Soufeel Reviews 1,940

TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 382 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the unique and special nature of the products, often finding them to be well-made and gorgeous, especially personalized items. Reviewers frequently highlight the excellent customer service and the helpful, attentive, and professional staff who are quick to resolve issues and provide clear communication. However, some people were dissatisfied with the quality of certain products, describing them as poor, pixelated, or not matching website photos. There were also occasional issues with orders, such as not receiving confirmation emails, incorrect items, or products arriving broken or with missing parts, leading to frustration with the overall service.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality, with many expressing disappointment... See more

Order

Users describe ambiguous interactions with order, with many expressing disappointment due to receiving... See more

Customer service

Clients share positive opinions on customer service, with many reviewers highlighting helpful and... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, kindness, and... See more

Quality

Customers had negative experiences with product quality, with many describing items as cheap, poorly made,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.6

Average

TrustScore 3.5 out of 5

2k reviews

5-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

Disappointed

I paid £30 for a Christmas decoration as a gift for my Mum. It arrived late and broken. The photo isn't very clear and you can't really see half of it. I'm so disappointed but will vote with my feet and never buy from them again.

27 December 2025
Unprompted review
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Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Ordered a photo keyring on the 8th…

Ordered a photo keyring on the 8th December for Christmas and it's still not here. I paid extra for fast delivery. Do not order from this company!

8 December 2025
Unprompted review
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Reply from Soufeel

We’re really sorry to hear about your experience and sincerely apologize for the delay. We understand how disappointing this must be, especially since it was ordered for Christmas and you paid for fast delivery. Please contact us directly at cs@soufeel.co.uk, and our customer service team will look into this for you and assist as soon as possible.

Rated 1 out of 5 stars

WARNING- DO NOT BUY ANYTHING FROM THIS…

WARNING- DO NOT BUY ANYTHING FROM THIS COMPANY. I paid for an item that l was led to believe was a miniature figure of my son but turned out to be a rubbish framed picture of him as if he was a miniature figure. It will go in the bin as the quality is so poor. That's 43 quid down the drain. All this after emails back and forth for nearly 3 weeks of asking where my item was. China has become the hotbed for scammers as that is the third time l have been done this Christmas from that country. Don't be conned like l have been

24 December 2025
Unprompted review
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Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 2 out of 5 stars

Ordered a Russian doll set

Ordered a Russian doll set, prepared it all online thinking hmmm never ordered off instagram before but says uk at the end be ok. When going through it and designing all looked great thought why not be a lovely personal Christmas gift, it’s just been delivered Christmas Eve ordered on the 13th Dec so excited as main Christmas gift but when opened the bag got covered in saw dust the dolls don’t even really fit together and when pushed it’s so hard to even open them. The wood is disappointing to as not smooth. Very disappointing and will not be ordering off this company again, will just have to give gift like it is. Plus you have to pay extra for shipping and then a tip what’s that about I did manage to tick that box to say no thank you. Just don’t order the dolls say away.

24 December 2025
Unprompted review
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Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Misinformation about delivery

Misinformation about delivery, paid for express delivery to ensure arrival before Christmas, however after purchase it tells you that it's double the time because of production, so instead of arriving at its latest today it will not arrive until 1st of January. Be careful when using.

23 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 1 out of 5 stars

Thanks to non delivery of my item

Thanks to non delivery of my item, and company not refunding me as requested many times, I now have no christmas present for my mum. Thanks

24 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 5 out of 5 stars

Amazing service all around!

Products were of excellent quality. I received my ornament with a song different than what I ordered. Customer service rep Cherry C. was amazing! She was so very patient, genuinely concerned and helpful! She helped me resolve the issue pretty quickly! I will confidently be placing orders in the future with Soufeel.

9 December 2025
Unprompted review
Rated 3 out of 5 stars

Please help

Hello,

I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number etc. I have tried contacting you by email and through your website but I have nor reply to either. Can someone please help?

23 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

This company has been extremely…

This company has been extremely unprofessional and dishonest in handling my order. Despite providing a clear and correct address, the shipment was returned without any valid reason. Their shipping agent admitted they did not attempt proper delivery and instead blamed the location.

What makes this even worse is that the order was placed over a month in advance for my wedding anniversary, and due to their negligence, the occasion was completely ruined. Customer service kept giving contradictory explanations and failed to resolve the issue. This experience has wasted my time, money, and patience. I strongly advise others to be cautious when dealing with this company

30 November 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Awful Quality, Delivered Damaged, and Insanely Late

Presents as a UK based company but product made and shipped from China, first red flag. The product is described as black walnut but it actually spray painted pine or similar, most of the fittings are 3D printed and were smashed up on delivery and all the pictures had fallen out. Paid for 4-6 business day delivery on the 3rd, finally delivered on the 22nd. Could not have done worse without it being an actual scam.

22 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding. -Cherry

Rated 1 out of 5 stars

Previous review they requested I took…

Previous review they requested I took down which I did assured it was on its way. Paid £8.99 for express delivery as wanted it for a special Christmas present now not due till 29th Dec. Please be advise dont waste your money on delivery costs and would advise shop around for the same product. Thanks alot for terrible service and for making a special gift not arriving when it should have. Thanks for your answer but no contact from yourselves after this review even though you said you have. Terrible service

8 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

Awful

Awful. Wish I had read reviews on Facebook before ordering. Ordered a snowflake with a photo of my nan in the centre for my grandads Christmas present. It’s so grainy and poor quality, you can barely see the photo. I asked to send back, there is a no returns policy and they ask for photos of the issues, but as it’s one of those things where you have to cover one eye to look into the pendant, you absolutely cannot take a photo of that… scam.

22 December 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We appreciate you taking the time to share your feedback. In order for us to properly review the issue and see how we can assist you further, could you please contact our customer service team directly at cs@soufeel.co.uk? Our team there will carefully look into your case and do their best to help find a suitable solution.

Rated 4 out of 5 stars

Lindsay was very helpful and kind when…

Lindsay was very helpful and kind when I reached out to her about the watch that I had ordered. She was prompt in answering my questions and did her best to help me. Thank you so very much, Lindsay

21 December 2025
Unprompted review

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