Horrendous company, avoid at all costs. The impressions were difficult to do and the company wanted to charge me to send another impression kit to try again. I decided the product wasn’t for me and as... See more
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Oh, where to start? In no priority order, here goes: 1. Nearly impossible to get accurate impressions without a pro's help. When I asked my dentist for help, they loudly advised they wouldn... See more
The new smile team had always provided a very good service. However I did become a bit concerned when there’d been a delay in replying to my chase up emails to an issue I’d raised. This said, about a... See more
Company replied
My impression coach, Ivy, was exceptional. We had a little bit of a complicated upper tray fitting. She had great guidance, the utmost patience with me and offered excellent coaching throughout the wh... See more
Company replied
Company details
- #254 of 255 best companies in Health and beauty shop
Written by the company
Invisible braces for straighter teeth at 75% less cost.
Contact info
United Kingdom
- 1-888-231-7725
- team@newsmilelife.co.uk
- newsmilelife.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 69% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The product itself has worked and…
The product itself has worked and straightens the teeth well. The customer service is shocking. Constantly being sent emails asking for the same information over and over again. I have finished my treatment and have purchased retainers but still receiving emails offering me various offers for retainers , still getting emails asking me to send my impressions in . I must have been sent over 100 emails since starting my treatment. Although I am happy with my teeth now, I would not recommend new smile to others until they sort out their process to stop hounding their customers with email asking for the same information over and over again

Reply from NewSmile
WHERE IS MY REFUND????
I WAS PROMISED A REFUND DUE TO THE MESS THIS COMPANY HAS LEFT ME IN, BOTH PHYSICALLY AND MENTALLY. I WAS INFORMED IT WOULD TAKE OVER THREE WEEKS TO PROCESS, BUT NOTHING HAS BEEN PROCESSED DESPITE THE WAIT.
I STRONGLY ADVISE EVERYONE TO STAY FAR AWAY FROM THIS COMPANY. THE ONLY POSITIVE REVIEWS APPEAR TO COME FROM CUSTOMERS ATTENDING SCAN APPOINTMENTS, WHOM THEY ACTIVELY ENCOURAGE TO LEAVE REVIEWS.
I URGE YOU TO REPORT THIS COMPANY TO THE BBB AND TRADING STANDARDS SO IT CAN BE INVESTIGATED FOR POOR PRACTICES AND HELD ACCOUNTABLE.
Edit: you have my emails, what’s app messages and you do not respond only ignore or reply weeks later - provide me with a direct email? , so I can provide this information and not over a visible form
You reply underneath these reviews, then when we get in touch you do not reply

Reply from NewSmile
Either their communication is really terrible or it's a total scam
EDIT: After threatening them with consumer protection agencies and lawsuits, my aligners suddenly appeared. Overall, this process sucked from the beginning. I'll update again after I use my aligners. Hopefully, at this point, they work.
After having fully paid for my aligners, the tracking number for Royal Mail shows that they are expecting them and nothing has been updated since. This was over a month ago.
I have reached out via WhatsApp about 10 times and emailed twice and I have not heard anything from the company.
At this point I'm assuming this is a giant scam and I've just spent over £1,300 for nothing. To be clear, when I wanted to switch to night only aligners they were very communicative when they wanted an extra £100 from me. Since that was paid I cannot get a response.
I'm going to have to take legal action if I don't hear back because this is absurd.
Edit to add: I can see they're responding to positive messages or ones they can easily refute (like saying they are not an actual dental practice), yet they have not responded to my MANY calls, emails, and Whatsapp messages.
AVOID THIS COMPANY. I've contacted every business and consumer protection agency I can to try to resolve this.

Reply from NewSmile
Awful and worse experience I've had
Awful and worse experience I've had. Communication is disgusting and failing, they won't reply back to WhatsApp, phone or emails at all despite it saying it offers help 7 days a week. Refunds they don't do, video impressions awful. Don't waste your money scam

Reply from NewSmile
REPORTING COMPANY TO TRADING STANDARDS AND WILL SOON PROCEED LEGAL ACTION
AFTER A CALL WHERE I WAS ASSURED BY SHAIRA THAT COMMUNICATION WOULD IMPROVE, NOTHING HAS CHANGED. NO UPDATES, NO PROGRESS—JUST BROKEN PROMISES.
THE SITUATION HAS NOW ESCALATED FURTHER DUE TO SERIOUS COMPLICATIONS, INCLUDING BONE LOSS CAUSED BY THE ALIGNERS. THIS HAS RESULTED IN NOT ONLY PHYSICAL DISCOMFORT BUT ALSO THE NEED FOR CORRECTIVE PROCEDURES THAT WILL COST FAR MORE THAN THE INITIAL TREATMENT.
THE STRESS AND FRUSTRATION OF BEING LEFT IN THE DARK FOR SUCH A PROLONGED PERIOD HAVE MADE THIS ENTIRE EXPERIENCE UNBEARABLE.
I HAVE REPORTED THE COMPANY TO TRADING STANDARDS AND ENCOURAGE OTHERS FACING SIMILAR ISSUES TO DO THE SAME. IF THIS MATTER IS NOT RESOLVED IMMEDIATELY, I WILL HAVE NO CHOICE BUT TO PURSUE LEGAL ACTION.
AVOID AT ALL COSTS.
Edit: how can you say you hold yourselves to high customer care? It has been over a month and I’m still waiting for resolution and response?
Responses via email take 2 - 4 weeks at a time
The only time this company responded quickly was before payment then it all goes down hill as soon as you receive payment!

Reply from NewSmile
WARNING
I posted a previous review about the poor communication and service received by NewSmile. I was instructed to contact the Reviews team which I did on 26th November and this is still not resolved. PLEASE do not use this company. They use purposeful delay tactics and poor communication to keep your money!

Reply from NewSmile
Avi is really friendly and helpful…
Avi is really friendly and helpful thanks to her

Reply from NewSmile
Ivy was so wonderful
Ivy was so wonderful. Patient with me and talked me through each step. She fitted me in for another appointment and was so helpful each step. I needed smaller aligners and she arranged this so quickly. She was wonderful and made the process so easy

Reply from NewSmile
Very patient and smart impression kit…
Very patient and smart impression kit specialist.
Thank you Ivy.

Reply from NewSmile
SCAMMERS THAT WILL TAKE YOUR MONEY
SCAMMERS THAT WILL TAKE YOUR MONEY
Upon reviewing your account, we have noted our previous discussion about proceeding with the process. If our dentist determines that you are not suitable for aligners, we can process the cancellation of your account. However, please be aware that due to multiple open disputes on the account, your request has been put on hold. Unfortunately, at this time, you are no longer eligible for cancellation as you have surpassed the 5-month cancellation period.

Reply from NewSmile
Ivy is great! Good experience so far
I’m still on the making moulds part of the journey at the moment, but Ivy is brilliant and is very helpful! I’m looking forward to the rest of the experience and will update once I get further down the process.

Reply from NewSmile
Lou was very pleasant and patient with…
Lou was very pleasant and patient with me.

Reply from NewSmile
I won my lawsuit against them
I won my lawsuit against them. That should tell you all you need to know.

Reply from NewSmile
Ivy is a fabulous assistant and a…
Ivy is a fabulous assistant and a fantastic help! Would highly recommend :) xx

Reply from NewSmile
Very good product
The product is great and I was happy with the final results. The only thing I would say is that New Smile could try to deliver a little more expediently. I had to wait for my aligners for more than 3 months and I had to make several calls to check on the progress. However their customer service is very friendly and generally responds within 24 hours. On occasion and to my puzzlement I was addressed as John rather than my name but generally I would recommend their product & service but do not expect miracles!

Reply from NewSmile
My experience with New smile has been…great
My experience with New smile has been very positive, my only disappointment was my final retainer didn’t last very long and I had to pay out quite quickly for a stronger one which took a few weeks to be delivered. But my teeth look great and I would definitely recommend this company

Reply from NewSmile
Ivy was very patient and supportive…
Ivy was very patient and supportive during our session. Thank you

Reply from NewSmile

Reply from NewSmile
Refunds never happen
Don't trust these guys, read the Reviews not the Stats! Almost all those positive reviews are just from the aligner impression sessions, NOT from actual results!
When you realise they aren't going to deliver any results and ask for a refund........
Refunds never happen. Eventually got sent a preview of my treatment, little improvement so requested a refund, they played me along then said 5 months had passed and refused to refund, currently trying to claim through court. Avoid at all costs

Reply from NewSmile
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