Always a delight to visit Precious-London (in real life or online!) for unusual and stylish pieces. Kate and Sarah’s selections and suggestions are always perfect for your specific occasion - and for... See more
Company replied
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Always a delight to visit Precious-London (in real life or online!) for unusual and stylish pieces. Kate and Sarah’s selections and suggestions are always perfect for your specific occasion - and for... See more
Company replied
Beautiful dress. Super thrilled. Saw in window in Columbia Road but store closed due to Covid. Ordered online and delivered within 3 days. Beautifully wrapped and crease free. I actively try to s... See more
Company replied
I love this shop!!! This is my go to shop for that amazing something for a special event, quirky casual clothes and off the high street work dress...and more.... As a Precious customer of some 10 yea... See more
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Probably the best boutique in Spitalfields? Precious is a lovely boutique. It stocks up to date fashion items that are good quality and reasonably priced. It is a delight to shop here and update your... See more
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Precious, two stores in East London and an online webshop for the modern woman. Clothes, jewellery, gifts, and accessories from a range of designer brands.
52 Artillery Lane, E1 7LJ, London, United Kingdom

Reply from Precious London
I'd seen a piece online I liked. As I was in London the next day (but very tight on spare time) I rang to check it was in stock so I didn't have a wasted detour. They kindly said they'd put it away for me, which they did and it was there ready for me to try on when the store opened on Saturday. Great service and I love the cardigan!!
I simply love Precious!! Kate and Sarah know my quirky style and are always honest with their opinion. I love the personal customer service too. This shop is a real gem if you haven't visited!! Xx

Reply from Precious London
I always enjoy my shopping experience at the Precious shop. There is always a warm welcome and greeting. Sarah and/or Kate are on hand to give guidance on sizing and to offer impartial feedback on any items I’m interested in. I also love how any purchase is neatly wrapped and presented.

Reply from Precious London
The garments are reasonably priced and the service is excellent.

Reply from Precious London
In spite of receiving the wrong pair of trousers in my order, Sarah, Kate and their team sorted the error out quickly and efficiently. I have been buying clothes for years from Precious and, as ever, the clothes were lovely.

Reply from Precious London
I fell in love with the Pom double heart scarf and saw it in a local Belfast boutique for £139, too pricey for me. Found the boutique Precious in-line and ordered there for a much better price. It came on time, well wrapped and a lovely little note. Thank you for a wonderful purchase. I’ll def recommend Precious-London

Reply from Precious London
I’ve always gotten the emails from Precious and mentally chose what would go in my wardrobe. Or peer in the windows during Columbia Road Flower Markets, but haven’t yet purchased. Couldn’t help myself this time the sale was just to good! Loved the updates on the order status and all lovingly packed when it arrived. Will shop again for sure

Reply from Precious London
As always fantastic clothes, service and friendly staff! Thank you.

Reply from Precious London
Excellent swift service. Very pleased with my purchase. Visited the shop in Columbia Road too.

Reply from Precious London
Your shop is amazing. You are all always lovely and helpful. I always end up buying more than I expected because there is such a great selection!

Reply from Precious London
I ordered and paid for my item on July 1 and having paid 30 pounds postage I would have expected it to be almost here by now. Tracking indicates it has not reached this country yet. Other UK businesses charge 15 pounds postage and the parcel takes 1 week to arrive with DHL express delivery. Maybe you should move to a more efficient carrier.
Best wishes,
Cynthia Raiche

Reply from Precious London
Service is first class. Difficulty for online shopping at times is gauging the cut of the item - eg whether fitted or oversized

Reply from Precious London
Fabulous personal service & gorgeous items that arrived quickly & beautifully packaged.

Reply from Precious London
I placed an order from Canada through Atterley, and it arrived much faster than expected. The jacket was beautiful, fit like a glove, and was in pristine condition. Sarah was extremely kind in her note and detailed all the precautions her store was taking to keep the garments clean and safe, which is much appreciated in these times!

Reply from Precious London

Reply from Precious London
How lovely to be able to enjoy a relaxing and successful shopping trip IRL again.
The stock is beautiful and the service is excellent. I couldn’t wait to wear my new purchases and happily wore one the very next day. It certainly put a spring in my step and I received lots of compliments on my new Pom
Ansterdam blouse.
Thanks again!

Reply from Precious London
I've been shopping with Precious for many years and cannot fault them! They are so lovely and helpful and have such a keen eye for beautiful style. It is always a truly delightful shopping experience in store and from afar - thank you!

Reply from Precious London
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