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Sewing Machines Direct Reviews 

20,953
•
TrustScore 5 out of 5

4.9

Sewing Machine Shop
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Review summary

Created with AI, based on recent reviews

Evaluating 748 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service, highlighting the helpful and knowledgeable staff who provide great advice and support. Many people are impressed by the exceptionally quick delivery service, with orders frequently arriving the very next day, often with precise time slots. Reviewers express high satisfaction with the product quality, competitive pricing, and the secure, often pristine condition of items upon arrival. However, some customers also noted receiving products that were faulty upon arrival or appeared used and grubby, despite expecting brand new items.

What people talk about most

Delivery service

Users describe positive interactions with delivery service, frequently praising the speed and efficiency of... See more

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with their new machines,... See more

Service

People report positive experiences with service, often highlighting helpful pre-sale advice, quick delivery,... See more

Order

Customers consistently note positive experiences with order, highlighting the ease and speed of the process.... See more

Price

Customers had positive experiences with price, frequently highlighting competitive and excellent pricing for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Sewing Machines Direct was the first company I went to to buy a machine for my daughter who is doing A-Level textiles. I have bought a machine from them before and was impressed by the customer servic... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more

Company details

  1. #1 of 10 best companies in Sewing Machine Shop
  2. #8 of 137 best companies in Appliance shop
  3. #15 of 192 best companies in Electronics store
  4. #16 of 181 best companies in Hobby shop
  5. #1 of 7 best companies in Sewing machine repair service
  6. #6 of 21 best companies in Sewing shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company

Contact info

4.9

Excellent

TrustScore 5 out of 5

21k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.9

All reviews

(20,953)

714 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Fantastic customer service from SMD

Fantastic customer service from SMD. I was torn between several models of sewing machine so called the switchboard and spoke to a lovely gentleman (Russell I think). He answered every question I had and easily helped me to come to a decision for purchase. I got off the phone and completed my purchase immediately, I ordered before 4pm and received the item the next day. Absolutely fantastic knowledgeable team of people would definitely buy again.

20 April 2026
Rated 5 out of 5 stars

Excellent delivery service

I ordered my machine, a Janome DC3200 on a Wednesday afternoon, it arrived on Friday.
Brilliant service!
Thank you SMD!
I chose to buy from SMD because that was where I had bought my last Janome machine from, about 15 years ago. And because they have an excellent record of service on Trustpilot.

6 May 2026
Unprompted review
Rated 5 out of 5 stars

Easy ordering and quick delivery time.

Easy ordering and quick delivery time.
Product packed well
Only issue was with having to be home for delivery as final courier delivery from DPD being 4 hours after 1 hour time slot.
I do realise this is out of your control.

23 May 2026
Rated 5 out of 5 stars

Very efficient

Very efficient, delivered quickly. Slight problem with order dealt with capably, promptly and totally satisfactorily by telephone. Obviously a business that is efficient and trustworthy. Thank you.

19 May 2026
Rated 5 out of 5 stars

Highly Recommended

I had my first brother innovis from Sewing Machines Direct 23 years ago! It had just one repair 10 years ago but it finally gave up on me last year. I had been using another mechanical machine since but there is nothing like a computerised one. The offer on the A60 is excellent value . It is a superb machine . The free sewing thread and scissors set are a really generous bonus.

17 May 2026

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