Nice blinds in the Caravelle pattern, turned around in a couple of weeks, well packaged and safely delivered. I was consulted before the blinds were cut because the fabric had to be ‘turned’ I.e. cut... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The process of ordering was easy. Shade & Story were quick to make and deliver my made to measure vertical blinds. The order was delivered in two parts on different dates. The quality of the fabri... See more
Company replied
All round, a good experience: emails kept me up to date with progress, delivered on time, clear instructions for putting up blind. Everything provided except screws, which I thought odd.
Company replied
Really easy to order, kept updated on timings of delivery - impressively quick for something bespoke and the blind is of good sturdy quality. Obviously I can't comment on longevity as we've just recei... See more
Company details
- #47 of 51 best companies in Blinds shop
- #109 of 116 best companies in Interior designer
- #36 of 38 best companies in Window treatment store
Written by the company
At Shade & Story, we believe every window tells a tale. Our journey began with a simple mission: to craft bespoke blinds that don’t just dress your windows but transform your home. With over 40 years of expertise, we offer bespoke made-to-measure blinds and shutters. From precision craftsmanship to premium materials, every blind is designed to elevate your space and create a story that’s uniquely yours. We offer an incredible range of exquisite designs, including many from renowned interior brands. Proudly partnered with John Lewis, we’re committed to quality and exceptional service every step of the way—from inspiration to installation.
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 01615241188
- customerservice@shadeandstory.co.uk
- shadeandstory.co.uk
4.1
Great
443 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 87% of negative reviews
Typically replies within 1 week
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Brilliant service very fast delivery I…
Brilliant service very fast delivery I am so pleased with my new window blinds thank you.
10 June 2026
Reply from Shade & Story
Hi Chris,
Thank you so much for your kind words!
We’re delighted to hear you’re pleased with your new window blinds and that they arrived so quickly. It’s great to know our service met your expectations.
Enjoy your new blinds, and thank you again for your support!
Kind regards,
The Shade & Story Team
Apart from a slightly confused delivery…
Apart from a slightly confused delivery date, the blind itself was easy to put up and is already helping control overheating.
7 June 2026
Reply from Shade & Story
Hi Lucy,
Thank you for your review.
We're delighted to hear that your blind was easy to install and is already helping to keep your room cooler. It's great to know that you're pleased with the product and the benefits it's providing.
We do apologise for any confusion regarding the delivery date and appreciate your understanding. Thank you for choosing Shade & Story, and we hope you continue to enjoy your new blind.
Kind regards,
The Shade & Story Team
Quick and efficient service
Quick and efficient service. Manufacturer despatched very promptly and the product fits ideally. It has fulfilled all of my requirements. Good standard of blind that works perfectly. Thanks
1 June 2026
Reply from Shade & Story
Hi Phillip,
Thank you for your fantastic review.
We're delighted to hear that you found our service quick and efficient, and that your blind arrived promptly and fits perfectly. It's wonderful to know the product has met all of your requirements and is working exactly as expected.
Thank you for choosing Shade & Story. We truly appreciate your support and hope you enjoy your new blind for many years to come.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Ruth,
Thank you for your lovely review.
We're thrilled to hear that you found the ordering process easy, enjoyed a fast delivery turnaround, and most importantly, that you love your blind.
Thank you for choosing Shade & Story and for taking the time to share your experience. We hope you enjoy your new blind for years to come.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Donna,
Thank you for your review.
We're delighted to hear that your blind fits perfectly and that only a slight adjustment was needed. It's great to know you're happy with the product and that the ordering process resulted in a successful fit.
Thank you for choosing Shade & Story, and we hope you enjoy your new blind for many years to come.
Kind regards,
The Shade & Story Team
Part of delivery arrived damaged
Part of delivery arrived damaged. Shade & Story sorted it out extremely quickly with no fuss.
Product is of good quality.
28 May 2026
Reply from Shade & Story
Hi Keith,
Thank you for your review.
We're delighted to hear that you're pleased with the quality of your blinds and that, when part of your order arrived damaged, our team was able to resolve the issue quickly and without any hassle.
Providing prompt, straightforward support when things don't go to plan is something we take great pride in, so it's wonderful to know that your experience reflected this.
Thank you for choosing Shade & Story. We appreciate your feedback and hope you enjoy your blinds for many years to come.
Kind regards,
The Shade & Story Team
Broken vertical rod
I had an issue with a broken rod on a vertical blind. I contacted Shade and Story and was very well supported by Mark who arranged with the team to send a replacement vertical rod. The customer service with this company is excellent, professional, prompt and it was a pleasure. Highly recommend them and will definitely shop with them again. Thank you to Mark and the team. He is a star!
8 June 2026
Unprompted review
Reply from Shade & Story
Hi Chris,
Thank you for taking the time to leave such a wonderful review.
We're delighted to hear that the issue with your vertical blind was resolved quickly and that Mark was able to provide the support you needed. Delivering professional, prompt, and friendly customer service is something we take great pride in, so it's fantastic to know that your experience reflected this.
We'll be sure to pass your kind comments on to Mark and the team. He'll be thrilled to hear that his efforts made such a positive impression.
Thank you for your recommendation and for choosing Shade & Story. We look forward to helping you again in the future.
Kind regards,
The Shade & Story Team
I bought a large blackout blind from…
I bought a large blackout blind from you on the advice of John Lewis.
I understood that you would install it.
You won’t and neither will John Lewis.
Ridiculous!!!!!
4 June 2026
Reply from Shade & Story
Dear Roger,
Thank you for taking the time to share your feedback.
We're very sorry for the confusion regarding installation and understand how frustrating this situation must have been. Based on the information you were given, we can appreciate why your expectations were different.
Shade & Story supplies made-to-measure blinds, but we do not operate our own measuring or installation service. Where installation services are available, these are arranged separately through John Lewis & Partners. We appreciate that this may not have been made sufficiently clear during your purchasing journey.
One of our team will be reaching out to discuss your concerns further and see how we can assist. We do hope you'll be pleased with the quality of your blackout blind once it is installed.
Kind regards,
The Shade & Story Team
Good quality products
Easy to see products online, requested sample which arrived very quickly. Ordering was easy and delivery was very good. Very please with products.
3 June 2026
Reply from Shade & Story
Hi Janet,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that you found our website easy to use, that your samples arrived quickly, and that the ordering and delivery process went smoothly. It's especially pleasing to know you're happy with the quality of your blinds
Thank you for choosing Shade & Story. We hope you enjoy your new blinds for many years to come.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Toni,
Thank you for your wonderful review! We're delighted to hear that you were happy with our service, the organised delivery, and, most importantly, your new blind.
We really appreciate you taking the time to share your experience and thank you for choosing Shade & Story. We hope you enjoy your purchase for many years to come.
Kind regards,
The Shade & Story Team
Fast efficient service
Fast efficient service. Kept informed at every stage of manufacture and delivery.
1 June 2026
Reply from Shade & Story
Hi Angela,
Thank you for your great review. We’re delighted to hear that you found our service fast and efficient, and that you felt well informed at every stage of your order.
We really appreciate your feedback and hope to assist you again in the future.
Kind regards,
The Shade & Story Team
Instructions not very good.
Product arrived promptly but instructions failed to mention that no screws were included. The instructions themselves weren't that clear so I wouldn't recommend the product.
24 March 2026
Reply from Shade & Story
Dear Rebecca,
Thank you for taking the time to share your feedback. We’re pleased to hear that your blind arrived promptly, but we’re sorry to learn that the instructions were not as clear as they should have been.
We also appreciate your comments regarding the fixings. As outlined on our website, screws and wall plugs are not supplied as standard, as the appropriate fixings can vary depending on the surface the blind is being installed into. That said, we understand how this may have been unexpected and will take your feedback on board when reviewing our guidance.
We’re sorry that this has impacted your overall experience, but we do appreciate your comments as they help us to improve.
Should you need any assistance, our team would be more than happy to help.
Kind regards,
The Shade & Story Team
Great product and quick delivery
Really impressed with the service. Good range of fabrics to choose from available in extra long sizes. Delivery was quick and they fit perfectly.
31 May 2026
Reply from Shade & Story
Hi Victoria,
Thank you for your wonderful review. We’re delighted to hear you were impressed with the service and enjoyed the range of fabrics available, especially our extra-long size options.
It’s great to know your blind arrived quickly and fits perfectly — exactly what we aim for.
We really appreciate your feedback and hope to assist you again in the future.
Kind regards,
The Shade & Story Team
Problems with fitting and slight damage
Communication with the company during manufacture and delivery was good. Unfortunately I found the product really difficult to fit. It took about 4 hours and various hacks so it didn’t fall down. Once I finally unrolled the blind, I discovered a slight fault (a pinhole of light) showing through it. My now I was so exhausted with the process I couldn’t be bothered to complain to the company as I couldn’t bear having to go through the same fitting process over again. It’s up and working now but it isn’t perfect.
30 May 2026
Reply from Shade & Story
Dear Robin,
Thank you for taking the time to share your feedback. We’re really pleased to hear that you found our communication throughout the manufacturing and delivery process to be good.
However, we’re very sorry to hear about the difficulties you experienced during installation and the fault you noticed once the blind was fitted. We completely understand how frustrating and time-consuming this must have been, especially after putting in so much effort to get everything in place.
This certainly isn’t the experience we want for our customers, and we would like the opportunity to make this right for you. A member of our team will be reaching out to you to discuss this further and see how we can assist.
Thank you again for your feedback, and we appreciate your patience.
Kind regards,
The Shade & Story Team
Kept me informed of progress throughout…
Kept me informed of progress throughout the ordering, manufacturing and delivery process. The blind was made accurately, well packaged and delivered as per instructions. Installation was a simple task and the blind hangs straight and true when lowered and raised.
19 May 2026
Reply from Shade & Story
Hi Ron,
Thank you for your fantastic review. We’re delighted to hear that you felt well informed throughout the entire process, from ordering through to delivery.
It’s great to know the blind was made accurately, arrived well packaged, and was easy to install. We’re especially pleased to hear it hangs perfectly.
We really appreciate your kind feedback and hope to assist you again in the future.
Kind regards,
The Shade & Story Team
Beautiful blinds
Easy to use ordering system. Good information given about the progress of my orders. The finished blinds were excellent, especially the wooden venetian blind which is beautiful.
21 May 2026
Reply from Shade & Story
Hi Angela,
Thank you for your review. We’re delighted to hear you love your blinds and found the journey of your blinds easy to follow.
Thank you again for choosing Shade & Story, and if we can help with anything in the future, please don’t hesitate to get in touch.
Kind regards,
The Shade & Story Team
Happy with the blinds and when I…
Happy with the blinds and when I questioned when they would be delivered as it was confusing on the order confirmation, they arrived a few days earlier so I was happy.
17 May 2026
Reply from Shade & Story
Hi Sue,
Thank you for your lovely review. We’re delighted to hear that you’re happy with your blinds and that everything worked out well in the end.
We appreciate your feedback regarding the delivery information on the order confirmation and understand how this may have seemed a little confusing. We’re pleased to hear your blinds arrived sooner than expected though.
Thank you again for choosing Shade & Story, and if we can help with anything in the future, please don’t hesitate to get in touch.
Kind regards,
The Shade & Story Team
Good all round.
All round, a good experience: emails kept me up to date with progress, delivered on time, clear instructions for putting up blind. Everything provided except screws, which I thought odd.
23 May 2026
Reply from Shade & Story
Hi Jane,
Thank you for your great review. We’re delighted to hear that you had a positive experience from start to finish and that our updates, delivery, and fitting instructions all helped make the process straightforward.
We also appreciate your feedback regarding the screws. As installation surfaces can vary, screws are not included as standard, but we understand why this may have seemed unusual.
Thank you again for choosing Shade & Story, and we hope you enjoy your new blind for many years to come.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Pat,
Thank you for your fantastic review.
We’re delighted to hear you found our service fast, reliable and efficient – it means a lot to us.
We really appreciate your recommendation and hope to assist you again in the future.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Paul
Thank you for your wonderful feedback.
We’re so pleased to hear you were happy with the quality, value, and precision of your order, as well as the labelling—it’s great to know everything met your expectations.
We really appreciate your support and hope to help you again in the future.
Kind regards,
The Shade & Story Team
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