Dear Gail,
We take our business and our reputation very seriously. We are a small, independently owned company with a long-standing record of genuine, positive five-star reviews from real customers. We exercise great care in the creation and sale of every jewellery piece.
While we initially chose not to respond publicly to your negative reviews, we are now compelled to formally address the situation. We are in possession of clear evidence that you have encouraged others to post false reviews on your behalf. These individuals, including Daisy Kelly, have openly stated that they are not our customers. This constitutes a deliberate and coordinated attempt to damage our business reputation.
We have acted in good faith throughout this matter. The necklace you purchased is 18k gold plated over sterling silver. As is widely understood and common knowledge within the jewellery industry, sterling silver and gold-plated items may naturally tarnish or show signs of wear over time, particularly when exposed to sweat, perfume, water, or regular use. This is a normal characteristic of precious metals and does not indicate a defect.
When the necklace was returned to us, it showed clear signs of extended wear over several months. Despite this, and as a gesture of goodwill, we polished the item and returned it to you restored to its original shine, as previously advised.
Notwithstanding our efforts to resolve this matter amicably, you proceeded to initiate a chargeback with your bank three months after the original purchase date. Given the circumstances and the resolution already provided, this action is unreasonable.
Please be advised that posting false reviews or soliciting others to do so is unlawful and may constitute defamation. Should this behaviour continue, we will have no option but to pursue formal legal action to protect our business interests. This may include seeking removal of the false reviews and recovery of financial damages.
We formally request that all false reviews be removed immediately and that this conduct cease without further notice.
Sincerely,
Memorial Jewellery AE