Secret Bottle Shop Reviews 

2,082
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 223 reviews, reviewers overwhelmingly had a great experience with this company, pointing out the exceptional overall quality of both products and service. Customers frequently praise the incredibly fast delivery times, excellent product selection, and highly competitive prices available across the store. People also appreciate the extremely careful packaging methods used to protect fragile items, alongside the remarkably helpful customer service team. However, some reviewers noted occasional issues with delivery delays, minor damages to gift boxes, or occasional problems with the courier service. A few shoppers also mentioned specific preferences regarding product personalization options, such as the placement or size of the bottle engraving.

What people talk about most

Product

Users describe positive interactions with product, highlighting the incredible selection of rare and... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting exceptionally fast shipping... See more

Service

Consumers find service to be a source of complete satisfaction from beginning to end. Reviewers frequently... See more

Order

Reviewers mention positive feedback about order processes, highlighting that online purchasing is... See more

Price

Customers consistently note positive experiences with price, highlighting competitive rates and great value... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Superb unbeatable service.I ordered a case of wine at around 3pm on a Thursday,which was delivered less than 24hours later at 2pm on the Friday.It wasn't a local delivery,the distance being in ex... See more

Rated 5 out of 5 stars

When it comes to online shopping, honestly it's about price first and service second. However, in this case there were similar prices and ballpark shipping prices for the same item elsewhere but nev... See more

Rated 5 out of 5 stars

Placed an order for wine, to be sent as a birthday gift. The whole process, from ordering to delivery, was dealt with precisely as anticipated - with speed and efficiency. Though yet to enjoy th... See more

Company replied

Rated 5 out of 5 stars

An amazing little gem of a shop hidden away in Hereford … an absolute delight! An incredible selection of bottles on display - all at a very reasonable price. Helpful, knowledgeable, friendly staf... See more

Company replied


Company details

  1. Wine shop
  2. also in
  3. Alcoholic Beverage Wholesaler
  4. Liquor wholesaler
  5. Wine Cellar
  6. Wine wholesaler and importer

About Secret Bottle Shop

Written by the company

We are an independent Wine & Spirits Business based in Herefordshire with a small, but select, team all of whom have a keen interest in all things Wines, Champagnes and Spirits.

We offer unique and exclusive products that suit everyone and everything. Whether it’s the bottle of Sauvignon Blanc you open when you get home from work or the award-winning Champagne you share on your wedding day – every single day can be made special and our aim is to provide the means to help you realise that.

As one of the UK’s top independent wine merchants we are constantly updating our portfolio, always on the lookout for something a little different that may not be available elsewhere and we have become expert in sourcing quality, unique and rare products - often directly from the suppliers. Time, interest and extensive research (and, of course, sampling) has led us to create a collection that has no end in sight.

Wine Collection


Fortified Wine


Whisky Portfolio


Worldwide Spirits


Gifts For All Occasions


Contact info

4.9

Excellent

TrustScore 5 out of 5

2k reviews

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Hasn’t replied to negative reviews

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4.9

All reviews

(2,082)

197 reviews in the last 12 months

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Rated 3 out of 5 stars

would order again

order arrived late despite being placed before 2pm for next day delivery which cost me over £10.
Apart from that , good communication with the store and quality product which was delivered intact.
can recommend.

1 May 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Hi there,
Thank you for your order and for taking the time to leave your feedback.
I'm sorry to hear that your experience did not meet expectations. We understand how frustrating any delivery issue can be, particularly when an order is needed for a specific event.

Having reviewed your order, I can see that it was dispatched, the same day of ordering on the 28th and was delivered on the 30th at 11:38am. The totally delivery time from ordering to delivery being under 48hours.

Unfortunately, courier delays and service issues can occasionally occur despite our best efforts, and we appreciate how disappointing this can be when timing is important.

We were also concerned to read that you had not received a response to your messages you sent. After reviewing our records, we have been unable to locate the emails referenced in your review.

However, when you contacted us via live chat this evening, a member of our team responded promptly, apologised for the inconvenience, and arranged a full refund of your delivery charge.

We also offered a full refund upon return of the bottle, as it was no longer required.

As a small independent retailer, we genuinely care about our customers and always aim to resolve any issues quickly and fairly when things don't go to plan. We're sorry this order did not meet your expectations and appreciate the opportunity to address your concerns.

Rated 5 out of 5 stars

An excellent prompt service

An excellent prompt service. Don't buy a lot, and not very often, but I would recommend them. 5* service.

28 May 2026
Unprompted review
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Reply from Secret Bottle Shop

Thank you so much for taking the time to leave us a review — it genuinely means a lot, especially when you mention you'd recommend us. Word of mouth and personal recommendations are at the heart of what we do at Secret Bottle Shop.

We completely understand that fine spirits and wines are something many of our customers enjoy occasionally and thoughtfully, quality over quantity is something we champion across our entire range of Port, Gin, and specialist bottles.

Rated 5 out of 5 stars

Excellent service

I bought a Pol Roger gift set which arrived safe and sound having been carefully packaged. Very happy with my purchase and the service.

27 May 2026
Unprompted review
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Reply from Secret Bottle Shop

So glad to hear you enjoyed the Pol Roger Champagne Gift Set. This i one of the exclusive Champagne gifts we have here at the Secret Bottle Shop.

Rated 5 out of 5 stars

Old fashioned premises and modern service

Friendly, professional and ready to help staff in an environment that gives a flavour of old Hereford. Wide ranging stock and competitive prices

20 May 2026
Unprompted review
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Reply from Secret Bottle Shop

We’ve always wanted it to feel less like a generic retail space and more like somewhere with a bit of character, so it’s great that the “old Hereford” feel came through for you. That atmosphere, along with a team that genuinely enjoys helping people find what they’re after, is a big part of what we’re trying to build.

Rated 5 out of 5 stars

Fantastic Service, Great Gifts.

Just received my third order, absolutely fantastic. It is great to be able to personalise gifts.
Ordered Monday evening, spoke to Benjamin Tuesday morning to advise on the layout, received completed order Wednesday afternoon. What more can you ask for.. Fantastic service.

13 May 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Brilliant to hear this and thank you for coming back to us for a third order.

It is great to know the personalisation worked so well for you. I am especially pleased Benjamin was able to help you fine tune the layout, those small details really do make a difference when it comes to gifting.

The turnaround you mentioned from Monday evening to Wednesday afternoon is exactly the kind of speed we aim for, particularly with personalised orders where timing often matters.

Really appreciate your continued support and we look forward to helping you with the next one.

Rated 5 out of 5 stars

Amazing service

Amazing service! I ordered a personalised bottle of Spices Rum for a milestone birthday. It arrived promptly. Packed perfectly. And the Bottle looked stunning! Thank you ! I highly recommend this shop

12 May 2026
Unprompted review
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Reply from Secret Bottle Shop

A milestone birthday is exactly the kind of moment where a personalised bottle should feel right, so it is great to know the Spiced Rum arrived on time and looked the part when it was opened.

We put a lot of care into getting the presentation right as well as the engraving itself, so I am glad the packaging and finish all came together as you expected.

Rated 5 out of 5 stars

Wicked lady!

Easy to order, fast delivery and good protective packaging. Price good compared to other availability

11 May 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Good to hear everything was straightforward with your order.

We try to keep the whole process easy from checkout through to delivery, so it is great to know that came through for you. Glad the packaging gave you confidence everything would arrive safely as well.

We also aim to stay competitive on pricing while keeping a well curated selection, so appreciate you mentioning that, especially being an independent wine merchant.

Rated 5 out of 5 stars

Good service

Good website easy to search. Well packed for delivery. Highly recommend.

14 May 2026
Unprompted review
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Reply from Secret Bottle Shop

We put a lot of focus on making the search and browsing experience straightforward, so it is great to know that worked well for you. Also pleased the packaging did its job and everything reached you in good condition.

Rated 5 out of 5 stars

Fantastic service.

Fantastic service.
Ordered a personalised bottle of Bollinger on Monday evening, Tuesday morning spoke to Benjamin re the layout, Wednesday afternoon received completed order which was absolutely fantastic.
Have previously ordered 2 similar items which went straight to the recipients who were really thrilled.
Simply a superb present and will definitely use again.
Thank you
Ann

13 May 2026
Unprompted review
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Reply from Secret Bottle Shop

Really lovely to hear this, thank you Ann.

That turnaround from Monday evening to Wednesday afternoon is exactly what we aim for with personalised gifts, so it is great to know everything moved quickly and the final result felt right once you had spoken with Benjamin about the layout.

Even better to hear this is not your first order and that the previous bottles were so well received by the recipients. That is exactly what we hope for with something like personalised Bollinger, where it is as much about the moment it creates as the bottle itself.

Really appreciate your continued support and we look forward to helping with the next special occasion.

Rated 5 out of 5 stars

Great service, my favourite difficult to find rum at the best price

The SBS stock my favourite and difficult to find in the UK rum (and at the best price!). Quick delivery, well packaged. Will definitely buy from this company again.

1 May 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Really good to hear you found that rum here, especially as it is one of those bottles that can be tricky to track down in the UK.

We are glad the price and availability worked in your favour, and that it arrived quickly and well protected. We know how important it is with harder-to-find spirits that everything feels straightforward once you have managed to get hold of them.

Rated 5 out of 5 stars

Great grifts . Such a good , helpful family run business

Excellent friendly service second time we have use secret bottle shop and delighted with the wine supplied and the engraving 100% recommend .

20 April 2026
Unprompted review
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Reply from Secret Bottle Shop

Really nice to hear this is your second time ordering with us, and even better that both the wine and the engraving have worked out so well for you.

Rated 5 out of 5 stars

Great prices, delivered fast!

Ordered some harder to find Bourbons from these guys, a Stagg Jr and an E.H. Taylor, both were very reasonably priced, delivered very quickly and packaged very safely, couldn't be more pleased.

11 April 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Really good to hear you managed to get hold of both the Stagg Jr and E.H. Taylor, they are not easy bottles to find over here and it is great to know you felt the pricing was fair.

We are also pleased everything arrived quickly and safely. With more sought after spirits like those, we put a lot of care into the packaging so they reach you in perfect condition.

Rated 5 out of 5 stars

Great Customer Service

I ordered a gift for my partner’s birthday and when it arrived the box was damaged, I contacted customer service and they sent out a new box next day delivery - can’t fault that really! Will definitely order from them again!

13 April 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Sorry to hear the original box arrived damaged, but really glad the team could get that sorted quickly for you.

For a birthday gift especially, presentation matters just as much as what’s inside, so I am pleased customer service were able to turn it around with a replacement box on next day delivery.

Appreciate you still giving us another try in the future, and we will make sure your next order arrives in perfect condition from the start.

Rated 5 out of 5 stars

Great service

We finally managed to source this wine online and at a good price. Efficient service and speedy delivery. Thank you 😊

9 April 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Really pleased to hear you finally managed to track that wine down, especially when it is something you have been searching for.

Great to know the price worked for you as well and that the whole process from ordering through to delivery felt quick and efficient. We know how satisfying it is when something arrives smoothly after a bit of a hunt.

Thanks for taking the time to leave a review, and we hope we can help you find a few more hard-to-source bottles in the future.

Rated 5 out of 5 stars

I found the secret bottle shop…

I found the secret bottle shop excellent, they had a rare bourbon which no one else had at a very reasonable price for this side of the pond.The ordering process was straightforward , and delivery much quicker than I expected...literally a few days. Happy to recommend a visit online for anyone interested in spirits ( among other things) !!

20 March 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Really great to hear you tracked down that bourbon through us, especially as rare bottles like that can be hard to come by this side of the pond.

We’re glad the price felt fair and that the ordering process was straightforward for you. It’s also good to hear it arrived much quicker than expected, that’s exactly the kind of turnaround we aim for even when items are a bit more niche.

Appreciate you taking the time to share this and for recommending us, and we hope we can help you uncover a few more interesting bottles next time you’re browsing.

Rated 5 out of 5 stars

Fast delivery

2 April 2026
Unprompted review
Secret Bottle Shop logo

Reply from Secret Bottle Shop

Most of our orders are delivered across the UK within 48 hours, so it’s great to hear yours arrived bang on time.

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