EE Store Reviews 

23,582
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 131 reviews, most reviewers were somewhat happy with their experience overall. Active consumers generally find the prices very competitive and truly appreciate the prompt delivery times for their purchases. Many people mention that placing an order online is simple and efficient, while the items usually meet their everyday expectations. Some reviewers were not happy with the delivery service, noting that packages occasionally arrived damaged or experienced significant delays. Other shoppers also pointed out problems with items arriving with incorrect specifications or unexpected software issues upon opening the box. Buyers additionally shared frustrations regarding unhelpful customer support when trying to resolve warranty questions or return processes.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality, as experiences vary significantly among... See more

Delivery service

People report ambiguous experiences with delivery service, reflecting mixed opinions among reviewers. While... See more

Order

Customers had ambiguous experiences with order processes, reflecting a clear divide in consumer feedback.... See more

Price

Consumers find price to be positive and note that items are reasonably competitive and very reasonably... See more

Service

Customers consistently note ambiguous experiences with service. Reviewers frequently report frustration with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Digital Voice adapter sent in good time once order placed. Placing order with EE was straightforward after having to do research and determining that I need to order adapter separately. Unsure why it... See more

Rated 4 out of 5 stars

Unsure as an old person what the changes mean but was informed that I will require an adapter for the new phone system. Ordering was simple and efficient. Delivery was prompt and perfectly packed. Sti... See more

Rated 4 out of 5 stars

Great products and at a great price, would be 5 star but my order came at the same time in two different vans and a day or two earlier than told but it wasn’t a problem

Rated 3 out of 5 stars

The product, a gaming chair, was superb qulaity for an unbeatable price. Ordering it was a different matter and I spent the best part of 2 hours one night trying to place, pay and receive confirmatio... See more


Company details

  1. Electronics store
  2. Mobile Phone Shop
  3. Hi-fi shop
  4. Photography shop
  5. Telecommunications service provider
  6. TV shop

Written by the company

As BT and EE’s online retailer, you’ll find fantastic offers on the latest technology from some of the world’s biggest brands. As well as products you'd expect, like home telephones, we also have everything you need in Gaming, computing and to turn your home into a smart home with the latest in smart lighting, heating, security and entertainment. At EE Store (formally BT Shop) you can find the latest smart home products from the likes of Amazon, Google, Hive and Nest – to name a few. Whether you need a smart thermostat or smart speaker, we’ve got you covered. As well as the latest in smart home, elevate your home entertainment experience with 4K Ultra HD smart TVs and soundbars from brands like LG and Samsung. We’ve also got a range of computing products, including laptops, tablets and desktop PCs, from brands like Apple, ASUS, HP and Lenovo. Maybe you want the latest smartphone? Find the latest models of the Apple iPhone, Samsung Galaxy and Google handsets in our online store. Gamer? We've got you covered with consoles from Sony PS5, Xbox and Nintendo and a range of PC gaming products. Dedicated team Our customer service agents are on-hand to help you Monday to Friday, 9am – 5pm (excluding Bank Holidays). Our customer service agents and online team are located in the same office, so whether you’ve got a question about your order, or about the website itself, expect a quick answer and resolution from the team. A brand you can trust EE Store is the online destination for all your tech needs, and the new name for BT Shop – that’s because BT and EE are part of the same family. BT and EE. Better as one. We already give you broadband you can rely on including Full Fibre, the UK’s most reliable broadband technology. We’re part of the same family as EE, the UK’s best-performing mobile network, so we can give you a better connection wherever you are. And, together, we’re giving you a better deal, too. That's why it's the perfect time for BT Shop, to become EE Store.


Contact info

3.6

Average

TrustScore 3.5 out of 5

24k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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3.6

All reviews

(23,582)

39 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I purchased the PS5 Call of Duty

I purchased the PS5 Call of Duty: Black Ops 6 bundle, but there was no voucher included in the box. I contacted EE about the issue and received a generic response a few days later, advising me to “look properly” for the voucher and, if not found, to contact Sony directly.

That was the extent of their support and no real effort to resolve the issue, and no link or contact details for Sony were provided. The response felt dismissive and unhelpful, showing a lack of genuine customer service.

I’m very disappointed with the experience and will be taking my business elsewhere in the future.

18 August 2025
Unprompted review
Rated 5 out of 5 stars

New TV

The TV was easy to order, clear communication of order and delivery dates. Delivery arrived within agreed time slot, securely packaged and works perfectly.
The cost of the TV was significantly cheaper than other online retailers.
Overall impressed with my first purchase

15 August 2025
Unprompted review
Rated 1 out of 5 stars

Do not recommend th EE store to anyone

I stupidly thought that purchasing some thing from the EE store would be a good thing as I thought they were a good uk company, boy was I wrong!

I purchased a blue Ps5 controller for my daughters birthday later this month and I was sent one that had previously been opened before it was sent and the box was all smashed up. I tried every phone number and eventually I got told that I can't speak to anyone on the phone about my specific order, you can only talk about the purchases of phones and Internet services on the phone, the guy on the phone wouldn't even put me through to the relevant department as he said they won't speak to me unless I had a order number that started with different digits to mine.

I was told I could only email my issue and to ask for a refund as I'm not happy buying a product that has clearly been opened before I received it as the sticky tab was completely dry when I received it. I asked for a refund and they they completly ignored my pictures that clearly show it had been opened before they stuck my order details on the box and they said that I have to pay to return it if I want a refund. I'm going to have to do that as I don't know what damage the controller nay have as there's no reason it should have been opened.

The customer services are terrible and it's ridiculous that I can't even speak to anyone. I will never be using EE again after this and wouldn't recommended anyone buy anything that isn't phone or mobile as you won't get any kind of help sorting out any issues you have. I've been trying for over a week now to sort this out but the best answer I've got is to pay for my return postage if I don't want to buy a used item.

13 August 2025
Unprompted review
Rated 3 out of 5 stars

EE great. DPD #%^*

No issues at all ordering from ee store. But they do need to look more closely at their delivery companies. DPD sent a photo of a lay-by over a mile away from the delivery address and said they’d left a calling card at that location but you can’t contact anyone. Had to have redelivered to collection point which delayed the delivery and added an 8 mile trip

11 August 2025
Unprompted review
Rated 1 out of 5 stars

Not impressed

Ink cartridge has not arrived after a week, when it should have been within 3 days. Tracking link supplied is not recognised by Royal Mail Tracking. Have contacted EE Store Customer Services, but no response.

11 August 2025
Unprompted review
Rated 2 out of 5 stars

Purchase of TV

Ordered a tv. A few days later, their private courier contacted me to organise delivery. They couldn't give me a specific time, just dates which was really frustrating because I aren't at home all day. This was a big frustration. EE are almost uncontactable too - you can email them but it takes them 4 days to reply. I wasn't impressed with this service and will consider other retailers the next time I need to order something.

15 August 2025
Unprompted review
Rated 1 out of 5 stars

Not as described and no response.

I ordered a UPS for Digital Voice. The item delivered was not as described and would not perform function required.
E-mail sent via their link which gave a 16 working hour anticipated response.
20hours ( over four calendar days) later they sent a request for feedback. Feedback for what? They haven’t done anything.
I will now try to return the item and then find a more reliable supplier.

18 August 2025
Unprompted review
Rated 2 out of 5 stars

Damaged packaging

Ordered a PS5 controller however when it arrived the package was heavily damaged and torn. Controller itself seems fine but would not order from EE again as they or their delivery partner do not ensure products arrive in good condition to the purchaser.

19 July 2025
Unprompted review
Rated 1 out of 5 stars

Poor Experience with Online Shop

I placed my order on the 8th August for next day delivery and I am still awaiting this. i have spoken to customer services twice who couldn't help me because I placed the order online via the shop. i have emailed the shop but have heard nothing back either and no orders can be found online when trying to trace the delivery details even though I have the sales invoice and order confirmation emails. This was a birthday gift which is now going to be given late unfortunately

8 August 2025
Unprompted review
Rated 1 out of 5 stars

Awful service

Awful service. I bought a new iPhone on 04.08.2025 and it was meant to be delivered on 07.08.2025; the package is lost in transit (parcel force) and nobody seems to care about it. I have emailed and phone EE multiple times but no solution has been offered to me. I’ve been told this has been raised with the courier and once they reply, EE will let me know. I don’t think I should pay for someone else’s mistake. It’s been over a week and it’s so frustrating that nobody cares and the customer is the one to pay for it. 100% not recommended. Steer away from EE store.

4 August 2025
Unprompted review
Rated 5 out of 5 stars

Hassle free experience

I've bought a WD hard drive from the store. The whole experience was good as it should be. The item was well packaged to protect from the delivery torture, delivery time was also acceptable. No issues at all.
Finally, the price of the item was the cheapest one all around.

8 August 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service

I tried to contact EE using their on line chat facility. Unfortunately I couldn’t wait long enough for them to start the chat so i asked if they could email me the instructions manual for my new tv and left the chatroom. They very kindly emailed the manual as requested

14 August 2025
Unprompted review
Rated 2 out of 5 stars

Arrived in a bad condition

Firstly, delivery attempt was made for my order but apparently they couldn’t, though everyone was home. It did get delivered after two days although that is not the problem. The problem is how the order arrived, the product box was in bad condition as they did not use protective packaging and didn’t look like it was handled cautiously.

11 August 2025
Unprompted review

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