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Review summary

Created with AI, based on recent reviews

Considering 51 reviews, reviewers overwhelmingly had a great experience with this company. Customers are really happy with the product, often describing it as innovative, well-designed, and robust. Many appreciate its quality and how it keeps their dogs engaged and stimulated, with some noting its effectiveness even for strong chewers or older dogs. The staff is also frequently praised for their kindness and excellent customer service. However, some customers mentioned that the toy's size might be frustrating for smaller dogs trying to carry it, and a few found the main hole a bit too large, making it easier for treats to come out. There was also an instance where a dog created a second hole in the product.

What people talk about most

Product

Consumers find the product to be highly positive, with many praising its ability to keep dogs engaged and... See more

Quality

Users describe positive interactions with quality, consistently praising the products' durability and robust... See more

User experience

Customers consistently note positive experiences with the user experience. Many reviewers found the product... See more

Staff

Customers had positive experiences with staff, highlighting their kindness and helpfulness. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

He absolutely loves it! We always use some kind of enrichment tool for his mealtimes and he was getting a little bored of the current options, spaniels certainly are too clever and fast! This is perfe... See more

Rated 5 out of 5 stars

We absolutely love our Roolo and all the team at Play9! Alfie has always learnt how to hack puzzles and other enrichment games but he still hasn’t managed to out smart the Roolo which makes it much... See more

Rated 5 out of 5 stars

I'm genuinely impressed with Play9's new range of all-natural, air-dried treats. Their single-protein recipes and UK-sourced meats make them a trustworthy option for dog owners who value quality.... See more

Rated 5 out of 5 stars

The Roolo has been an absolute game-changer for our dachshund on crate rest. He was becoming very frustrated that he couldn’t go for his usual walk and he was desperately seeking stimulation and enric... See more


Company details

  1. Pet shop

Written by the company

Welcome to Play9, home of The Roolo® 🎉 We're driven by one sole mission: to enrich the lives of your furry friends 🐾 We're committed to all pooches' happiness & welfare so we're stopping at nothing to help as many of these amazing creatures as possible 🐶 Join us at Play9, where every happy wag of the tail is a testament to our mission fulfilled. Viva the #enrichmentrevolution ✌️


Contact info

4.8

Excellent

TrustScore 5 out of 5

382 reviews

5-star
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1-star

How this company uses Trustpilot

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Rated 5 out of 5 stars

Playtime got more fun!

We were recommended the toy by our lovely dog groomer Emma. Our dog is a cavapoo who is quite small but she loves to play with it. It would be awesome to have a smaller option as I think this size frustrates her when she tries to carry it into her toy box or her bed.
Any plans for other sizes? Would definitely be interested to buy another. Well done for creating a unique toy!

10 July 2025
Unprompted review
Play9 logo

Reply from Play9

Hey Gen E,

I hope you're having an awesome day :)

Thank you so much for this lovely review, and I'm so glad the Roolo is a hit!

Keep it shhhhhh but we 'may' have the Roolo Mini coming out early next year... ;P

Rated 5 out of 5 stars

We absolutely love our Roolo

We absolutely love our Roolo and all the team at Play9!
Alfie has always learnt how to hack puzzles and other enrichment games but he still hasn’t managed to out smart the Roolo which makes it much more fun for him!
He hates walking in the rain so having a good enrichment toy to stimulate his brain is really important for us!

1 September 2025
Unprompted review
Rated 5 out of 5 stars

Great versatility for two very different dogs

Oren (Labrador youth in his teenager stage) thoroughly loved playing with this - apologies to his big brother Ocho who it was intended for, Oren barely gave Ocho a chance with it! Oren absolutely loves being able to sniff and hear the contents and enjoys working out different ways of getting the treats out. He has rolled it, turned it big hole down and patted it with his paws, tossed it spinning through the air and watched small treats fly out of it (and then had to find them!) and even discovered that things leap out of it if he holds it in his mouth and bounces it off the ground. His inquisitive nature is making it so much more than just a rolling toy and it physically and mentally exhausts him as well as rewarding his curiosity. Ocho did eventually get turns with it and he showed his advanced problem-solving skills (multi-award winning assistance dog) and calmly rolled it into the right position for a treat to align with the hole, waited until it was quiet, and then equally as calmly rolled it again to reveal the treat sitting on the ground where the hole had placed it. Also an ideal form of mental stimulation for him and physical activity reliant on nose and paw coordination supported by sniffing and listening. Great versatility for two very different dogs. Excellent concept and item 👏👏👏👏

16 August 2025
Unprompted review
Rated 3 out of 5 stars

My dog was a little frightened of the…

My dog was a little frightened of the toy at first but then got used to it. It's hard to remove treats if they get stuck. I think it would be better if it opened as this would help with cleaning it too.

20 August 2025
Unprompted review
Play9 logo

Reply from Play9

Hey Sue,

I hope you're having an awesome day :)

So sorry to hear your pooch took a while to warm up to the Roolo - it's rare but it does happen.

Re treats, the hard and fast rule is if they easily fit in they will come out - if you've accidently used too big treats or sticky/wet treats please just let us know and we'll get you out a replacement - you can do this by hitting this link: https://play9.co.uk/contact-us/

We're all doggo lovers and all about the canine wellbeing so we made the Roolo one piece so there's no choking hazards or bits they can get their teeth into to chew. With that in mind the Roolo is super simple to clean - just rinse it out with warm soapy water or put on a cold dishwasher setting then allow to fully dry.

Hope that helps, and please give your little legend of a pooch a big squish from us!

Cheers,

Play9

Rated 5 out of 5 stars

Innovative, robust, recommended.

Innovative product with a fantastic and unique design. I bought two Roolos to use for my own dog and for guests at my dog boarding company, and they've been a knockout. My dog, a Jack Russell Terrier, has little patience and required a bit of help to figure out what he needed to do ( other than bark at the Roolo!) but my current guest who is a Cockerpoo took to it in seconds!
The pyramid design is great as it doesn't continue rolling, I've used ball type dispensers and they end up under furniture causing frustration. The vinyl type material is robust and smooth so it's easy to clean and can withstand strong chewers, and it's challenging enough to provide interest without being overwhelming.
An excellent product that I'd highly recommend.

21 July 2025
Unprompted review
Rated 5 out of 5 stars

Fab product and Company

What a great product and company. Bought 1, my pooch loved it. Got friend to buy one as she looks after other people's dogs, perfect, they all love it. Sadly my dogs Roolo broke, no problem, we were sent a new one straight away, addressed directly to our dog, the legend!!!! Fantastic ❤️‍🔥

20 July 2025
Unprompted review
Rated 5 out of 5 stars

excellent customer service

Despite the Roolo not being for our dog the customer service offered by Play9 was excellent. We couldn’t return as we had had treats in and rolled it around to try to get our dog interested. But they offered a 50% refund which I think is very fair

18 July 2025
Unprompted review
Rated 5 out of 5 stars

Superb customer service and brilliant toy.

Our new rescue staffie, loves his Roolo for 30 minutes until he created a 2nd hole to get treats. I emailed and they are sending me a replacement out on Monday with an idea of what to do with regards to play time for the Land Shark. A1 customer service and a shout out to Lee

12 July 2025
Unprompted review
Rated 5 out of 5 stars

Great enrichment

We met you guys at a dog show and straight away our Cocker was obsessed with the Roolo! Our older Springer soon picked it up and seemed to enjoy it too! Obviously we had to have two! As working dogs, they are always on the go. So, we are always trying to find new and exciting things for them to get their paws on. They absolutely love their enrichment and this is a great activity for them both mentally. Recommend the Roolo.

8 July 2025
Unprompted review
Rated 5 out of 5 stars

OUR LABRADOR ABSOLUTELY ADORES HER…

OUR LABRADOR ABSOLUTELY ADORES HER ROOLA AND IT KEEPS HER OCCUPIED PUSHING THE ROOLA AROUND, IT REALLY TIRES HER OUT ESPECIALLY IN THE EVENING. THE PRODUCT IS WELL DESIGNED AND ROBUST. PLAY9 IS A COMPANY THAT IS VERY FRIENDLY AND CARES ABOUT IT'S CUSTOMERS - GREAT SERVICE, THANK YOU

30 June 2025
Unprompted review
Rated 5 out of 5 stars

Our Labrador absolutely loves this

Our Labrador absolutely loves this! We can give her dinner in it and takes her a good 20 mins to eat it all. All with a waggy a tail. She really enjoys it. It’s clearly well made and sturdy. She even plays with it when there isn’t any treats in it!

25 June 2025
Unprompted review
Rated 5 out of 5 stars

Labrador loves!

Our large working lab loves his Roolo! We’ve tried a few enrichment toys as he has a high drive and gets bored if he’s not engaged. We put loads of small dried treats in and he spends ages rolling it all round the house to get them out and we can do it over and over with the same success. It’s such a good shape it doesn’t get stuck which frustrates him with other things, it doesn’t fit under our oven (another issue for toys!) and it rolls over things so he gets all over the house with it. Definitely recommend!

25 May 2025
Unprompted review
Rated 5 out of 5 stars

Amazing!

He absolutely loves it! We always use some kind of enrichment tool for his mealtimes and he was getting a little bored of the current options, spaniels certainly are too clever and fast! This is perfect as it only has the one hole for the food to escape which slows him down more than other enrichment balls, which we found also roll under tables and get stuck! This one is great as it has grip, it doesn’t roll away, it can be picked up by the dog, it can be chewed and has to have more interaction to get it moving, all great things for us

16 June 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic

Fantastic toy , my boy goldendoodle loves it, also company was fantastic sorting delivery for me, brilliant company & toy

11 June 2025
Unprompted review
Rated 5 out of 5 stars

Amazing

Amazing! Picked up at a dog festival, used almost everyday since, couldn’t reccomend more, as a dog walker I find it lightweight enough for puppies/seniors unlike similar I also own!

12 June 2025
Unprompted review

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