Otta Reviews 

Written by the company

Otta is a specialist social media agency working exclusively with health brands. The focus is deliberate: health is the only category Otta operates in, which is what makes the work fast, credible, and compliant. The agency runs two services, organic social management and paid media, both handled end to end from strategy through to execution. The model rests on three principles. Founder-led, with senior management on every account and senior thinking behind every decision. Strategy first, where the systems and the plan are built before any content goes live. And specialist, because working only with DTC health brands keeps the category expertise concentrated rather than spread thin. Every engagement follows the same three-step process. Strategy comes first: research into the market, audience, and compliance constraints, then a plan built around them. Execution follows: content, channel management, and publishing handled in full by the team. Optimisation runs continuously, tracking what drives results, cutting what does not, and scaling what works. Performance is measured against outcomes that matter commercially rather than vanity metrics, including follower growth, engagement, reach, CPL, and ROAS, reported monthly. Content is made entirely by people: posts designed by a graphic designer, copy written by a copywriter, video edited by a video editor, and ads run by a certified media buyer. To date Otta has generated over 5 million views and 2 million followers across client accounts, working with health brands on TikTok, Instagram, and Facebook. Engagements run on a minimum three-month retainer, rolling monthly thereafter, giving organic social the 60 to 90 days it needs to build real momentum.See more