Soru Jewellery Reviews 360

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 48 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality and unique designs of the jewelry, often describing pieces as stunning and meticulously crafted. Many people highlight the outstanding customer service, noting the staff's helpfulness, prompt responses, and personalized approach, which makes the shopping experience comfortable and reliable. Reviewers also appreciate the fast delivery and the high-quality, stylish packaging, which adds to the overall positive impression of the brand. However, some customers also noted issues with product durability, reporting instances where gems fell out or paint peeled off shortly after purchase, and expressed dissatisfaction when customer service refused to address these problems outside the warranty period. A few other people also felt that some earring studs were loose, making them prone to falling out.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the unique designs, excellent... See more

Quality

Consumers find quality to be positive, with many reviewers consistently praising the unique designs,... See more

Customer service

People report positive experiences with customer service, highlighting the team's exceptional care and... See more

Staff

Users describe positive interactions with staff, highlighting their helpfulness, clear communication, and... See more

Delivery service

Clients share positive opinions on delivery service, frequently highlighting fast delivery and secure... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've ordered twice from Soru now. The quality of the earrings is unparalleled - they are stunning online but even more so in person. Wore the pearl crystal studs to my work Christmas party yesterday a... See more

Company replied

Rated 5 out of 5 stars

I was unsure as to whether Soru's charms were compatible for all bracelets. So I messaged via what's app. Deb responded and was unbelievably helpful. She even suggested small charms that wouldn't be t... See more

Company replied

Rated 5 out of 5 stars

This is my second time ordering from Soru Jewelry, and I couldn’t be happier. The pieces are absolutely beautiful! I get compliments all the time on their pieces. Their customer service is truly unmat... See more

Company replied

Rated 5 out of 5 stars

Soru’s jewelry is beautiful and their service is sublime! Deb has been incredibly helpful with my many requests over the last years. It makes the shopping experience so much more comfortable when I kn... See more

Company replied


Company details

  1. #174 of 288 best companies in Jewellery shop
  2. #25 of 51 best companies in Costume Jewellery Shop
  3. #14 of 15 best companies in Diamond Dealer
  4. #123 of 285 best companies in Fashion accessories shop
  5. #204 of 377 best companies in Gift shop
  6. #73 of 108 best companies in Jeweller

About Soru Jewellery

Written by the company

Soru Jewellery

Our vision is to create statement jewellery that exudes creativity, happiness and Italian flair, made using high quality materials and sold at attainable prices.

Our jewellery is designed in the UK and is ethically handmade mostly in Italy and Turkey, using solid gold, gold plated solid silver and genuine gemstones.

Drawing inspiration from nature, our collections are closely connected to all things celestial and nautical, including suns, moons, stars and shells. Loved among influencers and celebrities, including the Royals, The princess of Wales is known to have worn Soru Jewellery on many occasions.

Our statement pearl earrings and hoop earrings have gained cult status and are instantly recognisable as Soru and our detachable charm collection is versatile and fun.

Founded by sisters, Francesca Kelly and Marianna Doyle in 2013, Soru Jewellery has become the go to brand for beautifully made statement jewellery using the finest materials at an attainable price.

New Arrivals Best Sellers All Jewellery Follow on Instagram

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

360 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

SORU jewellery is absolutely stunning…

SORU jewellery is absolutely stunning and their customer service truly is exceptional. I recently reached out to the team regarding an issue with a ring and Deb provided immediate help offering me either a refund or repair as the item was now out of stock. I requested a refund and she coordinated free shipping and will then arrange onward shipping to Italy for the repair - fantastic all round!

24 March 2025
Unprompted review
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Reply from Soru Jewellery

Thank you for such a lovely review! Your kind words will be passed onto Deb.

Rated 5 out of 5 stars

Fabulous Jewellery

SORU are an amazing company selling beautifully designed and made jewellery and offering fantastic customer services. I reached out to them as one of my earrings needed a repair. They responded quickly and told me that it was no problem at all to fix my earring. They fixed it beautifully and returned the item quickly. I cannot recommend SORU highly enough.

2 February 2025
Unprompted review
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Reply from Soru Jewellery

Thank you Sarah, your kind words will be shared with the team.

Rated 5 out of 5 stars

Customer service is a cut above the rest

Soru is my go-to for beautiful jewellery, but on this occasion I reached out to ask if they could help me fix one of their necklaces I had broken. Deb was amazing - organising the sending of it for fixing and the return. I couldn't have asked for better service. Having been stung by a few high end brands recently, Soru are leading the way in fabulous customer service!

20 March 2025
Unprompted review
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Reply from Soru Jewellery

What a wonderful review! Thank you so much Kate, I'll be sure to pass your kind words to the team.

Rated 5 out of 5 stars

Loose backs issue – swiftly resolved!

I own several Soru earrings, including a beautiful ruby and turquoise pair – the backs have been loose for years and I never got round to resolving it!

A whole eight (!) years after purchasing the pair, prompted by an upcoming event to wear them at, I reached out last week to the customer service team (half thinking it was too late). But Deb was swift, gracious, and proactive to arrange a selection of backs to be sent to me asap – which has since resolved the issue, so I won’t risk losing my earrings!

Thank you so much for the excellent customer service – and the personal touch. Much appreciated.

12 March 2025
Unprompted review
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Reply from Soru Jewellery

Hi Rekha, Thank you so much for taking the time to leave your lovely comments. Deb will be so pleased to hear this. We look forward to welcoming you back.

Rated 5 out of 5 stars

Beautiful Jewelry!!

Beautiful Jewelry!!! Worth the money for high quality and looks like you spent a mint! Hoping they will get in some items that have been out of stock!!

24 February 2025
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Reply from Soru Jewellery

Hi Glselle, thank you so much for your review. I can see you have now placed a few more orders, thank you!
However please reach out if you are still after a particular product.

Rated 5 out of 5 stars

Fantastic customer service from Zahide.

Fantastic customer service from Zahide.
I love Soru, unique, special jewellery and customer service second to none.

27 February 2025
Unprompted review
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Reply from Soru Jewellery

Many thanks Sara for leaving this review. I'm so pleased you are thrilled with both our jewellery and the service. Zahide will be pleased to know that you appreciated her service.

Rated 5 out of 5 stars

The Customer Care was exceptional

The Customer Care was exceptional. I was out of the country and the earrings were unable to be delivered and were returned to Soru. Deb held the earrings for me and, when I contacted her on my return, she sent the earrings out again that same day! If only all companies were like this! Thankyou Deb!

24 February 2025
Unprompted review
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Reply from Soru Jewellery

Hopefully others will read your review and see that nothing is ever too much trouble in our efforts to provide excellent customer service. Thank you Elaine!

Rated 5 out of 5 stars

Impeccable service and stunning jewellery

I’ve been purchasing from this brand for several years now it’s always a pleasure. Jewelry is absolutely beautiful and the highest quality.
Customer Service is always on point wonderful brand which I highly recommend to anyone who loves quality jewellery.

1 February 2025
Unprompted review
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Reply from Soru Jewellery

Hello Nish, thank you so much for your kind words, the team will be really pleased to hear. We look forward to welcoming you back.

Rated 5 out of 5 stars

My new go to jewelry brand ☺️

I have recently bought earrings from Soru. First, let me say the earrings are simply gorgeous and all I could dream of! The shipping was also extremely fast. But, one thing that really set Soru apart, wast the customer care. Truly kind people that answered my questions and made the buying experience such a pleasure. Really happy to support a brand such as Soru! Beautifully crafted and thoughtfully constructed jewelery. And they care ❤️✨. Thank you!

22 February 2025
Unprompted review
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Reply from Soru Jewellery

Hi Debora, thank you for taking the time to leave such a lovely review. The team work incredibly hard to ensure we look after all of our customers. I can't wait to share this review with them. We look forward to welcoming you back.

Rated 5 out of 5 stars

Exceptional

What can I say - soru’s customer care is exceptional. I am based in Ireland and have purchased many products from soru - all beautiful pieces.
Recently one of my sapphire drop earrings broke. I contacted customer service who advised what steps to follow in sending the earrings to them for repair. In total, a timeframe of approximately 12 days the earrings were received by soru, repaired and returned to me.
Absolutely a 100% one of the best aftersales and customer service I have received- thank you Deb and entire soru team. A pleasure to deal with

7 February 2025
Unprompted review
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Reply from Soru Jewellery

Thank you so much for this review! So pleased that you are happy with the repair we carried out for you and the service.

Rated 5 out of 5 stars

Exceptional customer service

Exceptional customer service from Jo.

Jo was very helpful as I didn’t receive my birthday code discount and sent me one with no problem and even upgraded my shipping for me as the post had left for the day.

Thanks so much Jo 👌🏻😊 5*

19 February 2025
Unprompted review
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Reply from Soru Jewellery

Thank you Lauren for leaving this review. I'll be sure to pass on your kind words of appreciation to Jo. We look forward to welcoming you back soon!

Rated 5 out of 5 stars

Exceptional Customer Service


I want to recognise the exceptional customer service I received from Jo at Soru. I recently contacted Customer Services after losing a precious piece of jewellery that was no longer in stock. The sentimental value made its loss incredibly difficult, and I never imagined I would be able to find a replacement.

I was amazed to receive a response the next day from Jo who showed not only empathy but also an exceptional level of customer service. In less than 24 hours, Jo had gone above and beyond to personally source the piece from Italy for me. Jo understood the importance of this piece and it is rare to encounter such genuine care and effort from a company.

I will be forever grateful to Jo and want to thank her and Soru for the kindness and exceptional service You’ve truly gone above and beyond. Not only is the Jewellery stunning, so are the Soru people!

I will be a loyal customer for life. Thank you!

15 February 2025
Unprompted review
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Reply from Soru Jewellery

Hi Dominique, Thank you for taking the time to leave this review.
I can see that Jo went above and beyond to assist you at what was a difficult time for you and help replace your precious charm. We are so pleased you were happy wit the service you received.

Rated 5 out of 5 stars

Wonderful customer experience

I have purchased a few pairs of earrings from SORU, all beautiful and no issues. Recently I reached out as I noticed there was a problem with one of my pairs of earrings. The customer service was exceptional from prompt replies to the ultimate turn around and fix of the issue. This is why I would continue to purchase their earrings, Jo and Deb both were super helpful and it’s why I will continue to purchase and buy their products.

27 January 2025
Unprompted review
Rated 5 out of 5 stars

Great friendly service from Jo

I had great customer service today from Jo. My order got lost (totally my fault as I put the wrong postcode on the order). It made its way back to soru after weeks and weeks and Jo arranged to have the parcel re delivered to me without question. I had given up trying to contact the post office and had written it off.. made my day to have my beautiful necklace coming to me..!

29 January 2025
Unprompted review
Rated 5 out of 5 stars

Personalised customer care

I have been purchasing jewellery from SORU for a number of years. I love that their pieces are the perfect blend between unique and elegance.

I'll be honest for many they would be considered purchase, but they always do great offers and sales and the quality is worth it. (This is normally when I purchase).

This brings me to my recent encounter with the SORU team.
I had recently contacted them to purchase the Notte Stellata earrings and spoke to the lovely Deb. She was more then accommodating with my queries sending me extra pictures etc from the office in a timely manner.

Unfortunately for me these earrings were very popular and sold out before I could purchase. Deb did offer me alternatives to meet the criteria I was after (elegant everyday earring), but my heart was set on the Notte Stellata design.

Fast forward almost two weeks later and Deb messages me out of the blue because they have one pair of these earrings come in to stock (for reference the line is to be discontinued for new styles). I was very appreciative that Deb not only remembered my enquiry but took the time to reach out and arrange delivery of item. I feel that this personalised customer care is very much missing in this industry today with everyone being seemingly far to busy. Thank you again Deb she is an asset to the SORU team : ).

28 January 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service

I bought the baroque Pearl earrings after seeing them on a colleague. I wanted them to wear on my wedding day. I’d hoped to take them to a dress fitting to check if they’d go but that was outside of the returns date. The team allowed me to hang on to them until then and offered a full refund if they didn’t suit. They also suggested holding off purchasing for a few days as there was a sale coming up. You can’t ask for more than that, and they are stunning. I’m keeping them and can’t wait to wear them down the aisle.

19 January 2025
Unprompted review
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Reply from Soru Jewellery

Hi, Im so pleased to hear this! How wonderful that we will be part of your big day and im glad our team could help you as I remember how stressful the run up can be. Big congratulations to you, wishing you all the best and thank you so much for taking the time to leave your review for us. We really appreciate it :-)

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