I have been doin business with Primera for many years and the same employees are still on staff. Kelli has always been helpful and incredibly resourceful, knowledgable and most of all, kind !! Speaks... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Primera's customer service is top notch. My orders ship quickly, often same day as placed, and if there is an issue, they reach out immediately so an order is only delayed by one day. Important when y... See more
Company replied
I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
Company replied
Primera Technology, to their credit, has worked hard to change my mind. A shift in customer service has moved them from the bottom to the top. They still have things to work on, such as a ridiculous... See more
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Company details
About Primera Technology
Written by the company
A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more.
Like us on Facebook
Join our Facebook User Groups:
Primera Label Printers User Group
Eddie, The Edible Ink Printer, User Group
Follow us on Twitter:
@PrimeraTech
Instagram:
@primeralabelprinters
@eddie_edibleinkprinter
See our products in action: YouTube
Our Promise To You
Written by the company
- We're 100% committed to our customers!
- At Primera, providing innovative products along with world-class customer support is baked into our DNA. We strive to make every encounter with our customers a 5-Star experience.
30-Day, 100% Satisfaction Guarantee
At Primera, we make products that are designed and built to work well and make your job easier. We want you to be 100% satisfied with your purchases from us. If you’re not, we want to know about it.
First and foremost, we’d like to help you fix any problems. If that doesn’t work, we’ll take your product back. So if in the first 30 days of you owning a Primera product you find that it doesn’t work as you expected, or if it is just not the right fit for your intended purpose, contact customer support. We’ll arrange to take back the product and refund your money.
Contact info
2 Carlson Pkwy N, Ste 375, , 55447, Plymouth, United States
- 763-475-6676
- mstrobel@primera.com
- primera.com
4.7
Excellent
5k reviews
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Primera always does a great job with my…
Primera always does a great job with my orders. Products are shipped fast and their customer service is wonderful. Will continue to order from them!
25 February 2026
Reply from Primera Technology
Hi Brooke,
Thank you so much for the kind words and for continuing to order from us. We truly appreciate your business.
It's great to hear your orders are arriving quickly and that our customer service team has been helpful. We work hard to make the entire process smooth and dependable from start to finish, so it means a lot when customers notice.
If there’s ever anything you need, we’re always here to help.
Best regards,
The Primera Team
Primera is always willing to assist and…
Primera is always willing to assist and my orders always go out in a timely manner!
24 February 2026
Reply from Primera Technology
Hi Jannah,
Thank you so much for your wonderful 5-star review! We truly appreciate you taking the time to share your experience. It means a lot to hear that our team has been able to assist you and that your orders are consistently going out in a timely manner—that’s exactly the level of service we strive to provide.
If there’s ever anything more we can do to support you, please don’t hesitate to reach out. We’re grateful for your continued trust and business!
Best regards,
The Primera Team
Super knowledgable staff
Super knowledgable staff that are quick and easy to get a hold of. Prices by industry standards are terrific considering the level of support. If our retail line takes off, our next printer step-up will be with Primera.
30 January 2026
Reply from Primera Technology
Hi Judson,
Thank you so much for the fantastic 5-star review! We truly appreciate you taking the time to share your experience. It’s great to hear that our team has been knowledgeable, responsive, and easy to work with—that’s exactly the level of support we strive to provide. We’re also glad you feel our pricing reflects the value and service we aim to deliver.
We’re excited to see your retail line grow, and when you're ready for that next printer step-up, we’ll be here to help every step of the way.
Thanks again for your support and for choosing Primera!
Best regards,
The Primera Team
The Process was very easy
The Process was very easy! The hardest part was waiting lol I was super Excited
25 February 2026
Unprompted review
Reply from Primera Technology
Dear Katy,
Thank you so much for your wonderful 5-star review!
We’re thrilled to hear that the process was easy for you. We completely understand — sometimes the hardest part really is the waiting, especially when you’re excited to get started! 😊
We truly appreciate you taking the time to share your experience, and we’re excited for you as you begin using your new product. If you ever have any questions or need support along the way, we’re always here to help.
Best regards,
The Primera Team
Great sales/customer service support
Great sales/customer service support, a breath of fresh air this day and age, thank you!
27 January 2026
Reply from Primera Technology
Dear Kerry,
Thank you so much for your kind words. We’re thrilled to hear that you had such a positive experience with our sales and customer service team. Providing responsive, thoughtful support is very important to us, so it truly means a lot to know it made a difference for you.
We appreciate you taking the time to share your feedback and look forward to supporting you again in the future.
Best regards,
The Primera Team
Responsive and Attentive Customer Service.
Their customer service is top notch, quick to respond and very helpful and informative.
Don’t hesitate to reach out to them if you have any questions.
24 February 2026
Reply from Primera Technology
Hi Anthony,
Thank you very much for the 5-star review and for the strong endorsement. We truly appreciate it.
It’s great to hear that you found our customer service to be responsive, helpful, and informative. That’s exactly the standard we aim to deliver every day. Your encouragement to others to reach out if they have questions means a lot to our entire team.
We’re grateful for your business and are always here whenever you need us.
Best regards,
The Primera Team
Unrelenting greed.
23 February 2026
Reply from Primera Technology
Dear Doug,
This is Mark Strobel, Primera's Vice President of Sales. I respond personally to any 1-star reviews we receive. They're rare, and we take all reviews seriously, so I looked into your order right away.
You purchased a black ink cartridge for $37.95, which is our standard retail price and is quite reasonable for how long they last.
However, you selected FedEx Priority Overnight shipping at checkout, which carried a carrier charge of $43.03 to deliver the cartridge from Minnesota to Idaho by the very next morning. That rate comes directly from FedEx and is passed through to you without any markup on our part.
For context, standard ground shipping on this order would have been around $7.00, and orders of $100 or more ship free by ground.
We did everything we could on our end. Your order was picked up and on a FedEx truck within an hour of you placing it. From there, FedEx did what FedEx does: moved it across the country overnight and delivered it to your door in Idaho the next morning.
We're a small, US-based business in Plymouth, Minnesota that has been designing printers and serving customers like you for 53 years. We understand the pressures small businesses face, and we'd like to think you do too. If you feel it's fair, we'd genuinely appreciate you reconsidering this review, since the shipping cost that seems to have prompted it was FedEx's charge for the service you selected — something entirely outside our control.
We value your business, and in light of the facts above, we sincerely hope you'll reconsider your 1-star rating.
Best regards,
Mark D. Strobel
VP, Sales & Marketing
Primera Technology, Inc.
I received my order in just a few…
I received my order in just a few days--so quickly it surprised me.
29 January 2026
Reply from Primera Technology
Dear Resource Director,
Thank you for your fantastic 5-star review! We’re thrilled to hear that your order arrived so quickly — it’s always our goal to deliver both quality and speed, so it’s wonderful to know we exceeded your expectations.
We truly appreciate you taking the time to share your experience and for choosing Primera. We look forward to serving you again soon.
Best regards,
The Primera Team
Great customer service.
20 February 2026
Reply from Primera Technology
Dear Frank,
Thank you for your wonderful 5-star review! We’re so pleased to hear that you had a great experience with our customer service team. Providing responsive and helpful support is very important to us, and your feedback means a great deal.
We truly appreciate you choosing Primera and look forward to assisting you again in the future.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Klara,
Thank you for your fantastic 5-star review! We truly appreciate your kind words. Our team is always happy to help, no matter how big or small the issue may be — making sure our customers feel supported is very important to us.
Thank you for choosing Primera. We’re always here whenever you need us.
Best regards,
The Primera Team
Past product is awesome
Past product is awesome. This next purchase will be a game changer for us.
20 February 2026
Reply from Primera Technology
Dear YC Foods,
Thank you for your continued trust in Primera! We’re so glad to hear that you’ve had a great experience with your past product and that your upcoming purchase is set to be a game changer for your team.
It means a lot to us to be part of your growth, and we’re excited to support you every step of the way. If there’s anything you need as you get up and running, we’re always here to help.
Best regards,
The Primera Team
Great printer
It is good quantity! Very easy to install and easy to print after training.
24 January 2026
Reply from Primera Technology
Hi Bing,
Thank you very much for the 5-star review.
We’re glad to hear you’re pleased with the print quality and that installation and training made everything easy to get up and running. That’s exactly the experience we aim to deliver.
If you ever have questions or need assistance as you continue printing, our support team is always happy to help.
Thanks again for your business — we truly appreciate it.
Best regards,
The Primera Team
The customer service of this company is…
The customer service of this company is amazing. Not only did they guide me to the right purchase so I don't waste money on useless items. They gave great advice on how I can streamline my process. Pat is a good rep.
18 February 2026
Reply from Primera Technology
Hi John,
Thank you very much for the 5-star review. We truly appreciate you taking the time to share your experience.
It’s great to hear that our team was able to guide you to the right purchase and help you avoid spending money on items you didn’t need. Helping customers streamline their processes and work more efficiently is exactly what we aim to do.
We’ll be sure to pass your kind words along to Pat. He takes a lot of pride in making sure customers receive clear, practical advice.
We’re grateful for your business and are always here if you need anything in the future.
Best regards,
The Primera Team
The customer service is really great
The customer service is really great. I am not sure about your print tray. This is the second one I had to purchase in less than a yr.
19 February 2026
Reply from Primera Technology
Hi Don,
Thank you for the 5-star review and for your honest feedback. We truly appreciate both.
We’re very glad to hear that you’ve had a great experience with our customer service team. At the same time, we’re concerned to hear that you’ve needed to purchase a second print tray in less than a year. That’s certainly not typical, and we’d like to understand more about what may be happening.
If you’re willing, please reach out to us at marketing@primera.com
with a few details about the situation, and we’ll have someone follow up directly. There may be a simple adjustment or usage factor involved, and we’d be happy to help make sure you’re getting the longevity you should expect.
Thank you again for your continued business. We’re here to help.
Best regards,
The Primera Team
Loved the Process, Not the Back-Order Surprise
The process itself was super simple, which I appreciated. That said, it was frustrating to find out the printers were actually on back-order after the website showed them as in stock. Having to run my card a second time was inconvenient and a bit annoying. Other than that, everything went perfectly.
23 January 2026
Reply from Primera Technology
Hi Michelle,
Thank you for your thoughtful 4-star review. We truly appreciate you sharing both what went well and where we can improve.
We’re glad the ordering process itself was simple and smooth. At the same time, we understand how frustrating it can be to discover a delay after placing your order, and we apologize for the inconvenience of having to run your card a second time.
For clarity, when a product is not immediately available, we place a bright red callout notice directly on the product page with the estimated lead time. Unfortunately, our eCommerce platform does not currently support a traditional back-order function, so the product may still show as “In Stock” while the red notice provides the updated availability details. This allows customers to continue placing orders while being informed of the expected timing.
That said, we recognize that the messaging can be clearer. We will continue to request improved back-order functionality from Adobe, the provider of our eCommerce software, and we will also look at ways to make the lead time even more obvious on the product page.
We value these ratings very much because they directly reflect the level of service we work hard every day to provide. Our goal is simple: to deliver a 5-star experience for you each and every time in the future.
Best regards,
The Primera Team
Reply from Primera Technology
Hi Tina,
Thank you for the 5-star review. We really appreciate you taking the time to share your experience.
We work hard to make ordering simple and to ship on time, so it’s great to hear everything went smoothly from start to finish. If you ever need anything in the future, our team is always here to help.
Best regards,
The Primera Team
Really happy with the service I…
Really happy with the service I received with follow-up purchase confirmation and overall communication
12 February 2026
Reply from Primera Technology
Hi Yolandi,
Thank you very much for your 5-star review. We truly appreciate you taking the time to share your experience.
Clear communication and timely follow-up are extremely important to us, so it’s wonderful to hear that you were happy with the purchase confirmation and overall service. That’s exactly the standard we aim to deliver every day.
If there’s ever anything more we can do for you, please don’t hesitate to reach out.
Best regards,
The Primera Team
The associate helping me
The associate helping me, Kelli, was very friendly, responsive, and helpful. I appreciated her prompt help with my inquiry!
9 February 2026
Reply from Primera Technology
Hi Natalie,
Thank you for taking the time to leave such a kind 5-star review. We truly appreciate it.
Kelli is a valued member of our team, and we are glad to hear she was friendly, responsive, and helpful in addressing your inquiry. We’ll be sure to share your comments with her. It will mean a lot. If you ever need anything else, we’re always here to help.
Best regards,
The Primera Team
Reply from Primera Technology
Hi Donna,
Thank you very much for the 5-star review. We truly appreciate you taking the time to share your experience.
We’re glad our customer service team was able to answer all of your questions clearly and thoroughly. Making sure our customers feel informed and confident in their decisions is very important to us.
If anything else comes up, please don’t hesitate to reach out. We’re always happy to help.
Best regards,
The Primera Team
Amazing!!
As expected, my cookies using Eddie have been a HUGE hit and I ended up receiving my largest order for Delta Airlines for this week and went through all the cartridges I had! 😳 The clients are just fascinated and I am tickled and I am so very happy with what I’m able to create. I’ve even used it to print on dipped treats. Now, I just need to figure out how to print on M&M’s. 😉
11 February 2026
Reply from Primera Technology
Hi Birdie,
What an incredible update! Congratulations on landing your largest order yet with Delta Airlines. That’s fantastic.
It’s so rewarding to hear how your Eddie creations continue to fascinate clients and open doors to larger opportunities. Seeing customers scale their businesses and take on high-profile and ever-increasing orders is exactly why we do what we do.
We also love that you’re experimenting with dipped treats. That kind of creativity is what makes Eddie such a "treat." Pun intended! :-)
And yes, printing on M&M’s is absolutely possible. With a purpose-made tray, many of which are available from talented third-party vendors within our amazing Eddie community, it’s actually quite straightforward. The innovation coming from our users is truly impressive.
We’re grateful to be part of your journey and can’t wait to see what you create next.
Warm regards,
The Primera Team
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