I ordered two bras on a special advertisement. One bra fit reasonably well the other not at all even though they were the same size. I notified the company and they offered to send another and I... See more
Company replied
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Review summary
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The bra fabric is extremely soft and wireless design feels very comfortable for lounge wear. However the delivery took almost three weeks to arrive and the tracking number they provided did not update... See more
Company replied
Purchased two Bra's 1/14/2026, one fit the other did not. Per return policy, if NOT WORN and tags are still attached you can return them. After several emails with no response, I decided to leave zero... See more
Company replied
I would give zero stars if I could. I ordered 2 bras in December 2025. They were uncomfortable, ill fitting (painful seems) and poor quality. I started a return request which has been sitting on hol... See more
Company replied
2.2
Poor
31 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically takes over 1 month to reply
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See how their reviews and ratings are sourced, scored, and moderated.
Scam of a company
Orders 2 bras, a month later I got them but one was the wrong item. I emailed and their response was we will get back to you with a solution. I kept emailing they sent me a label to send the wrong item back and that they would send me the correct bra I ordered and PAID for. Another month later, I never received the correct bra and they stopped replying to my emails. Funny cause now I can't claim it as credit card fraud because it's been past 60 days..
DON'T SUPPORT THEIR BUSINESS AND GET SCAMMED OUT OF MONEY TOO.
22 November 2025
Unprompted review
Reply from Softintention
We’re so sorry for the frustrating experience with your order—wrong item, missing replacement, and no follow-up is not the care you deserve.
We want to make this right for you. Please send your order number to support@softintention.co so we can verify the details and resolve this with either the correct bra or a full refund.
We apologize for the lack of response, and we’re ready to help.
Don’t purchase
This company’s return policy is terrible. The shipping took so long and the tracking shows up on a sketchy looking website - I thought I’d been scammed.
Additionally, the fabric is soft and comfortable, but the arm hole is odd because it rubs on my armpits so badly that I can hardly stand wearing this all day.
I also went to leave a review on their website and it was deleted because it wasn’t 5 Star. Not ethical at all.
They commented below and I replied this way:
Hello,
I posted the only honest review that seems to exist for your product, which is unacceptable + your organization’s practices are obviously unethical. I can only assume you’re sending products to influencers for good reviews/publicity.
I sent an email on January 9 to this address and received no reply until May 6. Then posted this review on January 27th…your comment was left on my review May 20. This further affirms the bad customer service point.
The website brags about no red marks/pain, and yet, after wearing the bra for one day, my armpit had been rubbed so badly that it was red and irritated for two days after. I work an office job, I didn’t run a marathon.
I would like a refund for these bras. Replacement is not an option I’m interested in after the abuse I was put through by all three bras purchased from this company. And yes, I tried them all.
I certainly hope for a faster response than what I’ve gotten previously,
Delaney
25 January 2026
Unprompted review
Reply from Softintention
We’re deeply sorry for your disappointing experience—long shipping, a suspicious tracking site, an uncomfortable fit, and the issue with your website review are all unacceptable, and we take full responsibility.
We understand how upsetting it is to have a bra that’s uncomfortable to wear, and we apologize for the lack of transparency around your review. We’re looking into this immediately.
Could you please email your order number to support@softintention.co? We will verify your details and confirm the issues, then resolve this with a refund, replacement, or other solution that works for you.
Thank you for your patience and for sharing your feedback—it helps us improve.
Beware! Poor quality and customer servicr
First of all, the quality of their bras are poor. The part where the hook and eyes of the bra looks like they were just glued in or some sort of iron-on adhesive. After the 1st wash, that part had come off. I had to sew it together myself or the bra would have been useless.
Second was the customer service. They reply but took forever to send the order. Upon receiving my order, I only received 2 out of the 5 bras purchased. Emailed them and they were apologetic and were going to send the missing items. 4 weeks has passed and nothing. Not even an email for any tracking update. So I emailed them that I was going to get my bank to process a refund if they dont send the items within 3 working days. Crickets. Ghosted. Beware! Dont buy!
18 December 2025
Unprompted review
Reply from Softintention
We’re so deeply sorry for the frustration and disappointment you’ve endured—poor bra quality, missing items, and then going silent after promising to resolve it? That’s never the care we promise, and it’s entirely our fault.
Since some time has passed, we wanted to check in: has this issue been sorted out for you yet?
If it hasn’t been resolved, please reach out to us at support@softintention.co with your order number. We’ll work with you to find a solution that addresses your concerns fully, whether that means sending the missing bras or another resolution that works for you.
We’re committed to making this right for you, and we truly appreciate your patience.
Best bra ever!
These bras are so soft and comfortable! I only ordered a few because of the bad reviews but after I received them I ordered 6 more and will be getting rid of all my other bras. Yes the shipping takes a while but it’s worth the wait! Their customer service was excellent when I needed to contact them about a tracking number. I was able to track the order through different carriers to final delivery with Canada post.
Now to the bras….the size guide on their website is spot on if you follow the measuring instructions. Their sizes aren’t standard to Canada. I had to order a 3X even though I wear XL when I buy local. There was no weird smell when I received them but I washed them before wearing as I always do. I hand washed and placed them to dry on my drying rack. After a few wears I decided to try one in the washer on gentle cycle. They were perfectly fine. The padding barely even moved even though it is removable. I don’t want to ruin them so I won’t be putting them in the dryer. They are the best bras I have ever worn. They are so soft that you don’t even feel like you are wearing one!
4 December 2025
Unprompted review
Reply from Softintention
Wow, this might be the best review we've ever received Thank you for all the details – sizing, washing, shipping, everything. And 6 more bras? That's incredible. We're so honored to be your new favorite.
I wouldn't order from this company
I came to read reviews on this company because I am having issues with my order. First they sent the wrong size bras and wrong colors.....but they responded to my email about it and sent me a return label and said they would ship the correct order right away. (Bur have no tracking number) Then I tracked the thing that was sent separately and said it was delivered, it went to a totally different state....
Now I am being ghosted. I've sent replies on the email thread that I got my return label sent to with no response. I've also sent recent messages on various different outlets like my shopify app and contact info they have linked on shopify. They didn't even answer the customer service phone.
Not sure what to think...but I'm about to report it to my bank as fraud if they don't reimburse me soon.
17 January 2026
Unprompted review
Reply from Softintention
We are so sorry for the frustrating experience you’ve had with your order—receiving the wrong size and color bras, a misdelivered return, and then being ghosted is never the care we aim to provide, and we take full responsibility for falling short of your expectations.
We’re glad to confirm that a partial refund has been processed for you, and we sincerely apologize for all the stress and inconvenience this has caused. We’ve taken steps to improve our order accuracy and follow-up processes to ensure this never happens again.
To confirm all details are in order, please reach out to us at support@softintention.co with your order number if you have any remaining concerns.
Thank you for your patience and understanding.
My order will not be delivered.I have…
My order will not be delivered.I have emailed customer service multiple times since 1/5/2026 and cant even get a response. I paid $50 for my order and USPS said postage was not paid and package will not be delivered. Good luck to anyone who orders from this company. They take your money and ghost you
5 January 2026
Unprompted review
Reply from Softintention
We are so sorry for the delayed response and the frustration this has caused you—learning your order cannot be delivered due to unpaid postage, and not hearing back from us after multiple emails, is never the care we aim to provide, and we take full responsibility for falling short of your expectations.
For issues like this unpaid postage error, we are happy to resolve it by either resending your order or processing a refund—whichever you prefer.
To help us resolve this properly, could you please reach out to us at support@softintention.co with your order number? We will immediately verify your order details and the issue you’ve described to confirm the facts. Once we confirm the issue is valid, we will resolve this fully for you right away.
We sincerely apologize for the lack of response to your previous emails, and we are committed to making this right for you.
They stop answer and not letting me return!
I love the bras, but the charts of sizes are not correct. They have promised me that I could order another sizes to try and then return all of them when I receive the second package. So far no answer, I keep emailing them and now I have around £100 stuck because they are not answering.
Super disappointed 😞
14 January 2026
Unprompted review
Reply from Softintention
We are so sorry for the frustration and disappointment you’ve experienced—our delayed response and the issues with our size chart and return promise fell far short of the care you deserve, and we take full responsibility.
We’re glad to confirm that a partial refund has been processed for you, resolving the issue with your £100 order. We truly appreciate your love for our bras and your patience while we sorted this out.
To confirm all details are in order, please reach out to us at support@softintention.co with your order number if you have any remaining concerns.
Thank you for your understanding, and we hope to continue earning your trust.
Do not buy from this company
Do not buy from this company. Their items don’t fit as promised and they send product that is marked incorrectly. If you need to return anything they ‘will review your request’. I’ve been waiting for 3 days for them to review my request and they are just giving me the run around.
Also, their tracking system is faulty. My items said they were delivered days before it was. I contacted them and they said they’d look into it which they never did.
5 January 2026
Unprompted review
Reply from Softintention
We’re so sorry to hear about the frustration you’ve faced—from ill-fitting items and incorrect labeling, to the slow review of your return request and the faulty tracking information that left you in the dark. This isn’t the kind of experience we want anyone to have, and we take full responsibility for falling short.
We’re glad to share that we’ve processed a partial refund to resolve this for you, and we hope it brings some closure to the issues you’ve dealt with. We’re also reviewing our return review process and tracking system to prevent these kinds of delays and errors from happening again.
If you have any remaining questions or concerns, please don’t hesitate to reach out to us at support@softintention.co with your order number. We’re here to help.
Thank you for your patience and for giving us the chance to make things right.
This bra has so much padding in it!
This bra has so much padding in it!! You can not tell that from the ad. Also - they have a 14 day return policy. I received mine over the Thanksgiving weekend and was out of town. By the time I finally got home and got the bra - the 14 days had expired and they didn't even answer my request for a return.
4 December 2025
Unprompted review
Reply from Softintention
We’re so sorry for the frustration this caused you—finding the bra has more padding than advertised, then missing the return window because you were out of town over Thanksgiving, and not getting a response to your return request is never the experience we want you to have. This is entirely our fault, and we deeply apologize.
We want to clarify: if you’re traveling or out of town and will miss our 14-day return window, you can always reach out to us in advance, and we’ll happily extend the return period for you. We also sincerely apologize for the missed email response—we’re reviewing our systems to prevent such oversights from happening again.
If this issue hasn’t been resolved yet, please reach out to us at support@softintention.co with your order number, and we’ll make this right for you immediately.
Thank you for your patience and for giving us the chance to improve.
Worst customer service EVER
These bras are very uncomfortable. The straps are way too short and it has a very bad chemical smell. When I tried to return the bras, their customer service is non-existence. I had to chase for weeks to no avail. Don't waste your money or time with this website.
19 November 2025
Unprompted review
Reply from Softintention
Hello
We deeply regret what has happened to you. This is definitely not the standard we are going to provide.
Regarding the issue you mentioned:
The tape is too short and has a chemical smell - we sincerely apologize. We will report to our quality control team immediately.
Customer service delay - We sincerely apologize for the inconvenience caused. This is our fault.
In order to solve the problem of smell as soon as possible
Sometimes, new fabrics and dyes, when sealed in plastic during transportation, can develop a strong odor, which usually fades after proper washing and drying. Since it still bothers you after a light soak, here are some methods you can try:
. Wash again in cold water with a mild detergent
Wash gently by hand and then rinse thoroughly
Do not use fabric softener for the time being
. Add a little baking soda or white vinegar
Option A: Add 1-2 tablespoons of baking soda to cold water, soak for 30-60 minutes, and then rinse thoroughly
Option B: Or add a small amount of white vinegar to a basin of water, let it soak briefly, and then rinse thoroughly
Both can help eliminate residual odors
. Air dry in a well-ventilated area
Lay the bra flat or hang it in a well-ventilated area to dry, avoiding direct strong sunlight
Sometimes, leaving clothes to air for 1-2 days after washing can make a big difference
If you have tried these steps but the smell is still very strong, or you feel uncomfortable wearing them, please let me know and we will look for further solutions for you.
I'm truly sorry for the inconvenience caused to you. I'm also very grateful for your helping hand and the opportunity to assist us.
Thank you again for bringing this to our attention. We are deeply sorry for the frustration this has caused.
Kind greetings
Soft intent
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