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Review summary

Created with AI, based on recent reviews

Looking at 38 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful and difficult to reach a real person. They also encountered issues with their orders, such as delays, non-delivery, or missing items like lids or gifts. Reviewers frequently criticized the high price of the products, especially given the perceived lack of effectiveness or poor customer service. Some people were dissatisfied with the product quality, reporting issues like hair breakage, dryness, and even allergic reactions or hair loss. Conversely, a small portion of people felt the products were very good, helping to maintain healthy, silky, and smooth hair, and even preventing hair loss for some.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product. While some customers praise the product, stating it's... See more

Quality

Customers consistently note ambiguous experiences with quality. While some reviewers praise the products for... See more

Price

Users describe negative interactions with price, often finding products expensive and not worth the cost.... See more

Customer service

Reviewers express widespread dissatisfaction with customer service, citing a lack of care and unhelpful... See more

Order

People report negative experiences with order fulfillment. Many customers experienced significant delays,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Do not purchase from this company. Avoiding both Olaplex and DHL after this experience. My parcel never arrived, DHL emailed upon enquiry advising it was sent back due to a ‘dangerous goods’ issue... See more

Rated 1 out of 5 stars

Ordered sets for christmas gifts, they were marked as delivered and signed for. I had to chase DHL then Olaplex to find out they were not delivered as DHL will not deliver dry shampoo. I am still awai... See more

Rated 1 out of 5 stars

I wish I should read all reviews before to buy this product. I’ve used fews other expensive hair products and recently had my blonde treatment done so looking for something High end brand to treat my... See more

Rated 1 out of 5 stars

Would give zero stars if I could. Placed an order on 24th November and it still hasn’t been shipped. Attempted to contact Olaplex via email and then chat. No response to my email and the moron represe... See more


Company details

  1. Hair product shop
  2. Hair extensions supplier

Information provided by various external sources

Prevent Damage. Repair Hair. Discover the three step system that completely changes the game. Olaplex produces incredibly healthy hair.


Contact info

  • East Valley Road 1482, 93108, Santa Barbara, United States

  • olaplex.com

1.7

Bad

TrustScore 1.5 out of 5

563 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 14% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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Rated 1 out of 5 stars

Product caused allergic reaction and Olaplex UK won't refund/return my shampoo

I brought the Olaplex No. 4C Bond Maintenance Clarifying Shampoo from Amazon. I saw lots of reviews on this product and thought it would be good for my naturally grey and increasingly fragile and fine hair since hitting the menopause. Around the same time, I also brought the LESS FRIZZ, MORE SHINE KIT from the main Olaplex site. Unfortunately, I had an allergic reaction to the Olaplex shampoo which I brought from Amazon - my scalp developed itchy inflamed spots this has taken a month of medicated shampoo to remedy.

On further research I found there is a class-action lawsuit filed in California against Olaplex Holdings Inc. by 30 plaintiffs, who claim that using Olaplex products resulted in "serious injury" to their hair and scalp. Some plaintiffs claim they experienced hair loss, with some losing more than half their hair and developing bald spots. Others experienced similar issues to me - scalp issues like extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning, and overall sensitivity. Olaplex had denied these claims.

I decided to return the unopened LESS FRIZZ, MORE SHINE KIT and the shampoo to Olaplex (Bleckmann UK). They promptly refunded me for the kit but not the shampoo. Since 21st February I have been repeatedly asking them to either refund the shampoo or return it. They refuse to give me a refund and state I must contact Amazon, but I can't return the shampoo to Amazon because they won't return the shampoo.

Not only have I had an awful experience with this product but there is no customer care or accountability - I wouldn't touch them or their products with a barge pole.

31 March 2025
Unprompted review
Rated 1 out of 5 stars

Useless products

Olaplex products do absolutely nothing. I received a very bad blond balayage where the woman destroyed my hair and I bought multiple olaplex products to repair the damage, but it does nothing. My hair is still super dry and insanely frizzy.

15 January 2025
Unprompted review
Rated 1 out of 5 stars

Faulty Packaging, Poor customer service - AI generated responses.

I purchased a pack of faulty Olaplex shampoo and conditioner, the bottles do not seal and the product leaks to the point you can squeeze the bottle with the lid done up tight and air and product still escapes. Olaplex customer service is run by AI and regardless of your complaint the same response is automatically generated.

21 February 2025
Unprompted review
Rated 1 out of 5 stars

I began to experience hair loss after…

I began to experience hair loss after using Olaplex 9. I had used Olaplex 3 once or twice a month for a few years without issue, but in November 2024, I began using it weekly, and Olaplex 9. Shortly after starting to use Olapplex 9 and increasing my use of Olaplex 3, I began to notice significant hair loss. It was falling out in clumps. I stopped using the products, and my hair loss began to slow down significantly, akin to the normal loss expected when washing hair. I reached out to get a refund and have been repeatedly sent the same email telling me their products are safe with a link to the "study," leading me back to their home page. A quick search on Google did not produce any study results either. The hair loss is very depressing as my hair was strong and healthy before. Between the pain and suffering of hair loss and the medical costs of running bloodwork to make sure something else was not going on, I wish I had never used these products. Stay away from this company.

5 November 2024
Unprompted review
Rated 1 out of 5 stars

I ordered from the Olaplex website…

I ordered from the Olaplex website direct in November 2024 and have never received my order. I disputed this with my bank and now Olaplex said they sent my goods. I have never received them and the service received from them has been terrible. They do not believe me and have told my bank this as well. I will never use them again.

26 November 2024
Unprompted review
Rated 1 out of 5 stars

Missing product and poor customer service

Ordered two products on a special offer and they only sent one of them. When I complained they said the other was out of stock then offered me a free sample of it, which never materialised. Very poor customer service and will avoid in future.

15 November 2024
Unprompted review
Rated 1 out of 5 stars

I’ve have recently started Olaplex

I’ve have recently started using Olaplex products and all over done is itch! I’ve come out in hives around the back of neck and my ears
There’s something in this product that causes irritation as much as they say it don’t.
I do have sensitive skin but no other shampoo/conditioner gives me these reactions!
For an expensive well known product if you have sensitive skin then I wouldn’t bother
I have friends and family who use this and rate it a lot!
Hair feels great but my skin and scalp doesnt

25 December 2024
Unprompted review
Rated 1 out of 5 stars

Bought a product as a christmas gift…

Bought a product as a christmas gift and it never arrived. I have emailed twice and they have not bothered to respond. I can see from other reviews that they clearly do not care about customer service, just getting the money. I will be going to my bank to get a refund.

9 December 2024
Unprompted review
Rated 1 out of 5 stars

Terrible 10

Terrible experience using olaplex no 10. I always used their other products and they were good. No 10 was absolute disaster, hair was extremely frizzy, looked damaged and even resulted in hair breakage. I had never experienced worse product for curly hair. I contacted olaplex.uk and told them about my awful experience, asked if I can get a refund as I still had my receipt, but they never responded. I am professional hairdresser and even worked as educator in L’Oréal hair academy and kerastase hair institute for years, so, I definitely knew how to apply gel. Their customer service and no response was shocking experience taking to account that I spent a fortune on their products and they aren’t cheap. Even though I did like their other products, I would never buy anything from them because of that mistreatment. I got curl products from Redken and I have to say they are very good! Avoid at all costs!

6 December 2024
Unprompted review
Rated 5 out of 5 stars

Love OLAPLEX

Best haircare brand out there. High quality products that really works! I have been using them for years and would never be without it!

I love all products from Olaplex in different ways. But for all of them, i love the fresh scents, how light weight they are and never feels greasy in the hair.

Olaplex is a game changer!

4 December 2024
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service
I placed an order 3 weeks ago and it hasn’t shipped yet. I wasted time and contacted them multiple times and the only answer i get is our team is looking at shipping options. No resolution provided. I gave them enough opportunities to make it right, but they aren’t doing anything. This is sad as I used to like their products. I will fill a dispute with my bank.

16 December 2024
Unprompted review
Rated 1 out of 5 stars

My experience with Olaplex was…

My experience with Olaplex was completely unacceptable. I placed an order solely because of a promotion offering a free product with purchase. However, I only received one item, not both. When I contacted customer service, they insisted that both items were shipped, but I never received the free product. Instead of resolving the issue, they refused to send the missing item, claiming ‘low stock,’ and wouldn’t even allow me to return the product I did receive without charging me.

This is misleading and dishonest. If you can’t honor your promotions, don’t run them! This experience felt like a bait-and-switch, and I won’t be shopping with Olaplex again

17 November 2024
Unprompted review
Rated 1 out of 5 stars

No issue with the products but CS is lacking

I've used Olaplex since prior to their UK launch when products had to be imported from the US at some considerable additional expense back in the day so overall I'm a fan - or was. I did recently make a return as I thought a promotional offered was somewhat misleading. Since then, I've had to chase up on numerous occasions for a refund and in spite of providing proof of delivery back to their warehouse on 4/11 I'm still waiting and they've advised I should wait until 16/12. 6 weeks for a refund? Absolutely not! Traders must refund within 14 days of receipt of returned goods. There are other decent comparable products available now so Olaplex isn't quite the super hot ticket it was back in 2014 so even though I do like several of the products, this is off-putting.

8 November 2024
Unprompted review
Rated 5 out of 5 stars

Blonde Mini Kit

I got the blonde mini kit. This is amazing. My hair is soft and shiny and has no sign of damage. It took out all of the brassy yellowish tones. My hair looks like it did the day I walked out of the salon. I am so impressed and I will definitely be buying full-size products.

7 November 2024
Unprompted review
Rated 3 out of 5 stars

Olaplex UK Delivery issues

Olaplex UK, currently are using the courier service Evri (formerly Hermes).

The name change has not affected their terrible reputation and I'm assuming Olaplex chose this company as their courier service due to overheads only. They have just as many internal issues, theft, neglect, dreadful customer service as they ever had before.

Olaplex itself is a good product, I'll clarify, nothing wrong with it. It works pretty well and smells nice too. If it arrives.

If anyone at Olaplex UK sees this review, please change your courier service or I'd advise everyone, DO NOT BUY DIRECT.
If this costs Olaplex commission charges through other companies etc. if you want it that bad, then good. It should do, Evri shouldn't be allowed to operate.

If and when you change couriers to any other company at all, including royal mail for example, I'll adjust this review.

Until then, I'll sit here dealing with Evri's customer service every few days they respond, and frankly Olaplex's own dismissive customer service. Won't buy direct ever again. Please, anyone reading, do yourself a favour and do the same

27 October 2024
Unprompted review
Rated 1 out of 5 stars

I bought the purple blond enhancing…

I bought the purple blond enhancing conditoner specifically meant for toning blond hair. All it did was dye my white blond hair with giving it a purple tinge despite thorough repeated washing out. Definitely do not buy their purple products if you have blond hair unless you are looking to change to have purple hair. I emailed Olaplex about the concern and they obviously did not read the review as sent me back an generic email about hair loss and brittle hair which was not mentioned in my email to them.

29 October 2024
Unprompted review
Rated 3 out of 5 stars

Love olaplex but bought some bits the…

Love olaplex except no.0 ouch itchy allergic reaction but that was when it first came out never used again anyway bought some bits the other day ORDER OLA-2460007 arrived today unfulfilled !!how do I contact I got a immediate reply saying

Thank you for reaching out and we are so sorry to hear of your experience. We know how important it is to love your hair.

OLAPLEX products have been tested for safety and efficacy, and they do not cause hair loss or hair breakage. We recently released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. There are a wide variety of reasons for hair breakage or hair loss, including various medical conditions and medications, skin conditions and more. We have full confidence and believe in the safety and efficacy of our products, and encourage you to consult your stylist and dermatologist to understand your unique needs.
Nothing to do with my enquiry of missing item from the box!!pleSe contact me

18 October 2024
Unprompted review
Rated 5 out of 5 stars

Gold in a bottle

I in love with the product that I have been using. I have all the steps there are amazing. My hair looks so much healthier than ever.

13 October 2024
Unprompted review

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