Pure Mortgage Reviews 15

TrustScore 4.5 out of 5

4.5

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Company details

  1. Mortgage broker
  2. Insurance broker

Written by the company

Pure Mortgage is a modern, independent mortgage and insurance broker. We help our clients secure the best mortgage and insurance products on the market, tailored to individual needs and personal circumstances.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

15 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

It couldn’t have felt right giving a 1- or 2-minute online review about Pure Mortgages

Pure Mortgages was a recommendation from the local estate agent, which the property has been marketed through.

It’s been a bit of a walk, for around a year, trying to buy our dream home and relocate from London down to the Southern coastal line, ideally within Brighton’s area.

Dealing with various lenders, directly, have certainly not been easy in all aspects of the mortgage application, from raising the needed fund to borrow, obviously based on our income affordability, to the duration of the mortgage period. In addition to the constant lenders’ criteria changes, making it more challenging to obtain a mortgage, let alone finding the right lender who would consider a 100% of one’s overtime income to qualify for the asking amount to borrow.

And when decided to proceed via a private broker, based on dealing with a handful number of them, some were just not fully acting in our own best interest, exerting a bit of an extra effort if you ever need them to, being dedicated all the way to the end, being pushy rather than being informative to enlighten you when making choices, or even wanting to charge a percentage of the total borrowed amount, on top of their flat rate service fee!

Well, dealing with James of Pure Mortgages, in my opening, was certainly the contrarily of the above negative points and has been one of the right choices we’ve made to getting that far with exchanging contractors, eventually!!

I really believe it couldn’t have felt right giving a 1- or 2-minute online review about Pure Mortgages in return to the tireless dedicated time and amount of effort they have given us through out the last five months of the purchase process.

So, thank you James for being approachable, resourceful, informative, time flexible, friendly, keeping us well updated, being involved since day one till the very last day of completion, and certainly providing a competitive service fee!

**Thank you for helping us making this finally happen!**

Silvia and Mario

27 February 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic support from James

James from Pure Mortgage was absolutely fantastic through every step of the mortgage process. He explained every step clearly and and ensured that we were getting the best rate. He communicated every update so we knew where we were in the process and reassured us about the progress to put our minds at ease. James is extremely friendly, approachable and genuinely cares about his customers. We couldn't thank him enough for all the help and support he has given to us!
Laura and Anthony

30 April 2024
Unprompted review
Rated 5 out of 5 stars

James at Pure Mortgages

I was recommended James at Pure Mortgages by my son who was well satisfied with his service. I myself found James more than competent and he also went above and beyond by phoning my bank and lawyers as well as my landlord to ensure everything possible was being done to ensure all went well and any problems he dealt with on my behalf. Can't fault his work and I'm more than happy to recommend him to anyone.

20 December 2022
Unprompted review
Rated 5 out of 5 stars

Pure Mortgages made house buying easy!

i was referred to use Pure Mortgages and i can safely say it was a great recommendation. I worked with Viraj and he was absolutely great! he explained all the technical terms on a mortgage statement, the next steps and was always patient when i had a mini stress-attack. I never realised how hard house buying is but viraj was there every step of the way and i want to thank him from the bottom of my heart as i dont think anyone else would have been that understanding especially when i paused the whole process a few times in the previous year. Thank you so much for your help! much appreciated!

11 May 2022
Unprompted review
Rated 5 out of 5 stars

We used pure mortgage to find the best mortgage

We used pure mortgage to find the best deal on a remortgage. With current mortgage rates constantly on the rise pure mortgage managed to find the lowest deal available for me and kept me up to date with the process. Very friendly and professional service. We will use again and recommend you do too. Many thanks Shaun & Michaela

15 April 2022
Unprompted review
Rated 5 out of 5 stars

I would like to thank James Wadsworth…

I would like to thank James Wadsworth for his time, help & patience, when sorting out my mortgage issues. His advice and knowledge are exemplary. James guided me through the issue step by step, and nothing was too much trouble. It’s so rewarding to speak to a professional who excels in having a friendly and warming manner. I am so grateful and thank you James.

13 April 2022
Unprompted review
Rated 5 out of 5 stars

Absolutely brilliant

Absolutely brilliant. James and his team have helped me secure my first home with step to step guidance throughout the process. I would recommend highly. Thank you again pure mortgage

8 February 2022
Unprompted review
Pure Mortgage logo

Reply from Pure Mortgage

Josh, thank you for your feedback. I am really pleased with the service you received from Pure Mortgage. It was a pleasure to work with you and help you with the purchase of your first home. I look forward to working with you again in future and hope you will be very happy in your new home.

Rated 1 out of 5 stars

Beware

Beware, Pure don’t like a annex on or next to property, also Pure don’t like homes in private roads, or flat roofs!
(they could say that in their advertising).

I know, we applied to Pure Mortgage Ltd.
We applied through a broker, so you may not have our details !
The facts remain we were declined a LTM because of conditions you could post on your site!

YES pure retirement is the company, which is not a broker as you are sorry!

23 December 2021
Unprompted review
Pure Mortgage logo

Reply from Pure Mortgage

Good morning Janet, we are Pure Mortgage Ltd and not Pure Retirement. Is your feedback intended for Pure Retirement as we have no record dealing with you enquiry.
Hi Janet, we are a broker not a lender. It sounds like your query is with Pure Retirement which is a lifetime provider.

Rated 5 out of 5 stars

Great Service

James was recommended to me for his vast knowledge and experience about mortgages. I’m so glad I gave him a call. His professional but friendly manner put me at ease straight away. He explained everything so thoroughly and offered some really great options. I’ve already recommended him to friends. Thanks very much for all your help James.

2 April 2021
Unprompted review
Pure Mortgage logo

Reply from Pure Mortgage

Tim, thank you for taking the time to give your feedback. Really nice to hear you are happy with both the service and the advice you have received and I look forward to working with you again in the future.

Rated 5 out of 5 stars

Great and professional service.

Great and professional service, James helped us throughout whole process of my properties purchase in our last three mortgage. Provided us with valuable advice and the right mortgage for our needs. James is knowledgeable and professional with excellent communication skill. We would highly recommend his services to anyone looking for a mortgage.
Mo Najarian

17 March 2021
Unprompted review
Pure Mortgage logo

Reply from Pure Mortgage

Mo, thank you for your feedback, it is really good to hear you have been happy with the service you have received. It has been great to work with you and your family and I look forward to working with you again in the future.

Rated 5 out of 5 stars

Excellent Service and Advice

We were really happy with the service we received from James - he was very helpful, knowledgeable and informative. We were kept up to date at every stage and had no issues at all along the way. We would highly recommend Pure Mortgage to anyone who needs a mortgage or advice.

11 March 2021
Unprompted review
Pure Mortgage logo

Reply from Pure Mortgage

Thank you for your feedback Darren and really good to know you are happy with the service you have received. Best wishes to you and Liz in your new home and I look forward to working with you again in the future.

Rated 5 out of 5 stars

I heared about Pure Mortgage(PM) from…

I heared about Pure Mortgage(PM) from friends and family. They all spoke highly of James who works at PM and the service he gives and i'm glad to say he didn't disappoint. James is very helpful, easy to understand and his service was above my expectation. Highly Recomended.

6 March 2021
Unprompted review
Pure Mortgage logo

Reply from Pure Mortgage

Ramin, thank you for your feedback. I am really pleased you are happy with the service you received from myself and Pure Mortgage. I look forward to working with you again in the future.

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