Smyths Toys Superstores Reviews 

4,554
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Looking at 506 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as shocking, non-existent, and unhelpful. Reviewers frequently encountered issues with orders, including missing items, incorrect deliveries, and products arriving broken or not as described. The delivery service also received criticism for being unreliable, with items arriving late or in multiple parts, and some customers reported issues with couriers. Some people were dissatisfied with the product quality, citing defective items like roller skates and faulty pools, leading to safety concerns and prolonged resolution processes. Conversely, a small portion of people felt satisfied with their experience, praising specific staff members for their exceptional help, knowledge, and friendly service. These positive experiences often highlighted quick delivery and well-stocked stores.

What people talk about most

Product

Consumers find product experiences to be ambiguous, with many praising the availability of items like Pokemon... See more

Order

People report ambiguous experiences with order, with some customers finding the process easy and... See more

Staff

Clients share ambiguous opinions on staff, with many reviewers praising employees for being helpful, polite,... See more

Delivery service

Users describe ambiguous interactions with delivery service, with many experiencing significant issues.... See more

Customer service

Reviewers highlight negative aspects of customer service, with many describing it as terrible, shocking, and... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and... See more

Rated 1 out of 5 stars

Preordered a product to collect from store, said item missed the estimated time so contacted customer support to resolve it. Ai told me of incorrect delivery date as warehouse showed stock, humans t... See more

Rated 1 out of 5 stars

Purchased the 9ft foldable pool from Smyths Toys and have only had it up for 2 days (26 May 2026), but we’re already needing to patch it. We didn’t notice any obvious holes when setting it up, and... See more

Rated 1 out of 5 stars

Products good but absolutely shocking customer service. Ordered a cot and mattress, the mattress didn’t arrive for a week after the cot. Had to chase daily, broken promises of delivery by DHL. Cannot... See more


Company details

  1. Toy shop

Information provided by various external sources

With over 110 fun-filled stores throughout the UK and Ireland, Smyths Toys Superstores is a leading provider of fun and games for kids of all ages! Our stores are bursting with a huge range of toys, video games, bikes and baby products, all at the most competitive prices.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

5k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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2.3

All reviews

(4,554)

777 reviews in the last 12 months

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Rated 5 out of 5 stars

A huge thank you to Colin

A huge thank you to Colin, the Manager at Toys R Us,Cown Point Leeds for generously donating a fantastic selection of toys for my Cancer Research raffle during our street’s 100th anniversary celebration. Rather than the toys going to waste, they brought smiles to so many prize winners. Thank you for your kindness, generosity and community spirit

5 June 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with the customer service and lack of communication

I am extremely disappointed with the customer service I received at Smyths Toys Harlow.

I purchased a Flybar Racer Bumper Car for my son on 27 March 2026, but unfortunately it developed a fault and would not move even after being fully charged. Instead of receiving help with resolving the issue, I found the whole experience very upsetting.

During my visit, I felt the store manager spoke to me in a patronising and dismissive manner, including saying “good for you” when I explained that I had bought the item for my son. I did not feel treated with the respect or professionalism I expected.

After the disagreement, I was informed that my receipt had been blocked and was told I could not receive a refund. I have since been trying to resolve this through Customer Services and have spent days chasing updates, but the process has been slow and frustrating.

I understand that businesses have the right to deal with unacceptable behaviour appropriately. However, I believe customers should still have their concerns about faulty products handled fairly and professionally.

I hope Smyths investigates this matter properly and improves how complaints are handled in the future.

6 July 2026
Unprompted review
Rated 1 out of 5 stars

How can a big company like this

How can a big company like this not amend a delivery address or cancel an order how the hell does that happen .
Accidentally changed billing address instead of delivery address whom I no longer speak to and probably now won't get my daughter's birthday present. I emailed straight away after I got the email receipt
Shame on you for your stupid bloody delivery rules

9 July 2026
Unprompted review
Rated 1 out of 5 stars

rude.

I tried to enter the store to purchase my younger sister a Barbie doll. I was with three of my friends and we are 15 years of age. we didn’t mean any harm and when we tried to enter the store, they refused. as two other teenagers who we did not know who had gone in the store before us. The staff are very unfair and were following us around and stood at the front of the store and refused to let us enter. This was the day before my younger sister’s birthday and I was not able to buy her a Barbie doll. I wasn’t allowed to enter until the other teenagers left after they left. when I finally was allowed to enter, they continuously followed me around and made me feel very uncomfortable. The staff are very rude and I do not recommend zero stars.

9 July 2026
Unprompted review
Rated 1 out of 5 stars

I was with a few friends (were…

I was with a few friends (were teenagers) and they refused to let us in because we were too big a group, while letting a family of 8-9 in next to us. It’s ageism. SMH.

9 July 2026
Unprompted review
Rated 1 out of 5 stars

worst customer service item never…

worst customer service item never delivered tracking shows this Bad customer service say was delivered to collection point. That's a lie tracking shows out for delivery a month later. no emails to say at collection point. in process of charge back.

9 July 2026
Unprompted review
Rated 1 out of 5 stars

Lost delivery and no replacement

I ordered a parcel to be delivered to my niece for her birthday, this was delivered to an address down the street but no card left to say it had been dropped off. When I followed up with smyths to find out where the order was they provided an address and photo of a property from a distance supplied by dpd. The person at the address said they hadn’t received it which to be honest I think probably isn’t true, however I can’t prove otherwise. Smyths referred me to their fraud team stating they would take 7 days to investigate and dpd would likely visit the property they dropped it to. However the next morning I received an email saying they had delivered to a neighbour and it was now a civil matter between me and the neighbour and that they wouldn’t discuss the matter further. Firstly, I didn’t consent to the parcel being delivered anywhere but the delivery address I provided and my contract is with Smyths and in my view they have failed to deliver the goods to me. But also the fact I have been told that I can’t respond to the email is really poor service. Very disappointing from a big company and means I won’t be buying from them again

29 June 2026
Unprompted review
Rated 1 out of 5 stars

Stroller - customer service

I purchased a stroller from smyths, we had the stroller for around 3/4 months. In this time the front wheels were faulty. I took it back and it got sent off to be checked, which come back as no fault. Smyths would not do anything to help this situation as they believed nothing to be wrong with the pram. However, the front wheels randomly falling off when going up/down a curb or into a doorway seems to me as unsafe. Would not order again.

6 July 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed with Smyths Toys.

Very disappointed with Smyths Toys.
We bought a bouncy castle, assembled it at home, and realised it wasn't suitable for us because we didn't know it had to run continuously with the blower on. We carefully packed everything back into the original packaging and returned it the next day with the receipt.
The refund was refused simply because the box had been opened, even though the item had never been used.
Be sure you're 100% happy before opening any product, as Smyths Toys may not accept returns once the packaging has been opened.

5 July 2026
Unprompted review
Rated 1 out of 5 stars

Awful company now 328.00 out of pocket…

Awful company now 328.00 out of pocket so was expecting my daughters bday presents with dhl 1st delivery was delayed and couldnt take off work so 2nd delivery i thought ill just set a safe place well wouldnt let me didnt think for one minute they would leave over 300.00 worth of stuff on front door for everyone to see well that went but weirdly there was one parcel berween bins which i got from smyths same delivery guy well got hold of smyths spoke to someone that shouldnt even be in the job she was that rude basically saying they cant do a thing as the parcels were left at a same place i literally do not understand how in gods name is your front step a safe place this shop is diabolical stay clear they were gifts for my daughter and now i have to re purchase somewhere else

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Terrible condition and no packaging…

Terrible condition and no packaging inside. They handle your goods so poorly and when they arrived it looked like they just threw them into a box. There was no bubble wrap or anything. These are expensive and you would think they would handle with care. Customer support couldn't care and sent a ai generated message.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

I bought a car seat in Carrickmines and…

I bought a car seat in Carrickmines and as usual the staff were great, Zara new everything about all the car seats and was able to advise me and and she fitted the seat in my car. A young man called Davy carried the box to my car and opened it and took the empty box away for me, he was so helpful and kind id give 10 stars it the option was there.

3 July 2026
Unprompted review
Rated 1 out of 5 stars

Check you are getting your preorder…

Check you are getting your preorder bonus gifts when collecting video games at Smyths Toystore.
I was scammed by getting only half of the gift for purchasing StarFox for the Nintendo Switch 2.
This happened at their Biggleswade store. It if not the first time this has happened there either.
Order number UK290295050

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Delivered my package to wrong address

Delivered my package to wrong address. Tried to call me a liar and privided geocoded/gps proof and proof via photo. Explained the geocoding was not my house and the front door colour was not the same. Offered no redress or refund. Have had to make a formal comlaint under consume rights act 2015. Terrible service and advise all to stay away from this shambles of a business they dont know how to treat honest customers correctly.

30 June 2026
Unprompted review
Rated 1 out of 5 stars

First order, never again

First order, never again.

I ordered an item for collection, money taken, order confirmed no problems so it seemed.

Received an email this morning saying they are unable to secure stock, check the website, they are still advertising 5+ available for pickup.

not a good first experience, do better

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Absent customer service

They sell collectible toys yet regularly send damaged items. Fine, but worse is the after-sales service where you have to go through several stages of contact until you can get through to a real human, and then you may as well not have as they're almost as useless.

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

I’m so frustrated at this.
I ordered £60 worth of goods from Smyths online.
The courier they used left the parcel at my front door in my block of flats and it has gone missing.
After I spoke to the help team, they said the courier left it at my front door with a picture and this is proof of delivery??? and it was my responsibility to ensure I was in to receive the parcel.
Under the consumer rights act 2015 this is wrong and just poor customer service.
So i’ve just gotta say goodbye money for there mistake?
Absolutely awful service

30 June 2026
Unprompted review

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