided to try it. I really like the guide for choosing the right shade. I bought the product in stick format, and what I really like is that testers are available, so I bought five testers of another product to see how it works for me over a few days. The stick is great. I will recommend it and will definitely buy it again. Shipping was really fast. I’m very satisfied.

20 March 2026
Rated 5 out of 5 stars

Love Madara <3

I love everything I buy from Madara - they're my go-to brand for creams, toner, and face wash. Very gentle and refined products.

1 August 2025
Rated 3 out of 5 stars

I have tried a lot of products

I have tried a lot of products, but most of them haven't been suitable for my skin, despite the product description that in theory sounded perfect for my skin.
Despite that I have found a few products that I really like and the most important part that I value the most - organic ingredients.

23 March 2026
MADARA Cosmetics logo

Reply from MADARA Cosmetics

We are sorry to hear that some of our products were not suitable for your skin. We understand that everyone’s skin is unique and sometimes a formula just isn't the right match.

To look into possible resolution options for you, please contact our Customer Support team at support@madaracosmetics.com within 30 days of your delivery.

Best regards,
The MÁDARA Team

Rated 5 out of 5 stars

I have not received my items.

I have not received my items.

UPDATE
Changed my review. The package got lost but Madara fixed the problem well and fast. I do recommend their products.

23 March 2026
MADARA Cosmetics logo

Reply from MADARA Cosmetics

We are very sorry to hear that you are still waiting for your parcel to arrive. Both the tracking information and the elapsed time suggest that there may be a delivery issue.

We invite you to contact our customer service team as soon as possible at support@madaracosmetics.com. Please include your order number so we can confirm your delivery details and assist you in resolving this issue immediately.

Best regards,
The MÁDARA Team

Rated 4 out of 5 stars

I like a few Madara products

I like a few Madara products, constantly buying them for a few years. Most of my favourites, unfortunately, disappeared from Madra's production. Such as eye patches, moisturising capsules...
Also having a free samples with the order could be very helpful to taste some of Madra's new products. As it was before.

17 March 2026
Rated 1 out of 5 stars

Shampoo and conditioner (GROW) just ok

Keratin spray does nothing, does not detangle or shine, no results on myself or my daughter’s hair. Shampoo and conditioner (GROW) just ok. Also, in US, delivery was free if I spent a certain amount of money. Then one month after delivery getting bill from fed ex for duties and taxes for $25. Annoying because I spent extra to get free shipping and don’t even feel like product is effective.

1 March 2026
MADARA Cosmetics logo

Reply from MADARA Cosmetics

First of all, we are very sorry to hear that the Keratin hairspray did not work for you! We invite you to contact our customer support team at support@madaracosmetics.com within 30 days of delivery so we can look into this for you.

Regarding the customs duties, these are indeed a possibility for international orders. Since our orders are shipped from Riga, Latvia (European Union), these charges are separate from shipping fees. While we offer free shipping on orders over a certain amount, customs duties are determined by the destination country's regulations.

Unfortunately, the procedure in the United States often involves the customs bill being sent to the customer after the delivery has been made. We understand this is frustrating, and while we cannot control these government-mandated fees, we are working to make information regarding possible customs charges more visible at checkout to avoid future surprises.

Best regards,
The MÁDARA Team

Rated 5 out of 5 stars

Great quality and fast delivery

Great quality and fast delivery, also price is very reasonable for a well sustained quality. I have been using Madara’s products for years and never been dissapointed. Will happily return for more products.

17 March 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look