Pru UK Reviews 

3,746
TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 575 reviews, reviewers had a great experience with this company. Customers frequently praise the supportive staff members for being knowledgeable and guiding them smoothly through various financial procedures. People often mention that payments and transactions are completed within a reasonable timeframe without any unexpected fuss. Many consumers feel very satisfied with the clear communication and guidance provided during policy and pension withdrawals. Some reviewers were not happy with long waiting times on the phone and unexpected delays during complex pension transfers. Other people also noted frustrating communication barriers, making it difficult to provide required documents and access their funds seamlessly.

What people talk about most

Customer service

Reviewers mention ambiguous feedback about customer service, highlighting both helpful support and... See more

Service

Users describe ambiguous interactions with service, highlighting widespread frustration regarding difficult... See more

Staff

Clients share positive opinions on staff, noting that advisors are helpful, informative, and professional.... See more

Response time

Reviewers highlight ambiguous aspects of response time, with experiences varying widely among consumers.... See more

Payment

Customers consistently note ambiguous experiences with payment, reflecting a high level of disagreement.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The company at present is doing well . It is my experience from many years ago which was poor in that they did not fully explain the tax implications of these policies on withdrawl

Rated 4 out of 5 stars

Maturation of small pension policy.Clear choices made available regarding options available. Payment of policy made within agreed time scale.Whole process made simple.

Company replied

Rated 4 out of 5 stars

Although the initial contact required more than one phone call, once through to the correct team the experience was fine. The person I dealt with was very helpful and the whole process was completed i... See more

Rated 4 out of 5 stars

Disappointed to discover I had to transfer my 2 pension plans away from one of the largest pension providers because my plans did not allow me to draw-down. The transfer process then took almost 2 mon... See more


Company details

  1. #5 of 6 best companies in Pension office
  2. #134 of 140 best companies in Insurance company

Written by the company

We’re a leading savings and investments business, caring for customers for over 170 years. Ever since we were founded as a loans and life assurance company in 1848, we’ve sought to bring wealth within reach of as many people as possible by helping them access our products. Today we’re part of M&G plc, a family of brands all aligned behind the same ambition: to manage our customers’ savings and investments so that they can live the life they want, while aiming to make the world a little better along the way.


Contact info

4.0

Great

TrustScore 4 out of 5

4k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(3,746)

533 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Getting your money is impossible.

After taking 4 months previously to get the first half of MY money out (see previous review), I am now trying to get the rest of my money out. I thought this would be simple, all the forms are completed, bank account associated etc.
However the website refuses to allow this, it just hangs and glitches (across multiple computers, browsers and after clearing cache etc). I have asked them and now they insist we fill out more forms to get hold of MY money.
Never, ever trust this company with your money.

19 August 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi, we'd like to help with your latest requirements and we're sorry you've faced problems with our website. To allow us to work with you and our customer service teams, please email us at social@prudential.co.uk with your plan number and preferred contact details.

We look forward to hearing from you.

Many thanks

Rated 1 out of 5 stars

Dreadful!!

Dreadful!!
Trying to transfer my pension to another provider.

This is supposed to be a stress free and smooth process..

With this lot it is anything but .. They have been incredibly obstructive..a dreadful drawn out process asking me to fill in form after form after form snd basically NOT ALLOWING ME ACCESS TO MY OWN MONEY.

Asking inane question after inane question as if l am a child or possibly cognitively challenged in some way.

I WANT TO TRANSFER MY PENSION TO ANOTHER PROVIDER.
WHY IS THAT SO DIFFICULT??

Of course they will make reference to the importance of due diligence and making sure that I'm not the victim of a scam etc etc etc etc.

A real two bob tin pot set up..

I really wish I'd never started a pension with this shower.

Message to Prudential

DO NOT REPLY TO THIS REVIEW WITH ONE OF YOUR POINTLESS , GENERIC AND UNINTERESTED RESPONSES.

EDIT:;
I did request you do NOT reply.
Perhaps typically you just ignore me…
Par for the course really..

18 August 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Michael, we are genuinely concerned to hear about your experience in transferring your funds to another provider.

It is clear from your review that you have a number of concerns and requirements we need to look into further, and help where we can.

To allow us to approach our customer service teams, we would need to understand more about your existing plan. Please email us at social@prudential.co.uk with these details, along with your preferred way our teams can get in touch with you.

Many thanks

Rated 5 out of 5 stars

Good service

Good service in the end few hiccups at the beginning couldn't send money to my bank account but got cheque via post quite quickly!

30 July 2026
Rated 1 out of 5 stars

Shocking

Shocking - DO NOT try make these people your pension fund. Terrible investment options and restrictions - extremely poor comms.

17 August 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Colin, we're concerned to hear about your experience and we're sorry for the poor impression this has given you.

To allow us to look into your concerns in more detail, please email our team at social@prudential.co.uk with your plan number and any further details you'd like to share with us about your experience. Many thanks

Rated 1 out of 5 stars

ONE STAR

ONE STAR – YEARS OF OBSTACLES TRYING TO ACCESS MY FATHER’S OWN PENSION

I very rarely feel compelled to write a review like this, but our family’s experience of Prudential has reached the point where it needs to be documented publicly.

My father is now 72 years old and has been trying to access his pension as a full uncrystallised lump sum. What should have been a clear process has turned into an extraordinary and exhausting succession of telephone calls, emails, letters, forms, signatures, changing requirements and apparently endless additional hurdles.

The wider history goes back approximately 12 years, with the most intensive efforts to resolve the matter continuing for the last two to three years.

We were previously led to understand that my father required a suitably qualified financial adviser before Prudential would proceed. After an enormous amount of effort, we have finally obtained the appropriate financial adviser, the necessary paperwork has been completed and returned, and we believed we were finally approaching the end of this process.

Instead, yet another requirement has now been introduced.

Throughout this experience, my father has made his wishes abundantly clear: he wants to access his pension as a full lump sum.

He understands that there may be tax consequences. He understands that financial advice may recommend alternatives. He is entitled to receive appropriate warnings and advice. But advice is not the same thing as preventing an adult from ultimately making his own informed decision about his own retirement savings.

The constant introduction of further requirements has left us questioning when this process will ever actually conclude.

What makes the situation particularly troubling is the sheer amount of time and energy that has been required simply to reach this stage. We have dealt with repeated conversations, correspondence, paperwork and different explanations over a period measured not in weeks, but in years.

My father should not have to spend his retirement repeatedly fighting to access money that he has accumulated for precisely this stage of his life.

We have now reached the point where the entire history is being compiled into a formal chronology, including correspondence, telephone calls, advice given, documents requested and delays encountered.

I also have serious concerns about whether the way this matter has been handled throughout has met the standards expected of a regulated financial-services provider. Those concerns will now be escalated through the appropriate formal channels, including the Financial Ombudsman Service.

I am not asking Prudential for a favour.

I am asking Prudential to bring this extraordinarily prolonged matter to a conclusion and enable my father, having received the appropriate advice and information, to exercise his decision regarding his own pension.

After everything our family has experienced, I could not in good conscience recommend Prudential to anyone based upon the service we have received.

I sincerely hope Prudential now takes ownership of this case, reviews the complete history rather than treating each contact as another isolated transaction, and finally resolves it.

17 August 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi, we're sorry to hear about the poor experience your father has encountered and the problems he has faced in accessing his pension funds.

We'd like the opportunity to follow up on his experience and help move your father's requirements forward. To allow us to do so, please could you ask your father to email us at social@prudential.co.uk with his plan number and preferred contact details. Many thanks

Rated 1 out of 5 stars

What sort of pension fund refuses to…

What sort of pension fund refuses to transfer?
I have an existing pension fund with the Pru
I recently discovered an old pension only worth
£1800 & decided to transfer it into my existing Pru fund, only to be told by the Pru this can only be done by a financial advisor!
Why the hell should I pay a financial advisor just to transfer £1800 ?
So I will now be doing the exact Oposite , apparently a financial advisor is not necessary to transfer my large pension pot into the smaller pot. So goodby Pru it’s been nice knowing you for 50 years 🤬

14 August 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Ian, we're sorry to hear about your experience and the impression this has given you. We'd like to follow up on your review and link in with our teams to understand more about your position. To allow us to do so, please email our team at soical@prudential.co.uk with your plan number and preferred contact details. Many thanks

Rated 2 out of 5 stars

PRU pension AVC nightmare

I have been investing in my workplace Defined Benefit pension for some years but knew I should be adding to a DC pot to supplement as I started quite late. Our institution works with Pru so without enough research I started putting money each month in to what they call an AVC. Their frequent delays to invest the monthly payment, poor online interface, patchy communication and gaslighting ( apart from their phone team who have always seemed excellent but a little powerless to change the creaky culture) meant very soon I decided to change tack and invest in a SIPP myself and transfer the tiny pot over. I am now stuck in an endless loop where Pru won't believe that this tiny pot is not being eyed by fraudsters, and so haven't let me transfer my own small amount of money out for months and keep sending ever more hoops for me to jump through after I give them the info they've asked for. I was only with them a few months but hopefully will be free of their endless red tape, high fees and and paper-based communication soon.

10 August 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi, we're sorry to hear about your experience and that you're facing delays in transferring your pot with us. We'd like to follow this up and help where we can. To allow us to do so, please email our team at social@prudential.co.uk with your plan number and preferred contact details. Many thanks

Rated 5 out of 5 stars

Great Experience

I spoke to a highly professional advisor who made the process I wished to complete very straightforward.

24 June 2026
Pru UK logo

Reply from Pru UK

Hi Mr Seaton, thank you for taking the time to leave your review and we’re pleased you’ve had a positive experience.

Rated 1 out of 5 stars

Horrendous!

Horrendous!!
As Power of attorney for my late father I had been attempting to draw down his pension before he reached the age of 75 to pay for his care needs. Their lack of knowledge around POA is very concerning, after 3 years and not getting anywhere, asking for same documents, time wasting, not understanding the Poa documents my father sadly passed last year having turned 75. We are now 12 months into dealing with his estate due to the delays caused by Pru and their lack of knowledge, accountability, customer service. Solicitors are involved which is also costing a lot of money and we’re not getting anywhere. This has caused so much stress and anxiety and has resulted in family disputes over the years, I would not recommend this pension provider to anyone!

8 August 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Caerwyn we're sorry to hear about the problems you've faced, and we'd like to help. To allow us to look into your experience, please email us at social@prudential.co.uk with the plan number and your preferred contact details. Many thanks

Rated 1 out of 5 stars

Very poor customer service

Very poor customer service. Extremely slow.
They often offer goodwill payments of <£100 but this is valueless as whilst they state they will make a goodwill payment in reality they never follow through and actually make a payment

7 August 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Steve we're sorry to hear about the problems you've faced, and we'd like to help. To allow us to look into your experience, please email us at social@prudential.co.uk with the plan number and your preferred contact details. Many thanks

Rated 5 out of 5 stars

The whole process and easy and straight forward…

I found the whole process and assistance in my dealing with Pru, was very straight forward, very well handled with all the questions i needed being well covered to and the relevant documents being supplied as agreed.

30 July 2026
Pru UK logo

Reply from Pru UK

Hi Mr Redman, thank you for taking the time to leave your review and we’re pleased you’ve had a positive experience.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look