Soufeel Reviews 

1,972
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the responsive and helpful customer service, noting that staff members are professional and effective in resolving issues. Many people appreciate the friendly and communicative approach of the team when addressing concerns or making changes to orders. Conversely, a significant number of consumers express dissatisfaction with the overall quality of the products received, citing issues like poor sound or pixelated images. Some people were dissatisfied with product descriptions and advertising, finding items did not match expectations or appeared different from website images. While many customers enjoy the unique and personalized nature of the gifts, issues like broken parts or items not working correctly are mentioned. However, some customers also noted problems with order processing, such as missing confirmation emails, inability to track orders, or delayed deliveries.

What people talk about most

Product

Consumers find product to be ambiguous, with many expressing disappointment over quality, misleading... See more

Customer service

Clients share positive opinions on customer service, with many reviewers praising the quick and efficient... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with some customers expressing satisfaction with... See more

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism, kindness,... See more

Quality

People report negative experiences with quality, with many consumers expressing disappointment over items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Absolutely love my Music box! The product itself is lovely, and when my original order arrived with some of the photos missing, customer service responded quickly and efficiently by making me a replac... See more

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.5

Average

TrustScore 3.5 out of 5

2k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 24 hours

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3.5

All reviews

(1,972)

364 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing service all around!

Products were of excellent quality. I received my ornament with a song different than what I ordered. Customer service rep Cherry C. was amazing! She was so very patient, genuinely concerned and helpful! She helped me resolve the issue pretty quickly! I will confidently be placing orders in the future with Soufeel.

9 December 2025
Unprompted review
Rated 3 out of 5 stars

Please help

Hello,

I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number etc. I have tried contacting you by email and through your website but I have nor reply to either. Can someone please help?

23 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

This company has been extremely…

This company has been extremely unprofessional and dishonest in handling my order. Despite providing a clear and correct address, the shipment was returned without any valid reason. Their shipping agent admitted they did not attempt proper delivery and instead blamed the location.

What makes this even worse is that the order was placed over a month in advance for my wedding anniversary, and due to their negligence, the occasion was completely ruined. Customer service kept giving contradictory explanations and failed to resolve the issue. This experience has wasted my time, money, and patience. I strongly advise others to be cautious when dealing with this company

30 November 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Awful Quality, Delivered Damaged, and Insanely Late

Presents as a UK based company but product made and shipped from China, first red flag. The product is described as black walnut but it actually spray painted pine or similar, most of the fittings are 3D printed and were smashed up on delivery and all the pictures had fallen out. Paid for 4-6 business day delivery on the 3rd, finally delivered on the 22nd. Could not have done worse without it being an actual scam.

22 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding. -Cherry

Rated 1 out of 5 stars

Previous review they requested I took…

Previous review they requested I took down which I did assured it was on its way. Paid £8.99 for express delivery as wanted it for a special Christmas present now not due till 29th Dec. Please be advise dont waste your money on delivery costs and would advise shop around for the same product. Thanks alot for terrible service and for making a special gift not arriving when it should have. Thanks for your answer but no contact from yourselves after this review even though you said you have. Terrible service

8 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

Awful

Awful. Wish I had read reviews on Facebook before ordering. Ordered a snowflake with a photo of my nan in the centre for my grandads Christmas present. It’s so grainy and poor quality, you can barely see the photo. I asked to send back, there is a no returns policy and they ask for photos of the issues, but as it’s one of those things where you have to cover one eye to look into the pendant, you absolutely cannot take a photo of that… scam.

22 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We appreciate you taking the time to share your feedback. In order for us to properly review the issue and see how we can assist you further, could you please contact our customer service team directly at cs@soufeel.co.uk? Our team there will carefully look into your case and do their best to help find a suitable solution.

Rated 4 out of 5 stars

Lindsay was very helpful and kind when…

Lindsay was very helpful and kind when I reached out to her about the watch that I had ordered. She was prompt in answering my questions and did her best to help me. Thank you so very much, Lindsay

21 December 2025
Unprompted review
Rated 5 out of 5 stars

Nesting Dolls

I saw the ad for the nesting dolls on Facebook and immediately loved the idea for my son's family. Soufeel did a great job with the likenesses and the turn-around time was awesome. I had a little issue getting the dolls apart/open, so I sent a message to the company. Cherry responded promptly with several suggestions that did the trick. I love the little figures and can't wait to see the faces of my son's family when they open them. Such a unique and special gift!

19 December 2025
Unprompted review
Rated 3 out of 5 stars

Been trying to get in contact for over…

Soufeel are now giving me a refund after a lot of conversations about this. Customer service was very helpful when Evri lost my parcel. Soufeel would be a great company if they didn’t use Evri for delivery products I’ve had in the past have been amazing.

19 November 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 5 out of 5 stars

Magnet

I ordered a magnet as a present and had an issue with the first one. I contacted Soufeel and was assisted by Cherry, who was absolutely amazing in resolving the problem. The customer service was excellent, and I wouldn’t hesitate to use them again.
If you’re ordering a magnet, I’d recommend using a bright photo, as darker images may not turn out as well. The magnets themselves feel good quality and look great once finished.

20 December 2025
Unprompted review
Rated 2 out of 5 stars

Quality check

Running out of time to find a personalised gift. So many adverts for a soufeel fridge magnet. After uploading photos and being happy with a product that I thought was about £25 it was actually over over £31! I continued with my order as the sample image looked brilliant. A week later when my gift arrived...... The product quality is darker than the sample image. I'm unable to upload the final photos of the magnet. Now I'm going to struggle to get something delivered on time as I'm not going to give this out as my gift. Don't be so sure that your sample is reflecting the finished image. It isn't!!!

19 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Came completely broken

Came completely broken after taking nearly a month to come and looks like it was made by a child (and a child could even see it it’s so small), the worst £40 (yes £40) I’ve ever spent in my life DONT BUY!!!!

19 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

DO NOT purchase from this company

EDIT: I find it hilarious that after a few negative reviews have been posted, that this company suddenly achieves as if by magic, MULTIPLE positive reviews, how funny is that? You are now REFUSING to refund me my money, initially offering me £3 compensation which is an insult. Disgusting company.

DO NOT purchase from this company. The images you send to be displayed on their products bear no likeness whatsoever. My family on my recently received wallet all look like deformed gremlins who drank WD40 for a laugh.

19 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Caring Customer Service

Cherry with Customer Service was so kind and caring to help get my flipbook photo frames to me in time for Christmas. 🎄✨
I wanted my family to be able to open these special gifts on Christmas Day, and Cherry was so understanding and really wanted to help make this happen for me! 😊 I am so grateful for her kindness and for Soufeel creating such beautiful memory-cherishing gifts. ❤️

17 December 2025
Unprompted review
Rated 2 out of 5 stars

Quality of products are terrible

Quality of products are terrible . Cheap and tacky . These memorial gifts mean a lot to the people who purchase them . Very disappointing

19 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

Thank you for sharing your feedback with us. I sincerely apologize for your disappointment with the quality of our products. We understand that memorial gifts hold significant meaning, and it is disheartening to hear that we did not meet your expectations.

If you would like to discuss this matter further or seek assistance, please feel free to contact our customer service team at cs@soufeel.co.uk. We are here to help.

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