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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the seamless and easy process, highlighting the excellent service and efficient delivery. Many people commend the staff for their professionalism, helpfulness, and informative approach, making the overall user experience smooth and reassuring. The customer service team is frequently noted for being responsive, supportive, and clear in their communications. However, some customers also noted occasional issues with the delivery and pickup of the collection kits, mentioning delays or unusual pickup methods. A few people also experienced extended waiting times for the phlebotomist to arrive, which in some instances impacted the ability to collect the required sample volume.

What people talk about most

Service

Consumers generally express high satisfaction with the service. Many reviewers highlight the efficiency and... See more

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the team's professionalism,... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the process seamless, easy, and... See more

Delivery service

Users describe positive interactions with delivery service. Customers report that kits arrived quickly and on... See more

Customer service

Reviewers mention positive feedback about customer service. Customers consistently praise the excellent and... See more

Based on these reviews

Rated 5 out of 5 stars

Process for Stem cell collection was very easy and smooth. The collection was well organised, even though we had an unplanned c-section couple of days ahead of the due date. We had to wait for 8 hours... See more

Company replied

Rated 5 out of 5 stars

Amazing experience and seamless! On the day we didn’t need to worry about anything and they kept in touch on time and everything was very professional. Even following up after they were prompt with re... See more

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Rated 5 out of 5 stars

This is our second experience with Smart Cells. Everything was organised brilliantly. We were provided with the information in advance, phlebotomist was on time and great. DHL picked up the collected... See more

Company replied

Rated 5 out of 5 stars

Great experience with Smart Cells. Really easy service to use, their phlebotomist was amazing and super responsive (throughout my whole 30 hours labour!) she came on time for the birth and collected e... See more

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Rated 1 out of 5 stars

The phlebotomist arrived 2.5h after I told her that my wife's cervix was dilated by 10cm and the result was that she couldn't collect the minimum 10ml of cord blood required for processing. 2.5h is... See more

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Rated 3 out of 5 stars

The experience was overall good. The process was smooth and they answered all our questions. Phlebotomist was available and collected bloods on the day. The one thing we didn’t like was the pick up ex... See more

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Rated 5 out of 5 stars

Easy and comfortable service. Danielle and Chloe were very helpful since the beginning of the process. Sunday -the phlebotomist was great too. We've had a little delay or misunderstanding when the Cou... See more

Company replied

Rated 5 out of 5 stars

We did a bit of research and found Smart Cells to be well ranked in the UK top 3, if not the top provider. They do have sales on so do enquire if budget a barrier. We have used before so made sens... See more

Company replied

Rated 5 out of 5 stars

We had a really positive experience. Everything went smoothly, and I felt we received all the support we needed. Ella, our phlebotomist, stayed in close touch with us throughout the process. The deliv... See more

Rated 5 out of 5 stars

Flawless service from start to finish. Very straightforward process, and done in a stress free manner. All staff members we engaged with were extremely knowledgable and friendly, and made us feel conf... See more

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Rated 5 out of 5 stars

I would like to mention that it has been a very easy experience right from the beginning to the end. Chloe and Danielle were very kind and supportive with the entire discussion. They have provided all... See more

Company replied

Rated 5 out of 5 stars

Everything went smoothly from the very beginning. The customer service team was always easy to reach and gave clear, detailed responses to all my questions. On the delivery day, we easily got in touch... See more

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Rated 5 out of 5 stars

Good experience overall. The parcel arrived quickly once we ordered the collection kit. Very responsive and helpful when we had questions or concerns. After the birth, we received regular updates on... See more

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Rated 5 out of 5 stars

I would fully recommend Smart Cells and would definitely use them again. Their customer service was excellent from start to finish, with a very supportive and helpful team throughout. The kit arrived... See more

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Rated 5 out of 5 stars

Initially we thought collection would be a bit complicated than usual due to our location far away from the phlebotomist availability but smart cells arranged everything seamlessly. Chloe and Dan... See more

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Rated 5 out of 5 stars

We couldn’t be happier with the service provided by Smart Cells. Our collection was a little more complicated than usual due to our location, but they arranged everything seamlessly. Chloe has been in... See more

Company replied

Rated 5 out of 5 stars

This is our second time engaging with Smart Cells for our second child and I can’t fault it. Their customer service is fantastic - the kit arrived incredibly quickly, and the collection and processing... See more

Company replied

Rated 5 out of 5 stars

Great customer service ! Everything went smoothly with all the necessary information and guidance received. The collection of sample was prompt; checks and results were very quick too.

Company replied

Rated 5 out of 5 stars

Great service! Chloe was amazing at explaining the whole process! Phlebotomist was easy to reach and wonderful to work with! All in all, I’m very happy and pleased

Company replied

Rated 5 out of 5 stars

This is my second time of using Smart Cells. I have been delighted with the experience, their professionalism and ease of use on the day of birth.

Company replied

Rated 4 out of 5 stars

We had a great experience with the team at Smart Cells. From the beginning we received lot of information on the products offered and had a chance to discuss them with the sales rep. The experience wi... See more

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Rated 4 out of 5 stars

Great experience overall. Chloe was extremely helpful in answering all my questions promptly and clearly before I signed up. Smart Cells were also the best option cost wise. Once signed up, they were... See more

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Rated 4 out of 5 stars

It's my second time to use smart cells. My son and my daughter's cord blood stored with smart cells. The staffs are brilliant service, explain all the details for me very clearly. Amazing job! I wil... See more

Company replied

Rated 4 out of 5 stars

Easy to set up. Nice people on the phone. Collection of sample took a while, need to call several times - bit stressful with a newborn to worry about this

Company replied

Rated 4 out of 5 stars

Customer service was very helpful and reassured us that our cord blood samples would be stored safely as we had contamination with another stem cell bank with previous birth. Bit of confusion & worry... See more

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Rated 4 out of 5 stars

Smooth and professional service and successful cell collection

Company replied

Rated 5 out of 5 stars

Dawn was a very good communicator and arrived in plenty of time. She was very friendly & made us feel comfortable

Company replied

Rated 5 out of 5 stars

I’d highly recommend smart cells they were incredibly efficient - I only registered to have the cord blood collected one day before our due date and they were able to still carry out the procedure

Company replied

Rated 5 out of 5 stars

Can’t fault them at all. The process was very smooth & they updated us regularly on the progress. Would highly recommend & would use them again!

Company replied

Rated 5 out of 5 stars

Really smooth experience from start to finish - the team made the process very clear and easy to understand. Thank you!

Company replied

Rated 5 out of 5 stars

Very prompt with sending info and resources to complete the process. On hand for questions and seamless process overall!

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Rated 5 out of 5 stars

The only slight inconvenience was to meet the driver to deliver the box after birth. Otherwise, the service was great.

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Rated 5 out of 5 stars

Really great experience, always responding to emails and messages and made me feel very at ease

Company replied

Rated 5 out of 5 stars

Good level of technical information given in response to queries before booking. Kit arrived promptly (although DHL courier communication re delivery was poor) and process of allocating phlebotomist... See more

Company replied

Rated 5 out of 5 stars

Smart Cells make the process straightforward and easy to follow. Communication was clear and timely. Would recommend.

Company replied

Rated 5 out of 5 stars

The whole process was smooth and straightforward. Smart Cells have good customer service and communicated well throughout.

Company replied

Rated 5 out of 5 stars

Our experience with the Smart Cells service was exceptional from start to finish. The team communicated promptly and clearly before the birth, ensuring we had the collection kit and detailed instr... See more

Company replied

Rated 5 out of 5 stars

Easy to use this service and the phlebotomist coordinated so well with myself and the hospital even as timelines around delivery shifted quickly!

Company replied

Rated 5 out of 5 stars

Great customer service and did what they promised. Very pleased with how it all went.

Company replied

Rated 5 out of 5 stars

We were impressed by the timely and thorough communication given by the sales team upon initial enquiry who gave detailed and bespoke answers to some very specific questions that we had. We were also... See more

Company replied

Rated 5 out of 5 stars

Excellent customer service, informative process. Very easy to organise, collection stress free. The whole process was easy - thank you!

Company replied

Rated 5 out of 5 stars

Great service provided, Mei was such a lovely lady and made the whole process easy!

Company replied

Rated 5 out of 5 stars

Excellent service and administration Sample collected within an hour and a seamless administrative process managed well by SmartCells team with excellent response times and communications. Can't comm... See more

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Rated 5 out of 5 stars

Everything went very smoothly. Very happy with the service.

Company replied

Rated 5 out of 5 stars

We used Smart Cells for our baby girl's cord blood collection. The process was very easy and straightforward and we didn't need to worry about anything while we were at the hospital. Everything progre... See more


Company details

  1. Medical Laboratory
  2. Diagnostic centre
  3. Medical Equipment Supplier
  4. Medical supply store

Written by the company

Smart Cells is the UK's first umbilical cord blood stem cell storage company. Since 2001 we have been safely and successfully collecting & storing stem cells.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

61 reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

Everything went really well from start…

Everything went really well from start to finish. The whole process was very well organised, and everything was completed on time as promised. Communication was clear throughout, and the team made the experience smooth and stress-free.

Overall, a very professional service — highly recommend.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Helpful communication and smooth service

The communication with the customer / sales team was really helpful to make an informed decision. Their patience and accomodation to our needs was much appreciated, and our experience with the phlebotomist was just perfect. We are happy with the service so far.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Amazing experience and seamless

Amazing experience and seamless! On the day we didn’t need to worry about anything and they kept in touch on time and everything was very professional. Even following up after they were prompt with results as to what we collected and how. In the hospital the lady was very helpful and reassuring and working with our hospital midwives well.

6 March 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your wonderful feedback. We’re delighted to hear that your experience with us was smooth and reassuring from start to finish. Wishing you and your family all the very best, and thank you again for choosing Smart Cells.

Rated 5 out of 5 stars

Mei our phlebotomist was fantastic and…

Mei our phlebotomist was fantastic and so patient.

17 February 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind feedback. We’re delighted to hear that Mei provided such a fantastic experience and took great care of you. We’ll be sure to pass on your lovely comments to her – she’ll be very pleased to hear them. Wishing you and your family all the very best.

Rated 5 out of 5 stars

Good level of technical information…

Good level of technical information given in response to queries before booking. Kit arrived promptly (although DHL courier communication re delivery was poor) and process of allocating phlebotomist and collecting kit after cell harvesting was seamless. Very good all round, would recommend.

23 February 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for your feedback! We’re glad to hear that the information we provided before booking was helpful and that the collection process went smoothly. We appreciate your note about the DHL courier communication and will take it on board as we continue to improve the service.

It’s wonderful to know you would recommend us — thank you for trusting Smart Cells with such an important process.

Rated 5 out of 5 stars

Impressed from start to finish

We were impressed by the timely and thorough communication given by the sales team upon initial enquiry who gave detailed and bespoke answers to some very specific questions that we had. We were also extremely pleased with the phlebotomist organised by Smart Cells, who kept in touch with us in the run up to the birth and managed to collect a suitable sample for storage. We were able to organise the service less than two weeks before the due date, and the whole process was far less stressful on the day than we had anticipated for this type of complex and important service. Thank you Smart Cells team.

18 February 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! We’re thrilled to hear that our sales team was able to provide clear and detailed guidance, and that the phlebotomist made the collection process smooth and stress-free for you.

It’s wonderful that everything came together in such a short time before your baby’s arrival — we know how important these moments are, and we’re delighted we could make the experience easier for you.

We really appreciate you taking the time to share your experience, and we wish you and your little one all the very best.

Rated 5 out of 5 stars

I had a very smooth experience

I had a very smooth experience. Team was super responsive and provide high quality service

23 February 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words. We’re delighted to hear you had a smooth experience and found our team responsive and supportive. Providing high-quality service and peace of mind to families is always our priority. We truly appreciate you choosing us.

Rated 5 out of 5 stars

We used Smartcells to store our LOs…

We used Smartcells to store our LOs cord blood and tissue, the process was smooth and woth clear instructions, we were happy with the servie. Thank you

12 February 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words and for trusting Smart Cells to store your little one’s cord blood and tissue.

We’re delighted to hear that you found the process smooth and the instructions clear — that’s exactly the experience we aim to provide for every family.

It truly means a lot to us that you chose our service, and we’re grateful for your feedback. If you ever have any questions in the future, our team is always here to help.

Wishing you and your family all the very best

Rated 5 out of 5 stars

Dawn was a very good communicator and…

Dawn was a very good communicator and arrived in plenty of time. She was very friendly & made us feel comfortable

22 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for taking the time to share your experience. We’re really happy to hear that Dawn was friendly, punctual, and helped you feel comfortable — that’s exactly the level of care we aim to provide. We’ll be sure to pass along your kind words to her. Wishing you all the best!

Rated 4 out of 5 stars

It's my second time to use smart cells

It's my second time to use smart cells. My son and my daughter's cord blood stored with smart cells.
The staffs are brilliant service, explain all the details for me very clearly.
Amazing job! I will recommend to all the my friends who needed.

27 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for choosing Smart Cells again and for trusting us with both your son’s and daughter’s cord blood. We’re delighted to hear that our team explained everything clearly and provided the level of service you expected. Your recommendation truly means a lot to us — thank you for your kind words and continued support!

Rated 5 out of 5 stars

Everything went very smoothly

Everything went very smoothly. Very happy with the service.

23 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for your kind words! We’re thrilled to hear everything went smoothly and that you’re happy with our service.

Rated 5 out of 5 stars

Our experience with the Smart Cells …

Our experience with the Smart Cells service was exceptional from start to finish. The team communicated promptly and clearly before the birth, ensuring we had the collection kit and detailed instructions well in advance. Everything felt well-organised, which gave us confidence heading into delivery.
A standout part of the experience was the phlebotomist’s professionalism and care, both before and during the collection of the placenta and cord blood. They arrived promptly, explained each step with great clarity, and handled the procedure with sensitivity and precision. Their calm approach made what could have been a stressful moment feel completely seamless.
The service continued to impress after the birth. We received timely updates confirming the safe delivery, processing results and provide clarifications to our questions, and secure storage of the cord blood sample. It was reassuring to know exactly what was happening at every stage.
While the cost is significant, the quality of care, attention to detail, and peace of mind make it an excellent investment in our child’s future health options. Overall, I’d highly recommend this service, especially for parents who value professionalism, empathy, and medical accuracy during such an important moment.

20 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

We’re so grateful for your detailed feedback! It’s fantastic to know that from pre-birth preparation to collection, processing, and storage, everything felt seamless and well-organized. Our team strives to make a potentially stressful process as clear and supportive as possible, and it’s rewarding to hear that this gave you confidence and peace of mind.

Rated 5 out of 5 stars

Easy

Easy, straightforward stress free process that’s secured both of our children’s future

19 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

We really appreciate your kind words! It’s wonderful to hear that the process was straightforward and that we could provide peace of mind for your family.

Rated 5 out of 5 stars

Really great experience

Really great experience, always responding to emails and messages and made me feel very at ease

20 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! We’re delighted to hear that our team made you feel at ease and that our communication met your expectations. We truly appreciate your support!

Rated 5 out of 5 stars

Highly recommend

Highly recommend

9 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your recommendation! We’re thrilled to hear you had a great experience and really appreciate your support.

Rated 5 out of 5 stars

I’d highly recommend smart cells they…

I’d highly recommend smart cells they were incredibly efficient - I only registered to have the cord blood collected one day before our due date and they were able to still carry out the procedure

8 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! We’re thrilled we could support you even on such short notice and ensure the cord blood collection went smoothly. It’s wonderful to hear that you had a positive experience, and we really appreciate you recommending Smart Cells.

Rated 5 out of 5 stars

Great service

Great service! Chloe was amazing at explaining the whole process!
Phlebotomist was easy to reach and wonderful to work with! All in all, I’m very happy and pleased

7 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your lovely feedback! We’re delighted to hear that Chloe and our phlebotomist team made the process clear and easy for you. It’s wonderful to know you had a positive experience, and we really appreciate you taking the time to share it.

Rated 5 out of 5 stars

I would fully recommend Smart Cells

I would fully recommend Smart Cells and would definitely use them again. Their customer service was excellent from start to finish, with a very supportive and helpful team throughout. The kit arrived quickly and on time, and the collection process was straightforward and hassle-free.

1 January 2026
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! We’re thrilled to hear that your experience with Smart Cells was smooth and supportive from start to finish. Our team takes pride in making the process as straightforward and stress-free as possible, so it’s wonderful to know that came through for you.

We’d be delighted to assist you again in the future whenever the need arises. Thanks again for recommending us!

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