NewSmile Reviews 

225
TrustScore 3 out of 5

2.9

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Rated 1 out of 5 stars

Horrendous company, avoid at all costs. The impressions were difficult to do and the company wanted to charge me to send another impression kit to try again. I decided the product wasn’t for me and as... See more

Rated 1 out of 5 stars

Oh, where to start? In no priority order, here goes: 1. Nearly impossible to get accurate impressions without a pro's help. When I asked my dentist for help, they loudly advised they wouldn... See more

Rated 5 out of 5 stars

The new smile team had always provided a very good service. However I did become a bit concerned when there’d been a delay in replying to my chase up emails to an issue I’d raised. This said, about a... See more

Company replied

Rated 5 out of 5 stars

My impression coach, Ivy, was exceptional. We had a little bit of a complicated upper tray fitting. She had great guidance, the utmost patience with me and offered excellent coaching throughout the wh... See more

Company replied

Company details

  1. #254 of 255 best companies in Health and beauty shop

Written by the company

Invisible braces for straighter teeth at 75% less cost.


Contact info

2.9

Average

TrustScore 3 out of 5

225 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 69% of negative reviews

Typically replies within 1 week

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2.9

All reviews

(225)

31 reviews in the last 12 months

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Rated 2 out of 5 stars

The product itself has worked and…

The product itself has worked and straightens the teeth well. The customer service is shocking. Constantly being sent emails asking for the same information over and over again. I have finished my treatment and have purchased retainers but still receiving emails offering me various offers for retainers , still getting emails asking me to send my impressions in . I must have been sent over 100 emails since starting my treatment. Although I am happy with my teeth now, I would not recommend new smile to others until they sort out their process to stop hounding their customers with email asking for the same information over and over again

9 January 2025
NewSmile logo

Reply from NewSmile

Hi Tracy,

Thank you for your feedback and for sharing your experience. We’re pleased to hear you’re happy with the results of your treatment.

We acknowledge your concerns regarding the volume and repetition of emails and appreciate you bringing this to our attention. We are continuously working to refine our communication processes to enhance our customer experience.

Your input is valuable to us, and we’ll use it to improve. If there’s anything further we can assist you with, please let us know.

Rated 1 out of 5 stars

WHERE IS MY REFUND????

I WAS PROMISED A REFUND DUE TO THE MESS THIS COMPANY HAS LEFT ME IN, BOTH PHYSICALLY AND MENTALLY. I WAS INFORMED IT WOULD TAKE OVER THREE WEEKS TO PROCESS, BUT NOTHING HAS BEEN PROCESSED DESPITE THE WAIT.

I STRONGLY ADVISE EVERYONE TO STAY FAR AWAY FROM THIS COMPANY. THE ONLY POSITIVE REVIEWS APPEAR TO COME FROM CUSTOMERS ATTENDING SCAN APPOINTMENTS, WHOM THEY ACTIVELY ENCOURAGE TO LEAVE REVIEWS.

I URGE YOU TO REPORT THIS COMPANY TO THE BBB AND TRADING STANDARDS SO IT CAN BE INVESTIGATED FOR POOR PRACTICES AND HELD ACCOUNTABLE.

Edit: you have my emails, what’s app messages and you do not respond only ignore or reply weeks later - provide me with a direct email? , so I can provide this information and not over a visible form

You reply underneath these reviews, then when we get in touch you do not reply

13 December 2024
Unprompted review
NewSmile logo

Reply from NewSmile

Hi there,

Thank you for bringing this to our attention, and we sincerely apologize for the inconvenience and frustration this has caused. We understand how concerning this situation must be and are committed to resolving it for you as quickly as possible.

To assist you promptly and ensure your issue is fully addressed, could you please provide your full name and order number? This will help us locate your account and investigate the matter thoroughly.

Again, we deeply regret your experience and appreciate your patience as we work to make this right.

Best regards,
NewSmile

Rated 3 out of 5 stars

Either their communication is really terrible or it's a total scam

EDIT: After threatening them with consumer protection agencies and lawsuits, my aligners suddenly appeared. Overall, this process sucked from the beginning. I'll update again after I use my aligners. Hopefully, at this point, they work.

After having fully paid for my aligners, the tracking number for Royal Mail shows that they are expecting them and nothing has been updated since. This was over a month ago.

I have reached out via WhatsApp about 10 times and emailed twice and I have not heard anything from the company.

At this point I'm assuming this is a giant scam and I've just spent over £1,300 for nothing. To be clear, when I wanted to switch to night only aligners they were very communicative when they wanted an extra £100 from me. Since that was paid I cannot get a response.

I'm going to have to take legal action if I don't hear back because this is absurd.

Edit to add: I can see they're responding to positive messages or ones they can easily refute (like saying they are not an actual dental practice), yet they have not responded to my MANY calls, emails, and Whatsapp messages.

AVOID THIS COMPANY. I've contacted every business and consumer protection agency I can to try to resolve this.

3 January 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Dear Melissa,

We are truly sorry to hear about your experience and understand how frustrating this situation must be for you. This is not the level of service we aim to provide, and we deeply regret the lack of communication you've encountered.

We take your concerns very seriously and want to resolve this matter for you as quickly as possible. To assist you, could you please share your full name and order number? This will allow us to locate your account and thoroughly investigate the issue with your order.

Please know that your trust is incredibly important to us, and we are committed to addressing your concerns and making this right. Thank you for bringing this to our attention, and we appreciate your patience as we work to resolve this for you.

Best regards,

NewSmile

Rated 1 out of 5 stars

Awful and worse experience I've had

Awful and worse experience I've had. Communication is disgusting and failing, they won't reply back to WhatsApp, phone or emails at all despite it saying it offers help 7 days a week. Refunds they don't do, video impressions awful. Don't waste your money scam

2 December 2024
NewSmile logo

Reply from NewSmile

Thank you for sharing your experience with us, Bethany. We sincerely apologize for any confusion and inconvenience you encountered during the process. Your feedback is valuable to us, and we take it seriously. Rest assured, we are working to improve our communication and ensure a smoother experience for all our customers. If there's anything specific we can assist you with, Please email us directly at reviews@newsmilelife.com. We appreciate your understanding and patience.

Rated 1 out of 5 stars

REPORTING COMPANY TO TRADING STANDARDS AND WILL SOON PROCEED LEGAL ACTION

AFTER A CALL WHERE I WAS ASSURED BY SHAIRA THAT COMMUNICATION WOULD IMPROVE, NOTHING HAS CHANGED. NO UPDATES, NO PROGRESS—JUST BROKEN PROMISES.

THE SITUATION HAS NOW ESCALATED FURTHER DUE TO SERIOUS COMPLICATIONS, INCLUDING BONE LOSS CAUSED BY THE ALIGNERS. THIS HAS RESULTED IN NOT ONLY PHYSICAL DISCOMFORT BUT ALSO THE NEED FOR CORRECTIVE PROCEDURES THAT WILL COST FAR MORE THAN THE INITIAL TREATMENT.

THE STRESS AND FRUSTRATION OF BEING LEFT IN THE DARK FOR SUCH A PROLONGED PERIOD HAVE MADE THIS ENTIRE EXPERIENCE UNBEARABLE.

I HAVE REPORTED THE COMPANY TO TRADING STANDARDS AND ENCOURAGE OTHERS FACING SIMILAR ISSUES TO DO THE SAME. IF THIS MATTER IS NOT RESOLVED IMMEDIATELY, I WILL HAVE NO CHOICE BUT TO PURSUE LEGAL ACTION.

AVOID AT ALL COSTS.

Edit: how can you say you hold yourselves to high customer care? It has been over a month and I’m still waiting for resolution and response?
Responses via email take 2 - 4 weeks at a time
The only time this company responded quickly was before payment then it all goes down hill as soon as you receive payment!

2 December 2024
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you for bringing this to our attention, CrystalClear. We hold ourselves to high standards of customer care, and I’m truly sorry to hear that your recent experience did not meet those expectations.

I’ve reviewed your account and can confirm that it is currently under review. Rest assured, we’re prioritizing your case and will provide you with an update as soon as the review is completed.

Your feedback is invaluable in helping us improve, and we appreciate your patience as we work toward a resolution. Please don’t hesitate to reach out if you have any additional questions or concerns in the meantime.

Rated 1 out of 5 stars

WARNING

I posted a previous review about the poor communication and service received by NewSmile. I was instructed to contact the Reviews team which I did on 26th November and this is still not resolved. PLEASE do not use this company. They use purposeful delay tactics and poor communication to keep your money!

4 December 2024
Unprompted review
NewSmile logo

Reply from NewSmile

Dear Karina,

Thank you for sharing your experience with us. We're truly sorry for the inconvenience and frustration you've faced. This is not the level of service we strive to provide, and we deeply regret the miscommunication and delays.

To make things right:

As a gesture of goodwill, we’d like to offer you 10% off all future orders.

We’re also reviewing our processes to ensure this doesn’t happen again to you or any other customer.

Your satisfaction is important to us, and we’re here to help resolve any remaining issues. Please don’t hesitate to reach out if there’s anything else we can do for you.

Kind regards,

Mishaal
NewSmile Support Team

Rated 5 out of 5 stars

Ivy was so wonderful

Ivy was so wonderful. Patient with me and talked me through each step. She fitted me in for another appointment and was so helpful each step. I needed smaller aligners and she arranged this so quickly. She was wonderful and made the process so easy

9 November 2024
Unprompted review
NewSmile logo

Reply from NewSmile

Your 5-star rating has made our team's day, Ash! We strive to make each interaction special, and your feedback motivates us to keep raising the bar.

Rated 1 out of 5 stars

SCAMMERS THAT WILL TAKE YOUR MONEY

SCAMMERS THAT WILL TAKE YOUR MONEY

Upon reviewing your account, we have noted our previous discussion about proceeding with the process. If our dentist determines that you are not suitable for aligners, we can process the cancellation of your account. However, please be aware that due to multiple open disputes on the account, your request has been put on hold. Unfortunately, at this time, you are no longer eligible for cancellation as you have surpassed the 5-month cancellation period.

31 October 2024
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you for bringing this to our attention, Alexandra. We set a high standard for customer care and are truly sorry to hear that it was not met in your last interaction with our business. Please contact us at reviews@newsmilelife.com for further assistance.

Rated 5 out of 5 stars

Ivy is great! Good experience so far

I’m still on the making moulds part of the journey at the moment, but Ivy is brilliant and is very helpful! I’m looking forward to the rest of the experience and will update once I get further down the process.

10 October 2024
NewSmile logo

Reply from NewSmile

Thank you for this wonderful review! Our goal is to give our customers an informative and exciting experience.

Rated 1 out of 5 stars

I won my lawsuit against them

I won my lawsuit against them. That should tell you all you need to know.

7 April 2024
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you for sharing your feedback. We're sorry to hear about your experience and understand how frustrating it must have been. Unfortunately, we couldn’t locate your details in our system, but we would be happy to look into this further. Please reach out to us directly at reviews@newsmilelife.com with more information so we can assist you.

We strive to resolve any issues and ensure our customers have a positive experience, and we’re here to help however we can.

Rated 4 out of 5 stars

Very good product

The product is great and I was happy with the final results. The only thing I would say is that New Smile could try to deliver a little more expediently. I had to wait for my aligners for more than 3 months and I had to make several calls to check on the progress. However their customer service is very friendly and generally responds within 24 hours. On occasion and to my puzzlement I was addressed as John rather than my name but generally I would recommend their product & service but do not expect miracles!

3 September 2024
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Reply from NewSmile

This review just made our day, Vera! Thank you for sharing.

Rated 4 out of 5 stars

My experience with New smile has been…great

My experience with New smile has been very positive, my only disappointment was my final retainer didn’t last very long and I had to pay out quite quickly for a stronger one which took a few weeks to be delivered. But my teeth look great and I would definitely recommend this company

3 September 2024
NewSmile logo

Reply from NewSmile

Thank you for sharing your experience, Jojo. We’re all smiles!

Rated 1 out of 5 stars

Refunds never happen

Don't trust these guys, read the Reviews not the Stats! Almost all those positive reviews are just from the aligner impression sessions, NOT from actual results!
When you realise they aren't going to deliver any results and ask for a refund........
Refunds never happen. Eventually got sent a preview of my treatment, little improvement so requested a refund, they played me along then said 5 months had passed and refused to refund, currently trying to claim through court. Avoid at all costs

29 May 2024
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you for sharing your experience with us, Chris. We sincerely apologize for any confusion and inconvenience you encountered during the process. Your feedback is valuable to us, and we take it seriously. Rest assured, we are working to improve our communication and ensure a smoother experience for all our customers. If there's anything specific we can assist you with, Please email us directly at reviews@newsmilelife.com. We appreciate your understanding and patience.

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