What an amazing organisation MuchLoved is! As an ex-Funeral Director, I have known literally thousands of people who have used MuchLoved and it has been a positive experience for all of them. Sadly, I... See more
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This site was such a comfort to us. Our lovely funeral directors set it up initially but it was so easy for us to add photos or memories for all Mum's friends to enjoy. Making donations to our chose... See more
Our funeral service created a page for my father and a link to the public page was sent to my mother but no password so we couldn't log in and edit it. When I contacted support, the geniuse... See more
Company replied
As a charity we have been using Muchloved for over a year. We can see the difference the online tribute pages are making to bereaved families. The pages offer comfort to our families, allowing them to... See more
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Company details
Written by the company
MuchLoved is the UK's leading in-memory platform where the bereaved can remember someone special and fundraise in their memory through unique, beautiful and lasting online tribute pages. MuchLoved also provides bereavement information and support services and works in partnership with other bereavement organisations and charities to help support those who have lost a loved one. MuchLoved was born in 2007 from a personal experience of grief and a determination to make online remembrance supportive, accessible, and meaningful for everyone. Today, we remain committed to that purpose – combining nearly two decades of expertise with close collaboration across the funeral and charity sectors to continually improve how people are supported through loss. At the heart of MuchLoved is a belief that remembering someone should feel personal, shared, and lasting. Our role is to make that easier – not only for families but also for the organisations who care for them. By working closely with funeral directors and charities, we aim to strengthen the support you provide and help you offer families the best possible experience when it matters most.
Contact info
Nash House, Repton Place, White Lion Road, HP7 9LP, Amersham, United Kingdom
- 01494 722818
- support@muchloved.com
- muchloved.com
4.4
Excellent
47 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 75% of negative reviews
Typically replies within 2 weeks
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Beautifull and simple Platform to set…
Beautifull and simple Platform to set up and Use and, the customer service & support was fantastic.!!
12 June 2026
Unprompted review
What an amazing organisation MuchLoved…
What an amazing organisation MuchLoved is! As an ex-Funeral Director, I have known literally thousands of people who have used MuchLoved and it has been a positive experience for all of them. Sadly, I have had to use their services myself recently and I can confirm that they are definitely second-to-none! Their customer service is superb too, and they cannot do enough for you!
14 May 2026
Unprompted review
Reply from MuchLoved
Hi Bobby,
Thank you so much for your kind words. It means a great deal to us to hear this from someone who has supported so many families as a Funeral Director and has seen first-hand how MuchLoved pages can help.
We are very sorry that you have recently needed to use our services personally. We know how different it feels when grief is your own, and we are truly grateful that you trusted us at a difficult time.
Your feedback about our team and customer service is deeply appreciated. We will make sure your words are shared with everyone here, as they will mean a lot.
With sincere thanks from all of us here.
Warm regards,
MuchLoved
great idea.....
Someone came up with great idea - not me - for folks to pay tribute when friend or family member passed away. Much Loved , is well titled well meant and well designed , I was very happy to pay tribute to my pal who meant as much to me as family member ! Sincere thanks !
8 May 2026
Unprompted review
Reply from MuchLoved
Hi Peter,
Thank you so much for your lovely review. We’re so pleased that MuchLoved gave you a meaningful way to pay tribute to your pal, especially someone who meant so much to you.
That is exactly what we hope to offer: a thoughtful, well-designed space for remembrance and sharing love for someone special.
Thank you for taking the time to leave such kind words, and for allowing us to be part of your tribute.
Warm regards,
MuchLoved
Most helpful!
They have been very helpful and guided us through getting everything set up properly. Without even asking us! Thank you.
8 May 2026
Unprompted review
Reply from MuchLoved
Hi Emma,
Thank you so much for your kind review. We’re really pleased to hear that you felt supported and that our team could help guide you through getting everything ready.
Thanks from all of us at MuchLoved!
A wonderful site!
This site was such a comfort to us. Our lovely funeral directors set it up initially but it was so easy for us to add photos or memories for all Mum's friends to enjoy. Making donations to our chosen charity shown there was easy to do and we've been able to see who made the donations and their very kind comments. It's a thoughtful site and entries are beautifully presented.
24 March 2026
Unprompted review
Excellent customer service
Excellent customer service. I had a few questions, and they answered them quickly and explained how the process worked. The lady I spoke with was very knowledgeable, helpful and polite.
5 February 2026
Unprompted review
A very thoughtful site
A very easy to use site which brought much comfort to me, my family and friends. An excellent way for people to remember a loved one.
It also make donating easy and you can see who has donated and how much has been raised for your nominated charity.
17 January 2026
Unprompted review
This is a lovely concept and was very…
This is a lovely concept and was very well implemented; I got the sense that the people running it are genuinely concerned with the sensitivity required for those of us who use the service. I should add that the organisation that manages it is very responsive.
27 January 2026
Unprompted review
Comfort and ongoing support after loss
Such a support at times when family are apart, yet wish to do something to remember a loved one. This website is comforting to revisit and makes a difference to the charity as well. Thank you to all the team who maintain the site with such kindness and sensitivity.
22 December 2025
Unprompted review
Do not use for donations - send direct to the charity
I wrote a review in May, regarding the fact that MuchLoved cream 3.2% + 1.9% + 20p off every donation. The response then was that it was Love2Donate and not MuchLoved which handled donations. Well - I was considering another donation for someone recently deceased, but exactly the same thing happens, all under the name of MuchLoved. This organisation may be excellent for tributes but I would advise everybody to donate directly to the charity chosen by the deceased’s family and NOT through MuchLoved, so that the charity actually receives what you want them to receive. My last donation potentially deprived the charity of £300! MuchLoved, in the small print, has lengthy Terms and Conditions, which firstly say the tribute is free of charge, and only in the unlikely event of people sparing the time to read on, do you find the actual donation charges.
8 November 2025
Unprompted review
Reply from MuchLoved
Hi Rosemary,
Thank you for taking the time to share your updated feedback, though we’re sorry to hear that you continue to feel dissatisfied.
We’d like to clarify a few important points for you and for anyone reading your review:
1. Your previous donation was made through the former Love2Donate platform
When you made your original donation, Love2Donate and MuchLoved were operating as separate businesses and systems. Your payment — including the Gift Aid issue you experienced — was processed on Love2Donate’s legacy platform, not the MuchLoved platform you’re reviewing here.
Since then, Love2Donate has been retired and all Funeral Directors have been moved onto the MuchLoved system, which provides automatic Gift Aid processing for eligible charities.
2. MuchLoved is transparent about our fees
Like all online payment providers, there are unavoidable card charges and service fees. These are clearly shown on our site, and the charities using MuchLoved are fully aware of them. Many openly say that our service saves them significant administrative time and cost, in addition to the comfort the tributes provide to bereaved families.
3. Donating direct isn’t always cheaper for charities
Direct donations also involve card fees, admin time, Gift Aid processing and reporting. MuchLoved handles all of this automatically, which is why many charities actively choose our platform.
4. MuchLoved is trusted by charities and families
Tribute pages remain free, and we encourage readers to look at the many reviews from charities speaking about the value and reliability of our service.
We understand that your earlier experience with the old Love2Donate system was frustrating. If you’d like us to check anything further, our team is here to help at support@muchloved.com or 01494 722818.
Warm regards,
The team at MuchLoved
Couldn't ever log in, avoid
Our funeral service created a page for my father and a link to the public page was sent to my mother but no password so we couldn't log in and edit it.
When I contacted support, the geniuses at Much Loved replied
"A MuchLoved account was set up for your mum with a random password assigned which she obviously doesn't know"
Well, yes, that's why I was writing to you.
Now there is some random page online with my fathers name and a picture of a bunch of Lillies that we don't want and can't remove.
3 November 2025
Unprompted review
Reply from MuchLoved
Hi Nicholas,
Thank you for sharing your feedback. We're sorry for your loss and for any frustration caused at such a difficult time.
Unfortunately, we aren't able to see or share people's passwords for security reasons. An authentication link to log in is sent when the tribute is first created, but if this doesn't work for any reason, you can reset your password using the forgotten password facility, or we can send out a new link on request.
We're pleased to see you now have access to a page set up for your father with full access. If there’s anything further you’d like to change or add, please get in touch and we will be happy to help.
With best wishes to you and your family,
The team at MuchLoved
Efficient and easy to use
The whole system was straightforward to set up and easy to use. Also Muchloved's communication was excellent.
22 October 2025
Unprompted review
Reply from MuchLoved
Thank you Russ for taking the time to leave a review about your experience. We're happy to hear that you found the service straightforward and easy!
Warm regards,
The team at MuchLoved
A comfort at time of distress.
A comfort at time of distress and an opportunity to remember. Very helpful in every way.
17 October 2025
Unprompted review
Reply from MuchLoved
Thank you for your kind review.
We are pleased to have been of some help at a difficult time and hope you continue to find comfort whenever you visit.
Warm regards,
The team at MuchLoved
Outstanding customer service
Outstanding customer service
We are a charity and MuchLoved let us know that there were donations for us by email. I didn't respond to the first email so they followed up on it and Mel in their support team went above and beyond to help me register the Charity, access our donation reports etc. She was outstanding. I would not hesitate to reccomend this platforrm for donating to charities
7 October 2025
Unprompted review
Reply from MuchLoved
Dear Jessica,
Thank you for your feedback! We will be sure to share it with Mel and all the team here. We are pleased to have played a small part in supporting your charity in your mission and look forward to continuing to support you.
Warm regards,
The team at MuchLoved
MuchLoved is an amazing service for remembering a loved one.
MuchLoved was so easy to access for myself and other people wanting to give tributes. It has been lovely to read others comments about my loved one at such a sad and difficult time, and to see photos added by them which I had not seen before. This is a wonderful service and platform, with very caring staff able to assist promptly with any queries.
6 October 2025
Unprompted review
Reply from MuchLoved
Dear Hazel,
We are pleased that we've been able to support you at this time. Thank you for leaving us a review - it means a lot to all our team who are happy to assist with any queries. We truly hope that your loved one's tribute will continue to provide you comfort as you grieve.
Warm regards,
The team at MuchLoved
Thank You
The muchloved tribute site has helped us all tremendously and been a grate source of comfort and essential communication for friends and family thank you so much.
19 September 2025
Unprompted review
Reply from MuchLoved
Dear LJ,
We are pleased that the tribute has helped you, both in terms of comfort and communications at what must have been a difficult time. Thank you for taking the time to leave a review for us!
Warm regards,
The team at MuchLoved
Much loved is a fantastic wee way to…
Much loved is a fantastic wee way to pay respects to one’s loved ones ! It was a nice surprise when I received a message on the anniversary of my Mothers passing.
30 September 2025
Unprompted review
Reply from MuchLoved
Dear Jason,
Thank you for your review! We are pleased to hear that you have enjoyed the service and we hope it will continue to provide comfort in the years to come, on key dates as well as every day.
Warm regards,
The team at MuchLoved
A place to remember my loved one
I have been a member of MuchLoved.com For many years, I lost my wife 17 years ago after 44 years together (39 of those married)
Much Loved gives me and my son, the opportunity to remember and place our memories, also to light various candles.
A first class website I wholeheartedly recommend and thank the administrators for providing it.
23 September 2025
Unprompted review
Reply from MuchLoved
Dear Roy,
We are so sorry for your loss. We hope that our wife's tribute page continues to provide a meaningful experience for you and your son as you remember her, and some comfort.
We are very grateful for you taking the time to review our service. Thank you!
Warm regards,
The team at MuchLoved
Grateful Thanks to MuchLoved
Very well administrated memorial and donation site. I was impressed with the sensitivity and ease of the procedure and have received many compliments from friends and family on the facilities offered for posting photographs, thoughts and memories as well as making the charitable donations easy to negotiate. Grateful thanks to MuchLoved.
23 September 2025
Unprompted review
Reply from MuchLoved
Dear Hazel,
We are so pleased to hear that you've found the service both easy to use and sensitive. We hope that the photos, thoughts and memories shared will provide much comfort for years to come as you revisit, and are honoured to have been able to support you in this way. Thank you for your feedback!
Warm regards,
The team at MuchLoved
A gently beautiful service
A gently beautiful service, kept very respectfully to the background. Thank you.
27 August 2025
Unprompted review
Reply from MuchLoved
Thank you Heather for your review! It means a lot to us and we're grateful for you taking the time to share.
Warm regards,
The team at MuchLoved
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