PMA is the leading resource for PMMs. They've really built a strong reputation and partnerships with leaders across services and product orgs. I've taken some of their certifications - some are better... See more
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The Brand Marketing Master course transformed how I think about Brand vs. Product Marketing. The frameworks, case studies, and exercises made everything finally click — especially the parts that fille... See more
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Great content and great courses. Certainly worth the investment. You can quickly learn the basics and while working on your product portfolio, make use of dozens of templates they have available, to j... See more
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The caliber of speakers blew my mind. Jen was a fantastic Emcee. Thank you for recording the sessions & sharing the slides! That will be very helpful. It was interesting to hear about how POps works... See more
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Company details
Written by the company
PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
Contact info
147 De Beauvoir Road, N1 4DL, LONDON, United Kingdom
- hello@productmarketingalliance.com
- productmarketingalliance.com
4.7
Excellent
650 reviews
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Very insightful for PMMs
Very insightful material and a lot of frameworks that are easily applicable. Maybe a bit pricey.
2 April 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for your feedback, we really appreciate it.
We’re glad to hear you found the material insightful and the frameworks easy to apply. That is exactly what we aim to deliver.
We also understand your point on pricing. We work hard to ensure the course provides strong value through high-quality content, practical tools and ongoing updates, but we appreciate that investment can feel significant.
Thanks again for sharing your thoughts, it really helps us continue to improve.
Best,
The PMA Team
My transition to Product Marketing
This scholar program gave me the tools to better connect all the dots of product marketing and put a label on things that I'm already doing. Now I have a more strategic view of the role, actionable templates that I can use and inspiration from video resources and group discussions. It only reinforced my passion for product marketing and its unique power of connecting data, creativity, execution and strategy. I loved it and I'm so grateful that I got picked for it! Thanks!!!
31 March 2026
Unprompted review
Reply from Product Marketing Alliance
Thank you so much for sharing this. It is great to read.
We are really glad the programme helped you connect the dots and build a more strategic view of product marketing. It is especially nice to hear that the templates, resources and group discussions made a meaningful impact.
It is also brilliant to know the experience reinforced your passion for the field. That balance of data, creativity, execution and strategy is exactly what makes product marketing so powerful.
Thanks again for your kind words and for being part of the programme. We are very glad to have had you with us.
Best,
The PMA Team
Very useful
1 April 2026
Unprompted review
Reply from Product Marketing Alliance
Hi there,
Thanks for your feedback, we really appreciate it.
We’re glad to hear you found the course useful. It’s great to know it delivered value and supported your learning.
If there is anything you would love to see added or improved in the future, we would always be keen to hear your thoughts.
Best,
The PMA Team
Product Marketing Certified Core – Excellent course and insights!
I first attended the in-person course in London and have now completed the certification online as well. The course is very well-structured and provides a clear understanding of what Product Marketing is all about. It effectively covers the key skills, competencies, and knowledge required to excel in the field.
26 February 2026
Unprompted review
Reply from Product Marketing Alliance
Hi there,
Thanks so much for your kind words, and for learning with us both in person and online. That is brilliant to hear.
We are really glad the course gave you a clear and structured understanding of product marketing, and that it helped build confidence around the key skills and competencies needed in the field. That is exactly what we aim for.
It is also great to hear you experienced both formats. We are always working to make sure the online experience delivers just as much value as our in-person sessions.
Thanks again for your support. It genuinely means a lot to the team.
Best,
The PMA Team
Good Start for PLG, But Not Enough Real Application
I recently completed the Product-Led Growth (PLG) course from PMA Alliance. Overall, I found the course useful and well-structured, especially in terms of introducing key frameworks and concepts around PLG, activation, retention, and experimentation.
The frameworks provided are valuable and give a good foundation. However, I sometimes found it difficult to understand how to apply these frameworks in real-life situations. I was expecting more practical, hands-on learning.
For example, it would be very helpful to have real-world case studies where you are given a problem and asked to solve it. Things like deciding which metrics to use, how to form a hypothesis, or how to approach an experiment are not always easy to understand just by watching videos.
In a previous UX course I took (from Udacity), we had assignments that were reviewed by real people. That made a big difference because I had to actively apply what I learned, get feedback, and improve. I think something similar would make this course much stronger.
Also, some of the videos felt a bit outdated. It would be great to have more up-to-date content, especially in a fast-changing field like product growth.
Overall, I think the course is a good introduction to PLG concepts, but it could be improved with more practical exercises and real-world application.
I would recommend it as a starting point, but with the expectation that you will need additional hands-on practice to fully understand how to use these frameworks.
19 March 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for taking the time to share such a thoughtful and balanced review. We really appreciate it.
We’re glad to hear that the PLG course provided a strong foundation and that the frameworks around activation, retention, and experimentation were useful. That said, your feedback around real-world application is completely fair, and it’s something we’re actively thinking about.
You’re right, understanding frameworks is one thing, but applying them confidently in real scenarios is where the real learning happens. We’re currently exploring ways to introduce more hands-on elements, including practical case studies, scenario-based exercises, and opportunities for structured feedback, similar to what you mentioned from your previous experience.
We also hear you on the content freshness. In a fast-moving space like product growth, staying up to date is critical, and we’re continuously reviewing and updating materials to reflect current best practices.
Thanks again for your honest feedback; it's incredibly valuable as we continue to improve the learning experience. And if there’s anything else you’d love to see added, we’d genuinely love to hear it.
Best,
The PMA Team
Well organized and great enthusiasm…
Well organized and great enthusiasm from the staff and participants
10 March 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for sharing your feedback! We’re really glad to hear you found the experience well organised and enjoyed the enthusiasm from both the team and fellow participants. It’s great to know that came through.
Best,
The PMA Team
Reply from Product Marketing Alliance
Thanks for sharing your feedback! We’re really glad to hear you had a great experience with the course and appreciate you taking the time to leave a review.
Best,
The PMA Team
PMA is the holy grail for Product Marketers!
I became a Pro+ Member of the Product Marketing Alliance (PMA) a couple of years ago and haven't looked back. The courses, resources and events are perfect for Product Marketers looking to progress their career. Highly recommend!
31 January 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the kind words and for being part of the PMA community. We’re really glad to hear you’ve found value in the courses, resources, and events over the years. It’s great to know they’ve supported you in progressing your product marketing career.
We really appreciate the recommendation.
Best,
The PMA Team
Helpful course for developing a…
Helpful course for developing a baseline understanding of the PMM function
30 January 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks for taking the time to share your feedback.
We’re really glad to hear the course helped provide a solid baseline understanding of the PMM function, that’s exactly what we aim for with the PMA community courses.
Best,
The PMA Team
Valuable on-demand courses
20 January 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the feedback! We’re really glad you’re finding the on-demand courses valuable.
Best Regards,
The PMA Team
Great product with great content
Great product with great content, really liked the update on the platform
19 January 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the feedback! We’re really glad you’re enjoying the product and content, and it’s great to hear the platform updates landed well.
Best Regards,
The PMA Team
Practical and Impactful Certification for Product Marketers
This certification equips you with the tools and confidence to drive real impact in product marketing. Highly valuable and practical.
6 January 2026
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the great feedback! We’re really glad to hear the certification felt practical, valuable, and impactful, and that it helped build confidence in your product marketing work.
Best Regards,
The PMA Team
Product Marketing Certified: Advanced
I recently completed the Product Marketing Alliance Product Marketing Certified: Advanced course and found it to be very comprehensive and well structured. It covers both strategic and practical aspects of PMM in depth, with frameworks and examples that are genuinely useful in real-world roles. It’s also great to see an organization like PMA actively spreading product marketing culture and giving the discipline proper recognition across the industry. The only downside is that it’s on the expensive side, which may be a barrier for some, but the quality of the content and the certification itself still make it a strong investment.
27 December 2025
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the detailed feedback.
We’re really glad you found the course comprehensive, well structured, and genuinely useful in real-world PMM roles. It’s great to hear the frameworks and examples landed well, and we appreciate your thoughtful perspective on the pricing accessibility is something we continue to consider as we evolve the programme. Thanks again for sharing your experience.
Best Regards,
The PMA Team
Great content that translates…
Great content that translates real-world field experience into clear, actionable, and repeatable plans and initiatives that can be scaled to strengthen Product Marketing across an organization.
24 December 2025
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the feedback! We’re really pleased to hear the content felt practical, clear, and genuinely actionable, and that it translated real-world experience into plans that can scale across teams. Appreciate you taking the time to share this.
Best Regards,
The PMA Team
Valuable content and resources
The content was well organized and well presented, and the multiple templates and resources provided make it easy to start implementing what I've learned.
16 December 2025
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the thoughtful feedback! We’re really glad you found the content well organised, clearly presented, and genuinely useful. Great to hear the templates and resources made it easy to start putting things into practice.
Best Regards,
The PMA Team
A must
Great course! Well put together, clear and not boring at all. Lots of great insights and support on applying what you learned
12 December 2025
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the kind feedback! We’re really happy to hear you found the course clear, engaging, and genuinely enjoyable, with plenty of useful insights and support for applying what you learned.
Best Regards,
The PMA Team
Really Good Course
9 December 2025
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the feedback! We’re really glad you enjoyed the course and found it useful. Appreciate you taking the time to share.
Best Regards,
The PMA Team
Value for money
It was very insightful and easy to understand. I enjoyed the flow of modules from research to analysis. I appreciate that there were templates to help gain better knowledge of the modules.
5 December 2025
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the thoughtful feedback!
We’re really pleased to hear you found the course insightful and easy to follow, and that the flow from research through to analysis worked well. It’s great to know the templates helped deepen your understanding along the way.
Best Regards,
The PMA Team
Hands-On, Not Just Slides
Loved the practical tips and tools especially seeing how Gong make onboarding and coaching so much smoother. Walked away with ideas I can actually use.
3 December 2025
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for sharing!
We’re so glad the practical tips and tools stood out, and that seeing how Gong approaches onboarding and coaching sparked ideas you can put into action straight away.
Appreciate you taking the time to leave a review.
Best Regards,
The PMA Team
Overall a great event
In general, great event. Love the array of topics, but also would like to have more small group workshops/discussions. But overall, enjoying it and feeling the value!
3 December 2025
Unprompted review
Reply from Product Marketing Alliance
Thanks so much for the feedback!
We’re really glad you enjoyed the range of topics and are feeling the value overall. And thanks for the suggestion on more small group workshops and discussions, it’s great input and something we’ll keep in mind for future events.
Best Regards,
The PMA Team
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