Steel Reef Reviews 50

TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 46 reviews, reviewers had a great experience with this company. Customers consistently praise the products for their exceptional quality and innovative design, often noting how well they match original equipment manufacturer (OEM) standards. Many people found the products to be incredibly well-made, transforming their watches and significantly improving comfort and fit. However, some customers experienced significant delays with their orders and deliveries, with some reporting long waits and a lack of clear communication regarding shipping dates. A few people also mentioned issues with the delivery service itself, including lost packages and items held up in customs.

What people talk about most

Product

Reviewers highlight positive aspects of product quality and design. Customers praise the phenomenal quality,... See more

Quality

People report positive experiences with quality. Customers consistently praise the high quality of the... See more

Order

Consumers find order experiences to be ambiguous. Many customers report significant delays, lost orders, and... See more

Delivery service

Customers had ambiguous experiences with delivery services. While some reviewers praised super fast and very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Their products are not only top of the line in quality they pride themselves on going above and beyond on customer service even when they clearly don’t have to. Will definitely order from them again f... See more

Rated 5 out of 5 stars

The on-the-fly link is the perfect accessory to my vintage “meters first” 5513. The bracelet now fits perfectly in warm or cold weather. Before, it had to be compromise-adjusted to be too loose for co... See more

Rated 5 out of 5 stars

Ordered two bezel inserts during the 2025 holiday sale and they arrived promptly, which was surprising for an international shipment. The quality of both bezel inserts was evident upon unpacking. They... See more

Rated 5 out of 5 stars

Have brought an extention link from steel reef for my Tudor GMT. Amazing product and can now wear my watch comfortably without any issues.



Contact info

3.8

Great

TrustScore 4 out of 5

50 reviews

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Asks customers to review

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Perfect gift for my husband :)

I got this for my husbands Tudor GMT for his birthday. I dont really know much about it but he says the qualitys spot on, looks just like the Tudor link and its made the watch alot more comfy for him to wear. He's really happy with it

14 August 2025
Rated 5 out of 5 stars

Unbelievable quality!

Got one of their Fly extension links for my Rolex. Unbelievably well made, like genuinely looks factory. Use it constantly and means I can actually wear my bracelet again. smashed it Gabe and team well done

14 August 2025
Rated 4 out of 5 stars

“On the Fly” extension link for ROLEX jubilee bracelet

I have purchased the new released “On the Fly” extension link for my Rolex jubilee bracelet 62510H. The product is great. I am so grateful that someone created an easylink for my older model. There were some issues with the order and the shipment, and with their almost simultaneous response, those issues were solved immediately. It’s a highly recommended purchase.

15 August 2025
Unprompted review
Rated 2 out of 5 stars

Disappointing product. Catastrophic after-sales

I ordered an extension link for my Sinn 556. The link works but is not exactly the same shape as the link you swap out - this limits the bracelet articulation and makes the link look slightly different from the rest. Not an enormous issue but disappointing. They get a promotion to 2 stars because they offered to replace or refund. The real issue was when I enquired about the differences they prevaricated and denied the differences despite being sent clear images and a diagram. Eventually, after increasingly frustrated communications, the owner, Gabe did engage directly and admitted without going into detail that the link has differences out of necessity - but to get this admission I had to endure gaslighting and have had to endure being called 'entitled', 'sarcastic', and 'disrespectful' along the way by the owner. Proceed with caution.

27 February 2025
Unprompted review
Rated 2 out of 5 stars

Questionable quality and especially customer care

This initial negative review was edited this March 2025 following a very late response of the company via its CEO and the final replacement (free of any charge) of the defective product initially received. The quality of the new received product is acceptable and the actions finally taken correspond to the contractual and legal terms. Anyway, the fact that all the initial contact efforts were in vain is not singular at a quick search and positive response was again only received after weeks of escalating (legal action, negative publicity). By consequence, will not buy again any of their products and I would not recommend this company.

P.S. the positive reviews they publish are generated with a sponsorised site where they´re allowed to censorship without exception any complains or negativ reviews.

19 December 2024
Unprompted review
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