SOAS first order absolutely nailed it. Freenote cloth RJ1 jacket, perfect fit, perfect service. Will definitely be coming here again (well online), amazing. Thank you for stocking this brand. I will h... See more
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Company details
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Globally Selected Men's Fashion and Lifestyle
Contact info
9 Dray Walk, E1 6QL, London, United Kingdom
- 0207 247 3333
- customercare@sonofastag.com
- sonofastag.com
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I visited the store for the first time…
I visited the store for the first time yesterday to exchange a pair of ONI jeans I’d purchased online.
The guy that looked after me, Graham, was outstandingly helpful. Not only did he pick out half a dozen excellent alternatives to try (to get a good fit) he really educated me about Japanese denim.
All in all, I would say that it was the best shopping experience I’ve ever had, and I normally dislike clothes shopping.
It was such a positive experience that I’m going to take my wife there to get some denim in the next few weeks. Graham even offered to be on-site on the day we travel up from Kent if I give him a few days notice of our visit. What a legend.
A superb range of quality clothing and an exceptional customer experience, Son of Stag has just acquired a dedicated new fan. 10/10.
SOAS first order absolutely nailed it
SOAS first order absolutely nailed it. Freenote cloth RJ1 jacket, perfect fit, perfect service. Will definitely be coming here again (well online), amazing. Thank you for stocking this brand. I will have all the colours hopefully before the end of the year. Might (might) try a large for layering soon but this fit is perfect. Thanks again.
Fast turnaround for exchange items
Ease of returns was very good and fast as well.
From first contact to receiving my changed item took less than 10 days .
Quality clothes and brands,service and…
Quality clothes and brands,service and delivery outstanding.Clothing i have ordered and received is to a high standard and the website has everything you need to know about the brands and other stuff and hope to visit the shop and day
Wont compensate me for a lost order
My order hasnt arrived due to some DHL issues. DHL made it very clear to me that it was a mistake on their behalf and that they would issue a compensation to the sender (the company). The company claims that they havent been able to get any compensation from dhl and are not able to refund my money due to that. They offered to give me store credit tho which was fine with me. This has been a month ago now and I still havent received anything.
Best Customer Service Ever Experienced
I truly can't say enough good things about the customer service at Son of a Stag. Oscar has gone above and beyond to help me with a return outside of their typical window due to a family emergency, spending f at more energy and time than anyone would expect of someone in his position.
It's quite rare that interacting with someone representing a large business does so in such a fashion that it actually makes your day BETTER! And yet, that is precisely what Oscar delivers.
Sending my sincere gratitude to Oscar and his team. Would recommend this business 10/10, even as an international shopper 🙏
Customer service 10/10
The customer service from Oscar over at SOG was superb. Constantly updating me on the status of my order and answered any questions I had. 10/10 experience buying and will be back to order more!
Quick delivery / poor returns
Quick delivery, but a return costs £7 and has to be sent by DHL. So you will have to print a label off somewhere, which if you don’t have a printer is a real pain. Then you will have to find a DHL drop off which may not be that accessible. I had to do 15 mile round trip to drop this parcel off at a DHL service point. In future I will avoid this company because returning for me is too difficult and expensive.
Oscar saved my day with his great…
Oscar saved my day with his great guidance. I am happy to have a great Paraboot.
Their Customer Care representative…
Their Customer Care representative Carlos was quick to help make an edit to me order and was polite and respectful. Really happy with their level of service and attentiveness.
Very poor customer service
I ordered a couple of things yesterday, early afternoon, and paid for ‘Express next day delivery’ I couldn’t find any mention of a cut off time for next day delivery anywhere on the website, so felt confident I’d get my shirts today.
This morning, when I woke to no tracking info, I emailed asking if they’d been despatched, and said if they hadn’t, please cancel the order.
Sometime later I received a reply, saying I missed the cut off time, so they’d be coming out to me today, for delivery tomorrow. Ignoring my instructions to cancel.
This, it transpires, is because they don’t cancel online orders, as they’re too busy. They’d be a little less busy if they didn’t ship out orders that were just going to be returned straight back to them.
This is my first and last order with Son Of A Stag, there are plenty of retailers selling what they sell, and they do it in a much better way.

Reply from SON OF A STAG
Racist Staff
I’ve never been this disrespected in my life - a staff demanded to look into my bag when I was just looking into my oversized bag for my camera. She gave me the dirtiest look and ushered for another staff to get me to surrender my belongings for checks when I’ve just been in the shop for a mere single minute. Got to be the worst shop I’ve ever stepped into in the UK. Sort your attitude out. Meanwhile, I wouldn’t recommend anyone to step into this shop - staff needs training and items are way overpriced.
Unstable staff & exorbitant prices—Do not recommend
The staff member kept talking about 'bacteria eating the jeans' and seemed frankly unstable. I was shocked to see they were selling Oni Denim for £300, when it's available for £170 from Denimio.
Needless to say, I made a sharp exit and won’t be returning
Oscar from Son of a Stag was super…
Oscar from Son of a Stag was super helpful in helping me find a pair of jeans that would fit right! 100% will order from Son of a Stag again :)
Great Hemming Service
Just had a pair of jeans hemmed. Great service & comms. Jeans back & looking good - hemming is perfect.
Thanks!
Exquisite Customer Service
I have been shopping with SOAS now for about a year or so having previously bought most of my japanese/rare denim pieces overseas or directly from the brand.
I had a bit of a nightmare with the sizing of my latest purchase that I made on Boxing Day, making use of the 10% discount code for subscribers.
Oscar was on hand immediately to support me with measurements and the return of my Full Count jacket so that it could be exchanged for another size. Due to me wanting to try my original purchase alongside the new size, I needed to place a new order which only complicated things due to the discount code but Oscar was on hand via email on a daily basis to work through this with me so I could ultimately end up with the right product.
Full disclosure too, I have been a pain in the a*s throughout the process and there have been a few other unforeseen obstacles in the way but again, Oscar was completely understanding, very responsive, co-operative and gave me as much time as I need to get everything sorted.
Cannot recommend highly enough, love visiting the store in person when I get chance but rest assured if you order online, these guys have you covered.
Thanks again for your help, Oscar.
Very knowledgable and helpful customer…
Very knowledgable and helpful customer service provided by Oscar..
Fantastic Service!
Oscar noticed I ordered two different sizes of the same shoe and reached out to help me select the correct size. He nailed it - the shoes fit perfectly and I couldn’t be happier. Thank you, Oscar!
What an amazing experience if had with…
What an amazing experience if had with Son of a Stag. I made a sizing mistake and when I reached out it was rectified immediately. The best customer service and support I’ve experienced with an on line retailer. I’m going to plan a trip to England just to visit the retail store
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