PLATINUM Pet Food & Care Ltd Reviews 

503
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 302 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently report their pets eagerly finish every meal, loving the taste. Many highlight the high quality of ingredients and significant meat content, linking it to improved health benefits like shinier coats, increased energy, and better digestion. People also appreciate the food's pleasant smell, often comparing it to human-grade meals, and commend the easy ordering process with fast delivery. However, some customers noted an unpleasant smell for humans and felt portion sizes were smaller or less filling. Additionally, a few reviewers reported their pets experienced digestive issues like increased wind, looser stools, or upset stomachs.

What people talk about most

Product

Customers consistently note positive experiences with product, praising its good quality and high meat... See more

Quality

Users describe positive interactions with quality, consistently praising the high quality of the food and... See more

Delivery service

Clients share positive opinions on delivery service, frequently praising its speed and efficiency, with many... See more

Order

Consumers find the ordering process to be positive, highlighting its simplicity and ease of use, with many... See more

Service

Customers had positive experiences with service, often highlighting its efficiency and promptness. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I recently received this dog food as a product test, and I’m so glad I did! My dog absolutely loves it—he finishes every bowl without hesitation. Not only does it seem delicious to him, but I’ve a... See more

Rated 5 out of 5 stars

We received this as part of a trial from TRND. Normally dubious about swapping food brands as our dog can suffer from an upset tummy easily, however, this transition was a breeze! Our working spaniel... See more

Rated 5 out of 5 stars

Received a sample of the wet food in chicken and also Duck and Turkey. Having a fussy Cockapoo, I didn't expect him to eat the food I'm pleasantly surprised to say that he devours both flavours. This... See more

Rated 5 out of 5 stars

I received the Platinum Wet dog Food sample as part of a project and was keen to see if my cocker spaniel was keen as I usually feed her dry dog food. I was impressed by the meatiness and when I chopp... See more


Company details

  1. Pet shop

Written by the company

Get to know our dry and wet food for dogs and cats on a par with human food in the PLATINUM online shop. Dog food prepared with Fleischsaftgarung (FSG) and cat food from the Freshmeatdryer are a grat combination of high fresh meat content and a unique preparation method. Just give it a try - your best friend will certainly love it!


Contact info

4.8

Excellent

TrustScore 5 out of 5

503 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(503)

288 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The dog food is fantastic

The dog food is fantastic. My dogs love it always have an empty bowl. When you open the bag it doesn't smell like dog food smells more like human food.

12 September 2025
Unprompted review
Rated 4 out of 5 stars

Make the switch

We have two cockapoos and we tried Premium wet dog food as part of a product trial. @trnd @platinumpetfood

Both Max and Wilma were very keen to get stuck in to their meals as soon as I opened the carton. The food is very moist and I like the quality of the dog food and the high meat content (approximately 80%).

It is not necessary to switch gradually when switching to Platinum. However, the younger of my two cockapoos (Max aged 5) has always suffered with a sensitive stomach and as much as he loves the Platinum wet food, it did upset his stomach. Wilma (aged 10) is doing well on the food. She really enjoys the food and I have noticed an improvement in her tear stains which presumably is down to the great quality of the food.

The carton used for the dog food can be recycled. The food can be kept at room temperature which saves room in the fridge/freezer.

The Platinum wet food includes high quality ingredients and I would recommend any dog lover to do the switch.

Don’t delay, make the switch today and give your furry friend high quality nutrition at an affordable price.

15 September 2025
Unprompted review
Rated 3 out of 5 stars

Dog enjoyed this

I tried this product for free as part of a trnd project.

My dog absolutely loved PLATINUM dry food and he gets excited at mealtime, he clearly enjoys the taste and eats every bit without hesitation!
His energy levels and coat also look great, so I’m happy with the nutritional quality.

The only downside is the smell: it’s really strong and quite unpleasant for humans, especially when opening the bag or scooping it out.
If you can get past the odor, it’s a solid choice for your pup.

9 September 2025
Unprompted review
Rated 5 out of 5 stars

My westie certainly approves

I tried this product for free as part of a trnd project.
My 13 year old westie has been really enjoying the duck and turkey and chicken wet food. It's certainly a premium product with 83% fresh meat which is clear when serving it. My boy absolutely loves it for meal times and always licks his bowl clean.

13 September 2025
Unprompted review
Rated 5 out of 5 stars

Tasty food

I’ve been feeding my Beagle this wet food for the past two weeks and I couldn’t be happier with the results. The first thing I noticed is how much she actually enjoys mealtime now—she gets excited as soon as I open the pack. The texture is meaty and moist without being overly greasy and it doesn’t have that strong, unpleasant smell some other wet foods do.
My dog’s coat looks shinier and her digestion has noticeably improved—no more upset stomach or loose stools. I also like that the packs are easy to open and come in convenient portion sizes so I don’t end up with waste.

13 September 2025
Unprompted review
Rated 5 out of 5 stars

Good Quality Wet Dog Food.

My dog has really been enjoying eating the Platinum Wet Dog Food.
She usually takes ages to eat her food as she isn’t fussed about it but she has really been enjoying eating this Wet Food and finishes it straight away.
It’s a great meaty texture and really good quality food.
Good sized packages and easy to take the intended portions daily.
I would definitely recommend.
I tried this product for free as part of a trnd project.

12 September 2025
Unprompted review
Rated 5 out of 5 stars

My dog absolutely loves this food

My dog absolutely loves this food. This is the most excited I’ve ever seen him get for his dinner time! He tends to be a bit of a grazer normally and has a bit of food then goes back later. But not with this! He eats the lot in one go. So overall we are very happy with this product and plan to buy more.
I tried this product for free as part of a trnd project.

12 September 2025
Unprompted review
Rated 5 out of 5 stars

Happy dog happy life

I got this product as a product test and i'm really happy with it. My dog had no problem gobbling it up as soon as I put it down. I really like the texture and can honestly say it smells nice which makes a great change. I'm definitely keeping with this brand as my dog seems so much happier on it compare to having a combination of wet and dry food.

12 September 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely delicious

My pup absolutely loves this food. It lasts so long as it's full of quality that she doesn't need much and she eats the lot, licks the bowl and can't wait for next meal time!

12 September 2025
Unprompted review
Rated 5 out of 5 stars

My dog loves it

I received this food in return for my review. I’ve always fed me dog the same food and tried to choose one with high meat. I have considered a raw diet but the storage and mess is just too much so was excited to try this as 70% meat is amazing. My dog is a big foodie so she was a little disappointed that the amount she received is less than normal food but she was very excited that she thought I was giving her a whole bowl of treats rather than food. I have found that her coat seems a lot softer (could be coincidence as she’s just gone through a shed) she gets excited every day for dinner time so it’s a win. The bags have a keep fresh closure so easy to store. Considering making a switch to this product.

12 September 2025
Unprompted review
Rated 5 out of 5 stars

Platinum Wet Dog Food

I recently tried PLATINUM Pet Food & Care Ltd in the Chicken & Duck and Turkey flavours, and my dog absolutely loved it! He kept going back to the bowl for more, which is always the best sign. It’s great to see him so excited at mealtimes, and I feel good knowing he’s enjoying high-quality food.

12 September 2025
Unprompted review
Rated 5 out of 5 stars

Great quality that oozes flavour!

Fantastic meaty smell so I can only imagine what it tastes like, my cocker spaniel absolutely devours it, I was a little worried to change her food but this has been a great success. What I also like about it is the sealing of the bag. It’s not just your standard sealing that you see on other brands. It’s almost like Velcro so really keeps it fresh and tasty. You can really tell that it’s full of flavour as my little pooch has no hesitation in eating it.

1 September 2025
Unprompted review
Rated 5 out of 5 stars

I cannot stress how much my dogs love…

I cannot stress how much my dogs love this food! We tested the platinum dog food and I had to purchase a slow feeding bowl each for them because they ate it so quick! The product itself is brilliant, so nutritious and not stuffed with additives. So impressed!

1 September 2025
Unprompted review
Rated 4 out of 5 stars

First time he has been excited about food

Received my platinum fog food through trnd. We have an extremely fussy dog and have spent the last 11 years trying to get him excited about meal times. We opened the bag of food and his little ears popped up, this has never happened before! We let him try one and he immediately asked for more, I popped some in his bowl and it was gone in seconds. Our dog hates hard treats, and all dry dog food is hard, platinum is a moist kibble made from amazing ingredients. For the first week or so Bob has been excited about meal times, but he has become bored, do I have now found I need to mix it with wet food. He is definitely happier on this food, he has never asked for food before, but he is now, so its a definite improvement. I just hope he continues to enjoy the mix of platinum and wet food.

11 September 2025
Unprompted review
Rated 5 out of 5 stars

Dog food he actually looks forward to eating


I recently received this dog food as a product test, and I’m so glad I did! My dog absolutely loves it—he finishes every bowl without hesitation. Not only does it seem delicious to him, but I’ve also noticed he has more energy, a shinier coat, and better digestion since switching. The ingredients look high-quality and wholesome, which gives me peace of mind knowing I’m feeding him something healthy. It’s definitely become our new go-to brand, and I’ll be buying it again. Highly recommend to any dog owner looking for nutritious and tasty food.

4 September 2025
Unprompted review
Rated 5 out of 5 stars

Absolute top quality

Absolute top quality!
I have a cocker spaniel, medium sized dog and one box of this a day is the perfect amount for her along with a few handfuls of kibble.
The smell of the dog food surprised me as it literally smelled like human food, much like a hot pot so there is no horrible smells lingering.
My dog loves it, she licks her bowl clean after her meal and keeps going back to lick it some more throughout the day. In fact I think she has been spoiled with this one as whenever we give her something different to eat you can visibly see her disappointment that it isn’t this food instead.

11 September 2025
Unprompted review
Rated 5 out of 5 stars

Fussy eater .. not anymore

I tried this product for free as part of a trnd project. Bailey is a real fussy eater and will walk away if she doesn't like what I give her. However even before I have opened the carton she is there waiting for her food and eats as soon as I put her bowl down and finishes it all and licks the bowl clean. She loves it and I must say it does smell very tasty and looks very appetising. I like that the food is cooked in its own juices without added water or broth and is full of chunks of meat and nice looking gravy.

11 September 2025
Unprompted review
Rated 5 out of 5 stars

My fussy dogs absolutely love

My fussy dogs absolutely love this complete dry dog food. If they could talk I’m pretty sure they would say they love the fresh chicken taste. Little on the pricey side but worth it if you can afford it.

11 September 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look