Jade was very helpful. What a lovely, happy and polite person she is. Nothing was too much trouble for her. Talking to her from Australia, which I wasn't expecting. I expected an email back in re... See more
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See what reviewers are saying
Ordered a NINO card at the end of August 2024. got an email saying dispached but never received the tiem. No tracking information or any kind of communication and it's the beginning of October now. S... See more
I had my query dealt with by a SUPBERB customer service person, NASH. She was polite, attentive, patient, helpful and clear in her explanation of what was required from me, in order to achieve... See more
I completed the online form ok, but had trouble uploading the documents needed I called the helpline - answered straight away, who helped be immediately called back to confirm all was done proper... See more
Company details
Written by the company
Welcome to www.ninoDirect.com, your destination for seamless facilitation of UK National Insurance number acquisition. We specialize in expertly guiding individuals worldwide through the process of obtaining and updating their HM Revenue & Customs (HMRC) records, ensuring swift issuance of confirmation letters. Our dedicated team of professional advisors stands ready at our direct call centre, offering personalized guidance and support whenever you need it. We pride ourselves on our unwavering commitment to delivering unparalleled service, consistently striving to exceed our clients' expectations. At www.ninoDirect.com, we uphold a steadfast promise encapsulated in three core values: Simplicity, Speed, and Reliability. Our mission is to simplify the process, expedite your requests swiftly, and be a reliable partner throughout your National Insurance journey. As a service provider offering a suite of online services, we aim to streamline your experience. Discover the breadth of our services available at www.ninoDirect.com, tailored to meet your specific needs. For any inquiries or assistance, please don't hesitate to reach out to us at +44 (0) 333 014 7210 / info@ninodirect.com. We are here to ensure your National Insurance journey is as smooth and efficient as possible. Thank you for choosing [Your Company Name] for your National Insurance needs.
Contact info
United Kingdom
- 0333 014 7210
- feedback@ninodirect.com
- ninodirect.com
3.6
Average
805 reviews
Replied to 40% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
i love nino direct because i need my NI…
i love nino direct because i need my NI Card with my name and NI Number
14 April 2026
Unprompted review
Horrible.i didn’t get my card for 3…
Horrible.i didn’t get my card for 3 weeks. All calls were not answered and not one of my emails have been replied to till date
14 April 2026
Unprompted review
I have paid to have a National Insurance Letter - not Received
I have paid to have a National Insurance Number Letter in November 2025. I received an email on the 5th December to say it was being processed and given a reference. It is now the end of January and I still haven’t received it. They claim if you write they will respond within one day, I have sent 6 emails and phoned the number and left a message as directed. To date NO RESPONSE.
5 December 2025
Unprompted review
Hi I want to exchange the National insurance number Paper for a National Insurance number ID Card please My name is: Julio Castro Freitas. Thanks
Hi I want to exchange the National Insurance Number paper for a National Insurance number ID Card please My name is Julio Castro Freitas. Thank you
14 January 2026
Unprompted review
I haven't received my cardyet after 3…
I haven't received my cardyet after 3 weeks. A week ago, an email was sent that it has been dispatched, up to this moment, I haven't received it and it's given me concerns.
24 December 2025
Unprompted review
Excellent
Excellent
I would like to let you know,the kind of Service do you provide is very quick and also the payment is very cheap for everyone.
18 December 2025
Unprompted review
Super easy to use
16 December 2025
Unprompted review
This company say they will give you a…
This company say they will give you a NI Card but instead they use your NI number and details to steal your identity, this is very illegal activity, they need to be investigated. and i contacted them directly with reference number and nothing back, be aware of this company.
1 October 2025
Unprompted review
Reply from www.ninodirect.com
Hello Alex,
We take allegations of this nature extremely seriously.
NinoDirect does not steal identities, misuse National Insurance numbers, or engage in any illegal activity. The claim made in this review is entirely false. We operate as an independent administrative assistance service and are not affiliated with HMRC.
All personal information provided to us is handled securely and in accordance with UK data protection laws. Customer details are used only for the specific service requested and for no other purpose.
At this time, we are unable to locate any record of you as a customer of NinoDirect. If you have genuinely used our service, please contact us directly with your reference number or order details so we can investigate this matter fully.
Making allegations of criminal behaviour is a serious matter. We are confident in our processes and fully cooperate with any lawful authority if required.
If you have a genuine concern, we encourage you to contact us directly so it can be addressed appropriately.
Thanks God for helping 🙏 I hope the …
Thanks God for helping 🙏 I hope the cards comes through to my address Thanks so much 🙏
15 October 2025
Unprompted review
The card arrived but they wrote my name…
The card arrived but they wrote my name wrong on it. Not impressed.
11 October 2025
Unprompted review
Reply from www.ninodirect.com
Thank you for your feedback, and we’re genuinely sorry for the error.
The name printed on the card is taken directly from the details submitted during the application. However, we fully appreciate how frustrating it is to receive a card with incorrect information, regardless of the cause.
Please contact our team directly with your reference number and the correct name, and we will arrange a replacement card for you as quickly as possible.
We appreciate you bringing this to our attention and apologise for the inconvenience caused.
Seems like a scam
No card, no explanation, no answering calls or emails, I am now believing this is a scam.
16 September 2025
Unprompted review
Reply from www.ninodirect.com
We’re sorry to hear this and understand how concerning it must feel when you’re waiting for an update.
NinoDirect is not a scam. We are an established administrative assistance service and respond to all genuine customer enquiries. Card production and delivery times can vary, particularly during busy periods, but orders are not ignored.
We’re currently unable to identify this review against an active order. Please contact us directly with your reference number or the email address used at the time of order so we can locate your application and provide a clear update as soon as possible.
We genuinely want to resolve this for you and encourage you to get in touch so the matter can be investigated properly.
They said it will take 2-3 to arrive…
They said it will take 2-3 to arrive the card but is week now still waiting for
20 September 2025
Unprompted review
Found system far easier than expected!
15 September 2025
Unprompted review
Scam company operating a scam service
Scam company operating a scam service. Charging people for a service that is free. Go to Gov.UK for the free service. The plastic cards have not been issued by the government for over 10 years so if the tell you that you will receive one, they are lying.
21 July 2025
Unprompted review
Reply from www.ninodirect.com
Hello Chris,
We take comments like this seriously and want to clarify a few important points for anyone reading.
NinoDirect is not affiliated with HMRC or GOV.UK. We are an independent administrative assistance service. While National Insurance number applications themselves are free via GOV.UK, many people choose to use third-party services like ours for guidance, form completion support, follow-up assistance, and optional products.
We are transparent about this at every stage of the application process.
The plastic card offered through NinoDirect is not a government-issued document and is clearly described as a non-official reminder card, provided for personal convenience only. We do not claim that it is issued by the government.
At present, we are unable to locate any order under your name. If you have genuinely used our service, please contact us directly with your reference number or order details so we can investigate and respond properly.
We encourage anyone seeking a free, self-managed option to apply directly via GOV.UK. For those who prefer assistance and optional reminder products, we are clear about what we provide.
SCAM!!
SCAM!!! SCAM!!! SCAM!!! I have thirt-part protection Trustpilot to most fraud sites. Exactly that saved me perhaps to finalized the payment. I consider this site and company as scam. What is strange is they still have my details - NINO, pnone number, date of birth and addres. I do not know how this site is not reported and close yet from HRMC.
1 May 2025
Unprompted review
Ordered a plastic national insurance card
Ordered a plastic national insurance card still waiting, company going under a new name now EASYNINO, wish I did some research.Tried to contact by email did not reply and telephone number +44 (0) 333 014 7210 which is unattainable. Company taken my money and not provided the service. Scam definitely avoid. Put a dispute in with my bank over payment.
25 February 2025
Unprompted review
Hi guys,
Hi guys,
Is a massive scam.Don’t pay to this site.
All 5 stars feedback is fake.
3 January 2025
Unprompted review
Waiting for months for my plastic card …
Waiting for months for my plastic card .Do not answer my email.Should be investigated. Basically stole my money. It's definitely a scam.
5 September 2024
Unprompted review
5 star reviews are fake
5 star reviews are fake
This is a scam website set up for immigrants by immigrants designed and cleverly set up ...you will not get a reply to your emails, phone line is a total con ,on loop so keeps you hanging on, wish I had checked trustpilot before I paid 😥
13 November 2024
Unprompted review
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