Step One Reviews 54,736

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products, noting their comfort, durability, and how well they maintain their appearance even after years of use. Many consumers appreciate the effective delivery service and the overall positive experience with their orders. The service provided is frequently highlighted as excellent, with many people appreciating the personalized and efficient approach. However, some customers also noted issues with sizing, finding certain items to be smaller than expected or inconsistent between different product types. A few people mentioned that delivery times could be slow, and some experienced problems with incorrect orders or items being out of stock after purchase. Additionally, a small number of reviewers were dissatisfied with the quality of the fabric on some products, observing issues like lint picking up after a single wash.

What people talk about most

Product

Consumers generally express satisfaction with the product, often highlighting its comfort, quality, and... See more

Quality

People report positive experiences with quality, often describing products as 10/10, excellent, and... See more

Delivery service

Users describe positive interactions with delivery service. Many customers praise the quick delivery times,... See more

Order

Reviewers mention positive feedback about order. Many customers appreciate the quick and easy ordering... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the excellent and... See more

Based on these reviews

Rated 5 out of 5 stars

Excellent service and great product. Evidently great quality. The item wasn't quite what I was needing, however a return and refund was done exceedingly quickly and I cannot fault the service.

Rated 5 out of 5 stars

I have had your product for possibly 5 years now still looks brand new and still very comfortable. The only criticism I have is the price from you bought my last 3 pair of tic tok miles cheaper.

Rated 5 out of 5 stars

The quality of the briefs fantastic I'm going to buy more if you give me a discount guys Have 4 boxers Now hope to expand the briefs collection.

Rated 4 out of 5 stars

I bought several pairs of Step One underwear to keep cool in extreme humidity - I’ve not yet been able to test their performance in heat but can say that the underwear is very comfortable, though very... See more

Company replied

Rated 5 out of 5 stars

My husband who is disabled loves these boxers and finds them comfortable a great fit and colours. Won't wear any others. Thank you A+

Rated 5 out of 5 stars

Excellent delivery time, quality brilliant and last well. Buy as a gift and my nephew loves them, won’t wear anything else

Rated 4 out of 5 stars

I think the marketing is spot on, the products are eye catching and fun. Quality is great, they are quite warm to wear, so not sure whether they’ll be too warm in the summer etc but from my experience... See more

Company replied

Rated 4 out of 5 stars

I ordered 3 pair of large. They are too tight in waist. I’d like them replaced with 3 pair of XL. That would help your brand because I’d tell friends what a great experience it was and we know how exp... See more

Company replied

Rated 4 out of 5 stars

I purchased the Step One briefs and even though Step One didn’t like making them they have definitely done a brilliant job. The briefs are comfortable, holding everything in place and feel like a seco... See more

Company replied

Rated 4 out of 5 stars

These are by far the most comfortable trunks I’ve bought. I’ve lost track of the number of times I’ve bought underwear on the promise that the legs don’t ride up. These actually deliver on that promis... See more

Company replied

Rated 5 out of 5 stars

Comfiest boxers I’ve ever worn! Don’t wear anything else fantastic product and great price

Rated 4 out of 5 stars

Product was up to Step One’s usual high standard. Unfortunately, delivery times were on the slow side of acceptable. Otherwise I would have given the full 5 stars.

Company replied

Rated 5 out of 5 stars

Easy ordering. Quick delivery. Good range of lovely colours. Fabric good quality and fit comfy.

Rated 5 out of 5 stars

I love the Step One product. The website is so easy to use & the information is clear. You never buy something by mistake or get the size wrong.

Rated 4 out of 5 stars

Great service from the company and great quality items. I ordered the briefs and found that they were not as accurate with sizing compared to the trunks. The elastic around the inner thigh is especial... See more

Company replied

Rated 5 out of 5 stars

So pleased you have decided to do briefs loveing them wish you did the same vibrant colours and patterns as the boxers hopefully you will continue to do them but so comfy

Rated 4 out of 5 stars

Very comfortable underwear. The legs stay put without riding up all day and very soft. If I had anything to suggest it would be 2 things: They are snug and a bit on the smaller “true fit” sizing in my... See more

Company replied

Rated 4 out of 5 stars

Great product, quick shipping and an awesome customer service department. My only complaint is the lack of cool colors and designs for us bigger guys. My first two orders I was able to get them, but... See more

Company replied

Rated 4 out of 5 stars

Very comfortable and material is great, my only problem was sizing, I’m 5’ 8” and weigh 75kg and would normally take a medium size but for years now I’ve had to order large sizes which I did with Step... See more

Company replied

Rated 4 out of 5 stars

Nice underwear...except shipping could be better. Very slow. Almost 3 weeks for one pair to get here? I ordered something from China the same day and got it quicker. Lol

Company replied

Rated 5 out of 5 stars

After a rip A pair from a previous order developed a rip, step one were quick to offer a replacement pair or a discount off a new order, which could also be stacked with their discount on bundl... See more

Rated 1 out of 5 stars

The product is brilliant the website allowed me to order…then I waited & waited after contacting them I was told oh sorry the items you ordered are out of stock….how difficult is it to just put an out... See more

Company replied

Rated 5 out of 5 stars

Easy quick simple website to navigate. Items arrive well packaged and in compostable bags. Great idea.

Rated 5 out of 5 stars

Best experience ever, buying something online and the support from customer service. I cannot recommend this brand enough. I ordered from Step One after glowing recommendations from my friends about t... See more

Rated 4 out of 5 stars

Products fantastic but delivery takes 2 /3 days where I can get next day for the same Product off amazon

Company replied

Rated 1 out of 5 stars

Ordered a pair of briefs on the 30 day first pair trial and they turned out to be too big despite following the website sizing advice. I’ve tried to contact customer services twice with no response... See more

Company replied

Rated 5 out of 5 stars

Email updates regarding delivery Delivery on time Product quality excellent I purchase one set of ladies underwear I was so impressed I ordered lots more So comfortable Would highly recommen... See more

Rated 5 out of 5 stars

Nothing short of excellent. Originally ordered SmoothFit Bra's which are exceptional quality but not right style. They were covered by First pair guarantee. Customer services were amazing in making th... See more

Rated 5 out of 5 stars

I love the Step One product. Such a great fit that stays in place and the patters are amazing . Definitely a quality upgrade for me! I'm a repeat customer!!

Rated 1 out of 5 stars

These are some of the most uncomfortable underwear I have ever tried. Step One makes it so you feel like you have to buy 10 pairs to get them at a good deal but now I am stuck with 10 pairs that I wi... See more

Company replied

Rated 5 out of 5 stars

Great Quality, and design. fast delivery and it's worth buying in bulk for the discount.

Rated 5 out of 5 stars

Easy to order, questioned delivery and received an immediate response explaining free delivery timescale. Excellent customer service! Husband says they are the comfiest boxers he-has ever worn.

Rated 5 out of 5 stars

I have an obsessive compulsive Step One disorder! I have almost every design issued since day one! It reached the stage where I had to intercept the mail, and smuggle my latest acquisition i... See more

Rated 4 out of 5 stars

Latest order. This was for the St Patrick limited edition. Order didn't arrive on time, contacted customer service was advised of small problem and assured would be with me ASAP, less than one week... See more

Company replied

Rated 5 out of 5 stars

They feel great. Came in a short amount of time. Price is better than others that sell the same product

Rated 5 out of 5 stars

Hard to find a trunk length. Color options are on point! Fit great and don’t ride up 10 outta 10.

Rated 5 out of 5 stars

Amazing product, so comfortable. I now own 12 pairs.😂

Rated 5 out of 5 stars

The boxer’s are brilliant all I ever wear Comfortable and they don’t ride up your legs

Rated 1 out of 5 stars

Literally had 14 pairs of boxer briefs picked out, ordered, and paid for, then after the fact I get a notification stating that they didn't have SOME of them... I was understanding and said sure some... See more

Company replied

Rated 5 out of 5 stars

So, I'll admit it... the ad caught my attention. The fact that it was guaranteed kept me in, and I like the idea of the fabrics. So I bought a few of the men's boxer briefs for my husband, and a few o... See more

Rated 5 out of 5 stars

Fast shipping , more comfortable than I thought. New fan here !

Rated 2 out of 5 stars

Ordered the briefs this time. Despite the quoted shipping time they took over a week to arrive. The fit seems smaller than the boxers and so just too small. They’ve gone to the back of the drawer. P... See more

Company replied

Rated 2 out of 5 stars

The material is nice, the quality seems good, the colors are nice… but the sizing is way too small! I wear 2xl and these feel like mediums!! I can wear an XL as well, but these were too tight to be co... See more

Company replied

Rated 2 out of 5 stars

I ordered 4 sleep bras and it stated that the size that would fit me was a medium. However, it was so tight, I couldn't breathe, so my daughter came to stay for a few days and I asked her to try one o... See more

Company replied

Rated 3 out of 5 stars

I can’t fault the fit at all from the first wear, everything felt spot on. The boxer design is comfortable and holds everything in place without feeling restrictive. Unfortunately, the quality of th... See more

Company replied

Rated 5 out of 5 stars

Step One boxers have officially ruined every other brand for me and honestly, I’m not even mad about it. The softness is next‑level, the anti‑chafing panels are basically a gift from the underwea... See more

Rated 2 out of 5 stars

My original order was cancelled because the color was not available even though it was listed as available on the web site. After asking via e-mail, I was given a coupon code to get the original disco... See more

Company replied

Rated 1 out of 5 stars

Ordered pack of three Size did not fit contacted step for exchange of size for two unopened pack as per their refund statement but received no response

Company replied

Rated 5 out of 5 stars

No hype the underwear is excellent, my wife and son also wear now. Wait for deals to drop if you want to buy a good few pairs. only 1 minor criticism is the packaging the packing is poor and seems to... See more

Rated 5 out of 5 stars

My boyfriend absolutely loved them. The material feels so light but supportive. The colour choices are lovely. Excellent in every way

Rated 2 out of 5 stars

Having ordered a pair of XL Black Mambas I received the wrong product, wrong size and wrong colour. The response was good, reordering and refund. However I then received a bright orange thong size M.... See more

Company replied


Company details

  1. Underwear shop

Written by the company

Step One underwear is the first thing you put on in the morning. Step One is the best Men's underwear designed by Greg Taylor and worn by the world.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

55K reviews

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Rated 4 out of 5 stars

I exercise in them I just wish they…

I exercise in them I just wish they were longer, other than that I love them

22 March 2026
Step One logo

Reply from Step One

Hi David,

Thanks for taking the time to share your feedback — we really appreciate it!

We’re glad to hear you love them overall, but we’re sorry they weren’t quite the length you were hoping for. For exercise, some customers find that trying a different style or a longer cut, like Sport style, can provide a bit more coverage and help with comfort during movement.

If you’d like, we’d be happy to help you find a better option that suits your preference. Feel free to reach out to us at info@stepone.life so we can help.

Thanks again for your feedback — it means a lot to us!

Kind regards,
Stephanie
Step One CX

Rated 4 out of 5 stars

Nice design

Nice design, well thought through and very comfortable, reduces chafing very well. I would give it 5 stars if the material were a little more soft/lux

31 March 2026
Step One logo

Reply from Step One

Hi Michael,

Thanks so much for your kind words—we’re really glad to hear you’re enjoying the design of Step One and that it’s helping with chafing. That’s exactly what we aim for, so it’s great to know we’re on the right track!

We also appreciate your honest feedback about the fabric. Comfort is a big deal for us, and while many customers love the current feel, we completely understand that everyone has their own preference when it comes to softness. We’ll be sure to pass your comments along to our product team—it’s insights like yours that help shape future improvements.

If there’s anything we can help with—whether it’s exploring other styles or answering any questions—feel free to reach out anytime. You can always reach us at info@stepone.life, and our team will be happy to assist.

Thanks again for taking the time to share your thoughts—we really appreciate it!


Best regards,
Joyce
Step One CX Team

Rated 1 out of 5 stars

Guess your size! Complicated returns process!

Bought some women’s body shorts. The women’s size chart isn’t great to determine what size you would be. When you use the size calculator from your waist in inches it says XS no matter what you put in. When you use it in centimetres instead it put me as a 2XL. When I looked at the size chart on my dress size instead it said L to XL because I am between a 14-16. It was confusing to begin with so I had to guess. I got my L shorts and they fit on the hip and waist (so the size calculator is wrong). I got my shorts for thigh chaffing and they kept riding up when walking. I wouldn’t recommend the women’s shorts if you have the same issue. If you think you might need to return because you are unsure of sizing then I would not bother to order, the returns process is overkill compared to anywhere else. It says to email if you need to return or exchange, don’t bother adding detail to that message as you get automated email back with a lot of instructions. You need to pay for your own postage (which is fine, but just be aware of this). You have to take a note of the product codes of opened items and photos of products to prove they are unopened before sending off (so do not package it up before you get the email to take the photos like I did). You also need to send a photo of the proof of postage as well. It seemed a lot for a return, which I have never had with any company before. Was no customer service. It doesn’t seem to be a trusting company based on the hoops you have to go through. And I did laugh at the automated email as at the end it says they won’t charge me a restocking fee! I would not order from here again!

12 April 2026
Unprompted review
Step One logo

Reply from Step One

Hi Natalie,

Thank you for taking the time to share your feedback — we’re really sorry to hear about your experience and that the sizing and fit didn’t work out as expected. Step One pairs are designed to provide a snug and comfortable fit; however, if the fit feels too tight, we’d recommend trying a size up for a better feel.

We also appreciate your comments regarding the returns process. Just to clarify, our return steps are designed to be as simple and efficient as possible. We require photos of the unopened items you’re returning along with the postage receipt, as this allows us to process your return without having to wait for the parcel to arrive and be scanned in our warehouse, which can take some time.

For the First Pair Guarantee, we also require the product code from the first opened item so we can properly apply the guarantee to that item. This way, you can give the pair a try and see how you like them.

That said, we’re sorry the process felt complicated or frustrating for you. Your feedback is important, and we’ll be sure to pass it on to the relevant team for review.

Someone from our team has reached out to further assist with your return request. Rest assured, we're here to help.

Kind regards,
Stephanie
Step One CX

Rated 4 out of 5 stars

Good quality, a bit on the pricey side

They make very good quality underwear. I was sceptical but they are quite comfortable and last a long time. They are on the pricey, but I would suggest trying a couple before replacing your whole collection

6 June 2025
Step One logo

Reply from Step One

Hi Ron,

Thanks a ton for sharing your thoughts—we really appreciate you giving Step One a go, especially after a bit of healthy skepticism!

Great to hear the comfort and durability have lived up to expectations. That’s exactly what we aim for—underwear that goes the distance and keeps you feeling good throughout the day. We also hear you on the price point. We do our best to balance quality materials, thoughtful design, and long-lasting wear so you’re getting solid value over time.

Your tip about trying a pair first is spot on—and it lines up nicely with our First Pair Guarantee, which lets new customers give us a proper test run without going all in straight away.

If you’ve got any questions, need help choosing styles, or just want to chat through options, feel free to reach out anytime at info@stepone.life—we’re always happy to help.

Thanks again for the honest feedback.


Best regards,
Joyce
Step One CX Team

Rated 1 out of 5 stars

These underwear run very small and very expensive.

These underwear run very small, so I had to exchange them for the next larger size, which are still on the snug side. I had to pay return shipping, so that made them even more expensive. The underwear are okay, but nothing special… they’re just underwear, and I expected they’d be amazing. I will not order again because they’re just not a good value.

31 March 2026
Step One logo

Reply from Step One

Hi there,

Thanks for taking the time to share your experience with us, and we are sorry to hear the sizing and overall value didn’t meet your expectations.

We understand how frustrating it can be when you need to exchange for a larger size and the next size up still feels snug. Fit can vary depending on body shape, and we do recommend checking our sizing guide closely as Step One is generally designed to be a close, supportive fit rather than a looser feel. That said, we absolutely hear your feedback that this didn’t feel quite right for you.

We also understand your concern around return shipping costs. While we don’t cover return postage for change-of-mind or sizing exchanges, we do our best to be upfront about this in our returns policy so customers are aware before sending items back. We appreciate that this can still feel disappointing, especially when expectations around fit or value aren’t fully met.

We aim to deliver a premium comfort experience through design and fabric innovation, but we know that comfort and value can be very personal, and we respect that it hasn’t landed the same way for you.

If you’d like to discuss your order further or if there’s anything we can clarify, please don’t hesitate to reach out to us at info@stepone.life—we’re always happy to help where we can.

Thanks again for your honest feedback and for giving us a try.


Warm regards,
Joyce
Step One CX Team

Rated 4 out of 5 stars

good products

Prompt delivery, good products

30 March 2026
Step One logo

Reply from Step One

Hi Rosemary,

Thanks for the great feedback—we’re stoked to hear your order arrived promptly and that you’re happy with the products!

We put a lot of effort into making sure both our delivery and quality hit the mark, so it’s always great to hear when that comes through on your end.

If there’s ever anything you need—whether it’s help with sizing, styles, or anything else—feel free to reach out anytime at info@stepone.life. We’re always here to help.

Thanks again for taking the time to share your experience!


Best regards,
Joyce
Step One CX Team

Rated 5 out of 5 stars

Great customer service

Great customer service. I emailed them about a problem and it was solved immediately. Good selection of excellent products. My husband and son always wear StepOne.

31 March 2026
Rated 3 out of 5 stars

Waistband rolls

Although the material is very good, the waistband rolls over constantly. Like the look and feel of the underwear.

22 March 2026
Step One logo

Reply from Step One

Hi there,

We’re really glad to hear you like the look and feel of the underwear, and that you’re happy with the material!

Sorry to hear about the waistband rolling over. That’s definitely not what we aim for, as our design is meant to stay secure and comfortable throughout the day. Fit can sometimes vary a bit depending on body shape and sizing, so it might be worth double-checking the size you’re wearing to make sure you’re getting the best possible fit and support.

That said, we really appreciate you flagging it. Feedback like this is super valuable and we’ll make sure it’s passed on to our product team.

If you’d like a hand with sizing, or want to explore other styles that may sit differently on you, feel free to reach out anytime at info@stepone.life—we’re always happy to help. Thanks again for sharing your experience with us!


Warm regards,
Joyce
Step One CX Team

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