Having purchased our Bird cage gazebo, we waited with anticipation for the delivery. After a week of nothing. I emailed the company. They did get back to me after I sent a second emai... See more
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Best price for quality product.Good communication with sales team.Only reason did not give five stars was it took longer to deliver than hoped for, but this may have been beyond their control.Otherwis... See more
Was initially sceptical about ordering this bed. But the whole process as easy and the communication from the courier was spot of with emails and tracking to the driver calling me 20mins before he a... See more
Company replied
Ordered a sauna, patiently waited 3 weeks with no updates, then when chased was informed that my sauna is in fact out of stock and order will be refunded. No refund so far. Company sits on your money... See more
Company details
- #74 of 78 best companies in Outdoor furniture shop
- #112 of 121 best companies in Garden Furniture Shop
Written by the company
Discover the potential of your outdoor space with Outdoor Iconic. We offer a wide range of premium outdoor living products, from garden furniture and saunas to hot tubs and outdoor structures. Whether you’re looking to create a relaxing retreat or a stylish space for entertaining, our products are designed to help you transform your garden into a vibrant, welcoming outdoor escape. Founded in 2023 by young entrepreneur Brandon Willshaw, we are a family-run, leading outdoor online retailer dedicated to bringing unbeatable prices directly to your doorstep. Our mission is to become the premier outdoor retailer in the UK, offering an extensive selection of high-quality products that enhance your outdoor living experience. We pride ourselves on reliable delivery across the UK, ensuring that your purchases arrive promptly and in excellent condition. Customer satisfaction is our top priority, and we strive to provide outstanding service at all times. Our knowledgeable team is committed to helping you find the perfect products to suit your individual needs and preferences, whether you’re looking for stylish garden furniture, luxurious hot tubs, or versatile outdoor structures. At Outdoor Iconic, we believe that your outdoor space should be a reflection of your lifestyle. We’re here to inspire and assist you in transforming your garden into a beautiful, functional space where you can relax, entertain, and make lasting memories.
Contact info
Unit 1-471, 39 Ludgate Hill, EC4M 7JN, London, United Kingdom
- 07480 067408
- sales@outdooriconic.com
- outdooriconic.com
3.5
Average
27 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 60% of negative reviews
Typically replies within 1 week
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Good quality
Having purchased our Bird cage gazebo, we waited with anticipation for the delivery.
After a week of nothing. I emailed the company. They did get back to me after I sent a second email. They explained the problem with delivery & the restructuring of their business.
I did say that they really should put that on their web site.
And also perhaps they should put that delivery can take three weeks!
Then we as customers wouldn’t feel let down.
Their communication was good, better than most I would say. They would email me back anytime had a query.
About the Gazebo
It is excellently manufactured, very sturdy & an extremely beautiful new addition to our garden. I would definitely recommend this to anyone who is looking. You will not be disappointed.
Would I purchase from the seller again, yes I would.
22 May 2026
Unprompted review
The product is exactly as ordered and…
The product is exactly as ordered and arrived in good condition. There were some communication difficulties but this was rectified and I am happy to recommend the company.
28 April 2026
Best price for quality product.Good…
Best price for quality product.Good communication with sales team.Only reason did not give five stars was it took longer to deliver than hoped for, but this may have been beyond their control.Otherwise very happy.
5 May 2026
Unprompted review
Good product & price
Good product, good price. But delivery issues and incorrect communication about the delivery. A company transition played a part in this, so maybe bad timing!
21 April 2026
Product not complete
Product received but not complete and not as expected.
Advised customer support who advised would pass this to manufacturer. Still waiting
25 February 2026
Never delivered.
Ordered a sauna, patiently waited 3 weeks with no updates, then when chased was informed that my sauna is in fact out of stock and order will be refunded. No refund so far. Company sits on your money for weeks, and unsure if I'll get my money back now. Take your business elsewhere.
24 February 2026
Unprompted review
Absolutely shocking
Absolutely shocking! Do not use this company, they sold me a 3k sauna and sent me a 1.5k sauna!
The feeble guy on the end of the phone refused to speak to me after I complained!
Do not buy off this company as you will regret it 100%
16 January 2026
Unprompted review
I’ve been trying to find where my order…
I’ve been trying to find where my order is and when it is due for delivery but no success Anyone want to help: order no #1300 Getting a little annoyed Just been given an update on delivery Fingers crossed
9 December 2025
Reply from Outdoor Iconic
Hi,
Thank you for taking the time to leave your review, and we’re really sorry for the frustration caused while you were waiting for an update on your order.
We can confirm that your order (#1300) was delivered successfully on 10th December, shortly after the update was provided. We completely understand how frustrating it can be when delivery information isn’t immediately clear, especially when you’re waiting on an order.
We’re always happy to help and encourage customers to contact us directly if they need an update, as we can usually clarify things quickly. We’re pleased this was resolved and hope you’re now enjoying your purchase.
If everything is now sorted and you’re happy with your order, we’d really appreciate it if you’d consider updating your review — your feedback genuinely helps us improve and support other customers.
Kind regards,
Brandon
Outdoor Iconic
Good product, not so good delivery or follow up
Pros - great price for what seems to be quite a good quality product.
Cons - missing parts, the wrapped shipment had bits dropping out as delivery men dropped it off... Missing screws, chains, hinges, wood pieces, no instructions. I used the live chat and was told the company would email me back but have yet to hear anything. You get what you pay for I guess.
UPDATE - I didn't realise the product was sourced from a third party and, as such, rectifying the missing parts would take time. I have now had a response from the third party and told it will be another week for the missing parts, which has delayed my project significantly. That said, they have agreed to send the missing parts and Outdoor Iconic have sorted the issue, it is just frustrating that it has taken this long for delivery in the first place and then sorting the missing pieces. My order was placed a month ago.
10 November 2025
Unprompted review
Reply from Outdoor Iconic
Hi Michael,
Thank you for your feedback, and I’m really sorry to hear about the issues with how your item arrived. The missing parts and the condition of the shipment were unfortunately due to the delivery couriers, not the product itself, and we completely understand how frustrating that must have been.
I also want to clarify that we did email you back after your live chat message and immediately contacted our supplier regarding the missing components. They have already initiated a request for the replacement parts to be sent out to you.
We truly appreciate your patience while this is being resolved, and we’re committed to making sure you’re left fully satisfied. If there’s anything else we can assist with, please feel free to reach us at sales@outdooriconic.com
.
— The Outdoor Iconic Team
Reply from Outdoor Iconic
Thank you so much for the 5-star review, Toshi! ⭐ We’re really pleased to hear you’re happy with both the product and our customer service. Your feedback means a lot to our team, and we hope you continue to enjoy your purchase!
— The Outdoor Iconic Team
Outstanding service
Outstanding service. It's hard to feel 'heard' by on line companies when making a purchase - but the communication, helpful attitude and sense of responsibility exuded by Outdoor Iconic was faultless ♥️
6 October 2025
Reply from Outdoor Iconic
Thank you so much, Penny! ♥️
We’re so glad to hear that you felt heard and supported throughout your purchase — that really means a lot to us. Our team always aims to make every customer feel valued and looked after, so your kind words truly make our day.
Enjoy your new garden piece, and thanks again for choosing Outdoor Iconic! 🌿✨
— Outdoor Iconic Team
I’ve been waiting 2+ weeks for my item…
I’ve been waiting 2+ weeks for my item to ship, and when I’ve gotten in touch to chase it up I’ve had no response. Not good enough for an item costing over £200, will be seeking refund!
8 September 2025
Reply from Outdoor Iconic
Hi B E,
I’m truly sorry for the experience you’ve had with your order and the lack of timely updates. This certainly isn’t the level of service we strive to provide.
The Red Light Rising Advantage Wrap you ordered was expected to arrive with you by 12th September, but unfortunately, our supplier oversold their stock during an event which caused an unforeseen delay. We only received confirmation afterwards that new stock would not be available until 28th September.
I completely understand your frustration, especially given the cost of the item and the time you’ve been waiting. We’ve already reached out to you directly to offer either a full refund or to have your order prioritised for delivery as soon as the new stock lands by 28th September.
Once again, I apologise for the inconvenience this has caused, and I appreciate you raising this so we can put things right.
Great quality product s at great…
Great quality product s at great prices.excellent customer care.delivery very good. I would definitely recommend outdoor iconic.
26 August 2025
Reply from Outdoor Iconic
Hi Alison,
Thank you so much for your kind words and 5⭐ review! We’re delighted to hear you’re happy with the quality of your product, our prices, and the service you received. It’s wonderful to know the delivery went smoothly too.
Your recommendation means a lot to us, and we look forward to helping you again in the future.
Best regards,
The Outdoor Iconic Team 💙
Openess and honesty when things don't go to plan
We all love companies when things are going well but the real measure of a company is how they respond when things don't go well.
I ordered an NIR therapy light from Outdoor Iconic in June 2025, after a few days I had a very polite email to inform me that the unit I had requested was out of stock with the supplier and offering choices: wait, change to an EU model, recieve a refund.
Ultimately I chose to wait and the seller has been great in the meantime at keeping me updated and occasionally offering to refund or swap to a different product if I was getting impatient.
I have now received my lamp and am very pleased with the quality of the unit but the main point is that all the way through Outdoor Iconic were honest with me and gave me options. In this case, they were let down by their supplier but did everything they could to make it right for me.
Clearly an honest and trustworthy company and, despite the delay, I'd have no issue in ordering from them again.
26 August 2025
Unprompted review
Reply from Outdoor Iconic
Hi Simon,
Thank you so much for taking the time to share such a thoughtful review. We really appreciate your patience and understanding throughout the process with your NIR therapy light. While we always aim for everything to go smoothly, it truly means a lot that you recognised our efforts to keep you informed and offer solutions when the delay occurred.
We’re delighted to hear you’re happy with the quality of your lamp, and even more pleased that you felt supported and reassured along the way. Your trust is incredibly important to us, and feedback like this encourages our team to keep delivering the honest and transparent service we pride ourselves on.
We look forward to welcoming you back in the future, and should you need anything at all, please don’t hesitate to reach out.
Best regards,
Brandon & the Outdoor Iconic Team 🌿
Easy of order and assembly
Was initially sceptical about ordering this bed. But the whole process as easy and the communication from the courier was spot of with emails and tracking to the driver calling me 20mins before he arrived so did not have to wait at home all day. The bed once you had read the instructions and split the bolts it was easy though I would recommend having someone to help you.
Really happy with the bed as described
11 August 2025
Reply from Outdoor Iconic
Hi Jason,
Thank you for your 5-star review! We’re so pleased the order and delivery went smoothly, and that assembly was straightforward with a bit of help. Great to hear you’re really happy with your new bed!
– The Outdoor Iconic Team
Love the bar set
Love the bar set. Great quality!
Outdoor Iconic really helpful and responded quickly to my questions
Many thanks!
10 July 2025
Reply from Outdoor Iconic
Hi Lisa,
Thank you so much for your 5-star review! We’re delighted to hear that you love your bar set and that our team was able to assist you quickly. Your kind words mean a lot, and we hope you enjoy it for years to come!
Many thanks,
The Outdoor Iconic Team
Good product and pricing
26 June 2025
Reply from Outdoor Iconic
Hi Susan,
Thank you so much for your 5-star review! We're thrilled to hear you’re happy with both the product and pricing. Your support means a lot to us, and we look forward to serving you again in the future.
Best regards,
The Outdoor Iconic Team
Poor customer service
I accidentally ordered two items after not realising that the first order had gone through. Also I ordered the incorrect item which I realised when the first one arrived. I phoned to explain and was told the second item had not been posted and would be swapped to the correct item and the first item would be collected/returned. The second item arrived and it was the same as the first ( hadn’t been swapped for the correct one ) and I have heard nothing since . I realise that I messed up the order but I thought that I had sorted it with the phone call . Apparently not .
16 June 2025
Reply from Outdoor Iconic
Dear Trevor,
Thank you for your feedback. I sincerely apologise for the frustration this situation has caused. We genuinely appreciate you taking the time to share your experience, and I’m sorry that we didn’t meet your expectations after our phone conversation.
I understand the confusion with your order and the inconvenience of receiving the same item twice. After reviewing your case, I can see where the communication may have fallen short, and for that, I am truly sorry.
We are currently working with our supplier to resolve this for you. I have already contacted you directly to arrange the return of the incorrect items and to organise the exchange for the correct product. I appreciate your patience as we work to sort this out as quickly as possible.
Please don’t hesitate to reach out to me directly if there’s anything else I can do for you. We are committed to ensuring your satisfaction, and I hope we can turn this experience around for you.
Best regards,
Quick delivery
Good price, easy website, quick delivery. Would have got 5 stars if the instructions had come with the gazebo or they had answered my request to copy them and email them.
In reply to outdoor iconic reply, NO YOU DID NOT EMAIL THE INSTRUCTIONS. You could rectify this now.
Apologies it was in spam. Outdoor iconic are excellent.
6 June 2025
Reply from Outdoor Iconic
Hi Michele,
Thank you for your updated feedback. I’m sorry to hear that you didn’t receive the instructions.
As mentioned, we did send the instructions to your email on 13th June at 13:29. It’s possible the email ended up in your spam or junk folder, and we’re happy to resend them if needed.
We value your feedback and would truly appreciate it if you could update your review to reflect that the instructions were sent, and we’re happy to resolve any further concerns you may have.
If you’d like, I can resend the instructions right away. Please let me know how I can assist further.
Thank you for your understanding,
The Outdoor Iconic Team
Incredible care and attention
Incredible care and attention.
Outdoor Iconic took extra care and attention to make sure the lid for my ice bath fit perfectly. They managed my expectations regarding delivery timelines.
Overall incredibly satisfied.
3 June 2025
Reply from Outdoor Iconic
Hi Jordan,
Thank you so much for your fantastic review! We're thrilled to hear that you’re satisfied with the care and attention we put into ensuring your ice bath lid fit perfectly, and that we were able to manage your delivery expectations.
Your feedback means a lot to us, and we’re grateful for the opportunity to have helped. If you ever need anything else, don’t hesitate to get in touch.
Thanks again,
The Outdoor Iconic Team
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