I really appreciate the quality of the gym, the clean environment, and the well-equipped facilities. Overall, it’s a great place to work out. However, today was my first training session, and as a beg... See more
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I've been a member for about 8 years now. The gym is generally well-equipped. However, in the past year, it has gone from being nice and clean to downright gross. The center is pretty awful. Equipment... See more
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I have been a member for over a half year with Pure Gym. In September 2025 I told the staff at Pure Gym Esbjerg several times that I would like to pause the membership. As response I onl... See more
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Puregym more or less has everything you need It also looks really modern and has inviting atmosphere and it’s more so easily accessible in many places so it’s great. I don’t have much to complain abou... See more
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Company details
About PureGym Danmark
Written by the company
TræningsinspirationPersonlig træning
Holdtræning
Bliv medlem
Vi stræber efter at tilbyde det, der skal til for at skabe en sund krop via et stort udbud indenfor fitness og hold. For os handler fitness ikke bare at være fit, men om sundhed i bredeste forstand. Derfor tilbyder vi vores medlemmer en verden af træningsmuligheder med noget for alle, uanset om du træner for at tabe dig, komme i bedre form, blive stærkere eller blive strammet op.
Fordele i PureGym:
Danmarks største fitnesskæde
Vores mission er at gøre befolkningen sundere, og det ligger dybt i vores DNA, at der skal være plads til alle. Derfor kan du i PureGym hver dag træne i et center i nærheden af, hvor du bor, arbejder eller opholder dig.Vi stræber efter at tilbyde det, der skal til for at skabe en sund krop via et stort udbud indenfor fitness og hold. For os handler fitness ikke bare at være fit, men om sundhed i bredeste forstand. Derfor tilbyder vi vores medlemmer en verden af træningsmuligheder med noget for alle, uanset om du træner for at tabe dig, komme i bedre form, blive stærkere eller blive strammet op.
Fordele i PureGym:
- Fitnesskæden med flest centre i Danmark
- Et stort og varieret holdudbud med fx Stram Op, Yoga, Bike, Cirkeltræning, Jam, Step og Boksning
- Adgang til Bodytracker, der måler vægt, BMI, muskelmasse og fedtprocent
- Fri adgang til vores fitness app, hvor du blandt andet kan lave dit eget træningsprogram, booke hold og deltage i challenges
- Mulighed for køb af vand, energidrikke og proteinberigede produkter i alle centre
- Mulighed for personlig træning
- PureGym tilbyder flere typer medlemskaber, både med og uden hold og med adgang til dit lokale center eller til flere centre i landet
- Mulighed for at købe ALL-IN, hvor du hver dag kan trække et produkt i automaten og frit vælge imellem proteinbarer og -drikke, energi- eller sportsdrikke samt kolde kildevand. Produkterne er fra FNCTNL, og hver måned har vi et gæsteprodukt.
Contact info
Denmark
- puregym.dk
3.1
Average
7k reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
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Not enough fitness classes, old machines
I think some of the centers need newer machines, especially now that some of the machines are removed and there are less treadmills which often 1 or 2 is out of function. The centers changing rooms are cold. The price is only increasing and there are not enough classes afternoon in Fredericia centers, mostly biking.
3 January 2024
Reply from PureGym Danmark
Hi Amorela,
We're in the process of looking into our gyms in terms of our rebrand, and in this process we're also looking at the equipment and the gym in generel. So we hope that you soon will see and feel a difference.
Have a great day😊
Best regards,
Amalie / PureGym
The gym is good, but could be improved further.
The gym has a lot of potential, but we have some problems such as: dirty bathrooms and lockers, broken equipment and some very old equipment, but I hope you can change the equipment in the gym here in Hillerød for more modern equipment, just like you have done in many other gyms.
29 December 2023
Reply from PureGym Danmark
Hi Maria
The name change is not a result of a change in ownership of our gyms. The Fitness World brand was owned by PureGym as well, only it was changed to offer a better and more cohesive experience for our members - and I'm sad to read that you haven't experienced this.
We're in the process of upgrading our gyms, both in terms of how they look, but also in terms of the equipment we offer. Numerous gyms have already been upgraded, but please don't hesitate to contact the staff at your gym as we'd love to hear your feedback on where we can improve.
Have a great day
All the best,
Lucas / PureGym
Concerns Over Advertising Content at Pure Gym
I've been a member of Pure Gym since it was Fitness World and appreciate their facilities and services.
However, I feel compelled to raise a serious concern regarding some of their in-gym advertising specifically since the name has changed.
I've noticed a recurring theme in one of their TV ads, which portrays a man of color in a negative light, depicting him as unclean and messy in the gym environment.
This kind of stereotyping is not only offensive but also promotes racial biases, which is unacceptable. It's disappointing to see such content in a place that should promote inclusivity and respect among all members. I hope Pure Gym reevaluates their advertising to ensure it aligns with values of diversity and equality.
21 December 2023
Unprompted review
Reply from PureGym Danmark
Dear Reza
We are sorry to hear that our video has given you and perhaps others negative associations. Thanks for bringing this to our attention.
It is important to emphasize that it was never our intention for the video to have any kind of racial connotation. The video is part of a series of small videos about small offences, which we unfortunately find that all sorts of members do, and which can be a nuisance to other members - the videos are meant as a fun take on our 'house rules'. The video you describe is about members not wiping down their machine after use, and it just so happens that the actor is a person of color, while the actor running on the treadmill with dirty shoes is not. The people in the videos were all employees at the time and regularly participated in different videos in different roles.
We have perceived the videos as harmless in terms of content. But once again I want to thank you for your feedback, which we take seriously and will take into account in future productions.
Best regards
Malou / PureGym
Why don't send me penalty after i payed already
i really do not know why i get penalty payment for second time. i already payed and stop to be a member in your center but still i get.
21 December 2023
Unprompted review
Reply from PureGym Danmark
Hi Leke,
This sounds very unfortunate! I don't know the specific case, but I will gladly look into it for you. You can write to us on medlemsservice@puregym.dk.
Then we'll figure this out.
Have a nice day!
Best regards,
Nina / PureGym
It used to be open 24/7 And now it…
It used to be open 24/7 And now it closes at 12:00am + the price is very high then before
17 December 2023
Reply from PureGym Danmark
Hi Jihad,
Thank you for your review.
Some of our gyms used to be open 24/7, but unfortunately it's not possible anymore if we want to keep the same standard of cleaning etc.
Our prices do reflect the costs to keep the gyms up and running, as it has become more expensive to run gyms in general.
Have a nice day😊
Best regards,
Amalie / PureGym
Lift like no one`s watching..
Best gym,a lot of machines and stuff to workout, a very good price, nice and clean enviroment.
14 December 2023
Reply from PureGym Danmark
Hi Andrei
Thanks for all the kind words - it's nice to read that you're satisfied with everything! 😊
Have a wonderful day
All the best,
Lucas / PureGym
Good place to train
10 December 2023
Reply from PureGym Danmark
Hi Ciprian
Thanks so much for the five stars! I'm glad you're finding the gym an awesome place to work out 😊
Have a wonderful day
All the best,
Lucas / PureGym
Great Gym in the Heart of Copenhagen
27 November 2023
Reply from PureGym Danmark
Hi,
Thank you so much for your review😊
Have a great day!
Best regards,
Amalie / PureGym
no maintenance in general
Machine is not checking regularly and really bad maintenance in general.
Try to inform them but they don't take it into serious. I think the problem is the concept of the management as well as very old machine there.
also pretty dirty & disorganize.
28 November 2023
Reply from PureGym Danmark
Hi Kam
Thank you for your review.
I am sorry to hear that the equipment in your center is not working optimally, and you feel that the staff do not take your inquiries seriously. This is certainly not the feeling that we want our members to have. I would like to pass your feedback on to the right department. You are therefore very welcome to write an email to trustpilot@puregym.dk.
Have a nice day!
Best regards,
Frederikke / PureGym
God service
18 November 2023
Unprompted review
Reply from PureGym Danmark
Hej Alicia,
Jeg er rigtig glad for at læse, at du synes godt om vores service, så tusind tak for din anmeldelse og fire fine stjerner 😊
Du må have en dejlig søndag.
De bedste hilsner,
Liv / PureGym
Reply from PureGym Danmark
Hi Bita,
Thanks for the kind words! The staff at the gym work their hardest to keep the gym nice and clean, so it's always nice to hear such kind words in return 😊
Have a wonderful day.
Best regards,
Liv / PureGym
Good one!
Good one!
A BIG gym with good newer machines!
I wish they open it from morning 4:30.
15 November 2023
Unprompted review
Reply from PureGym Danmark
Hi,
Thank you for your review and the four stars. I am happy to read that you enjoy our centres 😊
Have a great day.
Best regards,
Liv / PureGym
Der skal kom nye maskiner og udstyre i…
Der skal kom nye maskiner og udstyre i centeret.
11 November 2023
Reply from PureGym Danmark
Hej Shabnam
Vi arbejder hele tiden på at forbedre vores center, hvilket bl.a. betyder at tilføje nyt udstyr, hvis efterspørgslen, og muligheden, er der. Du må endelig ikke tøve med at videregive din feedback til personalet i centeret, bl.a. med hvilket udstyr du ønsker at se - det er altid værdsat.
Rigtig god dag til dig
De bedste hilsner,
Lucas / PureGym
Fint center i Silkeborg
Fint center i Silkeborg. Rent. Godt sortiment. Og flinkt personale 👍
11 November 2023
Reply from PureGym Danmark
Hej
Tusind tak for de rosende ord!
Det er skønt, at du er tilfreds med dit center i Silkeborg! Personalet arbejder rigtig hårdt på at skabe de bedste rammer i centeret omkring træningen, så det bliver et rart sted at være 😊
Rigtig dejlig dag til dig
De bedste hilsner,
Lucas / PureGym
I got the best trainer and he is so…
I got the best trainer and he is so good and very kind and the training techniques he brings in are very helpfull and makes me feel very comfortable.
9 November 2023
Unprompted review
Reply from PureGym Danmark
Hi Rajendra
I'm really excited to read that you're happy with your trainer! Our trainers work really hard to ensure that our members have the best possible experience! 😊
Have a wonderful day
All the best,
Lucas / PureGym
Reply from PureGym Danmark
Hi Lucas
That's awesome to read! I'm really happy that you're satisfied with the gym! 😊
Have a wonderful day
All the best,
Lucas / PureGym
Reply from PureGym Danmark
Hej Tina,
Tak for din anmeldelse og de 5 stjerner, det er vi rigtig glade for😊
Dejligt at høre at det bare kører i den center du træner i! Hvor er det fedt.
Du må have en god dag😊
De bedste hilsner,
Amalie
Reply from PureGym Danmark
Hej Gitte,
Hvor er det fedt, at du er vild med Bike Power og at du er glad for din instruktør. Vores instruktører bestræber sig altid efter at lave nogle både sjove og motiverende holdtræninger, så det er dejligt at du også oplever det.
Du må have en rigtig dejlig dag 😊
De bedste hilsner,
Liv / PureGym
Flexible enrollment period
Clean fitness centre, where you can enroll also for 2 weeks or one month, with wide range of opening
23 October 2023
Unprompted review
Reply from PureGym Danmark
Hi Andrea
Thanks for the kind words! The staff at the gym work their hardest to keep the gym nice and clean, so it's always nice to hear such kind words in return 😊
Have a wonderful day
All the best,
Lucas / PureGym
Super personalet , dårligt ventilation
Personalet, sted , rengøring alt i orden... Desværre problemer med ventilation , i summer perioden alt for høj temperatur for at lave professionel form . (Frederiksværk center)
10 September 2023
Reply from PureGym Danmark
Hej Sebastian
Det er skønt at læse, at du er tilfreds med dit center! Personalet gør sit bedste for at holde centeret rent og pænt, så det er deljigt at læse dine rosende ord 😊
Når det er varmt udenfor, så bliver det også varm indenfor i centeret, det kan vi desværre ikke gøre noget ved. Vores ventilationssystem sørger selvfølgelig for at holde luften ren og tør, den bliver ikke aktivt kølet.
Kan du have en dejlig dag
De bedste hilsner,
Lucas / PureGym
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