Pru UK Reviews 3,691

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 589 reviews, reviewers had a great experience with this company. Many customers found the staff to be very efficient, helpful, and clear in their communication, making processes straightforward and easy to understand. People often highlighted the excellent service, noting that interactions were handled with courtesy and respect, and that information provided was clear and reassuring. The overall process for accessing funds or managing policies was frequently described as simple and quick, with payments often arriving promptly within the agreed timeframe. However, some reviewers experienced significant delays and difficulties, particularly with pension transfers and withdrawals, citing long waiting times and repeated requests for the same information. A few customers also expressed dissatisfaction with the response times and communication, feeling that their issues were not adequately addressed or that payments were delayed. Some people also felt that the company's processes were overly demanding or complicated, leading to frustration and stress.

What people talk about most

Customer service

Customers consistently note ambiguous experiences with customer service, with many reviewers praising helpful... See more

Service

Users describe ambiguous interactions with service, with some reporting helpful and efficient experiences,... See more

Staff

Reviewers mention positive feedback about staff, with many finding them helpful, patient, and knowledgeable.... See more

Response time

People report ambiguous experiences with response times, with many expressing frustration over long waits and... See more

Payment

Reviewers highlight ambiguous aspects of payment, with many experiencing significant delays and difficulties... See more

Reviews shaping this summary

Rated 4 out of 5 stars

A bit lengthy and involved but I was pleased to be able to complete the process via a promised telephone call from Prudential (rather than having to complete a form). Your agents were very efficient... See more

Company replied

Rated 4 out of 5 stars

The company at present is doing well . It is my experience from many years ago which was poor in that they did not fully explain the tax implications of these policies on withdrawl

Rated 4 out of 5 stars

Had a non urgent request so opted for call back one week after initial contact which I did not receive. Surprisingly after I called again in addition to sorting the problem they elevated the missed ca... See more

Company replied

Rated 4 out of 5 stars

Maturation of small pension policy.Clear choices made available regarding options available. Payment of policy made within agreed time scale.Whole process made simple.

Company replied


Company details

  1. #5 of 6 best companies in Pension office
  2. #126 of 136 best companies in Insurance company

Written by the company

We’re a leading savings and investments business, caring for customers for over 170 years. Ever since we were founded as a loans and life assurance company in 1848, we’ve sought to bring wealth within reach of as many people as possible by helping them access our products. Today we’re part of M&G plc, a family of brands all aligned behind the same ambition: to manage our customers’ savings and investments so that they can live the life they want, while aiming to make the world a little better along the way.


Contact info

4.1

Great

TrustScore 4 out of 5

4k reviews

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4.1

All reviews

(3,691)

547 reviews in the last 12 months

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Rated 1 out of 5 stars

Poor customer services a company in the middle ages

My father had a small life policy with the Pru. When he died I sorted my mother’s finances out as she’s elderly. The policy was for help with his funeral etc. Both my mother and myself have heard nothing from the Pru not even an acknowledgment they have all the details I gave them so the policy can be paid to my mother. 3 weeks after my Dads funeral and 6 weeks after I notified them of his death their call centre still has NO details of who it’s progressing or even if they have written to anyone. They just stonewall and say we can’t tell you. When asked to speak to someone senior they say no…when asked to speak to the dept dealing they tell me they’re not on the phone??? In the 2020’s no phone no internet??? When asked to speak to complaints dept…..they’re not on the phone either.
I’ve sorted financial stuff with 2 banks, 4 building societies and numerous companies and utilities all sorted and finalised. The Pru a plan specifically for help with death….cant even sort out a simple very small death policy that my father took out expecting it would help my mother on his death.
Well done Pru you are not fit for purpose and I’d strongly suggest anyone reading this that wants to leave something for a loved,one to help with finances when they die avoid the Pru at all costs.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Unreliable!

Unreliable and not to be trusted with your pension!

Pru make constant administrative errors, including that of providing incorrect pension details to a new provider!

They cannot execute the most simplest of requests and expect customers to have faith in them to manage more serious financial assets!

Avoid this organisation!

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Shocking!!!!

Shocking!!!!
Tried to sort out old pensions from 1990s
Gave them my NI number, all my old addresses, but the person on the end of the phone said I have not passed security and could help me. I also gave them the company I was working for that setup pension. All policy numbers.
I have now spoken to a 3rd party company to sort it out.
If they can miss handle something this easy they are not taking over the rest of my pensions.

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Since reaching 55 at end of May I…

Since reaching 55 at end of May I decided to take the option of 25% tax free cash to fund a new van . As a sole trader of 25 years experience if I treated my customers the way I have been treated I would be out of work. 3 hours of phone calls, emails, brochures, all telling me the same thing I was told over the phone. It’s the end of June and I still have not received a penny. Phone call this morning expecting to be told transfer would be taking place immediately. No, another 2 to 3 weeks! Meanwhile I have spent £1000 on van hire alone . If i wasnt going to face emergency tax on my remaining money i would take the rest out put somewhere else. Stalling for time comes to mind. It’s my money. Awful.

29 June 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Mark, we're sorry to hear about the problems you've encountered and the impact this has had on the purchase of a new van.

We'd like to follow up on your experience with our customer service team, and help where we can to resolve matters for you. To allow us to do so, please email our team at social@prudential.co.uk with your plan number and preferred contact details. Many thanks

Rated 1 out of 5 stars

M&G Pru wont use appropriate communication channels.

So M&G Pru recognise they failed me again and for the second time agreed the performance is so poor that they need to pay me compensation.

However, as stated before I dont want compensation, I want service. Specifically, I want you to manage my transfer away from you properly. I want to leave you as you are the worst company I ever dealt with.

So what's the problem now? Well my new provider established communications regarding the transfer. M&G Pru Claim Dept need a form signing and returning. Great! I do that.

However, the awful offshore team, dont acknowledge this and request a different form, they have no knowledge of the first request. And yet my new provider handling the transfer had already confirmed through the correct channel it was supposed to be the form the claims dept requested (we asked them twice to avoid precisely this issue). And yet here we are clueless requests being fired off. I have advised M&G Pru offshore team if they want something specific they should make the request via the new provider through established transfer communications channel. Simon and M&G Pru Socials team, I raise another formal complaint. Get your teams to first talk to each other and then to channel requests back via the new provider's transfer team as is good industry practice. Its crazy I even have to request this of you. Confirm in your reply here that you will do that or its just hot air!

17 June 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Mr Woodward, we're following up on your latest concerns with both our complaints and customer service teams, and we're sorry for the ongoing inconvenience you've encountered. If there is anything more you'd like to raise, please let us know by emailing our team. Many thanks

Rated 5 out of 5 stars

I wanted to cash in an insurance policy…

I wanted to cash in an insurance policy , this was relatively straight forward with guidance from the staff at the Pru

16 June 2026
Pru UK logo

Reply from Pru UK

Hi David, thank you for your feedback and it's good to hear we were able to help and support you with your requirements in cashing in your policy.

Rated 3 out of 5 stars

SYSTEM ISSUES

DESPITE THE FACT THAT YOUR SYSTEM NEW WHO I WAS IT TREATED ME AS IF I WAS A NEW CUSTOMER AND I HAD TO SUPPLY I.D INFORMATION ALL IN A .PDF FORMAT. THIS TOOK ME A LONG TIME TO SORT AND WAS A CONSIDERABLE INCONVIENIANCE.

1 June 2026
Pru UK logo

Reply from Pru UK

Hi Mrs Howard, we're grateful for you taking the time to leave your review, and to highlight your recent experience. We're sorry for the inconvenience our requirements have caused and we do hope everything has now been resolved for you. If there is anything more we can help with, please let us know by emailing our team at social@prudential.co.uk with your plan number. Many thanks

Rated 1 out of 5 stars

Utterly incompetent …

Messages to the company appear to be routed via a call centre in - at a guess - south Asia. Not a problem in principle, but the operatives are poorly trained and appeat to respond with whatever cut n paste occurs to them at the time.
In April, I asked for my AVC contributions to cease, as I was preparing to retire in June. The first response I had was a generic one which completely ignored my request, so I had to tell them again to cease contributions.
They then took over a month to cintact my employer to action it, meaning that they missed to payroll deadline. As a result my final month's wages were seriously reduced, and aren't enough to meet my bills.
I messaged to ask how they'd put this right. The response? To tell me that to wait for my next payslip, completely ignoring the fact that I am NO LONGER EMPLOYED.
When I complained about this, I was told that they would refund the AVC to my employer. However, not only am I NO LONGER EMPLOYED but this would create an additional tax liability if channelled back through my former employer. It's pretty scary that a huge financial organisation like Prudential wouldn't know this.
When I messaged to ask them not to do this, I received the universal fob-off response: 'your request has been passed to the relevant department.
Even more brilliantly, when I objected to that response, I received the same response again - that this request had been passed to the relevant department.
The service is so bad it would be funny, if only I hadn't been left with no money to live on and no resolution in sight.
I'll really enjoy taking this to the Ombudsman.

Update following response: this afternoon I received a text message saying that the complaints manager would 'call me shortly'.
Guess what, they didn't. Honestly, you couldn't make this stuff up.
What I eventtually did receive was a written complaint response which just told me it wasn't their fault, and failed to address any of the issues I raised about their unhinged responses so far.
Like I said, I'll enjoy taking this to the Ombudsman.

11 June 2026
Unprompted review
Pru UK logo

Reply from Pru UK

We’re very sorry to hear about your experience and the impact this has had, particularly at such an important time. Please email us at social@prudential.co.uk with your plan details or any reference numbers, along with your preferred contact information, and we’ll look into this further.

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