Rakuten.co.uk Reviews 

1,023
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 673 reviews, reviewers overwhelmingly had a great experience with this company. Consumers find the payment and cashback process very simple and straightforward, with many appreciating the smooth user experience across the platform. People love how easy it is to earn and receive money instantly through the app or browser extension while shopping online. However, some customers also noted instances where transactions are delayed or payments are outstanding, such as waiting over a month or having amounts withheld. A few other people mentioned receiving misleading cashback rates or issues with specific site confirmations affecting payouts.

What people talk about most

Payment

People report positive experiences with payment, highlighting seamless, quick, and automatic payouts directly... See more

User experience

Customers report positive experiences with user experience, highlighting that the application is very easy... See more

Website

Clients share positive opinions on website, noting it is dead easy to use for daily shopping. Consumers... See more

Refund

Consumers find refund experiences to be satisfying, frequently highlighting prompt payouts directly into bank... See more

Application

Customers consistently note positive experiences with app, expressing satisfaction with receiving regular... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fantastic, just been notified that my cash back has been paid into my bank account. So simple and great to shop online using Rakuten browser extension and get paid a little back. It all mounts up and... See more

Company replied

Rated 5 out of 5 stars

What a brilliant app! It's so easy to use & I've never had a problem with getting cashback from visiting the site nor to my PayPal account, both are very quick indeed & without fuss It would be nic... See more

Company replied

Rated 5 out of 5 stars

Rakuten.co.uk is very easy to use and the whole cashback process is clear and straightforward. I like how simple it is to shop through their links and earn cashback without any hassle. Tracking wo... See more

Company replied

Rated 5 out of 5 stars

I have been a member of Rakuten since it started - its a great way of earning cashback on your shopping! Easy to use - Rakuten allows you to rack up points on lots of different sites - from MyProte... See more

Company replied


Company details

  1. Cashback provider

Written by the company

Earning Cashback with Rakuten is simple and works while shopping online with hundreds of brands. Using website, mobile app or browser extension, you choose a brand, activate Cashback and make your purchase with the brand as usual. Shortly after completing your purchase, Cashback will be added to your Rakuten balance. Choose between PayPal or Bank Transfer to receive your monthly Cashback Payments once the brands validated your orders.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1k reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 81% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,023)

717 reviews in the last 12 months

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Rated 5 out of 5 stars

Was skeptical to begin…

Was skeptical to begin as never heard of this app, now 6 months down the line & everyone I exchange numbers with gets sent my referral link haha! I also use the TopCashback app but 85% of the time Rakuten pays more. Just had my 3rd payout, earned £170 in 6 months shopping as I normally do just via the Rakuten app (the total includes generous bonus from 2x friend referrals). Really can’t fault it, it’s money for nothing - what’s not to love 😀

14 August 2026
Unprompted review
Rated 3 out of 5 stars

Never known an app so awkward to use

Never known an app so awkward to use. Refer a friend did not track and now having trouble with the offer to add the extension to your desktop which ive clicked through and done and spent over the £20 but I dont think the extension was added as still keeps saying extension not installed. Honestly a load of palava. Will be deleting the app soon.

13 August 2026
Unprompted review
Rated 5 out of 5 stars

Easy to use

Easy to use, and useful. Fair selection of providers - hope this expands in the future.

12 August 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

Rated 1 out of 5 stars

Don't rely on getting your cash back!

My account works fine for some transactions but when I try to purchased through Lego.com it always fails. Some ebay purchases have also failed. I have used their customer escalation portal and I have written to customer service on multiple occasions. I have even screenshot the Rakuten pop ups that confirm that the cashback percentage should be applied. I am still waiting on cashback for items bought in early May, in June and last month. Customer service here in UK seem to ignore every polite email I have sent them. Use them but do not rely on them people! If I get a successful resolution I will happily change this review and update you all. However that feels like a big 'IF' at the moment. This 'Date of experience' was the last time I wrote to them. 12 days later not even a courtesy email to say they are looking in to it. Really poor Rakuten! Please help me with this issue. I post videos helping people buy lego and i would love to be able to recommend they use Rakuten, but at the moment I can't. In response to Rakuten's comments.

Thank you for the public response — notably the first reply I have received after multiple private emails over several months.

I want to address your points directly:

1. I have screenshots of your own cashback activation popups confirming the cashback percentage at the point of each purchase. The "how to avoid missing out" article is not relevant — I followed every step correctly.

2. You state LEGO has not credited you. With respect, managing your merchant relationships is your responsibility as an affiliate partner, not mine as a customer. I activated via your platform, purchased, and you confirmed it. The obligation to reconcile that with LEGO sits with Rakuten.

3. You were aware LEGO had not reported these transactions as far back as June — yet took no action until I posted publicly here.

I am happy to update this review when the cashback I am legitimately owed is paid. I would welcome a direct contact who can confirm what steps Rakuten is actively taking to resolve this with LEGO.

31 July 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

Upon review, we see that our Support informed you that LEGO has not credited us with the transactions in question.

As outlined, we can only award Cashback if the merchant credits us with the order. If this is the case, our team will notify you.

As previously described by our Support, we recommend reviewing the following article to avoid missing out on Cashback in the future: https://www.rakuten.co.uk/help/article/how-to-avoid-missing-out-on-cashback-26050062009491

Thank you.

Rated 1 out of 5 stars

Missing cashback unresolved since February – extremely poor customer support

I have been submitting tickets regarding missing NordVPN cashback for quite some time. Some of the tickets I submit are sent successfully, while others never seem to go through. The missing NordVPN cashback claim was submitted back in February, and I still have not received the cashback. All the deadlines you provided have already passed, yet Rakuten has still not provided a solution.

To make matters worse, some of the tickets I submitted days ago have been answered by someone called Heubert T., who does not appear to understand the issue. I clearly explained that my NordVPN cashback is missing and that a Missing Cashback Claim had already been submitted in February. However, he simply responded telling me to submit a Missing Cashback Claim, even though I had already explained that this had been done months ago. The claim reference is 51630099.

Whenever I reply to him, I receive no further response. I then have to submit another ticket, only to receive another careless, seemingly copy-and-pasted response. It appears that this representative is not even reading what I write.

Previously, a representative called Chris B. was responding to my tickets, but he also failed to provide a satisfactory solution. Despite seeing that the cashback had still not been resolved by Rakuten, I was repeatedly told to wait longer and longer, even though I had already waited beyond the entire timeframe I was given.

It is now August, and I still have not received a proper response or a satisfactory solution. Some of my tickets are not even being submitted successfully anymore.

I am therefore requesting that you resolve this issue and credit the missing cashback. Once this has been done, I will request that the payment be issued retroactively, as the cashback should have been credited and paid to me a long time ago. Rakuten’s payment schedule is on the 15th of each month.

Please resolve this matter and, once the cashback has been credited, let me know so that I can add a payment method and you can issue the payment.

Thank you in advance.

11 August 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

Upon review, we see that the transaction inquired about was declined by the merchant.

As outlined by our Support before, Cashback can only be awarded if the merchant credits us with the order.

Thank you.

Rated 5 out of 5 stars

Cashback is very quick to track and…

Cashback is very quick to track and rarely any issues with failed tracking as other major cashback sites.

Also when I had a question. Chris from customer services was super quick to reply and very helpful. The query itself was resolved before the ticket was resolved due to excellent tracking systems. Definitely will keep using it.

10 August 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

Rated 1 out of 5 stars

been with rakuten for years never had a…

been with rakuten for years never had a cashback always some problem...!!!

9 August 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

Unfortunately, we see that you haven't reached out to our Support team thus far to inquire about the Cashback issues mentioned.

Please contact our Support through the contact forms on our website so that they can review this matter:

https://www.rakuten.co.uk/help/other-questions

Thank you.

Rated 4 out of 5 stars

Easy to use

Easy to use - just click on a link!

9 August 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

Rated 1 out of 5 stars

Automated system denying welcome…

Automated system denying welcome bonuses based on closed Play.com accounts; customer service ignoring tickets.

The actual Iceland cashback tracked and approved perfectly, proving the purchase is valid, but the system is still refusing the £30 welcome bonus because of a 10+ year old Play.com account.

24 July 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

Thank you for providing additional details regarding your inquiry.

We can see that your case is already under review with our Support team. Please expect to receive an update via email shortly.

Rated 5 out of 5 stars

Was notified on my cashback and was…

Was notified on my cashback and was payout immediately to my PayPal account also have £30 referal cashback pending very good application to get cashback as very transparent.

4 August 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

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