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Rated 2 out of 5 stars

I ordered a Road ID bracelet in December for a family member who does ultra-marathons. The product was nice--stamped metal, nickel-colored with a sturdy bracelet. Just ordered one for myself four m mo... See more

Rated 1 out of 5 stars

Road ID prides itself on the fact that the products they sell are made in the United States. However NONE of their wrist ID’s have an American color scheme. You earn your money here but fail to hono... See more

Rated 5 out of 5 stars

Half a year ago i bougt a dog-tag from roadid - very happy about it, but some of the engraving wore off.. However, after i wrote an e-mail to Lori at road-id she immediately sent me a new one - free o... See more

Rated 1 out of 5 stars

Order process was simple but it goes down hill from there. The delivery period was in my opinion awfull, 19 days from order. The product does what it says but I feel it is very overpriced for what it... See more

Company details

  1. Exercise Equipment Shop

Written by the company

ROAD iD (roadid.com) is the original and most trusted personal identification company for active people, medical patients, and kids. We make custom-engraved identification wristbands, watch IDs, shoe IDs, neck IDs, and medical alert IDs — all designed to put life-saving information where it matters most when seconds count. Whether you're a runner, cyclist, hiker, or just someone who lives an active life, ROAD iD ensures that first responders, good Samaritans, or medical professionals can instantly access your name, emergency contacts, allergies, and medical conditions if you're ever unable to speak for yourself. Our product lineup includes the Stretch ID, Elite ID, Sport Pin-Tuck ID, Nylon Loop ID, Shoe ID, and FIXX neck tag, plus dedicated IDs for Apple Watch, Garmin, and other popular fitness trackers. We also offer a full line of medical alert IDs and our Kidsafe ID, which features a lock-to-wrist design built specifically for children. Every ID is crafted from surgical-grade stainless steel with precision engraving that's guaranteed for life. We're a real team of real people who design, engrave, and ship every order from Kentucky. We stand behind everything we make with free returns, a lifetime engraving guarantee, and actual humans who pick up the phone when you call. ROAD iD is also the company behind DOG iD, bringing the same commitment to safety and quality to pets everywhere. Visit us at roadid.com.


Contact info

2.8

Average

TrustScore 3 out of 5

31 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 2 out of 5 stars

Quality has plummeted

I ordered a Road ID bracelet in December for a family member who does ultra-marathons. The product was nice--stamped metal, nickel-colored with a sturdy bracelet. Just ordered one for myself four m months later and what arrived was a cheap plastic ID that was about 40 percent smaller and not even stamped. It was just printed and it was so small you could barely read it. One swipe on a rough surface and the lettering was gone.

18 April 2026
Unprompted review
Rated 1 out of 5 stars

--- This is one of the worst products I…

--- This is one of the worst products I have ever seen.
--- For what should be nothing more than a simple bracelet, it is difficult to set up and it falls apart very easily. Is very flimsy and loosens up so easily. These are substandard characteristics for something that is intended to be a source of information in the event of an emergency.
--- We have decided that this product is not reliable as a bracelet. However, since the information on the clamps are very useful, this item will be carried in the patient's pants pocket, assuming that, in an emergency situation, rescue personnel will check all of the subjects pockets when looking for information on the subject.
--- Meanwhile, this product clearly needs to be redesigned.

23 November 2025
Unprompted review
Rated 1 out of 5 stars

Oxidation and clasp sealed shut

I started buying the product three years ago. When I first bought it. I bought Rose Gould class for two different bracelets, and I bought three bracelet colors. And then I brought four additional Id bracelets for other pieces of jewelry i’ve been working with the vendor because the Rose Gold clasp The color is wearing off. One of them won’t open her clothes anymore. With just your finger. You have to use a little screwdriver to open it to then squeeze the buttons to release it. The red medical alert ID tags that go on either side. the under side is flaking enough like rust on metal I don’t believe they see them properly to be able to deal with the acidity on a person skin. i’ve been a Member for three years. But I think at this point it’s time to move on.

1 June 2025
Unprompted review
Rated 3 out of 5 stars

Hard to put on

The opening in the clasp is barely bigger than the thickness of the band. This makes it difficult to put on, especially if you are bigger than average - although I suspect average and even smaller people have a hard time with this.

Expensive for what it is as well.

6 August 2025
Unprompted review
Rated 5 out of 5 stars

I've had several Road-ID bands over the…

I've had several Road-ID bands over the last 10 or so years, I recently bought a plate for my Apple Watch band and it arrived super fast and high quality, I also invested in their "ID Protection" for a few € and I'm glad I did, I've changed address and being able to get my ID updated by just paying shipping was fantastic !!! I also messed up my order and with the fast responses of Randy The Robot & Bethany G they sorted me out in less than an hour, I can't understand why some people have had bad experiences, for me it's been 10/10 for 10 years !

13 August 2025
Unprompted review
Rated 2 out of 5 stars

How did this screwup happen?

I placed an order and included my current email address. Somehow they used my old, disabled email address for the order. Now to see the order and shipping status a code is required to log in. Guess where the code is being sent? My old disabled email. Hopefully it will arrive, like I always say, time will tell.

4 July 2025
Unprompted review
Rated 5 out of 5 stars

This company should have better reviews…

This company should have better reviews than it has. Its probably one of the better companies I have seen in a long time, very customer friendly and delivered with humor. They took care of my problem immediately, in fact after I wrote to them they contacted me to make sure there would be a solution. It wasn't a major problem, I just didn't like the clasp. A new product is being sent to me. I just paid the shipping fee.

26 June 2025
Unprompted review
Rated 1 out of 5 stars

Dissapointing

Order process was simple but it goes down hill from there. The delivery period was in my opinion awfull, 19 days from order. The product does what it says but I feel it is very overpriced for what it is. Customer care is non-existent, I sent 2 emails while waiting for delivery to ask for an up date and I still have not had a response.

17 April 2025
Unprompted review
Rated 1 out of 5 stars

OVERPRICED AND UNDERWHELMING I bought the stretch band with one…

I bought the stretch band with one badge and tag that comes with it. I paid $36 ($6 was shipping). This is one of the most overpriced and outrageous rip offs I’ve experienced. It is a glorified rubber band that has nothing fixed to it. The badge and tag have to be clipped on and they both float around the band. They are very flimsy and don’t seem like they will hold up too long. I just feel at this price that they could at least have a tag that is fixed to the band and have it made of quality material. I’m guessing their material cost is no more than $1.50.

5 May 2025
Unprompted review
Rated 1 out of 5 stars

Road ID prides itself on the fact that…

Road ID prides itself on the fact that the products they sell are made in the United States.
However NONE of their wrist ID’s have an American color scheme. You earn your money here but fail to honor the hard working people who provide this country with its success! SAD!
Tim Cannon - former customer.

11 March 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service, excellent product

Excellent Customer Service, excellent product. The customer service knows his job, they listen to your needs and do their best so that the customer is happy. I had a problem with the size and they quickly SOLVED it.

The product is of quality and is very comfortable. I have had several and this one is the best.

28 November 2024
Unprompted review
Rated 5 out of 5 stars

Amazing Customer Service + Product

I just received my Road ID bracelet and it was exactly what I wanted! I also received a hand written card from Becky who packaged my order and it was very kind and genuine. Such a lovely company + amazing product. Provided very great tracking info for my product as well.

5 December 2022
Unprompted review
Rated 1 out of 5 stars

I really want to like RoadID but I just can not...

I really want to like RoadID. Their ideas are great but their customer service is nothing short of horrid.

Recently RoadID decided it was a good idea to complicate the login process to their site, which now requires they send you an e-token every time you want to login. Other than bureaucrats and politicians, who thought complicating things was a good idea? With the new login process, I cannot even get into my RoadID site to update my new information for emergency points off contact, etc. Their "updated" token idea did not, and still does work for me, nor for my wife, and others in our cycling club (and many reviews reflect the same for other customers), so we cannot replace our missing tags, nor our dogs' tags. Calling them is pointless, even though they say they return EVERY message. I emailed them and all I got is a snarky reply from Bethany who "removed" my access to everything, even though I have paid for a subscription to their database for emergencies.

I recommend avoiding this company until they can get their customer service staff retrained on what customer service actually is, and until they can unbugger their login process. Once I get a call with a real fix I may consider staying with them, but until then, they can kiss my RoadID good-bye.

11 July 2022
Unprompted review
Rated 1 out of 5 stars

terrible shipping experience to Canada

I purchased a RoadID tag due to a recent medical diagnosis and selected the fastest shipping option at the checkout for delivery to Canada (since I have a recent medical issue, I wanted my RoadID ASAP!).

That option was UPS, which cost $30 CAD. I still have not received my order after 7 business days, and also got charged $25 CAD 'customs brokerage fees' by UPS on top of the $5 CAD in Canadian government taxes and import duties. I don't mind paying the import duties/taxes but if I'm going to get charged a whopping $25 CAD for 'brokerage' on top of the already exorbitant $30 CAD shipping fee, RoadID should specify that up front!

I have sent two separate emails to RoadID customer service about how difficult the shipping has been with UPS and got nothing but generic responses from them.

I'm overall extremely unsatisfied with the shopping experience, do not recommend purchasing from this store as they are unresponsive and have terrible shipping options.

1 September 2021
Unprompted review
Rated 4 out of 5 stars

Loved Road ID until the new version…

Loved Road ID until the new version came out a couple of months ago, now it's lost past rides (not a big deal but it was a few hundred) and it's all a bit wishy washy colour wise now. Still does what I want but the change hasn't made it better

24 July 2021
Unprompted review
Rated 1 out of 5 stars

NEVER ARRIVED

Bought dog tag. Never arrived have tried on numerous occasions to get help from them and find out what happened. No luck. They don’t reply to emails. So be wary when dealing with.

15 December 2020
Unprompted review
Rated 5 out of 5 stars

Great product and amazing quality

Great product and amazing quality, have got it several years ago for my kids and the faceplate still has no scratch at all and the text engrave looks as new. Now got one for myself, this thing will not wear out.

14 December 2020
Unprompted review

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