ShoppingIQ Reviews 1

Written by the company

ShoppingIQ tops the list for various reasons. It is a newer platform and is more than just a feed management solution.It is also an ad platform packed with targeting and optimisations features that help retailers reduce costs, improve keyword to product matching and scale revenue efficiently. These performance enhancing features are not available in Google AdWords hence what makes ShoppingIQ so powerful, and advantageous in today's competitive market. With inside ‘Google’ knowledge, ShoppingIQ resolves a number of technical issues that come with product feed management. These issues are often not talked about resulting in many advertisers experiencing wastage without even realising. For example, ShoppingIQ offers instant feed processing updates compared to legacy platforms which are restricted to daily updates. Slow feed processing results in unnecessary spending on out of stock products.This is because if a product goes out of stock, due to slow updates in the feed, ads will continue to serve live on Google Shopping ads which the advertiser continues to pay for until the next feed update which tells Google Ads this product is no longer available.. Overall, ShoppgingIQ is designed to give retailers more control of the products they push, and how they get served, with the feed running at optimum levels all the time. Due to rapid growth of the solution, ShoppingIQ are official CSS and Google feed technology partners, meaning clients can benefit from the 20% discount on google shopping spends within Europe. See more