Moneyfarm Reviews 6,447

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 212 reviews, reviewers had a great experience with this company. Customers are really happy with the user experience, finding the interface easy to use on both desktop and mobile, and appreciating the detailed and well-laid-out information. People consistently praise the staff for their professionalism, helpfulness, and expertise, often highlighting their supportive and communicative approach. However, some customers were dissatisfied with the customer service, mentioning slow responses, conflicting information, and a lack of urgency in addressing issues. There were also mixed opinions regarding the service and pricing, with some finding the service efficient and competitively priced, while others felt the costs were a little higher or experienced issues with their investments.

What people talk about most

Service

Reviewers mention ambiguous feedback about service, with some customers expressing satisfaction, highlighting... See more

Customer service

Customers consistently note ambiguous experiences with customer service. While some reviewers praise the... See more

User experience

Users describe positive interactions with the user experience. Many customers highlight the easy-to-use... See more

Staff

Clients share positive opinions on staff, often highlighting their helpfulness and professionalism. Many... See more

Price

Consumers find price to be ambiguous, with some reviewers noting competitive rates and reasonable fees,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Very happy with my investment within MF but a few years ago we appointed a local financial advisor to help guide us through investments and trusts and the like. We are extremely happy with the advice... See more

Company replied

Rated 4 out of 5 stars

Opened a new SIPP via Quidco for some cashback - nearly a year later and Moneyfarm are not replying to emails, not responding to Quidco and it feels like avoiding paying the cashback whilst offering... See more

Rated 4 out of 5 stars

Easy to install the App and open an account.. Seems to stop there in My wife's case. Transferred her Existing ISA to money farm, well applied for it to be.. Her Building Society Isa was close... See more

Rated 4 out of 5 stars

Seems like an honest reputable company. Bit slow to communicate, but eventually sorted out a missing money transfer.


Company details

  1. #68 of 77 best companies in Investment service

About Moneyfarm

Written by the company

Moneyfarm is a digital wealth manager that supports you with expert-managed portfolios and DIY investing options. Whether through ISAs, pensions or general investment accounts, our platform adapts to your goals. By combining smart technology with human insight, we make it simple to grow and protect your wealth—with confidence and peace of mind.

Moneyfarm è la piattaforma di investimento digitale che rende gli investimenti semplici, accessibili e adatti alle tue esigenze. Ti affianchiamo con soluzioni personalizzate: dai portafogli gestiti al conto titoli, ai piani pensione e assicurativi. Coniugando tecnologia avanzata e supporto umano, ti guidiamo in ogni momento, per aiutarti a costruire un futuro sereno per te e la tua famiglia.


Contact info

4.1

Great

TrustScore 4 out of 5

6k reviews

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Rated 1 out of 5 stars

ISA scam (eToro and MoneyFarm)

What a scam this company is operating. I will be taking these scammers to the Financial Ombudsman.

Here's whats happened;
I've signed up for the ISA they are running in conjunction with etoro. I specifically signed up through the web page offering the etoro/moneyfarm ISA.

I completed the sign up process, providing the usual details you give when opening a bank account (national insurance number, full name, address, financial info, employer etc)

I was accepted and the etoro account opened. Emails confirm my account is fully open and I can log in and log out using my email address and password.

I was then immediately sent to a page compelling me to deposit at least £50. I therefore had to deposit £50 before I'd even got to view my account information and check everything was in order.

The £50 transferred from my Halifax account to my new etoro account.

I noticed that this etoro account is NOT an ISA. It's some stocks and shares trading wallet that I have no interest in.

I looked into my account details and note that they had NOT opened the ISA for me despite, as mentioned earlier, I opened the account specifically from their ISA webpage.

I found the section of the website to open an ISA provided by MoneyBox and therefore proceeded to click to open the ISA. I accepted the terms and conditions etc and the final part of the ISA account opening is where they go through verification. This is the message I've had on my screen for over 3 hours
"We are verifying your details
Thanks for joining us. Your account will be ready to use as soon as we've verified your identity.
We're verifying your information, which typically takes less than 5 minutes."

I have a spotless credit record. Etoro have already verified my ID and account and confirmed its all verified, so why on earth are you putting my application through another verification which simply doesn't progress and gets stuck on this verification screen?

The website states if you have any difficulties you can call MoneyFarm. I've done this and typically nobody answers and its asks me to leave a message. Nobody has got back to me. Complete scam, they have no interest in handling complaints.

As a final message to whichever customer service bot that answers this complaint - don't bother with your mealy mouthed PR friendly replies that you post on trustpilot reviews. I require you to confirm your complaints email address. This will not go away, I will be taking this to the Ombudsman Service. You are operating a scam.

5 April 2026
Unprompted review
Rated 5 out of 5 stars

Really straight forward investing

Really straight forward investing. I can't fault them really.

11 March 2026
Moneyfarm logo

Reply from Moneyfarm

Hi Neil,

Thank you for your feedback.

We’re really pleased to hear that you’ve found investing with us straightforward and that you’ve had a positive experience overall. It means a lot to know our platform is working well for you.

We appreciate you taking the time to leave a review.

Should you require any assistance please contact our Customer Service Team on 0800 433 4574, or via support@moneyfarm.com, and we’d be happy to assist you.

Kind regards,
Moneyfarm Team

Rated 5 out of 5 stars

Genuine Help from Advisor.

Very pleasant and helpful advisor-nothing too much trouble for her -even working overtime to help.
Very honest regarding her areas of expertise or otherwise. Sense of humour too.

30 March 2026
Moneyfarm logo

Reply from Moneyfarm

Hi Lynda,

Thank you for your kind feedback.

We’re really pleased to hear about your positive experience with our advisor.

It’s great to know they were helpful, honest about their expertise, and went the extra mile to support you.

We’ll be sure to pass your comments on to the team.

Should you require any assistance please feel free to contact our Customer Service Team on 0800 433 4574, or via support@moneyfarm.com, and we’d be happy to assist you.


Kind regards,
Moneyfarm Team

Rated 5 out of 5 stars

A great company to invest with

A great company to invest with. Customer service is first class and always at hand to answer questions regarding portfolio changes and investments.
Will continue to invest with yearly ISA allowance. Far better than with a bank or building society.

29 March 2026
Rated 5 out of 5 stars

Moneyfarm seems to know what they are…

Moneyfarm seems to know what they are doing, my ISA has done well, despite my intervention. I also liked the cash bonus. ISAs are a powerful tool as you get older and your pensions despite every effort otherwise, get the income taxed.

30 March 2026
Rated 1 out of 5 stars

Can you send me the Tax

Can you send me the Tax

18 March 2026
Unprompted review
Moneyfarm logo

Reply from Moneyfarm

Hi Sajmon,

Thank you for leaving your feedback. I can’t see a reference number associated with your review, and am unable to find an account with your name, so I am unable to have a look at your account directly to understand the full issues you were experiencing.

In relation to tax, it is hard to understand what your query is relating to. However, if you hold a GIA account, we will release your Consolidated Tax Voucher (CTV) a few months after the end of the tax year.

If you are referring to income drawn from a pension you hold with us, we will deduct tax automatically under pay-as-you-earn (PAYE), and can generate income payslips to illustrate the taxation details.

Please do get in touch with us directly so we can understand and answer your questions in more detail. You can reach us on 0800 433 4574, or via emailing us on support@moneyfarm.com

Rated 5 out of 5 stars

Easy approach to diversified investment…

Easy approach to diversified investment based on a simple risk questionnaire without the need for in depth financial knowledge. Intuitive App and website which transparently facilitates tracking investments. Although most things are automated it is great to have the support of a dedicated advisor within Moneyfarm with whom to have periodic conversations over strategy. Most importantly the financial returns have been good and have weathered several global geopolitical shocks to the financial system

16 March 2026
Rated 1 out of 5 stars

customer service zero

You need to review the level of service you provide to your customer, everything is confused. I opened an ISA and etoro after several request told me my money is invested at risk and that is why i was seeing a loss on the amount. It is unacceptable, I thought i would lose all my money. You never really explined me clearly, it was vague. Nothing to do with the people at CS, it is your service which needs to be change. And I am still having an issue cause the new provider just contacted me saying they still waiting on you cause the money should be transfered out by now

A BUNCH OF CLOWNS

ETORO ISA A SCAM

customer service zero, no answer from question. awful. avoid

14 March 2026
Unprompted review
Moneyfarm logo

Reply from Moneyfarm

Hi Patrice,

We are very sorry to hear you feel this way. We want to assure you that we take your concerns seriously. Whilst we understand the frustration caused by the technical issues, I can guarantee that this was a system error and not a reflection of our integrity as a business.

I’ve reviewed your account and can see our team has been in regular contact via phone and email with you over the last few weeks to resolve this known issue. I’m pleased to confirm that the matter is now fully settled and that your ISA now looks as expected.

If you have any remaining questions or feel that a specific inquiry went unanswered, please contact us directly again via your preferred method.

Rated 5 out of 5 stars

Nice app, great customer service, slow transfers

Nice app. Great customer service, including optional 30mins sessions with their specialists. Good rates (I think).

Only annoying thing is how long it takes to transfer money from banks to Moneyfarm. Compered to Lightyear which takes minutes, Money farm days 4 ish days.

13 March 2026
Unprompted review
Rated 1 out of 5 stars

My wife and I opened accounts but could not deposit

My wife and I opened accounts to put a total of £40,000 into cash ISA via etoro/ moneyfarm
Over the last 2-3 weeks we have attempted to deposit money, we have confirmation screens to say it will go through in the next few working days
Then nothing happens, we have even gone through the process over the phone with a customer services and taken screen shots of the confirmation. All to no avail, no money taken from our bank accounts no updates, no error messages. We gave in and closed out accounts and gone elsewhere. The other provider was up and running in less than 15 minutes compared to 3 weeks of wasted time. Will be creating another Isa next year but wont be touching etoro and moneyfarm

27 February 2026
Unprompted review
Rated 1 out of 5 stars

Do not trust - zero customer service. How are they even legal

Opened through eToro and added money to the Cash ISA account. My money was in limbo for over a week even though i got mail saying account has been verified asking to deposit funds.. I deposited the fund when opening and it should have transferred when the account was verified - took literally 1 week after that with repeated mails and calls to customer care. I wrote asking to make a formal complaint - but got a response saying your money is in now and nothing about complaint / apology. I would not trust them again - will be transferring my ISA elsewhere asap.

27 February 2026
Unprompted review
Rated 5 out of 5 stars

Happy

Had a account for many years, very easy to use and keep track and happy with how the account is going

10 March 2026

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