Pru UK Reviews 

3,804
•
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 532 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful and friendly, guiding them smoothly through every step of their request. People also mention that online transactions, bond withdrawals, and general service requests are completed very quickly and efficiently. However, some people mentioned frustrating issues with slow communication and ongoing difficulties when attempting to access their pensions. Consumers also stated that getting assistance on the telephone took a long time and required long holding periods before speaking to someone. A few reviewers additionally noted that the payment process sometimes faced unexpected delays due to rigid rules or missing details.

What people talk about most

Customer service

Reviewers express mixed feelings regarding customer service, with some consumers reporting helpful and... See more

Service

Clients share ambiguous opinions on service, with some reviewers praising quick and efficient fund... See more

Staff

Customers consistently note positive experiences with staff, highlighting helpful, knowledgeable, and... See more

Response time

Users describe ambiguous interactions with response time, as opinions on communication and support speeds are... See more

Payment

Consumers find payment to be mixed, as some reviewers praise the process for being quick, smooth, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Maturation of small pension policy.Clear choices made available regarding options available. Payment of policy made within agreed time scale.Whole process made simple.

Company replied

Rated 4 out of 5 stars

The company at present is doing well . It is my experience from many years ago which was poor in that they did not fully explain the tax implications of these policies on withdrawl

Rated 4 out of 5 stars

Overall I was satisfied with the online experience. My transaction was handled in a reasonable timeframe. I got done what I needed to get done.


Company details

  1. Pension office
  2. also in
  3. Insurance company

Written by the company

We’re a leading savings and investments business, caring for customers for over 170 years. Ever since we were founded as a loans and life assurance company in 1848, we’ve sought to bring wealth within reach of as many people as possible by helping them access our products. Today we’re part of M&G plc, a family of brands all aligned behind the same ambition: to manage our customers’ savings and investments so that they can live the life they want, while aiming to make the world a little better along the way.


Contact info

4.0

Great

TrustScore 4 out of 5

4k reviews

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4.0

All reviews

(3,804)

478 reviews in the last 12 months

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Rated 1 out of 5 stars

outdated and poor customer experience. Zero self manage digital experience.

Very poor customer service. Makes every transaction very difficult to do? Even when you want to pay in money. Everything seems to be paper based. Customer service couldn’t answer simple questions and so asked me to send a physical letter to an address to get the answer to a very basic question about business pension. Very outdated company that operate a complicated and arduous customer experience making it difficult to manage your pension. As a result I’m changing provider to one that easily lets me manage my pension online (once I’ve gone through the crazy amount of bureaucracy and reams of paper to release my funds!).

28 September 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi, thank you for your feedback and we're sorry to hear about your experience in engaging with us recently.

We're continually working to improve both our service and digital capabilities. This includes enabling customers to manage their pensions through our online service, including viewing policy information and completing a range of self-service tasks.

To allow us to follow up on your experience and to understand if your plan is eligible for our online service, please email us at social@prudential.co.uk. We'd need your plan number, or any references you have, to help us move this forward. Many thanks

Rated 1 out of 5 stars

Failure to comply with regulatory and legal requirements

Unfortunately there is no rating below 1 star - if there were I would use it. Woeful incompetent service. Admin staff of lowest call centre calibre who appear untrained with little understanding of what they are doing, given the info sent to me. Almost 2 weeks ago, I requested a fund switch to cash. No action whatsoever on their part to this request, (apart from sending me twice irrelevant information which I did not ask for and not sending me information I did request!). Wasting policy holders' monies through fund costs covering such incompetence, is hardly value for money! My fund switch should have been processed at the day's price if requested by midday (or the next working day if later) and should fully settle within standard market time frames (typically a few working days). It is a standard fund and not a PruFund. I have not even had a substantive response to my request and it is now almost 2 weeks, and my fund is losing value. Prudential governance requirements requires fair treatment of customers. I am not experiencing fair treatment and Prudential is failing to meet its legal and regulatory obligations to protect me, as a consumer. Immense frustration, stress and significant time incurred in unsuccessful (to date) attempts to get action - this is not acceptable and needs to be challenged.

25 September 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi Eleanor, we're sorry to hear about your ongoing experience, and the concern and frustration this is causing you.

We'd like to follow up on your comments, and address your requirements as quickly as possible. To allow us to move this forward with the right team(s), please email us at social@prudential.co.uk with your plan number and preferred contact details.

We look forward to hearing from you and helping to conclude your fund switch. Many thanks

Rated 5 out of 5 stars

I thought the service i received was…

I thought the service i received was first class from putting in to withdraw money it only took one week to receive my cash that was really quick

19 August 2026
Pru UK logo

Reply from Pru UK

Hi Mr Walton, we're very grateful for you taking the time to leave your review, and we're delighted to hear you had a positive experience in accessing your funds.

Please do not hesitate to let us know if there's anything else we can help with. Many thanks

Rated 1 out of 5 stars

Making a partial withdrawal from my…

Making a partial withdrawal from my Personal Pension, I called the Pru on 18 Sept 2026 early in the afternoon to ascertain when I could expect to receive my funds.

A pleasant young lady informed me that had I called prior to midday, I would have received my funds by close of business via CHAPS. I was then informed that it would therefore DEFINITELY be 21 Sept 2026.

As nothing had arrived in my bank account by the afternoon, I called and was informed by another gentlemen that yes, I would DEFINITELY be in receipt of said funds by close of play.

Play closed and still no funds. I therefore called again this morning (22 Sept 2026) only to be told that BOTH people I had spoken to had given me incorrect information and worse still, that I would have to wait another day and would DEFINITELY receive them on 23 Sept 2026.

Incensed by this woeful level of service, I demanded to speak to a manager however, none were available. I was assured I would get a call from a manager by close of play however, that was over 5 hours since my earlier and I've not heard anything.

I was told that even if a manager called me, it was highly unlikely that he could do anything to help.

Who knows, maybe a manager will call me later today however, given I've been fed incorrect information on two separate occasions already, I'm afraid I'll take anything I'm told with a pinch of salt.

Some very serious training needs here.

22 September 2026
Unprompted review
Pru UK logo

Reply from Pru UK

Hi, we're very sorry to hear about the difficulties and frustration you are experiencing with your withdrawal. We understand how important it is to receive accurate information from us, especially when it relates to accessing your funds.

We'd like to follow up on your requirements and to ensure contact is made with you by the team involved. To allow us to do so, please email us at social@prudential.co.uk with your plan number and preferred contact details. Many thanks

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