Nice blinds in the Caravelle pattern, turned around in a couple of weeks, well packaged and safely delivered. I was consulted before the blinds were cut because the fabric had to be ‘turned’ I.e. cut... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The process of ordering was easy. Shade & Story were quick to make and deliver my made to measure vertical blinds. The order was delivered in two parts on different dates. The quality of the fabri... See more
Company replied
All round, a good experience: emails kept me up to date with progress, delivered on time, clear instructions for putting up blind. Everything provided except screws, which I thought odd.
Company replied
Really easy to order, kept updated on timings of delivery - impressively quick for something bespoke and the blind is of good sturdy quality. Obviously I can't comment on longevity as we've just recei... See more
Company details
- #47 of 51 best companies in Blinds shop
- #108 of 116 best companies in Interior designer
- #36 of 38 best companies in Window treatment store
Written by the company
At Shade & Story, we believe every window tells a tale. Our journey began with a simple mission: to craft bespoke blinds that don’t just dress your windows but transform your home. With over 40 years of expertise, we offer bespoke made-to-measure blinds and shutters. From precision craftsmanship to premium materials, every blind is designed to elevate your space and create a story that’s uniquely yours. We offer an incredible range of exquisite designs, including many from renowned interior brands. Proudly partnered with John Lewis, we’re committed to quality and exceptional service every step of the way—from inspiration to installation.
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 01615241188
- customerservice@shadeandstory.co.uk
- shadeandstory.co.uk
4.1
Great
443 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 90% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Excellent quality and service
Excellent quality and service, good value, fast delivery - high recommended!
6 September 2025
Reply from Shade & Story
Hi Lesley,
Thank you so much for your fantastic review.
We're thrilled to hear you're happy with the quality, value, and speedy delivery of your blinds. It's great to know the fabric and craftsmanship met your expectations.
We really appreciate your recommendation and look forward to helping you again in the future.
Kind regards
The Shade & Story Team
Quick service and a good product
Quick service and a good product. Delivered ahead of time. Lovely fabric for this well-made roller blind
4 September 2025
Reply from Shade & Story
Hi Kym,
Thank you so much for your lovely review.
We're delighted to hear that your roller blind arrived ahead of schedule and that you're happy with the quality and fabric. It's great to know the installation was smooth too — we always aim to make the process as easy and enjoyable as possible.
We really appreciate your support and hope to help you again in the future.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Pete,
Thank you so much for your kind words.
We're delighted to hear you were happy with the quick service and that your blind looks beautiful.
We really appreciate your support and hope to help you again in the future.
Kind regards,
The Shade & Story Team
Ordered a blind to match previous John…
Ordered a blind to match previous John Lewis curtains. Really lovely quality, very pleased with it. Shade & Story kept us informed by email every step of the way which was really nice. Would highly recommend
3 September 2025
Reply from Shade & Story
Hi Tracey,
Thank you so much for your lovely review.
We're delighted to hear you're pleased with the quality of your blind and that it complements your existing John Lewis curtains. It's also great to know our email updates helped keep you informed throughout the process — we always aim to make things smooth and reassuring.
We truly appreciate your recommendation and look forward to helping you again in the future.
Kind regards,
The Shade & Story Team
Buying and installing a blind
Followed the directions for measurements, the blind was delivered within 2 days and installed upon arrival. No problem and its a great looking blind.
9 September 2025
Reply from Shade & Story
Hi Richard,
Thank you so much for your great review.
We're really pleased to hear that the measuring instructions were easy to follow, and that your blind arrived quickly and installed without any issues. It’s fantastic to know it looks great in your space.
We truly appreciate your support and hope to help you again in the future.
Kind regards
The Shade & Story Team
Okay blinds
Ordered the blinds via JL website. Half the price of ordering in store with JL. Needed a nudge for delivery. Blinds are okay. The metal string was found broken when we installed the blinds.
31 August 2025
Reply from Shade & Story
Hi Sona,
Thank you for taking the time to leave your feedback.
We’re glad to hear your blinds arrived and appreciate your comments about the pricing and ordering process. We're sorry to learn that the metal chain was broken upon installation.
We’ve already arranged for a replacement chain and mechanism to be sent out to you, and we appreciate you bringing this to our attention so we could resolve it quickly.
If there's anything else we can help with, please don’t hesitate to reach out. We’re here to ensure you’re happy with your purchase.
Kind regards
The Shade & Story Team
Great stylish blind
Great stylish blind which arrived quickly and was easy to install.
30 August 2025
Reply from Shade & Story
Hi Nicole,
Thank you so much for your kind words.
We're thrilled to hear your blind arrived quickly, was easy to install, and looks stylish in your space. That’s exactly the experience we aim to deliver.
We really appreciate your support and hope to help you again in the future.
Kind regards,
The Shade & Story Team
Prompt efficient service
29 August 2025
Reply from Shade & Story
Hi Margaret,
Thank you for your kind review.
We're really pleased to hear you found our service prompt and efficient — that's exactly what we aim for.
We appreciate your support and hope to assist you again in the future.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Debbie,
Thank you so much for your lovely review.
We're delighted to hear that you’re happy with the style and quality of the blinds — we take great pride in offering products that look great and last.
Your feedback means a lot to us, and we really appreciate your support.
Kind regards
The Shade & Story Team
Excellent service
Service was excellent with timely delivery and the items arrived in perfect condition to be installed easily with no issues. Would have preferred for screws to be provided for installation however it is not a major problem.
29 August 2025
Reply from Shade & Story
Hi Rafath,
Thank you so much for your great review.
We're really pleased to hear that you were happy with the service, delivery, and the quality of the blinds — and that installation went smoothly.
Regarding the screws, we completely understand your point. We don’t include them because mounting surfaces can vary (e.g. wood, plaster, brick, etc.), and the appropriate fixings depend on the specific wall type. We want to make sure customers use the most suitable fittings for a secure and safe installation.
Thanks again for your feedback — it’s always appreciated and helps us improve.
Kind regards,
The Shade & Story Team
Kitchen blinds are perfect
From choosing the fabric for my blinds, to clear instructions to measure, to ease of order and timely delivery, to seeing my new blinds in my kitchen windows! Every step was smooth, stress free and good value. I would strongly recommend Shade and Story to anyone looking for made to measure, high quality blinds from a huge range of fabric choices.
2 September 2025
Reply from Shade & Story
Hi Sally,
Thank you so much for your wonderful review.
We're absolutely delighted to hear that your kitchen blinds are a perfect fit and that every step of the process — from choosing your fabric to installation — was smooth and stress-free. It’s fantastic to know you found great value and variety in our range, and we truly appreciate your strong recommendation.
We look forward to helping you again in the future.
Kind regards
The Shade & Story Team
Very quick turnaround from order to…
Very quick turnaround from order to delivery. All blinds fitted perfectly and were very straightforward to put up. And we are very pleased with the blinds, both in how they look and how they operate. Thank you.
31 August 2025
Reply from Shade & Story
Hi David,
Thank you so much for your lovely feedback.
We're delighted to hear that your blinds arrived quickly, were easy to install, and fit perfectly. It’s great to know you're pleased with both how they look and how they operate.
If you ever need anything else, we’re always happy to help.
Kind regards
The Shade & Story Team
Reply from Shade & Story
Hi Keira,
Thank you so much for your lovely review.
We're delighted to hear you're happy with the quality of your blinds and the service you received — that means a lot to us. If there's anything else we can help with, we're always just a message away.
Kind regards
The Shade & Story Team
Reply from Shade & Story
Hi Suraj,
Thank you so much for your kind words.
We're thrilled to hear that you received excellent service and found our team knowledgeable and experienced — that really means a lot to us.
We appreciate your support and look forward to helping you again in the future.
Kind regards
The Shade & Story Team
Reply from Shade & Story
Hi Joana,
Thank you so much for your lovely review.
We're delighted to hear that your blinds were made and delivered promptly, and that you're happy with the service.
We really appreciate your support and look forward to helping you again in the future.
Kind regards,
The Shade & Story Team
Fantastic
Fantastic. Great quality product, easy to install - very happy owner of first double roller blind. Will be ordering more :)
27 August 2025
Reply from Shade & Story
Hi Ryan,
Thank you so much for your fantastic review.
We're thrilled to hear you're happy with your first double roller blind — great quality, easy installation, and a happy customer is exactly what we love to hear.
We’re excited that you’re planning to order more, and we’ll be here to help every step of the way.
Kind regards,
The Shade & Story Team
The blinds were delivered successfully…
The blinds were delivered successfully however the quality is very poor, for example the pulley (cord) is in poor quality that it snapped on first go when tried to pull the blind up. Another issue encountered was around the fit and measurement. Two out three blinds order do not fit due to either too wide or not wide enough. One of the blinds has its width 2.5 cm shorter than the supplied measurement. Fortunately I bought an insurance when placing my order. Have emailed to Shade & Story and provided images / photos showing the problems as they requested. The staff are helpful. Hopefully we will get the blind replacement soon.
26 August 2025
Reply from Shade & Story
Hi Jeannette,
Thank you for your detailed review, and I’m really sorry to hear about the issues you've experienced with your blinds.
We’re disappointed to learn that the cord mechanism failed and that two of the blinds didn’t fit as expected — especially with one being 2.5 cm shorter than the supplied measurement. That’s certainly not the standard we aim to deliver, and we appreciate you taking the time to share photos and details with our team.
It was a pleasure speaking with you yesterday afternoon, and as discussed, I’ve picked up your email and passed everything along to our production facility. We're working to resolve this as quickly as possible and ensure your replacements meet the correct specifications.
Thank you again for your patience and for highlighting the helpfulness of our staff — we’re committed to making this right for you.
Kind regards,
The Shade & Story Team
I haven’t received my order yet
18 August 2025
Reply from Shade & Story
Hi Linda,
Thank you for your review, and I’m really sorry to hear that your blinds haven’t arrived yet.
We’re currently chasing this up with our delivery partner and will keep you updated via email as soon as we have more information. Please rest assured we’re doing everything we can to resolve this as quickly as possible.
Thanks again for your patience, and we’ll be in touch shortly.
Kind regards
The Shade & Story Team
Good service but I hope they last!
The delivery and service was great but the blinds lifting mechanism looks lightweight compared with previous blinds we have purchased from John Lewis. Time will tell if this is a problem.
What was really irritating was the large number of emails sent to confirm and progress the order. One to confirm receipt and one to advise of despatch is enough.
18 August 2025
Reply from Shade & Story
Dear Martin,
Thank you for taking the time to leave us a review — we really appreciate your honest feedback.
We're glad to hear you were pleased with the delivery and service, and that you're happy with the blinds overall. Regarding the lifting mechanism, we understand your concern and appreciate you pointing it out. We use lightweight components to ensure ease of use and smooth operation, but we’ll certainly keep your comments in mind as we continue to improve our products.
We also hear you on the email volume — thank you for highlighting that. We aim to keep customers informed throughout the process, but we understand that too many updates can feel overwhelming. Your feedback will help us refine our communication approach.
Thanks again for your review and for choosing us.
Kind regards
The Shade & Story Team
Ordering blind was straightforward
Ordering blind was straightforward
Email confirmation and delivery details very helpful
Quick delivery
28 July 2025
Reply from Shade & Story
Hi Rose,
Thank you for your kind review.
We're really pleased to hear that you found the ordering process straightforward and that the delivery updates were helpful. It's great to know your blinds arrived quickly too.
If there's anything else we can help with in the future, just let us know — we're always happy to help.
Kind regards
The Shade & Story Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.