Bought a watch for my nephew for his 21st birthday, and when it arrived the hands had fallen off. Despite repeated attempts to resolve the issue and multiple fob-offs from the support 'team', we had t... See more
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It's a well priced, solid and functional timepiece. It works as an everyday and a sports watch. Good visibility and not huge on the wrist like many modern equivalents.
Returned a Tempest Automatic Navigator Watch (40mm) in perfect condition. No refund within 7 days as stated on website. This matter will be pursued. Really poor call centre performance. One person... See more
Company replied
DO NOT ORDER ANYTHING — SCAM!! My husband ordered a watch, broke quickly after while under warranty, have tried contacting customer service via phone, email, Instagram… no response. They have recen... See more
Company replied
Company details
- Watch shop
- also in
- Online marketplace
Written by the company
Rotate North is more than a watch company. We searched the earth for great performance products - beautifully designed and built to last - with exceptional environmental credentials. With not a lot to show for our efforts, we made a commitment… to create a range of design-led essentials that we couldn’t find elsewhere. At Rotate North, we will always make the highest quality utility products, imbued with minimal aesthetics and crafted from the most sustainable materials and processes possible.
Contact info
Belfast, United Kingdom
- help@rotatenorth.com
- rotatenorth.com
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 29% of negative reviews
Typically replies within 2 weeks
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It is just exceptional
It is just exceptional. For the price, the quality is beyond belief. Lovely lovely watch, can’t recommend high enough
A quick attractive W10 pilot remake
The Altitude pilot watch arrived in 3 days from Belfast to Nashville. That's a fast air trip. I had been looking at remakes of 1970s W10 RAF pilot watches (36mm) from Hamilton, MWC, and two others. The Altitude matches the quality and specs in the W10 case at a better price (especially on discount). The one-piece 18mm soft rubber strap floats upward into the deep lugged case more aethetically than a flat 2 piece band can. At 13mm thick, due in part to domed crystal, it's 1 to 2 mm thicker than the Hamilton W10. So far the Seiko NH-35 movement is running at about +8 secs per day, within expected spec.
Excellent quality for the price
Excellent quality for the price. Service excellent as well
A fantastic watch from a great vendor
My Rotate North Atlantic watch is fantastic. The storm grey theme looks great and the watch movement performs well within specs. The band is comfortable and gives the impression of being durable. Hand alignment is perfect. I mention this because alignment issues with the hands on new watches (regardless of price) is all too frequent. The entire purchase experience with Rotate North was without problems. Also, receipt of my order took only a few days (from Belfast to Maryland USA). Looking forward to many years of service from my storm grey Atlantic. I recommend Rotate North without hesitation.
pretty good
Aside from not getting any updates on the whereabouts of my package for almost 2 weeks, after reaching out to the company, they quickly sent an indirect update from DHL on where my package was and when it was going to get here. I didn't hear back from anyone from customer support, so I imagine my order must've gotten left behind at some point. No big deal! The order arrived by Christmas and everything was fine. Aside from that, the watch is really nice! I won't go in depth, but the watch does have all the specs I would want in a watch. The bezel is extremely stiff and annoying to use and has a lot of back play. The model itself has been redesigned multiple times it seems with no updates on the bezel action, and the prior models tend to get put on sale right after you buy them at MSRP. But beyond that, everything else is pretty good.
The Atlantic Black is beautiful
The Atlantic Black is a beautiful watch. My son of eight suggests a complete black coated NATO strap as well. That would be perfect! Thanks again.
Really nice design & super quality…
Really nice design & super quality watch!
My son was very happy with his Christmas present.
Couldn’t be more pleased
Couldn’t be more pleased , the watch is an absolute beast and has kept perfect time so far
Great watch
Fast delivery, great toolwatch with awesome finish and perfect bezel action, accuracy with +10 is ok for an NH 35, colour is fancy. I would only prefer to have an integrated (curved) rubber strap.
Excellent product quality and service
Really very easy to place order and impressively quick delivery of a high quality Italian rubber strap perfect for diving! Thanks guys!!
Fantastic Atlantic!!!!
Purchased an automatic Atlantic model a few weeks ago. What a find this company are. You can't get close to this price with any other watch maker. I think these guys are superb.
Don't spend upwards of £1000 on anything else. They may be new but if they keep producing this sort of quality, they won't be a secret for to much longer.
Excellent service
Excellent service. Couldn’t be more helpful when I needed to change something on the order. Recommend 💯

Reply from Rotate North
Top notch service 👍🏽
Great webshop, good service, good tech and styling of the watches 👍🏽
Great timepiece!!
Easy ordering and a personal service, which these days is missing as automation has taken over. Bought two watches from Rotate North and with new additions, I’m sure to buy more.
I purchased the Arctic watch and it's…
I purchased the Arctic watch and it's absolutely stunning! Very impressed with the size, weight and clarity of the watch.
Would highly recommend if you want to purchase that looks 10x the value of what I paid for it!
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