Nordictrack UK Reviews 

1,719
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 112 reviews, reviewers had a great experience with this company. Customers consistently praise the excellent quality and stability of the equipment, often describing it as solid, professional, and a worthwhile investment. Many appreciate the immersive user experience, particularly with the iFIT system, which offers a wide variety of engaging workouts and adjusts to videos for a realistic feel. Reviewers also highlight the ease of setting up and using the machines, alongside exceptional customer service that provides helpful support and ensures smooth transactions. However, some customers experienced product issues, such as consoles or motors failing and parts becoming unavailable, sometimes leading to machines being unusable after a short time. A few people also reported unsatisfactory customer service, citing long repair waits, unhelpful responses, or difficulties with replacements. Some also mentioned concerns about iFIT software, including unresponsive screens or limitations in linking to other apps.

What people talk about most

Product

People report ambiguous experiences with product quality and durability, with many praising the equipment as... See more

Quality

Customers had ambiguous experiences with quality, with many expressing significant disappointment regarding... See more

User experience

Reviewers mention ambiguous feedback about user experience, with many finding the overall experience... See more

Customer service

Clients share ambiguous opinions on customer service, with many expressing significant disappointment.... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers praising the excellent service, wide... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Life changing when it comes to become more active. Enjoyable trail rides and spin classes give many options to ride easily with varied difficulties so caters to all riders. Occasionally, the auto set... See more

Rated 4 out of 5 stars

The delivery team could not have been more helpful, phoned me 30 min before delivery and despite it weighing 214kg soon had the running machine in place and everything cleared away, 5 stars. The e... See more

Company replied

Rated 4 out of 5 stars

Very easy to set up. The IFit trainers make the numerous exercises more enjoyable. Only issue for me personally is tahtbI find the seat a little bit to hard, but there are aftermarket covers you can b... See more

Company replied

Rated 4 out of 5 stars

Really good product, quick delivery. The trainers are really good too. I’ve loved getting back into fitness thanks to my new rower. The only thing I’d change on it is the rollers on the seat, they are... See more

Company replied


Company details

  1. #42 of 48 best companies in Exercise Equipment Shop

About Nordictrack UK

Written by the company

NordicTrack knows how to provide premium personal training at home because we’ve been perfecting it for years. Every treadmill, exercise bike, elliptical, or rower we create transforms how you experience fitness from the feel of the treadmill cushion to tracking apps that sync with your machine and extraordinary personal training programs created by the top trainers in the business. Our iFit experience is something special, and we want you to experience it everyday.
Shop Treadmills
Shop Ellipticals
Shop Exercise Bikes
Shop Strength
Shop Rowers

Contact info

3.8

Great

TrustScore 4 out of 5

2k reviews

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1-star

Asks customers to review

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Replied to 63% of negative reviews

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3.8

All reviews

(1,719)

108 reviews in the last 12 months

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Rated 5 out of 5 stars

Great

Great, hope it lasts

20 March 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Richard, thank you for taking the time to leave a review we really appreciate this. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Good quality

Easy to sort delivery.
Good quality item.

20 March 2025
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Reply from Nordictrack UK

Hi Jacqueline, thank you for taking the time to leave a review we really appreciate this. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Go the extra mile to help customers.

Had a bit of an hiccup with the installation logistics, but this was all sorted out seamlessly by Juliette. She was very friendly, professional and helpful and now I am the proud owner of a Nordictrack elliptical trainer :)

15 March 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Mark, thank you for updating your review, we are still very sorry you experienced some issues with our logistic partners earlier this month and we are very pleased we were able to resolve this for you. Thank you for your support and patience, we really do appreciate it. We hope you have a wonderful experience with your new elliptical but if there's anything else we can help you with in the future we will be here to help! Thanks, NordicTrack UK

Rated 5 out of 5 stars

I love my new NordicTrack rowing machine!

I love my new NordicTrack rowing machine! It is very sturdy and the range of iFIT courses for beginners is fantastic. Thank you.

3 March 2025
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Reply from Nordictrack UK

Hi Adam, thank you for taking the time to leave a review we are delighted to hear how much you love your rowing machine and iFIT workouts. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

Does not cover your warranty

Because your machine wasn't registered within the 28 days of purchase you are not eligible for the warranty repair on the motor. 

Top of the line machine - Commercial x32i treadmill

I subscribed to iFit Family from the beginning (which is not inexpensive) and registered my account. I am disappointed that customers have to register within 28 days to gain the 10y warranty or any warranty haha despite providing all details at the time of purchase with them and additional information for setting up iFit Family. 28 days they hide that!!. I had planned to expand equipment with additional pieces but we will now avoid the company they don’t honour customers but try to avoid warranty with loop holes on machine warranties look online at all the failed machines and warranty complaints. Avoid Nordic-CRAP-Track poor effort shame on you

3 March 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Cory, we're sorry you didn't register your machine but you can't blame a company for its customers not following a process that's explained in full on the website and in the user manual. Your serial number is unique to the machine you receive following delivery therefore we wouldn't have a copy of your serial number at the point of purchase, this is why we ask customers to register their details on our registration portal to be eligible for the free extended warranty. All customers receive a 1 year manufacturer's warranty as standard from the point of purchase. This is not uncommon practice for many large scale companies - just look at white goods manufacturers.
Yours sincerely, NordicTrack UK

Rated 5 out of 5 stars

Great purchase

Great bike, happy with my purchase, and the iFIT classes are fab!

5 March 2025
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Reply from Nordictrack UK

Hi, thank you for taking the time to leave a review great to hear how happy toy are with the iFIT classes on your bike. Kind regards, NordicTrack UK

Rated 3 out of 5 stars

Great product, bad warranty

Great product. Easy to assemble, works really well, but for the price the warranty period is disappointing (1 year). I hope that we don’t have problems, but I’d hope for more cover for the money.

I received a response from Nordic Track saying they did offer a 2 year warranty if the item was registered in the first 28 days. Unfortunately I was outside that timeframe and they refused to offer any flexibility on the policy. Really disappointing.

19 February 2025
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Reply from Nordictrack UK

Hi there, thank you for your review, we are delighted to hear you are enjoying your new machine. Was your machine delivered within the last 28 days? If so you can still register for the free extended warranty which we offer - you will receive a free 2 year parts and labour warranty instead of the manufacturer standard 1 year. If you would like more information about this please don't hesitate to contact our customer service team on 0330 123 1045.
Kind regards, NordicTrack UK

Rated 1 out of 5 stars

Absolutely Appalling Customer Service

Absolutely Appalling Customer Service – Avoid at All Costs!

If I could give zero stars, I would. We purchased a treadmill, bike, and mirror from NordicTrack, spending over £5,000, and are still paying for it. Less than a year and a half later, the treadmill literally started smoking, which is not only unacceptable but also a major safety hazard. You’d think a company selling premium fitness equipment would take responsibility, right? Wrong.

Despite reaching out to customer service, we were met with a robotic, copy-paste response about warranty terms instead of any real effort to resolve the issue. The treadmill was only 14 months old, and for something this expensive, you’d expect durability, reliability, and at the very least, a company that cares about customer safety. Instead, we were essentially told, “Tough luck, not our problem.”

NordicTrack claims their products are high quality, but if a treadmill starts emitting smoke and failing this quickly, that speaks volumes. Their refusal to take responsibility and dismissive attitude toward a genuine safety concern is unacceptable. We are still paying for this equipment, and yet they refuse to do anything about it.

If you’re considering buying from NordicTrack, save yourself the frustration, stress, and wasted money. Their products are overpriced, unreliable, and their customer service is non-existent. When you invest in premium equipment, you expect it to last longer than barely a year before turning into a fire hazard. Avoid this company at all costs.

---------------

Interestingly, you are apologetic in the public domain; however, I have just received the following from Jon Halliday, your customer services manager.

Good Afternoon Mr O' Brien,

Our final consideration of your complaint, as explained on my email of 7th march, remains the same.

If you are not happy with the outcome, you may refer your complaint to ‘Consumer Arbitration’.

8 March 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi there, we are sorry to read your review. This is not the usual expectation of our machines and we would always provide assistance to our customers where we could. If your machine was not registered for the extended warranty or does not meet the terms of the warranty, we are limited in how we can help I'm afraid. We don't have any details from your review which we could use to look into this further for you but we have requested them so we can see if we can provide any further assistance. Regards, NordicTrack UK

Rated 5 out of 5 stars

I love this equipment

I love this equipment! Easy to assemble with clear instructions and I jumped on as soon as it was up and running! Smooth, well built and solid. I love the ifit app and find this is the best thing about this actually, the cheerful vibe, world views and cheerleading sets me up super well for the day

4 March 2025
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Reply from Nordictrack UK

Hello Sarah, thank you for taking the time to leave a review we are delighted to hear how easy you found the instructions and how much you love the iFIT trainers and workouts. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Excellent bike

5 March 2025
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Reply from Nordictrack UK

Hi, thank you for taking the time to leave a 5 star review we really appreciate this. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Absolute rubbish

Absolute rubbish.
Spent over 2800 euros spent on a Commercial 2450 treadmill for my home in 2021.
Since then have had to replace the motor twice (first time was after less than a year so warranty covered it), the electronics board once, the deck once (cracked straight down the middle), the belt once.
Now the iFit display unit has gone on the blink and will not boot. Have tried to factory reset multiple times and it failed mid boot.
The sales company couldn't find my sales order when I went back to them but
On a more positive note; the local approved repair company for Nordictrack is excellent and have always been very responsive but I'm sick of paying so much for this unit.

Update 19-03-25
After trawling YouTube I tried another factory reset as one video indicates it may require a few attempts. The reset worked and the unit is working ok since. Time will tell.

5 March 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant service from the sales team

Brilliant service from the sales team, very helpful and talked me through the iFit programme and how it works, its honestly the best thing we've bought in ages! I don't really like exercise but this treadmill is addictive, the iFit programme really makes it interesting and far from boring! So far I've been to Portugal, Morrocco, Arizona, Mexico, California and North Wales all without leaving home!

4 March 2025
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Reply from Nordictrack UK

Hi Sandra, thank you for taking the time to leave a review we rally appreciate this so glad to hear you are enjoying the workouts around the world. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Quality service

Good communication from purchase to delivery. Delivery and assembly was excellent. Machine is working well

3 March 2025
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Reply from Nordictrack UK

Hi Fiona, thank you so much for taking the time to leave a review it's great to hear how happy you was with the service you received. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Nordic track elliptical

I ordered a Nordic track elliptical machine. It was pretty easy to assemble but I’ve had to take some of it apart to regrease to solve knocking noises which eventually creep back in… just gotta keep regreasing some of the joints. Ifit is a brilliant accompaniment to the machine and makes using the machine more enjoyable. It entices me to go back daily to complete series of hikes etc.

1 January 2025
Unprompted review
Rated 1 out of 5 stars

Commercial treadmill - Nordic Track - Avoid

I bought an X32i a commercial grade treadmill. I ran on it for around 600 miles and a large spring fell off the bottom. I had the Nordic track repair firm come round and they said the frame had cracked through and could not be repaired. This is a 'commercial grade' machine, I had run 600 miles on. I am circa 60-65kg. The customer service team said as I did not have the lifetime warranty for the frame there was nothing they could do and 'sorry for the inconvenience'. These machines are so expensive and I now have an unusable machine that weighs 300kg. No replacement or assistance, Avoid.

They have my after sales reference, details of my purchase, reference to their repair company , photos of the serial number, broken frame and spring. The comments below aren’t accurate but in any event consider if you think a commercial treadmill should crack through its metal frame with this little use and have such short protection. Good luck if you do. And feel free to google cracked frame nordic track (especially for X32i) and you will see plenty of photos of the same issue.

26 February 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Adam, we are sorry to hear your treadmill has encountered an issue. Unfortunately we do not have any registration on our system at all, using the details you've provided us. This would indicate to us that sadly no registration was completed for your treadmill therefore it was only under the 1 year standard manufacturer's warranty and you are not eligible for the extended warranty we offer free of charge. We need to ensure we are consistent with our policy making to ensure it is fair for all of our customers, sadly if you've not got proof of registration (you receive an email upon successful registration which would be on our system too), we cannot offer you the extended cover.
We are sorry for any frustration this may cause but I hope you can understand our position on this.
Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Great treadmill, ifit interactivity a gamechanger

Nordicktrack were really helpful with the order process, enabling me to get the best deal, interest free and a reduced price ifit subscription. We are really pleased with the treadmill. The treadmill was my wife's idea, but I am also finding the ifit interactivity great.

26 February 2025
Rated 5 out of 5 stars

Great treadmill

Great treadmill, easy to set up and delivery was fine

26 February 2025
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Reply from Nordictrack UK

Hi Innes, thank you for taking the time to leave a 5 star review we really appreciate this. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

False Advertisment

I wouldn't rate their products just yet if I was you! I bought a very pricey treadmill back in 2019, fabulous treadmill, used everyday, had it serviced regularly and kept up the maintenance with a local engineer I found. They CLAIM to have a 10 year warranty on the motors, and mine is 6 years old now, I submitted my details for a new motor and they rejected it, wait until you hear under what grounds! I paid for the treadmill in April 2019 and they did not deliver until June 2019, I registered the machine as soon as I recieved it and they are now saying I didn't register it within 28 days of purchase! How can I register a machine I have not recieved. Very poor customer service, once you have purchased they do not care. I will have the treadmill repaired myself with my engineer as the product was good, but why falsely claim to have a 10 year warrantly when you have no intenstion of following it through on it. False advertisment! And weeks without my treadmill with ping pong emails from customer service who had no intenstion of sending the motor, yet kept requetsed prrof of purchase, proof of address, proof of serial number and a video to prove it as broken, supplied everythig they requetsed to be told weeks later that I didnt register it within 28 days of purchase. Seriously! We waited over 6 weeks for delivery, this is not our fault, its actually yours that it couldn't have been registered within your "28 days off purchase"

26 February 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Tara, we are sorry to read your review. If a customer's delivery is delayed by more than the expected lead time, we extend our registration period to 28 days from the date of delivery. Unfortunately we do not have any registration on our system at all, using the details you've provided us. This would indicate to us that sadly no registration was completed for your treadmill therefore it was only under the 1 year standard manufacturer's warranty and you are not eligible for the extended warranty we offer free of charge. We need to ensure we are consistent with our policy making to ensure it is fair for all of our customers, sadly if you've not got proof of registration (you receive an email upon successful registration which would be on our system too), we cannot offer you the extended cover.
We are sorry for any frustration this may cause but I hope you can understand our position on this.
Kind regards, NordicTrack UK

Rated 5 out of 5 stars

I LOVE my Nordic track bike!

I LOVE my Nordic track bike!
I used to go to a spin class 2/3 times a week, but life got busy and I needed a home gym so I could get more exercise.
I chose the Nordic track bike because of the uphill function, it isn’t the cheapest option but I firmly buy into the approach of investing in the best you can afford to keep you inspired to use it.
I use my bike every day, I love the classes, whether cross training or the scenic routes there is SO much choice. The music is a bit questionable but I just play my music over the top.
I cannot recommend this bike highly enough!

25 February 2025

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