smooche Reviews 5,216

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,251 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service and the helpfulness of the staff. Many people appreciate the personalized approach of the customer service team, who are often described as polite, understanding, and efficient in resolving issues. Reviewers are particularly impressed with the quick responses and the smooth handling of their concerns, often leading to satisfactory resolutions like refunds or replacements. However, some customers also noted issues with the product itself, mentioning that it didn't always color match correctly, felt too dry, or didn't provide the desired coverage. There were also occasional concerns about order processing and delivery times, with some people experiencing delays or receiving incorrect items. A few other people also felt that the product size was deceiving or that certain ingredients advertised were not present.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers praised the product, noting it blends well,... See more

Order

Clients share ambiguous opinions on order experiences. While some reviewers praise quick deliveries, with... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individual staff... See more

Quality

Reviewers highlight ambiguous aspects of quality, with some praising products for blending well, feeling nice... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The order was timely and packaged well. The foundation bottle was a little disappointing. While the total ounce was posted, the size is deceiving with the lid being just as larger. Most people do no... See more

Company replied

Rated 4 out of 5 stars

After a bad start and numerous emails regarding my products, Novie finally got things straight. Now I have to patiently wait for my first order. Second order came in before first. Believe it was a gl... See more

Company replied

Rated 5 out of 5 stars

I had an issue with a recent order. Nothing major just a mailing address issue. Anyways, I was able to get in touch with Jessa at customer service. She was very polite and took care of my issue... See more

Company replied

Rated 5 out of 5 stars

Ordered the item for the first time. Was too excited and made a mistake on my mailing address when I check out. The customer service provided thereafter was beyond words. Juice, was swift in her respo... See more

Company replied


Company details

  1. Cosmetics shop

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Jizelle was so helpful with my query on…

Jizelle was so helpful with my query on order number 560526. Very impressive customer service! Thanks!

10 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Elise! 💖

Thank you! We're so glad to hear that Jizelle was able to help with your query on order #560526. We strive for impressive service every time, and we'll be sure to pass your thanks along to her!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

JESSA from customer service helped me…

JESSA from customer service helped me great, but my order is not in yet., so I can’t say anything about the product yet.
My order number is 591187

9 May 2026
Unprompted review
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Reply from smooche

Hi Michele! 💖

Thank you! We're so glad to hear Jessa took such great care of you. We're keeping an eye on order #591187 for you and can't wait for it to arrive so you can finally try the product. We have a feeling it'll be worth the wait!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Very good foundation. Blends nicely. Good on mature skin.

Very good product (foundation which adapts to one's individual skin colour) and my order included a brush and sponge. Could be slightly better coverage, but I was aware when I bought it that it wouldn't be full coverage. Very natural and for mature skin (over 50) it and blends nicely with the skin both colour and texture-wise. Better than one I bought from a different brand which was a bit orange for me and didn't blend as well.

29 April 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lisa! 💖

Thank you! We are so thrilled to hear that our foundation is a hit for your skin! It's wonderful to know the color and texture blend so naturally for you, especially compared to other brands you've tried. We're glad the included brush and sponge are helping you achieve that perfect, seamless finish!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great customer service

Great customer service

9 May 2026
Unprompted review
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Reply from smooche

Hi Hanaa! 💖

Thank you! We're so happy to hear you had a great experience with our team. We love being here for you!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Amazing customer service

Jessa was so helpful in making sure my order, 593535, would end up going to the right place! If the product is as good as Jessa's service was, then it's going to be amazing and I can't wait until it gets here! Thanks a lot, Jessa! Your assistance was greatly appreciated!

9 May 2026
Unprompted review
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Reply from smooche

Hi Shelby! 💖

Thank you! We're so glad to hear Jessa went above and beyond to make sure order #593535 is headed to the right spot! We have a feeling you're going to love the product just as much as the service. We can't wait for it to arrive!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Jessa was very helpful with getting my…

Jessa was very helpful with getting my proper address, when I originally used my PO Box # and has stayed in touch with me thru the process, I appreciate her determination to help me out and keep me posted on any and all updates
Thanks
Carol
Acct # 588898 🫶🏻

9 May 2026
Unprompted review
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Reply from smooche

Hi Carol! 💖

Thank you! We are so happy to hear that Jessa has been so determined to help you with your address and order updates. We truly value staying in touch with our customers throughout the process, and we'll be sure to share your appreciation (and that heart!) with her. 🫶🏻

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Thanks to Jessa for providing info on…

Thanks to Jessa for providing info on the status of the order. Have not received product yet- my fault- used PO Box number - but it was great to have status updated. Thanks, Jessa Order #580745. Can't wait to receive product.

4 May 2026
Unprompted review
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Reply from smooche

Hi Clare! 💖

Thank you! We're so glad Jessa could help you track down the status of order #580745. Don't worry about the PO Box, we're just happy we could get those updates to you! We can't wait for you to receive your products and try them out.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Genuine customer service

Smooche order #551989 was my first order for colour changing foundation with this company. Unfortunately I ordered too light a colour. I offered to send back the unopened foundation and exchange for a darker one. I waited for a few days till Chistine answered me with a refund and keep the unopened product. I was so happy and impressed with this outcome and Christine was more than helpful. Service I will always remember.
Thank you

9 May 2026
Unprompted review
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Reply from smooche

Hi there! 💖

Thank you! We're so glad Christine could turn your first order experience around with such a memorable outcome. We want you to find your perfect match without any extra stress! We truly appreciate your kind words and are so happy to have you with us.

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I had a slight problem with my products…

I had a slight problem with my products at the checkout
Contacted Smooche and Euri the person I got was absolutely great
Wonderful service so thank you Euri
Terrific customer service 😁

8 May 2026
Unprompted review
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Reply from smooche

Hi Helene! 💖

Thank you! We're so glad Euri was able to smooth out those checkout hiccups for you. We'll be sure to pass along your thanks for the terrific service! 😁

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Reference Order 547655

Reference Order 547655

My customer service representative was Novie and she was awesome. She resolved my issue professionally and promptly. It was a great experience!

7 May 2026
Unprompted review
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Reply from smooche

Hi Joann! 💖

Thank you! We're so glad to hear Novie took such awesome care of you. We pride ourselves on professional and prompt service, so it's wonderful to know you had a great experience with order #547655!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Best Ever

This is the best foundation I think I've ever had. And now I'm beginning to see a difference in my skin tone. Spots are fading and skin seems brighter.

9 March 2026
Unprompted review
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Reply from smooche

Hi Carol! 💖

Thank you! We are so thrilled to hear this is the best foundation you've ever had! It's amazing that you're already seeing those spots fade and your skin looking brighter, that glow suits you!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great product for me at least.

Great product for me at least.

1 May 2026
Unprompted review
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Reply from smooche

Hi Connie! 💖

Thank you! We are so happy to hear the product is working out great for you. Your satisfaction is exactly what we strive for!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

After a bad start and numerous emails…

After a bad start and numerous emails regarding my products, Novie finally got things straight. Now I have to patiently wait for my first order. Second order came in before first. Believe it was a glitch and will send another review after using product. Thanks Novie!
Julie G.

9 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Julie! 💖

Thank you for sticking with us! We're so sorry for the rocky start and the mix-up with your orders, but we are thrilled to hear that Novie was able to get everything straightened out for you. We appreciate your patience while you wait for that first package to arrive, we can't wait for you to try the products and hear what you think!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great coverage

Great coverage! Love how it blends and doesn’t look like you are wearing makeup.

9 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kimberly! 💖

Thank you! We're so happy to hear you love the coverage and that seamless, natural blend. Looking like you aren't wearing makeup is exactly the goal!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Although the product didnt meet my…

Although the product didnt meet my expectations, I was impressed by the service and care taken in the money back policy. Gracia was patient and informative with kindness.

9 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lauren! 💖

Thank you! We're so impressed by your kind words about our service and money-back policy. We're thrilled that Gracia was able to help you with such patience and kindness!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

They honored me!

I really wanted to love the product, but somehow it didn't quite match my skin tone. I wrote to Customer Service, and Christine worked with me.

I had ordered two bottles, and I still had an unopened bottle. I was willing to give the unopened bottle back and get 50% of what I paid. I was prepared for that since I had an open bottle.

Well, to my surprise, as soon as Christine saw my email explaining how much I wanted to love the product but it just didn't work, she immediately refunded me for my full order. She did not request me to go through the problem of sending the bottles back.

I'm grateful for companies that say, "Try our product, and it doesn't work, we will refund you." This company absolutely stood by that. I will be looking into other products for this company because now I trust them. And Christine was great!

9 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Alice! 💖

Thank you! We're so glad Christine could surprise you with a full refund. We truly stand by our promise, and we're thrilled to have earned your trust. We can't wait to help you find your next favorite product!

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Great Customer Service

While, sadly, the color adaptive foundation did not work for me, Smooche’s customer service is wonderful! Jizelle was helpful and very responsive. No run around or ghosting until the trial period is over, they honor their trial period and care about their customers.
Product ***
Customer Service *****

Thank you Jizelle

8 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Deidre! 💖

Thank you! We're sorry the color adaptive foundation wasn't the right fit for you, but we are so happy to hear that Jizelle took such great care of you. We take our trial period seriously and truly care about our customers, so your feedback means the world to us!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Excellent customer service and resolution

Updating my experience because the customer service team handled my concern really well in the end. While the foundation itself didn’t work for me personally, I understand that not every product suits every skin type or preference.

What stood out was that once the team responded, they were polite, professional, understanding, and resolved the issue fairly with a refund. Special mention to GENREV for the kind communication and follow-up throughout the process.

Really appreciate a brand that eventually listens to customer concerns and makes things right. Happy with how this was handled overall 😊

5 May 2026
Unprompted review
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Reply from smooche

Hi Aditi,

Thank you so much for updating your review and for the kind words regarding our team's support! We truly appreciate your understanding that while the foundation wasn't the perfect fit for your skin type, we were able to reach a resolution that left you satisfied. I will be sure to share your special mention with Genrev and the rest of the Smooche team!

Warm regards,
The Smooche Team

Rated 4 out of 5 stars

They doing good customer service when…

They doing good customer service when you doing return it just so fast😊😊😊😊no hassle Thank you Jizzele 🍕🍕🍕

1 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lc! 💖

Thank you! We're so happy to hear your return was fast and hassle-free. We'll be sure to share those pizzas and your kind words with Jizelle ! 🍕😊

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I wasn't sure or not when I ordered my foundation if it was a reoccurring subscription.

I wasn't sure or not when I ordered my foundation whether or not there was a subscription attached you know the fine print you can never see to read. Anyway Christine was so kind to respond with no strings attached!!! Christine also assisted me on product use ?'s.
Thank you Christine 😊
Laurie
order #48590

9 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Laurie! 💖

Thank you! We're so glad Christine could clear up the subscription details for you and provide some helpful tips on how to use your new products. We totally get that "fine print" anxiety, so we're happy to confirm there were no strings attached! We'll be sure to share your kind words and that "thank you" with her. 😊

Warmly,
The Smooche Team

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