Smiirl Reviews 2,844

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product, highlighting its beautiful design and how it effectively boosts social media engagement. Many find it to be a great conversation starter, adding a unique touch to their businesses and encouraging interaction. People also frequently commend the excellent user experience, noting the ease of setup and the overall quality of the product. The staff and customer service receive high marks for their helpfulness and responsiveness, with many consumers appreciating the quick and professional support they received.

What people talk about most

Product

Users describe positive interactions with the product, often highlighting its eye-catching, nostalgic, and... See more

Social media

Reviewers mention positive feedback about social media. Many customers are delighted with the increased... See more

User experience

Customers consistently note positive experiences with user experience, often finding the product fun,... See more

Staff

Clients share positive opinions on staff. Customers consistently praise the support team for being helpful,... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the support team as fantastic,... See more

Based on these reviews

Rated 5 out of 5 stars

Our experience with Smiirl has been great since day one. The follow-up for the billing & delivery of our Facebook & Instagram counters was so efficient. Fast & secure delivery. Easy set-up via a user-... See more

Rated 5 out of 5 stars

Absolutely love our SMIIRL Facebook Counter! The quality is top-notch, setup was super easy, and seeing our follower count displayed in real time is such a powerful (and motivating) touch. It’s also... See more

Rated 5 out of 5 stars

I had difficulty connecting my Instagram counter. I sent an email and the team promptly responded back; scheduling me a time to review what was wrong. I was walked through fixing my settings. I’m not... See more

Rated 5 out of 5 stars

Beautiful and great product! The counters look so nice in my interior and update instantly. After some small difficulties setting up, which were resolved fast, everything is working great now. Gained... See more

Rated 5 out of 5 stars

I’ve been a Smiirl customer right from the beginning and have bought 4 over the years. They attract attention in a cool, non-intrusive way. They’re easy to set up – I even have a custom one that... See more

Company replied

Rated 5 out of 5 stars

Amazing product and outstanding customer support. A big thank you to Veronika for helping me connect my Smiirl Counter quickly and professionally. Her guidance was clear, friendly, and fast.... See more

Rated 5 out of 5 stars

I ordered the Instagram counter for my small business, Puerto Rico Scooter & Can Am Rentals. It arrived quickly to Puerto Rico (which is rare!) and the shipping was free (also rare!). It was easy to... See more

Rated 1 out of 5 stars

Doesn't work, tons of self troubleshooting. Service response time is 7-10 days. Bought it for our store's grand opening, we've been open for a month and it still doesn't work and after trying to... See more

Company replied

Rated 5 out of 5 stars

I ordered a facebook counter for our office. This works as advertised and was generally easy to set up. They provided excellent instructions. I did have a couple hiccups when trying to install it orig... See more

Rated 5 out of 5 stars

We have a Smiirl counter in every one of our five orthodontic offices, and it’s easily one of the most recognizable parts of our brand. Patients love watching the follower count flip in real time—an... See more

Rated 5 out of 5 stars

I had an issue with my Smiirl Counter and contacted support. From the first message on, everything was handled quickly and clearly. Veronika was very kind, reassuring and helpful throughout the enti... See more

Rated 5 out of 5 stars

I've have the pleasure of having a Smiirl TikTok counter on my desk for a couple of years now. I have now also just purchased an Instagram version too. The Smiirl counters are fantastic to look at a... See more

Rated 5 out of 5 stars

Unfortunately my unit was delivered faulty and was no one’s fault. I don’t often update reviews but do think this one needs an amendment. Finally when Customer Service came back to me the support was... See more

Company replied

Rated 5 out of 5 stars

I ordered 4 counters for my retail locations and had a minor issue with one. I was concerned it may be an issue getting help. The Smiirl team was not only immediately responsive, they walked me throug... See more

Rated 5 out of 5 stars

It’s brilliant to see Formula Art’s social media followers grow. The counter has strengthened my awareness and prompts me to keep posting content. As a result my work has a greater audience and reflec... See more

Rated 5 out of 5 stars

Veronika and the support team went above and beyond to get my team a new charger and cable after we misplaced ours in a move. I'm incredibly grateful for the communication and effort that went in to g... See more

Company replied

Rated 5 out of 5 stars

We ordered an Instagram and Facebook counter. They are very aesthetically appealing, great quality, and came quickly (we are in Canada and they were shipped from France). The set up instructions were... See more

Rated 5 out of 5 stars

We were able to easily plug our Smiirl into our website in order to display our comic book inventory stats in our store. Very cool! Customers love watching the numbers tick up and down.

Rated 5 out of 5 stars

My unit unexpectedly stopped working after just a few weeks. When I reached out to Smiirl, I got an immediate reply and they remedied the issue right away. I appreciate working with a company like thi... See more

Rated 5 out of 5 stars

Excellent customer service! Smiirl reps are so quick to respond and answer any questions or concerns you have. My Facebook counter is a huge hit at my coffeehouse. I gained over 100 followers in one m... See more

Rated 5 out of 5 stars

Honestly everyone enjoys this so much! All my customer love to engage with it and since I've bought it have gone up 150+ followers :) easy to setup and unique I know the price is a little steep but it... See more

Company replied

Rated 5 out of 5 stars

I absolutely love my counter! The idea had to be created by a genius! Its a great conversation starter and I love hearing the click of a new follower! The support team at smiirl is amazing! They are... See more

Rated 5 out of 5 stars

Everything has gone according to plan! A custom-designed Google Review counter graphic was created for our Smiirl. It was shipped with care in a timely manner. And the unit is well-made and easy to se... See more

Rated 5 out of 5 stars

Such a cool addition to our brunch cafe in Lisbon. Many guests are asking about it, we added a QR code next to it and many just want to see it flip :) It also has a clean design that fits well next to... See more

Rated 5 out of 5 stars

I had a few Specific questions about the product and I was surprised to find a human answering my concerns. They were fast and knew exactly what I was asking! You don’t see that much anymore and I a... See more

Rated 5 out of 5 stars

The product is great and a definite conversation starter, and I have no issues with the company! However, I had to extra tariffs to FedEx and they will bill you like a few weeks after you receive the... See more

Rated 5 out of 5 stars

I bought a facebook counter. Great tool to increase visibility and new followers. Had a slight problem to install but the support team was fabulous and solved the problem really quickly.

Rated 5 out of 5 stars

Love my SMIIRL counter.... makes such a different to building our social following. BUY ONE NOW! You won't regret it - your customers will love it!

Rated 5 out of 5 stars

Easy ordering, really quick delivery (normally it takes some weeks to The Canary Islands), despite ordering a reconditioned counter, it was in great order, like new! I did have a few... See more

Rated 5 out of 5 stars

I and the customers get so excited to watch the numbers click and move. All I have to ask is "Do you follow us on Instagram?" Even if they say yes, I say well double check because when you "FOLLOW", y... See more

Rated 5 out of 5 stars

Veronika was extremely kind, helpful and professional! Needed help and she walked me through every little step patiently and with a smile.

Rated 5 out of 5 stars

Fun product, simple to set up and use. It's a store conversation starter. Love to see customers and employees gathering around.

Rated 5 out of 5 stars

We put Smiirl counter in our restaurant and we love it. Also support team was very helpful when we couldn't set up the counter. Definitely recommend this counter.

Rated 5 out of 5 stars

We just bought our second SMIIRL counter, for our second shop, it is the perfect tool to link our physical stores and our online community. Can’t miss them anymore!

Rated 2 out of 5 stars

The counter itself is excellent! It does exactly what it should and starts a conversation. The number of customers following my Instagram account has increased dramatically. HOWEVER..... Smii... See more

Company replied

Rated 5 out of 5 stars

Really nice addition to our building and space. Definitely seen an uptick in followers and engagement because of the smiirl counter and looks amazing.

Rated 2 out of 5 stars

Bought a custom counter. Documentation seems a little weak for how to set up. Also, when incrementing a number, it changes the number starting from left to right. The number change should be right-t... See more

Rated 4 out of 5 stars

Love the concept, Disconnects easy quickest reload is 20 seconds on high speed internet. You can only use laptop to set it up, wont work via android phone tried several phones.

Rated 4 out of 5 stars

I saw this counter at a café and thought it was a really cool idea. When we opened our storefront, we promptly got the counter; it was really easy to set up and connect to our account. Unfortunately,... See more

Rated 3 out of 5 stars

I purchased 1 new machine which worked perfectly and 2 refurbished. Neither refurbished functioned correctly. They replaced the FB one immediately and offered great customer support. 5 stars so far.... See more

Rated 1 out of 5 stars

I could not get it to work spent many hours, Trying yo connect I do not like the idea of having to use Facebook to conect to Instagram. I could not recover my FB password after following instructions... See more

Rated 2 out of 5 stars

The items look great but it arrived damaged, numbers were not attached, missing half of a zero abd very difficult to connect online. For the amount of money we are spending i was expecting better se... See more

Company replied

Rated 5 out of 5 stars

Veronika is wonderful. She was extremely patient during what turned into an very long support session.

Rated 5 out of 5 stars

Love the Smiirl. There is nothing better than seeing the kid excitement when a new number ticks over.

Rated 5 out of 5 stars

The Smirl is well design, very pretty and easy to use. It gives us a way to push our self a little more everyday, because it gives us instant (almost) review of our work.

Rated 5 out of 5 stars

Love both of my Smiirl counters. It's an easy way to measure my goals for subscriber counts and show them off to the rest of the world. Having an API is great as well, so I can automate my counter bas... See more


Company details

  1. Promotional items
  2. Social media agency

Written by the company

🇺🇸 Ten years ago in Paris, we launched Smiirl to bridge the gap between online engagement and physical spaces with our unique displays. “Smiirl,” a quirky blend of Social Media Integrated In Real Life, reflects our commitment to enhancing community connections for businesses. Initially focused on supporting small businesses, we’ve since expanded our mission to aid businesses of all sizes globally. As we celebrate a decade of innovation, we’re excited to keep the momentum going and make it clap for the next ten years! 🇫🇷 Il y a dix ans, nous avons lancé Smiirl à Paris pour créer des affichages qui lient le virtuel au réel, avec une touche unique. “Smiirl”, pour “Social Media Integrated In Real Life”, souligne notre désir de renforcer les communautés autour des entreprises. D’abord centrée sur les petites structures, notre mission s’élargit désormais aux entreprises de toutes tailles, partout dans le monde. Célébrons ensemble une décennie d’innovation et préparons-nous à applaudir pour les dix prochaines années !


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 85% of negative reviews

Typically replies within 1 month

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Rated 1 out of 5 stars

Doesn't work

Doesn't work, tons of self troubleshooting. Service response time is 7-10 days. Bought it for our store's grand opening, we've been open for a month and it still doesn't work and after trying to get on a conference call to walk through all the errors multiple time, they continue to just respond and send YouTube links. Obviously have tried all the self-troubleshooting and there's no acknowledgement to meet anytime soon.

Would highly NOT recommend.

Update:

Nobody has reached out still to set up a meeting even founders comment.

25 September 2025
Smiirl logo

Reply from Smiirl

Hi William,

I’m Gael, co-founder at Smiirl.

Thank you for taking the time to share your experience. I’m truly sorry for the frustration and delays you’ve faced — this is not the level of service we want to deliver, especially for such an important milestone as your grand opening. You deserved a much smoother start.

I’ve reviewed your case personally. My colleague Veronika has been in contact and proposed a video call to resolve the issue step by step. She followed up again on November 4th and will reach out shortly to confirm a time that works best for you.

We’re committed to getting your Counter working perfectly and restoring your trust in us.

Thank you for your patience and for giving us the chance to make things right.

Warmly,
Gael

Rated 5 out of 5 stars

LOVE this

LOVE this! It definitely get a lot of attention and conversation going! I believe this was a good business purchase.

31 August 2025
Rated 5 out of 5 stars

Great product

Great product. Great supporting materials. I have used it a couple of times now and it certainly attracts attention :-)

28 September 2025
Rated 5 out of 5 stars

Fast easy set up and super cool

Easy set up and the coolest thing is this is 'live', customers enjoying clicking 'follow' then watching it flip through the numbers recording a new follower!

22 August 2025
Smiirl logo

Reply from Smiirl

Thank you so much Paul for this glowing review. The live clicking is really what makes it magical, we hope you'll love it for years to come!

Rated 5 out of 5 stars

Great service

Great service! Lost my power adapter during a shop move, no issue, they helped me sort out a replacement.

23 September 2025
Unprompted review
Smiirl logo

Reply from Smiirl

Hello Robert,

Thank you so much for taking the time to share your feedback! We really appreciate it!

We hope you'll keep enjoying your Counter for years to come!

Best,
Gael

Rated 1 out of 5 stars

Loss to set up

19 August 2025
Smiirl logo

Reply from Smiirl

Hi Jon,

I am Gael, co-founder at Smiirl.

Thank you for sharing your experience, and I am truly sorry to read that you have faced difficulties setting up your Counter.

Our records show that we have not yet received a support request from you, so my team will reach out directly by email to better understand the problem and guide you through the setup. If email is not the most convenient option, I will also follow up with a phone call to ensure we connect.

At Smiirl we never want a client to feel left alone. You deserve the best possible experience with your Counter, and we will do everything necessary to make sure you get it.

Warm regards,
Gael

Rated 5 out of 5 stars

The counter movement is fun!

The counter movement is fun and customers love it. It's really helped me gain followers!

18 August 2025
Smiirl logo

Reply from Smiirl

Hello Sakura,

Thank you so much for taking the time to share your feedback!

Stories of how the Counter helps businesses connect with their customers is priceless for us! It means a lot.

Gael from Smiirl

Rated 5 out of 5 stars

Awesome Product

Awesome Product! Bought Insta and FB versions. Work flawlessly.

18 June 2025
Smiirl logo

Reply from Smiirl

Hello Will,

We work super hard to offer a flawless experience. So hearing it from our clients means the world to us, thank you so much!

We hope you'll keep enjoying your Counter for years to come!

Warmly,
Gael

Rated 3 out of 5 stars

Just ok...

In theory, the idea should work, but it does not seem to be driving any following on socials. Price is also a little high for all the more it is.

21 July 2025
Smiirl logo

Reply from Smiirl

Hi George,

I'm Gael, co-founder at Smiirl.

Thank you for the candid review. I am sorry the Counter has not moved the needle yet and that the value feels out of line with the price. That is not the experience we want for you.

When results stall, a few simple tweaks usually unlock traction: place the Counter at eye level near the checkout or window, coach staff to make a short ask as they hand back a card or receipt, pair the Counter with a clear sign or QR so customers know exactly what to do.

Creating a quick “flip moment” when a number changes also drives curiosity and follows.

I have just emailed you to set up a quick call so I can review your setup with you.

If you prefer, write us at support@smiirl.com and mention this review. We will make this right and help you get the impact you expected.

Warmly,
Gael, co-founder at Smiirl

Rated 5 out of 5 stars

Smiirl Brings Energy and Fun to Our Team

I’ve been a Smiirl customer right from the beginning and have bought 4 over the years.
They attract attention in a cool, non-intrusive way.
They’re easy to set up – I even have a custom one that I often reprogram (super easy through their website/login) – so I can make it count sold units or revenue for my sales team. It’s fun and gives an extra boost of motivation.
I’ve only needed to contact customer service once, and everything went far beyond expectations.

My warmest recommendations for Smiirl!

4 September 2025
Unprompted review
Smiirl logo

Reply from Smiirl

Thank you so much Harald for your awesome feedback! We love the extra boost of motivation for your team, keep it going!

Rated 2 out of 5 stars

A fun product, but complicated set up.

A fun product, but unfortunately very complicated to set up. You need a developer to fix the 'JSON URL' in addition to installing the app for the product to work– very inconvenient.

29 August 2025
Unprompted review
Smiirl logo

Reply from Smiirl

Hi Richard,
I'm Gael, co-founder of Smiirl, thank you for your honest feedback, and I’m really sorry to hear about your frustration.

Our Social Media Counters come with a turnkey 5-minute installation process. In your case you opted for the Custom Counter.

While our Custom Counter is designed to display any data you choose, making it super flexible, it can require a few extra steps to get it set up, especially when it comes to connecting your JSON feed.

We know that can feel technical, and we’re actively working on ways to make the experience smoother for everyone.

In the meantime, our support team is here to help, step by step. I’ve just sent you a private message through Trustpilot so we can get in touch directly and assist you further.

We truly appreciate you giving our product a try, and we’d love the chance to turn this experience around for you.

Warm regards,
Gael from Smiirl

Rated 1 out of 5 stars

Product is temperamental at best and…

Product is temperamental at best and has been for over a year.

Over the past week I have attempted to initiate a warranty claim however Smiirl are non responsive.

22 August 2025
Unprompted review
Smiirl logo

Reply from Smiirl

Hi Josh,

I'm Gael, co-founder of Smiirl.

Thank you for sharing your experience, and I’m truly sorry to hear about the difficulties you’ve had.

I understand how frustrating it must be to deal with a product that isn’t working as expected, especially after so much time. I looked into your case and saw that your Counter is a Shopify version purchased through the Shopify store.

While we manufacture those Counters for Shopify, they fully manage distribution, support, and warranty claims for them.

That said, we take your experience seriously. We’ve already reached out to our contacts at Shopify to raise the issue on your behalf and clarify next steps. You’ll hear from us shortly by email with more info.

Thank you for your patience, and again, sincere apologies for the inconvenience. We’re doing everything we can to help get your Counter back on track.

Warm regards,
Gael from Smiirl

Rated 5 out of 5 stars

Honestly everyone enjoys this so much

Honestly everyone enjoys this so much! All my customer love to engage with it and since I've bought it have gone up 150+ followers :) easy to setup and unique I know the price is a little steep but it also makes it unique which doesn't lose its fun value because not many people see them, or if they do! They want a go. *****

7 July 2025
Smiirl logo

Reply from Smiirl

Thank you so much SeanIng for your feedback!

The team is so glad to read about your experience. As you say very elegantly: it's unique and doesn't lose its fun value.

Truly heartwarming!
Thank you,
Gael, Smiirl Co-founder

Rated 1 out of 5 stars

worst products ever

Please send the return shipping slip to immediately
without automated mailing.
It's been almost two weeks already,
but there's been no action.
This is terrible.

16 July 2025
Smiirl logo

Reply from Smiirl

Hi Seiji,

I’m Gael, co-founder at Smiirl.
And I want to sincerely apologize for the experience you’ve had with us.

Due to a rare technical issue, our system failed to send you the automated emails you should have received after your purchase. That lack of communication understandably led to frustration, and we take full responsibility.

On top of that, we were too slow in responding to your return request - and for that, I’m genuinely sorry. We aim to support every customer promptly, and we fell short here.

Our team sent the return details last week, and we remain fully available to assist you further.

Thank you for your patience, and again, I’m truly sorry for the inconvenience.

Warm regards,
Gael from Smiirl

Rated 5 out of 5 stars

The counter is great in our lobby

The counter is great in our lobby. The logo put on it came out perfect! Having this made and then shipped was speedy. I manually change our numbers as I am pulling from multiple places. Thank you!

8 July 2025
Smiirl logo

Reply from Smiirl

Hi Tiffany,

Gael from Smiirl here.
Thank you so much for sharing your feedback. It means so much for the team ❤️

Don't hesitate if there is anything we can do to help!
Best,
Gael

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