Pru UK Reviews 3,632

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 613 reviews, reviewers had a great experience with this company. Customers frequently highlight the helpfulness and efficiency of the staff, noting their clear communication and understanding approach. People are generally satisfied with the user experience, finding the online tools straightforward and the overall process easy to navigate. Many appreciate the promptness with which their requests are handled and the thorough explanations provided. However, some customers were not happy with the customer service and response times, mentioning difficulties in getting answers and repeated requests for information. A few other people also felt that the process was lengthy and frustrating, particularly when dealing with complex situations or needing to prove their identity multiple times.

What people talk about most

Customer service

People report ambiguous experiences with customer service. Many consumers praise helpful and knowledgeable... See more

Service

Customers consistently note ambiguous experiences with service. Many reviewers express significant... See more

Staff

Consumers generally express satisfaction with the staff, often describing them as communicative,... See more

Response time

Users describe ambiguous interactions with response times. Many customers report significant delays, with... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the online process easy to use,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

A bit lengthy and involved but I was pleased to be able to complete the process via a promised telephone call from Prudential (rather than having to complete a form). Your agents were very efficient... See more

Company replied

Rated 4 out of 5 stars

Am happy to help but it would have been helpful if we knew from the outset as to how many questions we would be expected to answer. If I had known how long the questionnaire would take to complete,... See more

Rated 4 out of 5 stars

Maturation of small pension policy.Clear choices made available regarding options available. Payment of policy made within agreed time scale.Whole process made simple.

Company replied

Rated 4 out of 5 stars

Although the initial contact required more than one phone call, once through to the correct team the experience was fine. The person I dealt with was very helpful and the whole process was completed i... See more


Company details

  1. #5 of 6 best companies in Pension office
  2. #125 of 138 best companies in Insurance company

Written by the company

We’re a leading savings and investments business, caring for customers for over 170 years. Ever since we were founded as a loans and life assurance company in 1848, we’ve sought to bring wealth within reach of as many people as possible by helping them access our products. Today we’re part of M&G plc, a family of brands all aligned behind the same ambition: to manage our customers’ savings and investments so that they can live the life they want, while aiming to make the world a little better along the way.


Contact info

4.1

Great

TrustScore 4 out of 5

4K reviews

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Rated 5 out of 5 stars

The pension Pru was really helpful sorting out…

The Pru was really helpful sorting out my pension, the service was quick and efficient. The financial adviser was very good he explained everything to me very thoroughly. Would 100pc recommend them

5 March 2026
Pru UK logo

Reply from Pru UK

Hi Heather, thank you for your feedback and we're delighted to hear you had a positive experience in sorting out your pension. If there's anything more we can help and support you with, please get in touch again. Many thanks

Rated 3 out of 5 stars

Overwhelming waste of paper

Found the literature overwhelming and confusing for a relatively small amount of money I was due to receive.

1 March 2026
Pru UK logo

Reply from Pru UK

Hi Wendy, thank you for your feedback and we're sorry to hear the information you received felt overwhelming and unclear.

We appreciate you taking the time to share this, as it helps us review how we present information. If there are any aspects that remain confusing, or you're unsure about, please contact us at social@prudential.co.uk. Many thanks

Rated 1 out of 5 stars

Transfer of Investment Plan monies LOST

If allowed, I would not give even 1 star! My recent and ongoing experience withdrawing funds from my Prudential Investment Plan, has and still is an absolute nightmare.

I requested a withdrawal in order to financially support my daughter and her family in purchasing their home. The initial hard copy documentation was sent via next-day delivery but was reportedly not received. To avoid delays, I subsequently emailed all required documents. I clearly communicated the urgency of the situation, including the property completion date and was reassured the funds would arrive in time. Unfortunately, this did not happen and despite making numerous phone calls, I have yet to receive a clear explanation as to why the transfer has not been completed. I have repeatedly been told that the transfer “cannot be traced,” which is deeply concerning given the significant amount of money involved. I have spoken to numerous people every day its very time consuming and frustrating.

As a direct result of this failure, my daughter and her family were unable to complete their house purchase as planned. They had removal vans packed and were ready to collect their keys, only to face last-minute disruption. They were put at risk of breaching their contract due to non-payment of the completion statement balance, which could have resulted in losing their deposit and home. I was forced to borrow money from friends and family at short notice to prevent this outcome putting me in very embarrassing situation. I have incurred additional financial costs and significant emotional distress during an already difficult time following my husband’s passing.

I have also experienced poor customer service, having to repeatedly explain my situation to different representatives. Being told they are just Admin and not being able to be transferred to a representative in the Finance Dept, the people who deal with the transfers etc. Promised callbacks were not fulfilled and no clear ownership or resolution of my case. This situation has been extremely distressing for both me and my family.

I am now still waiting for a full explanation of what has happened to my funds as well as immediate confirmation of the current status but have just been told I have to wait as these things take time! The strange thing is, this morning I did receive a small nominal amount for the inconvenience which went into my nominated account! I need to know the location of the transfer, prompt release of my withdrawn funds, compensation for the financial losses and distress caused and a formal investigation into how this situation was allowed to occur. I have asked to speak to a manager or someone higher up the organisation, but this doesn't seem to be an option.

From a very unsatisfied customer

30 March 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi, we're very sorry to hear about the difficulties you've experienced with your withdrawal, and the impact this had on your daughter's home purchase. We also understand and recognise the concern and upset this is causing, especially during this difficult time.

We'd like to follow up on your experience and help where we can, ensuring further contact is made with you regarding the funds. To enable us to do so, please could you email our team at social@prudential.co.uk with the plan number this relates to, together with your preferred contact details. Many thanks

Rated 5 out of 5 stars

Very helpful and pleasant staff and good outcome for my request

Both of the staff I spoke to on the telephone were very pleasant and helpful and gave me all the information that I needed.

24 March 2026
Pru UK logo

Reply from Pru UK

Hi Angela, thank you for your kind words and feedback after speaking with us recently. It's so nice to hear the colleagues you spoke with were able to help you with your request, and that you had pleasant conversations with them.

Thanks again and please get in touch should you need anything more.

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