Organically Epic Reviews 53

TrustScore 2.5 out of 5

2.5

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Rated 1 out of 5 stars

Would not recommend for anyone with sensory issues - the pitch and awful sounds are abrasive, one even sounds like an alarm. No idea why anyone would enjoy that but it makes it impossible for me to us... See more

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Rated 1 out of 5 stars

I have bought the toothpaste and I was very keen to buy the electric toothbrush too. Basically I fall for the stupid marketing, believed their bs selling tactics …. Until I found the exact same toothb... See more

Company replied

Rated 5 out of 5 stars

Beautiful design; gorgeous packaging as ever and is a strong vibration for those concerned about leaving the Oral B or Philips sonic toothbrushes behind and buying this eco friendly option. Real... See more

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Rated 2 out of 5 stars

The toothbrushes do not hold power. Must charge often (we have one each, som only one user (2 time a day)). Therefore does not work as well as expected or as the electric toothbrushes we have other... See more

Company replied

Company details

  1. Cosmetics Industry

Written by the company

We are a small women owned dental care brand tha tis Certified Organic, Certified Cruelty Free and Vegan We merge efficacy with sustainability with our multi award winning products. We have a certified organic brightening antioxidant toothpaste, the only one in the UK and we were the first to launch our Sonic Wave Bamboo Head electric toothbrush in 2021. We have bamboo manual toothbrushes for adults and children as well as vegan charcoal dental floss, floss refills, various sizes of interdental brushes, tongue cleaners and our household products, cotton buds and bamboo straws. Our toothpaste won best Certified Organic Product at the 2022 Pure Beauty Awards and our Sonic Wave electric toothbrush has won awards at The Beauty Shortlist in 2022 with GQ calling it the best Eco Toothbrush of 2021. We regularly speak at events such at the Natural and Organic Products Europe taking part in initiatives with the Soil Association and taking part in panel discussions within the organic cosmetic industry. We are small but mighty :) Dental care is Healthcare.


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2.5

Poor

TrustScore 2.5 out of 5

53 reviews

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Rated 1 out of 5 stars

Don't recommend if you have sensory /sound issues

Would not recommend for anyone with sensory issues - the pitch and awful sounds are abrasive, one even sounds like an alarm. No idea why anyone would enjoy that but it makes it impossible for me to use and now I am stuck with this expensive toothbrush as I can't get a refund. I never, ever would have bought it but none of the reviews mentioned the sound so it was jarring. The owner and founder sent an unhelpful reply. It's ablelist to conflate preference with having conditions that mean certain pitches and sounds are intolerable to you. Great that it's sustainably designed, but that doesn't make it a great product for everyone. Disappointed.

29 July 2025
Unprompted review
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Reply from Organically Epic

Good afternoon Becky. Thank you for you review. As discussed, we cannot accept products back if they are not faulty and have been opened. Kindest regards, Jayne.

Rated 2 out of 5 stars

Toothbrushes discharges quickly

The toothbrushes do not hold power.
Must charge often (we have one each, som only one user (2 time a day)). Therefore does not work as well as expected or as the electric toothbrushes we have otherwise had.
Have tried to get in touch with the company by email several times, but we do not get a response...

30 July 2024
Unprompted review
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Reply from Organically Epic

Good morning, I have just emailed you with regard to your order in January 2023 order number #21645. Sincere apologies, it would seem that your emails were going into my spam. Or at least your email from yesterday 30th July 2024 did anyway, I have not seen the others that you forwarded on. This is my error and I sincerely apologise. I have emailed you with regard to sending videos and images of the toothbrushes and charging docs. In essence, they should last 3+ years but the batteries will degrade after a year or so due to wear and tear and usage. If you can reply to my email and send videos etc I will try and rectify the issue and work out how to get them lasting longer on the charge. Thanks so much, Jayne.

Rated 5 out of 5 stars

I have been using the Organically Epic…

I have been using the Organically Epic Berry Booster oil and I cannot think of my skin care routine without it. I often use it as a cleanser and/or as a serum, following the moisturizer. My skin feels and looks amazing. I feel so confortable in my own skin now, that I rarely use any makeup.
Aditionally, I had a bad skin reaction on my chest following a long and uncomfortable medical exam. I decided to apply the berry booster and in 2 days my skin was completely healed.
Highly recommend the berry booster!

17 July 2024
Unprompted review
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Reply from Organically Epic

What a wonderful review, thank you! I'm so pleased the Soothing Berry Booster has worked so wonderfully for your skin! high praise indeed. Jayne x

Rated 5 out of 5 stars

Wonderful product with amazing customer service

I spent a long time researching into the most ethical electric toothbrush that I could find - also one that didn't need charging too often as I live off grid and electric is precious! I can't bear all of the plastic that usual ones come with (i appreciate that there is some but its minimal really) - its also important for me that it has a USB charger. I LOVE my Organically Epic toothbrush - my teeth and gums have most definitely benefited (my dentist says so too!). After about a year and a half, I did have a slight problem with charging it and after emailing my query, I got an immediately helpful response from Jayne at Organically Epic - there are no electrical items in the world that don't have some issues from time to time, there are a million factors that can contribute to this, many out of anyone's control. She sent me a charger and refurbished base free of charge when she was under no obligation to do so at all. The customer service was outstanding and it re-enforced that I had made a good choice purchasing this product and i will buy it again. Highly recommended.

10 August 2023
Unprompted review
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Reply from Organically Epic

Hi Jemma! thanks so much for the extensively wonderful review :) I hope the refurbished handle lasts you a while yet! Happy brushing. Thanks again, Jayne.

Rated 3 out of 5 stars

Faulty product and no response from customer service - Electric Bamboo Toothbrush

I ordered a Sonic Wave Electric Bamboo Toothbrush in May 2023 (100£ for toothbrush and extra heads). The toothbrush did not charge properly. The first two times I charged the toothbrush, it was empty after 10 days, while it says that it should last for 6 weeks. The third time I charged it, it only lasted 3 days, even though it was fully charged. I sent an e-mail to customer service twice in the last month to get a refund, but have not heard anything from them.

______
Nov 2023: after this review she got in touch with me and I received my refund. Communication was okay afterwards.

11 August 2023
Unprompted review
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Reply from Organically Epic

Good morning Irina, I'm so sorry you have not had the best experience with our customer service or our Sonic Wave. This is not ok and I will rectify it straight away. You emailed on the 10th with your concerns regarding the product and I emailed you back straight away. I will resend this email. I did not receive another email from you but I have just checked my spam emails and for some reason it went into there. I sincerely apologise, I offered advice on how to get the best out of the Sonic Wave so I assumed that all was now well until I saw this review. You have also emailed on Friday so I will reply to that email too. Sincere apologies, Jayne.

*Edit - Irina, I've forwarded you the original reply that was sent on the 10th July and also replied to the email that you sent on Friday 11th August. I may well have ended up in your spam so please do check in there.

Rated 5 out of 5 stars

Brilliant service

So impressed with this company. I bought a toothbrush for my husband's birthday last January which he loves. Unfortunately it stopped charging over Christmas. I emailed to see what I could do and had a reply straight away and a new toothbrush delivered within days. Brilliant service.

3 January 2023
Unprompted review
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Reply from Organically Epic

Thank you so much! this warms my heart. X

Rated 1 out of 5 stars

I would not recommend the SONIC WAVE…

I would not recommend the SONIC WAVE ELECTRIC BAMBOO TOOTHBRUSH, the first one I got stopped working after only 8 months, they send me a new one, after I posted the faulty one at my own cost as they don’t provide return labels, they did offer to reimbursement for the delivery cost (only after I asked), but it was too much hassle for £3. The replacement I got only lasted 3 months. At the end I managed to get refund, but one thing that I found very annoying and not in line with good costumer service is that both times they tried to blame the fault on me. First, they said that I must have left the toothbrush immerse in water for long periods of time (which of course it wasn’t the case) and the second time they said that it was the adapter was using for the charger. I didn’t even know it needed an special adapter. I bought this product because of its environmental credentials but having to replace it every few month is definitely not environmentally friendly. The assured me that they send the faulty ones back to the manufacture so the spare parts can be re-use, but I find hard to believe they will ship them all the way to China, but perhaps they do.

6 July 2022
Unprompted review
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Reply from Organically Epic

Good morning Charlenne,

I sincerely apologise that you feel you have not had the best experience from us.

As I explained on our correspondence we cannot offer return postage as this is quite costly per year to do, we are a small business and rarely have any returns. We offered to refund your postage once returned which is what happened. Yes you did have to ask and apologies for that, I will take that on board for future customer service handlings.

The reason I asked if you had spilt something on the toothbrush or left it in the water once you'd returned it was because the printed logo had rubbed off and there were marks on the toothbrush, I'd never had this before so I was just asking so I could work out what was wrong with the brush, trouble shooting so to speak, so that it wouldn't happen again.

With regard to the adapter voltage, of the handful of toothbrushes that have been returned, once sent to our manufacturer, they were found to have had their batteries blown which our manufacturer concluded was likely to have been caused from a regular power serge from a charger where the voltage was too high.

This would not be the case for all faults, however, me saying this to you was again because I was trying to find out what was wrong with the brush so that it didn't happen again.

The reason why the Sonic Wave has a USB adapter and not a plug attached is due to three factors.

1. It enables our toothbrush to have less plastic.
2. When we were R&Ding the product, through our customer research, customers informed us that they would prefer a USB attachment and to use their own adapters.
3. We all have so many adapters in our homes now it completely made sense not to produce more plastic.

In the user guide we also state what the correct voltage is and I'm now highlighting it on our website, with our stockists and also in each package that goes out to customers.

By me asking questions about the use of the toothbrush by yourself it was not my intention at all to accuse you.
Sometimes electrical products do have a fault for no reason. I would be remiss though I feel in my customer service to not converse with the customer about usage so that I can make sure customers are informed of how to treat the toothbrush and also to make sure that I can fix things remotely with the brush if need be.

Sincere apologies if I came across as accusing you of breaking the brush.

We do indeed send faulty toothbrushes back to our manufacturer.
This is extremely rare, due to the small amount of returns we get, however, we have not been able to do so for a while because they have been in lock down on and off for such a long time.

They have only just recently come back to me with regard to your brush and a couple of others that I sent back for investigation. They are using the electrical components that they can and also the external plastic casing in other products that they manufacture.

Again, sincere apologies for offending you and not offering the service you require.

Thank you for your review, I take the good with the bad so it's good to see where Organically Epic can improve our products and also the service we give to our customers.

Have a lovely day,
Jayne

Rated 5 out of 5 stars

Amazing toothbrush

Amazing toothbrush! As someone who has had anxiety around teeth all her life this was the perfect toothbrush to ease me off of manual ones. The many different settings were easy to use, the toothbrush looks great, I love that the heads are made from bamboo, and my partner is very jealous of how long my battery lasts compared to his!! Customer service was also amazing, super quick, informative and friendly.

17 May 2022
Unprompted review
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Reply from Organically Epic

Thank you so much for your glowing review of our product and of us as a business, It's made me smile so much this morning! Jayne x

Rated 1 out of 5 stars

Rip off …

I have bought the toothpaste and I was very keen to buy the electric toothbrush too. Basically I fall for the stupid marketing, believed their bs selling tactics …. Until I found the exact same toothbrush on Amazon and guess what also on Aliexpress too. On Aliexpress the electric toothbrush is being sold for cca. £19 . The exact same toothbrush. So don’t believe the marketing bs… all this sustainable, ethical , women owned…. They are all just buzz words to rip you off, with no quality behind it. So disappointed.

1 April 2022
Unprompted review
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Reply from Organically Epic

Wow what a review. I must say I was pretty shocked to see this this morning and deeply saddened too. It does not echo that of our customer base or that of dentists and industry experts. I'm so sorry you have not had the best experience from us. This is not our intention at all, and not something we aspire to.
It's deeply frustrating that copying within the cosmetic and personal item industry is rife and there is nothing we can do about it. We worked with our highly ethical manufacturer for a year on the Sonic Wave before launching, ironing out every detail. And we take continual feedback from our customers to iron out any issues on the hop as well, each manufacture of the product is better and better because of this. We have seen many other sellers popping up on things like amazon and as you've stated, aliexpress as well. These sellers have copied our manufacturers product which is deeply frustrating all round. You'll find the same with every 'zero waste' item in every refill shop or sustainable online store around. Items that you can find much cheaper if you're buying from amazon or aliexpress. Every skincare and haircare product too from the big brands to the small businesses like mine, there are very similar products available that are cheaper.

However, please do bear in the mind the following when you are going for cheaper;
1. Where are they shipped from?
2. How are they shipped?
3. What energy do they use? are they using renewables in their manufacturing process?
4. What is their environmental policy?
5. Are they working towards carbon neutrality or even carbon negativity?
6. What are the working conditions like in their manufacturing bases?
7. Do they pay a living wage or preferably above?
8. What is the career progression like for their employees?
9. Are their manufacturing facilities safe?
10. Where do they get their materials? are they certified in anyway?
12. Are they stocked in the UK in refill rooms, online stores, wholefoods stores or dentists? can they be trusted basically.
13. Are they endorsed by dentists?
14. Do they give advice on dental health?

I could really go on and on. I get that at the moment we are all struggling, so cheaper products are sometimes a must but please remember that just because something looks the same, it ultimately isn't.

Here are just a few things we do so that our customers are rest assured that we are indeed as ethical and sustainable as possible.
1. With every order of the Sonic Wave we plant a tree as well as giving free UK shipping.
2. We are certified organic, cruelty free and vegan.
3. Our bamboo is harvested twice a year to allow for growth and to not effect biodiversity.
4. Our bamboo is FSC Certified.
5. We are working with our manufacturer to make sure that any returns of faulty products (unfortunately with electrical items this is unavoidable but we have very few) can be recycled and used again once repaired.
6. We try to rarely ship via air, we've shipped via sea but are also testing out shipments via train which is proving to be beneficial and the lowest emitter of carbon. If difficult to manage because of the time it takes.
7. We make sure our manufacturers are paying their workers living wage or above with career progression and safe working places as well as making sure they are not working long hours.
8. We have won awards this year for best dental device for the planet and for people.
9. Last year we were named best eco toothbrush by GQ and are often in the press with rave reviews and Cosmetic Business called us an industry disruptor which is amazing.
10. When you phone us you get through to me, the business owner. I am indeed a woman so that marketing is indeed true, as is all of our marketing. The reason I launched our dental care is because I was fed up of mistruths with regard to sustainability and ethics.
11. We are a carbon neutral business making sure that our energy usage is from renewables and that at the moment, we offset carbon where we can, which isn't ideal - we are working on this all the time.
12. All orders of the Sonic Wave come with a 1 year guarantee for faults.

And again, so so much more to this. Honestly, if I were ripping customers off I'd be in a much better financial situation than I am but it isn't about that for me. I want to give people the best products and best service there is. I don't even get the Sonic Wave for £19 so it's wild to me how they can sell a similar product at that price. Our manufacturer is so frustrated at the moment with copycats. I even get emails from copycats asking if I want to buy their product for a very cheap price but as listed above, beware the price if it seems too good to be true.

The cost of things does not equal the value you get.

Thank you for your incredibly honest review and I truly value your opinion, it keeps me on my toes and always making things better so I will take your comments on board. I wish I could make the product cheaper, it's just not possible at the moment..

Have a wonderful weekend and a fabulous easter. Fingers crossed the weather warms up a bit so we can get outside and enjoy it.

Thanks again, Jayne

Rated 5 out of 5 stars

Brilliant service

Brilliant service. I contacted the owner, and her response was quick, informative and she was a joy to talk to.

From then on I had no doubt I wanted to buy from the company.

15 September 2021
Unprompted review
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Reply from Organically Epic

Ah Mark, thanks for the lovely review, you're so kind. Jayne.

Rated 3 out of 5 stars

This is not a bamboo toothbrush

This is not a bamboo toothbrush, only the heads are made from bamboo, the body and the charging cradle are made from plastic coloured to match the heads/resemble bamboo, referred to as 'faux bamboo' on the packaging, which I think is quite misleading. The reason that we went for this make is that it is plainly advertised as an electric bamboo toothbrush, which it just isn't. The toothbrush itself gives a really good clean though and I'm happy with this and the fact that it is made from plastic is on the website if you go looking into the materials section but overall this 'faux bamboo' element has left me dissatisfied with this product's credentials. To her credit though, the co. owner did contact me in response to my complaint and I do believe that the company ethics are in the right place but maybe the advertising/marketing needs to be tweaked.

2 September 2021
Unprompted review
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Reply from Organically Epic

Good morning Marcus, thank you for your email and also your review. We use the wording 'faux bamboo' on our packaging for the Sonic Wave handle because the handle looks like bamboo to fit in with the bamboo heads and overall aesthetic of the toothbrush. Faux means fake or artificial. Also on the packaging are the materials of the toothbrush where say that the handle is made of recyclable plastic. As discussed on my email reply to you all materials are listed on our website and we also stress that the handle is made of recyclable plastic on our main product page as well.

When we talk about the materials of the Sonic Wave we are open and honest with what materials it is made of. I've spoken a few times on social media in saved videos on our social pages about the materials of the Sonic Wave and also via emails to our customer database as well.

I'm afraid that no matter how we tried a bamboo handle was simply not possible on an electrical toothbrush due to safety concerns from the assessors who would not give us the much needed safety certifications for a bamboo handle. A fully bamboo handle would be a dream, however it was also super heavy which would effect carbon released in transit so that would have had other issues.

We work with materials that are as sustainable as possible whilst also being able to give the best, safest clean. We are not a zero waste brand as we believe that zero waste is not achievable and can cause some bad practices along the line when customers believe that products do not have an effect on the environment.

We are all about reducing waste, good dental health and upgrading materials to a better, more sustainable option, where possible.

Thanks for taking the time to email and review us, I hope you have a wonderful day.
Jayne Clark-Denyer

Rated 5 out of 5 stars

100% delighted with my new toothbrush

100% delighted with my new toothbrush, thank you so much

13 July 2021
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Reply from Organically Epic

Hi! thanks so much for your review, we are super delighted that you're delighted! thanks again, Jayne x

Rated 5 out of 5 stars

Sparkling clean and whiter teeth

The electric toothbrush leaves my teeth feeling super lean. The brush is non-abrasive but still feels like it cleans thoroughly. After just a few weeks of use my teeth are looking noticeably whiter. I love the bamboo finish of the base and handle, also the recyclable brush. I have only re-charged it once since I got it and which has lasted for several weeks

12 July 2021
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Reply from Organically Epic

Thanks for the lovely review Mrs Bell, we are so pleased you're loving the Sonic Wave! Jayne x

Rated 5 out of 5 stars

Yes!

Great service and great products! I've been looking for toothpicks/brushes that were eco friendly for years and finally found the perfect thing....plus brush heads that fit a Sonicare. Signed up for a subscription!

15 June 2021
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Reply from Organically Epic

Ah thanks for your kind words Vicky. Our interdentals are becoming a firm fav with our customers, we are so pleased you love them too! The Sonicare brush heads are getting some attention too, you're one of the first to have them so again, Thanks so much, Jayne x

Rated 5 out of 5 stars

Customer service is quick and friendly

Customer service is quick and friendly. The products are brilliant. Though for me, the interdental brushes are not ideal. I have practically no gaps between most of my teeth. So flossing is still the only option, even that is tricky. But overall, excellent!

8 June 2021
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Reply from Organically Epic

Thanks for your lovely review Christina. Ah yes, unfortunately if you have no gaps between your teeth then the interdentals won't be ideal. Such a shame because interdentals are so good! Floss is equally as good though so using that will definitely keep your gums nice and healthy. Jayne x

Rated 5 out of 5 stars

Just received my new electric…

Just received my new electric toothbrush. It looks great. I will know better once I try it out. Must say that I would have given five starts but the fact that all your marketing and claims of it being a bamboo electric toothbrush are not exactly correct. It was only when I reread the description which at the beginning talks about it being FSC Bamboo, that this is only in regards to the toothbrush heads and not the body or base, which are a faux bamboo (plastic). So perhaps in advertising it is a bit misleading to say bamboo as again this only applies to the heads. Otherwise looks great and the reviews were excellent, so hopefully it will be a five star product.

I will give you five stars after your response. I totally understand and know you will be all over the updated technology, if and when it comes. Again it was really just that when coming across your product, felt that the initial advertising was a bit misleading, but not in a sinister or underhanded manner. Anyway, charged up the brush and it is great! Keep up your good work!

7 June 2021
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Reply from Organically Epic

Thanks for the review Julie! We do state on our marketing that the handle is made of recyclable plastic as well as listing the materials on our website. The reason for this is due to safety. If the product had a bamboo handle with electrics in it there was a serious safety concern from the safety inspectors. We would have needed to coat the bamboo with plastic on the inside and outside which would have used more materials and defeated the object completely. Once there are new technologies allowing for a completely bamboo handle we will be all over it. Until then this is the best reduced waste electric toothbrush available. I'll take your comments on board though and perhaps change a bit of the wording to make it clearer that the handle is not bamboo. Thanks so much, Jayne x

Rated 4 out of 5 stars

Toothbrush is great and the head keeps…

Toothbrush is great and the head keeps my teeth feeling nice and clean. The first bamboo head I'm using appears a bit rough so it's important to try to avoid rubbing it against the corners of the mouth but once used to that it's fine. USB only charger is OK but it could do with an adapter to charge it in a bathroom socket.

20 May 2021
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Reply from Organically Epic

Thanks for the review Mark, I'm so pleased you're getting along with the toothbrush. We don't have any plans to change the USB charger but thanks for giving us feedback on this. Jayne x

Rated 5 out of 5 stars

Great product

Great product, can not fault it.

14 May 2021
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Reply from Organically Epic

Yay! so pleased you like the Sonic Wave. Thanks so much for the review. Jayne x

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