Sara London 

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Rated 1 out of 5 stars

My only regret is I can't give 0 stars, I paid £75 for 2 pairs of linen trousers that are unwearable and came from some cheap factory in China. and not the quality shop they promote from. You need to... See more

Rated 1 out of 5 stars

I really can't believe I fell for such a con! DO NOT BUY OFF THIS SITE, nothing like what's advertised. Straight from a sweatshop in China as opposed to their advertised London boutique. I just know r... See more

Rated 1 out of 5 stars

I wish I had read the reviews before ordering. The website gives the impression that you are buying from a genuine London boutique selling high-quality clothing. That was a major reason I pl... See more

Rated 1 out of 5 stars

Appalling quality and size guidelines totally inaccurate. Marketing was totally misleading and fraudulent. Returns have to be sent to China (at own extra cost). 3 months later items were returned and... See more

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All reviews

(405)

70 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Shocking quality and service

Shocking quality clothes, too small and they do everything to avoid a refund. Numerous requests for a refund all ignored with offers of discounts against future purchases then threatening me with big return costs as they are in Asia. Treble just terrible

14 July 2025
Unprompted review
Rated 1 out of 5 stars

The quality of product as opposed to…

The quality of product as opposed to that when advertised & ordered is incredible. Poor imitation ,cheap garment and poorly made. Avoid ordering anything from this company , why theyre still trading is a mystery.
DO NOT BUY ANYTHING FROM THIS COMPANY!

12 July 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

The item took a considerable time to come which was partly to be expected as it was from China. When it arrived it didn’t resemble what I thought I purchased nor was the sizing correct.
The real issue has been the return process as I have had to pay to send it back which cost me £15. The item cost £60 and to add insult to injury I have now lost both amounts. My advice would be not to touch the company with a barge pole.

12 July 2025
Unprompted review
Rated 1 out of 5 stars

Where to start??

Where to start??
The item took over 2 weeks to arrive.
When it finally came it was screwed up into the smallest bag possible, hence it was extremely creased when I managed to pull it out.
The dress was ok but nothing like in the pictures.
I emailed to ask how to return it. The company responded quickly with an offer of a discount (no return details).
I again asked for a return and refund. The company again responded with a further discount (still not details on return)
On the third correspondence I was finally given the details I had asked for.
I was informed the parcel had to be sent recorded delivery back to China!!!! This has cost me over £20!!!
I will not be purchasing any further product for Sara London!!!!

11 July 2025
Unprompted review
Rated 1 out of 5 stars

This is the worst company i have ever…

This is the worst company i have ever dealt with. 2 polo shirts received i wouldn't use to clean the floor!! returned to china at a cost of £20.70 to the address on their return form, only for it to be returned 3 months later stating "unclaimed' when i questioned this they said .........It has to be returned to the official address provided, we are unable to accept any returns to an alternative location. I have even taken a photo of their return address label with the address given but still haven't heard back from them. Trading standards must do something about these companies and also the social media they advertise on!!

Christine

10 July 2025
Unprompted review
Rated 1 out of 5 stars

Absolute Con - AVOID

Absolute con. You will never receive a refund. I have been waiting for over two months. They express concern but it’s all fake. DO NOT BUY FROM THIS COMPANY.

8 July 2025
Unprompted review
Rated 1 out of 5 stars

Avoid

Avoid
Bad quality return shipment is at your cost never cleared customs.
No refund
Do not order from this company
AVOID AVOID AVOID AVOID AVOID

6 May 2025
Unprompted review
Rated 1 out of 5 stars

Total scam

Total scam . Goods displayed are not the same as what’s delivered. Avoid like the plague

23 June 2025
Unprompted review
Rated 1 out of 5 stars

The worst company to deal with!

This company advertised on Instagram and the products looked fantastic on the models, but what arrived was the worst quality clothing I’ve ever seen. Despite the name, it’s actually a Chinese company, so the clothes take weeks to arrive and if you want to return them, you’ll have to pay for airfreight and recorded delivery, with no guarantee of receiving a refund. My advice would be to avoid them at all costs.

3 June 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM SARA-LONDON

Kicking myself. Should have read Trust Pilot reviews first. Ordered 2 linen shirts. What arrived was cheap synthetic. They go dead silent as soon as you mention refund.
Complaint lodged with ukecc.net.
They need taking down.

11 June 2025
Unprompted review
Rated 1 out of 5 stars

If I could give it zero I would

If I could give it zero I would. Took forever to receive then they changed their website (used to be Zara and lux London). Then the absolute wrong item showed up and you ahve to pay for return shipping. Report it as fraud wherever you can.

8 June 2025
Unprompted review
Rated 1 out of 5 stars

AVOID at all costs

AVOID at all costs. The product is rubbish. You have absolutely no chance of a refund. Items at your cost have to be returned to China. After pretend interest in your concerns all correspondence then ceases.
DO NOT USE THIS COMPANY. Read their T’s & C’s - items do not necessarily represent the pictures or description. Return postage is at your cost - to China. It then gets held in customs and Sara make contradictory statements that they think will pacify you including discounts on further purchases. The whole thing is a CON. BEWARE,

20 March 2025
Unprompted review
Rated 1 out of 5 stars

I’d give them no stars if it were at…

I’d give them no stars if it were at all
Possible.

Purchased two linen shirts which arrived late due to being shipped from China. The quality of the shirts is shocking and is made from some sort of polyester weave and the sizing is completely off the charts too.

Steer clear at all costs!!

30 May 2025
Unprompted review
Rated 1 out of 5 stars

Chinese Based Appalling Quality

I didn't check the reviews first.
Shirt took over 2 weeks to arrive and the quality was awful. £17 to return to China, no labels which is compulsory in UK.
This company is misleading people and should be stopped.I've raised a dispute with my credit card company to seek a refund.

1 July 2025
Unprompted review
Rated 1 out of 5 stars

AVOID SARAH LONDON

As per other comments already raised. Poor quality, look nothing like advertised and sizing completely out. And on my 3rd email trying to return and they are offering for me to keep them

Option 1: You can choose to keep your order, and as a gesture of appreciation, we offer you a 30% refund of the purchase price. This allows you to keep the product and benefit from a significant discount.

Option 2: As a second alternative, we'd like to offer you a gift card worth 60% of the purchase amount. With this gift card, you can explore other products in our range and enjoy additional savings on your future purchases. It's a great opportunity to try something new while retaining your original order. You can find the link to our website at the bottom of this email.

We want to emphasize that choosing either of these options is not only beneficial for you but also for the environment. It helps reduce returns and contributes to sustainability.

Additionally, returns to Asia, given the different warehouses we use, can be costly and are best avoided.

WHAT IS BEST AVOIDED IS THIS COMPANY!

2 July 2025
Unprompted review
Rated 1 out of 5 stars

Scam company!

Same problems experienced as all of the other unfortunates. Lesson learned…AlWAYS check the reviews before parting with hard earned cash! Why Trading Standards don’t have the power to close these scam traders down is beyond me. Based on what I’ve seen on Trustpilot, I don’t think I’ll waste energy trying to extract a refund as this will be a pointless exercise. £70 lost, experience gained, deep breath, move on 🤷‍♂️

2 July 2025
Unprompted review
Rated 1 out of 5 stars

I bought 2 linen shirts

I bought 2 linen shirts. When they arrived a few weeks late, they turned out to be absolutely appalling quality and weren't even linen. They were some sort of synthetic polyester. The stitching on the buttons was hilarious, with threads hanging off. I believe this to be a slick front end website implying the clothes are from London when in fact they are delivered from China. I asked for a refund as they have broken advertising standards by advertising linen shirts but selling some poor quality non- linen alternative. They asked for photos which I sent. Then replied I'd received what I'd ordered and would not be giving a refund. I explained they hadn't sent me what I'd ordered because I ordered a linen shirt. Still no refund. Basically a rip off company. Avoid at all costs!!!

2 July 2025
Unprompted review
Rated 1 out of 5 stars

Item not as the picture shows, cheap prints.

Cheap fakes, send back to China at your own cost, then not get a refund. All companies like these have a return depot in Britain. Advise absolutely rubbish quality, nothing like the advertised product. Do not buy.
Only a complete waste of money.

12 June 2025
Unprompted review
Rated 1 out of 5 stars

Quality of clothing is dreadful!

Quality of clothing is dreadful + description totally inaccurate…beware! Linen shirt turned out to be horrible synthetic + fit not aligned to sizing chart! Shipped from China so v. long delivery + unviable return as have to pick up shipment costs to China with also a long delay in refunding. Don’t be seduced by pics + pricing ..it’s Chinese cheap goods masquerading as London designer clothing! 🥴🤬

28 June 2025
Unprompted review

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