Putting the book together on my phone was very simple and easy, took alot quicker than I expected Nothing complicated, very straight forward. When I received the end product I couldn't be happier, pic... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I found this accidentally when searching for photo album ideas for a birthday. It was a great find and it turned out brilliantly. The app was easy to use and I loved the little option to change layout... See more
Loved my photobook made it a memory book of my holiday with my husband and I will definitely be making another one when we visit any country. The quality is amazing. It’s definitely worth the money th... See more
Company details
Written by the company
We believe that life should be celebrated – always! The big things and the small. Everyday life as well as parties. The good and the not so good. We also believe in sharing and reliving memories together and that sharing stories strengthens relationships. Between siblings and parents, within families, between people.
Contact info
Trädgårdsgatan 7B, 931 31, Skellefteå, Sweden
- hello@onceupon.se
- onceupon.photo
4.6
Excellent
19K reviews
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The process was so easy and finished product is great
The process was so easy and the end product is perfect. Bringing back years of good memories. Love flicking through the pages. Great quality.
5 April 2026
Beautiful books, amazing customer service!
Beautiful books, amazing customer service!
Ordered 5 books, one had a misaligned cover, contacted customer service, they replied straight away and fixed the issue. Will 100% use again! App was easy to use in the design process too!
6 April 2026
The product which I ordered was very…
The product which I ordered was very good and I am very satisfied. Unfortunately just price is high but if I can a discount so it will be better.🙂
1 April 2026
The app is so easy to use so the…
The app is so easy to use so the process is stress free. The quality is excellent and the speed of the delivery is fantastic. The only company that I use for a permanent way to protect my precious memories.
5 April 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
No issues with the photo book quality…
No issues with the photo book quality but One of my photo books came damaged via Australia post. The 2 x books were only
In cardboard, there was no bubble wrap or protection for the corners. One corner has been damaged and the seam of the book caved in.
5 April 2026
Reply from Once Upon
We’re really sorry to hear that your order didn’t arrive in perfect condition, and we truly appreciate you letting us know. We’d really like to help and will take a closer look, and we’ll reach out to you directly, please keep an eye on your inbox 💛 /Team Once Upon
Your customer service
Your customer service, trouble shooting department is fantastic! Easy to use your website and deliver was fast. However my previous book's hard cover page has a different material than my latest order and that is a bit disappointing. . I prefer the previous cover which is a bit shinier or has a smooth feeling by touching. The new ones feels like a paper only and I'm worried it will get dirty easily and won't be able to clean it. I don't like it at all so I might will look for an other company 😔 Also, the new books pictures are look like lost colours , faded compare to my first book. Unfortunately I can't enjoy looking the new book because of that .
4 April 2026
Reply from Once Upon
Thank you for taking the time and letting us know. Customer feedback is super important to us and we always aim to delivering the best we can. We're so sorry to hear that your latest photo book didn't live up to your expectations. We’ll get in touch with you to look into this and see how we can make things right, so please check your inbox and spam folder shortly 💛/Team Once Upon
The worse service ever
I order a book with my pictures and it appeared to be a rushed job. Several pictures were blurry, and several pictures were placed where the heads of my family members were cut off, and only there body shown.
I gave one star ⭐️ just because I paid for the book and it was delivered.
No one contacted me to ask what i wanted to do. My solution would’ve been to pull the picture down to reveal the face on a few.
As for the pictures that were blurry why not ask me if I wanted them to be printed expecially when I didn’t send the picture that way which was clear.
This is too bad because I wasn’t able to refer this company to anyone. I wish I can get my money back
Update Yesterday:
I was contacted by the agency who continued to have excuses as to what they could’ve done to improve my messed up order.
I was told something was wrong with my pictures, not having the original picture or the blurred pictures were my fault.
In any event “ALL NOT TRUE” as a customer if and when these issues occur why can’t the customer be contacted.
I was sent a list of of what could’ve been rather than someone on the other end of my phone helping me.
Again, don’t use this company, because you can’t get anyone on the phone and the company is more talk than action.
15 April 2026
Unprompted review
Reply from Once Upon
Dear Darleen. We’re really sorry to hear about your experience and understand your frustration. Our photo books are created and approved by the customer before printing, which means we don’t review or edit them on our end.
After hearing from you, we reached out to understand the issue and offered a free remake with guidance on how to adjust the layout.
We’re sorry this didn’t meet your expectations, but if you’d like to revisit this, we’re here to help. /Team Once Upon
Quick and easy and beautiful!
5 April 2026
Easy to use system with a great way to…
Easy to use system with a great way to save photos with no need for bulky albums. I like that I can write notes with each photo but a spell checker would help as I made a few mistakes
4 April 2026
Reply from Once Upon
Thank you so much for your kind words - we're so happy to hear you enjoy using Once Upon to save your memories 💛 And thank you for your note about the spell checker. We'd love to take a closer look at this, so please keep an eye on your inbox! /Team Once Upon
The service was very good
The service was very good.
The update of communication while the book was being processed was excellent.
On receiving the photo book,the finished product remarkable.
I would use the service again.
5 April 2026
I didn't receive my order yet
4 April 2026
Reply from Once Upon
Thank you for sharing your experience with us - we really appreciate you bringing this to our attention! We will contact you promptly to assist in resolving the issue, so please keep an eye on your inbox 💛 /Team Once Upon
Such a lovely idea.
Such a lovely idea.
the book is a big size, quality is great. only thing would be the photo quality, maybe because i chose Matt. Thank you. ill be getting more
1 April 2026
Reply from Once Upon
Hi Jessie! Thank you so much for taking the time to leave us a review! We always love to hear what our users think. Aiming to earn your fifth star next time! ⭐️/Team Once Upon
This was easy to be creative and such a…
This was easy to be creative and such a special gift.
1 December 2025
Easy to use, nice Books, but still has room for improvement
I would find it nice if you could place more than six photos on one page.
Unfortunately, the books are not packaged very well. For the second time, a corner of the book has been dented.
Otherwise, everything is great. Beautiful books, easy to use.
4 April 2026
Reply from Once Upon
Hi Christina! Thanks for your review and feedback! We’re so glad to hear you’re happy with the books and found them easy to use. We appreciate your suggestion regarding more photo options, and we’re sorry to hear about the packaging issue. If you haven't already, please feel free to reach out to our Customer Care team at happytohelp@onceupon.se, if you like for us to take a closer look at this. / Team Once Upon
Fantastic service and great photo books
Fantastic service and beautiful, great quality photo books delivered to your door.
3 April 2026
Wonderful book …
Great product was really pleased with it, great service will definitely use again 👍
4 April 2026
Lovely book
Lovely book, easy to use app. Love that it automatically places the photos for you if you like!
30 March 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.