Travel Counsellors - Becoming a Franchisee Reviews 

348
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Evaluating 43 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally welcoming, friendly, and knowledgeable staff for providing a truly warm environment during the entire recruitment phase. People note that the onboarding journey and training sessions are thoroughly structured, highly professional, and completely free of any high-pressure sales tactics. Some people also felt that embarking on this new business career path could initially feel a little fast-paced, scary, or stressful. However, reviewers highlighted that the continuous encouragement, patient mentorship, and clear guidance from the dedicated team quickly helped them feel fully supported and confident.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting that team members are knowledgeable,... See more

Customer service

Customers report positive experiences with customer service, noting that staff members are consistently... See more

User experience

Clients share positive opinions on user experience, highlighting an exceptional start from initial interviews... See more

Service

Reviewers mention positive feedback about service, expressing immense satisfaction with the onboarding and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Just survived the induction—and I say “survived” loosely, because it was smoother than a jazz sax solo and more professional than a penguin in a tuxedo. Julia kicked things off with charm, Kristina st... See more

Company replied

Rated 5 out of 5 stars

From the moment I picked up the phone and spoke with Ashley, I knew Travel Counsellors was the right fit for me. I was given time and patience while I made my decision, and no question ever felt too... See more

Company replied

Rated 5 out of 5 stars

Joining Travel Counsellors has been an easy, clear and straightforward process. I have half way through the two week academy training which has been fabulous. My recruiter, Julia, answered all of my q... See more

Company replied

Rated 5 out of 5 stars

After being made redundant, instead of choosing to work for another company doing the samething earning other people money and getting little thanks for it. I decided it was better to work for myself... See more

Company replied


Company details

  1. #4 of 37 best companies in Recruitment
  2. #17 of 208 best companies in Travel agent

Written by the company

Putting people at the heart of everything we do, we provide entrepreneurs with the tools, technology and support to build flourishing travel businesses as part of a company that truly cares. Unlock a future of unlimited earnings, a better work/life balance and a career you’ll love, by starting your own travel business. Whatever your experience in travel, or indeed outside of it, with your commitment and motivation, and our continued support and investment in all aspects of your business, with Travel Counsellors it’s truly an award-winning partnership.

Who are Travel Counsellors?

Written by the company

Travel Counsellors is a global travel business with customer care in our DNA.
We empower brilliant people with a passion for travel to run their own travel businesses, taking care of the travel arrangements of more than 450,000 customers each year. 97% of our franchise holders say they love being part of Travel Counsellors, and 96% of our customers say they would recommend us.

Contact info

5.0

Excellent

TrustScore 5 out of 5

348 reviews

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5.0

All reviews

(348)

40 reviews in the last 12 months

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Rated 5 out of 5 stars

My Onboarding and Induction Process

During the onboarding process, I felt listened to with my reasons for wanting to become a new franchisee, and also supported to take this slow and think it through without being rushed or pressured to go ahead. You can tell the team want to make sure it is both right for you and right for them, so if this takes time, thats only a good thing.
As part of my two week induction as a new leisure TC, I appreciated a level of honesty and also, great positive motivation during a time where you feel a little out on your feet and apprehensive of what you are about to embark upon. You feel a sense of friendship between others joining at the same time as you, which was encouraged by the training team.

17 November 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review and it is so important that we support you without being rushed as it is such an important decision. Delighted to see you business flourishing.

Rated 5 out of 5 stars

My experience of joining Travel Counsellors

My experience of joining Travel Counsellors has been fantastic. Everybody has been very supportive, friendly and helpful. Everything is set up to make the journey as smooth as possible, helping to ease you in gently as you get to know the systems. I would like to say thank you to everybody, Sue and Dawn in particular.

5 January 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your review and lovely words Beth, it has been a pleasure to support you and looking forward to seeing your business flourish.

Rated 5 out of 5 stars

100% the right decision.

From the moment I picked up the phone and spoke with Ashley, I knew Travel Counsellors was the right fit for me. I was given time and patience while I made my decision, and no question ever felt too big or too small.

From those first phone calls through to my Academy training and now 6 months later, the support and enthusiasm from everyone I have had dealings with has been second to none. Although I run my own business I truly feel part of the Travel Counsellor family

5 February 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

We are delighted to have you onboard with us Gemma - thanks for taking time to drop us a review - we are excited to see your business grow. Best regards Ashley

Rated 5 out of 5 stars

Travel Counsellors franchisee

From my initial enquiries everyone I spoke to were very open and transparent. There was no “pressure selling” and all of my questions were answered honestly. Hollie was my franchise contact and she was very knowledgeable and gave me lots of information about the whole process. I was invited to a discovery day which happened to be at the annual conference. I also visited the TC HQ in Manchester before finally making my decision and one of the main reasons for choosing a Travel Counsellors franchise was that it didn’t matter who I interacted with, either at the conference or at HQ, everyone was very friendly and welcoming. The support available for the TC business owners is second to none, added to the impressive backup provided by the 400ish permanent staff in Manchester makes this a superb investment.
The two week induction went smoothly and, again, Kristina gave us fantastic support throughout, ensured we understood everything and really wants us to succeed.

19 January 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for the lovely review John - we are delighted to have you onboard with us. Best regards Hollie

Rated 5 out of 5 stars

Professional company with a friendly…

Professional company with a friendly team who are positive and care . Great communication ,very thorough and honest brief regarding their training program Training team very supportive and extremely knowledgable and have levelled my expectations which is rare . Would highly recommend

12 January 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks Rebecca for your kind words and wishing you every success with your new business. Kind regards Cathy

Rated 5 out of 5 stars

Recently joined Travel Counsellors…

I recently joined Travel Counsellors and the whole experience has been fantastic from start to finish. The process of coming on board was very straightforward and it was clearly explained. Ashley was key to this and made what felt like a big step an easy decision.

The training has been incredibly informative and well structured, giving me exactly what I needed to feel prepared and supported from day one. Dawn was brilliant.

I already feel part of a professional, caring community and I am so glad I decided to take this opportunity.
I would highly recommend Travel Counsellors to anyone considering a future in travel.

29 January 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for your kind words Katherine - it means a lot! Best of luck with your business!!

Rated 5 out of 5 stars

A truly rewarding experience

I am over nine months into my TC journey now, and I can honestly say that from my very first contact with the recruitment team it has been a rewarding and incredibly supportive experience.

Julia was fantastic with her introduction, and Ashley was both warm and welcoming in every conversation we had, whether on the phone or via email. Nothing was ever too much trouble and she was always available for any questions. There was zero pressure at any point and I always felt the decision was mine to make, in my own time and when I was ready.

I would absolutely recommend attending one of their Discovery Days as well. I was able to really get a feel for the environment and, more importantly, the supportive community behind it. This day only cemented my decision to take the business onboard.

Throughout the whole induction and training process, the team were magic. Kristina led our particular intake and was an absolute legend: always helpful, encouraging and genuinely invested in our progress. Alongside her, special shoutouts go to Kerry, Dawn, Josie and Ben.

You are set up for success from the word go. Highly recommend.

31 March 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your kind word Ben we are delighted to have you as part of our TC Community.

Rated 5 out of 5 stars

I decided to join Travel Counsellors…

I decided to join Travel Counsellors after being part of another home work travel group, so glad I did, everything is so much more professional, organised with continued support.
I went through the whole recruitment process with Ashleigh, who explained each stage and what to expect, she was also flexible & fit in calls with me as I was overseas at the time. She also answered my questions & ensured I understood the process & communicated regularly with updates.
The initial training of 2 weeks , was intense , but having Dawn as a trainer was a god send, she was always on hand to help, had never ending patience & set me on my pathway with Travel Counsellors, my bookings have increased by 150% compared to my previous host agent.

31 March 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for your lovely review Cheryl - we are excited to see your business flourish with us.

Rated 5 out of 5 stars

Exceeded expectations

Since joining the travel counsellors community in September I have been bowled over by almost everything they do. After being put in touch with Ashley almost a year ago I took some time to really understand what TC was all about, I wanted to know the good as well as the bad. I needed a fresh start and a balanced view.

Ashley helped me through all my questions, of which there were many - she knew the answers to most of them and for those she didn't she found out and came back to me.

The two week's training with Dawn and the team was fast paced but really thorough. There's additional training available regularly so you can really hone your skills on almost anything travel related.

As part of the programme I have a mentor and Nikki Thompson, you are wonderful! She's been immensely patient and I genuinely think I'd have been stuck at times without her & her quick support. Thank-you.

If you are intrigued about what TC can offer you, speak to Ashley or the team.

1 September 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks so much Tamsyn - we are so pleased to have you as part of our TC Community wishing you all the best in your new venture.

Rated 5 out of 5 stars

Best decision in my 30yrs of working!

After being made redundant, instead of choosing to work for another company doing the samething earning other people money and getting little thanks for it. I decided it was better to work for myself and earning my worth financially. Whilst it can be scary and stressful, its the good kind as you are in complete control of everything you do and how successful you are. Its the best decision I have made in my whole 30 yr career, I wish I had done it years ago. Ashley and the whole team at Head Office are fully supportive, so you never feel like you are on your own.

1 March 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks so much Paul - we are so glad that you choose Travel Counsellors and we are excited to see your business grow.

Rated 5 out of 5 stars

I’ve been with Travel Counsellors for…

I’ve been with Travel Counsellors for seven months now. It was a big step and I was very nervous about taking the leap, especially as there are so many host agencies out there and it is hard to know which ones to trust. Without being rushed by the franchise, I took my time and I did my research then attended a mini conference in my local area. After a really positive experience, I decided to take the plunge, and I can honestly say I have never looked back.

The training is excellent and really thorough, and the mentorship programme means you have live support throughout your first year, which is so reassuring. The community is fantastic too: people are genuinely supportive and willing to help.

I also love the support system. It is clear to follow, and no matter how small or challenging the issue, I always feel I can get it resolved. They understand that you are learning and take the time to explain things properly, with regular check-ins to make sure you are on track. They also have a really good continuous training arrangement which keeps me up to date and allows me to learn and expand my skills all the time. (and its all incuded in the franchising fees as well as your tech hardware etc)

Although I am self-employed, I still feel part of something bigger, which is a really reassuring feeling. Having been self-employed for over 10 years previously, that level of support has been incredibly valuable, especially when you are sending people all around the world.

Another big plus is how much suppliers value Travel Counsellors. At events, you can really see the difference: they recognise the professionalism, credibility and strength of the brand, often giving us more time and attention than many other independents. It is clear we are highly respected in the industry, which gives me even more confidence when I am working with partners on behalf of my clients.

The technology is another huge benefit. The systems are modern, intuitive and designed to make running your travel business smoother and more professional, from quoting and booking to looking after clients throughout their journey.

I am so pleased I chose Travel Counsellors and would highly recommend them to anyone considering making the move into running their own travel business with a strong support network behind them.

28 January 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for sharing your review with us Katie - we are so glad to have you as part of our community and excited for your new venture.

Rated 5 out of 5 stars

A seamless process.

A seamless process and very easy to deal with. There was no hard sell. Ashley was incredibly approachable and available. She took time to get to know me and answered all of my questions. The recruitment process was a joyful experience. Joining the Academy was the right pathway for me and the training and support I've received has been outstanding. The learning and development team are extremely knowledgable, supportive and approachable. I have no complaints at all. It's been a fantastic introduction into life as a Travel Counsellor.

28 January 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks so much for your kind words Alice, we are delighted to have you on board!!

Rated 5 out of 5 stars

A Warm, Supportive Start with Travel CounsellorsTravel Counsellors offers an…

Travel Counsellors offers an exceptionally welcoming and supportive onboarding experience. From day one, Julia guides you through the recruitment and onboarding process in a clear, step-by-step way, making everything feel smooth and reassuring. The induction and training are informative without being overwhelming, with Dawn providing excellent support and guidance throughout. You truly feel encouraged, valued, and set up for success. A fantastic start for anyone joining the Travel Counsellors community.

16 January 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your review Beverley we are so glad you have had a great experience so far and wish you huge success with your new business!

Rated 5 out of 5 stars

A Supportive, No-Pressure Journey Into Becoming a Travel Counsellors Franchisee

Becoming a Travel Counsellors franchisee has been one of the best decisions I’ve made, and that’s largely down to how the company supports you from day one. What really stood out for me was the no-pressure approach. At every stage, I felt genuinely listened to rather than “sold to”. The team offered clear, honest advice and gave me the space to make the right decision in my own time.

The support, guidance, and friendly professionalism throughout the process made the whole experience feel easy and reassuring. They were there whenever I had questions, but never pushed or rushed the journey — something that’s incredibly refreshing when making a big career and business choice.

Travel Counsellors are doing a brilliant job of creating a welcoming environment where you feel valued, supported, and set up for success. I’m excited for the future and confident I’ve made the right choice.

Highly recommend!

1 December 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks so much for your kind words Tim!!

Rated 5 out of 5 stars

I'm off to a positive start.....

I couldn’t be more impressed with the onboarding process at Travel Counsellors. From the moment I expressed an interest in joining, Julia gave me such a warm welcome. It's a big decision to take on your own business but Julia made me feel reassured and she has continued to check in with me regularly which I'm very grateful for.

The training has been thorough and well-structured (I'm only 3 weeks in). Everything is clearly explained, and I always feel encouraged to ask questions and learn at my own pace. Kristina recently led our team of 10 through the two week induction and she was outstanding. She is so positive, professional and caring and genuinely wants you to succeed.

Before joining, I attended a Discovery Day at the head office, Venus. It was really beneficial to see the support teams behind the scenes and to gain a deeper understanding of how everything works together. Meeting the teams in person added so much value and made me appreciate just how much effort goes into creating such a strong, supportive environment.

It’s rare to find a company where the culture is so genuinely supportive, and I’m grateful to be part of such a positive environment.

Overall, it has been an outstanding start, and I’m excited to move forward.

1 December 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for taking the time to right such a wonderful review we are so pleased you decided to join TC and we wish you every success with your new business!

Rated 5 out of 5 stars

Welcomed, Supported and Ready to Start

My experience with Travel Counsellors from recruitment through to onboarding was brilliant. From the very first conversation, Julia was friendly, professional and completely transparent about the process. She took time to answer every question I had, explained the business model clearly, and made me feel genuinely welcomed and valued before I even signed on.
Once I joined, Kristina led the induction and training with enthusiasm, patience and real care. The training was intensive in parts but overall, easy to follow, with clear guidance and great support throughout. I always felt I could pick up the phone or message and someone would respond.
Overall, I felt supported, encouraged and confident every step of the way. For anyone considering joining Travel Counsellors, the people, the process and the support make all the difference. I’m excited to start this next chapter and grateful to have such a strong team behind me.

17 November 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for taking the time to leave such a lovely review. It truly means a lot. We are so pleased to hear you have had a positive experience.
Wishing you every success for the future!

Rated 5 out of 5 stars

Great experience from the outset.

Great experience from the outset.
Website was informative and very easy to read. Than the contact with Julia, explaining the whole process and what to expect. Answered all my questions and was supportive all the way through.

10 November 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for your lovely review we really appreciate your feedback and we wish you every success with your new business!

Rated 5 out of 5 stars

Excellent training

Excellent training, friendly staff, decision was easy

29 September 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for your review David - wishing you all the best. Warm regards, Angela

Rated 5 out of 5 stars

Fabulous franchise at reasonable cost…

Fabulous franchise at reasonable cost excellent support system and wonderful team to join would recommend anyone thinking of starting their own business to join travel counsellors highly recommend

29 September 2025
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for the lovely review Lisa we are delighted to have you as part of our community.
Best regards, Sue

Rated 5 out of 5 stars

Travel Counsellors Really Care About You

My first contact with Travel Counsellors was with Julia, who was exactly like every other person connected with TC, - professional, knowledgable, patience, understanding and caring. No hard sell, just a process to ensure it's a right fit for both parties, a brilliant introduction to the business, every question answered promptly and honestly, perfect.
Next step was a two week induction course hosted by the amazing Kristina, her enthusiasm unbound, her patience - limitless.
The systems, software and support are absolutely first class, they give anyone the full array of tools to create the business they've dream of.
They really care and that is clearly evidenced at every step of the way.
Thank you again to everyone involved (including my fellow starters) but especially Julia and Kristina, thank you for all your support.

26 September 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

We are so glad you have had such a positive journey so far Derek, we wish you all the best with your new business and are all here to support you along the way

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